Liz Connors is the Director of Analytics at Headset. Prior to working for Headset, Liz worked as a Data Scientist in CPG retail and financial services, as well as spent some time in Financial and Economic Consulting. After eight years working as a Data Scientist Liz started her own Data Science consulting business where she advised small businesses on how to use their data to make better product, marketing, and operational decisions. Along with her work at Headset, Liz currently works with researchers at the University of Pittsburgh and London Business School doing experimental research on heuristics and biases that impede business decision makers from optimally using data to drive decisions. Liz has a BS in Accounting and an MBA from Indiana University's Kelley School of Business.