Market Insights Snapshot
In the Oregon market, Boring Glory (formerly Boring Weed Company) has shown a promising upward trend in the Flower category. From July to October 2023, the brand has significantly improved its ranking from 31st to 16th. This progress indicates a positive reception from consumers and a successful marketing strategy. However, it's important to note that the brand was not in the top 20 for the months of July, August, and September, which signals room for improvement.
When we focus on the sales performance, Boring Glory has shown consistent growth over the four-month period. In July 2023, the brand made sales of around 204,258 units, which increased steadily each month, reaching approximately 321,625 units in October 2023. This upward trajectory in sales, coupled with the improvement in ranking, suggests a growing market presence for Boring Glory in the Flower category. However, the brand needs to continue this momentum to break into and maintain a position in the top 10 brands in the Oregon market.
In the Flower category within Oregon, Boring Glory (formerly Boring Weed Company) has been showing a positive trend in its rank and sales, despite not being in the top 20 brands in July 2023. The brand has steadily climbed the ranks from 31st in July to 16th in October 2023, indicating a significant growth. In terms of sales, Boring Glory has also been outperforming some of its competitors. For instance, Oregon Roots and Cosmic Treehouse both saw a decrease in sales from July to October, while Boring Glory's sales have been on an upward trend. However, brands like Kaprikorn and Karmic Elevation are still ahead in rank, but their sales have been inconsistent, offering Boring Glory an opportunity to potentially surpass them if the current trends continue.
In October 2023, Boring Glory (formerly Boring Weed Company) saw the highest sales from the 'PB Shoog B Buds (Bulk)' product, which topped the list with 3354 units sold. The second and third spots were taken by 'Tickle Burger B Buds (Bulk)' and 'Tickle Burger (Bulk)', respectively, with the former climbing three spots from its ranking in September. 'Garlic Cocktail (Bulk)' dropped two places to the fourth spot in October, despite being a consistent performer in the previous months. The fifth spot was newly claimed by 'Flight Plan (Bulk)', which did not appear in the top rankings in the previous months. These shifts in rankings indicate a dynamic customer preference within the Flower category of Boring Glory's products.