This report examines the trends we see in the Alberta province, Canada, offering insights into its overall cannabis market. The report covers market size, a breakdown of the categories market share, and a deep dive into the Flower category covering its sales share over time, the average price per gram, as it compares to other US recreational markets, and the distribution of sales per package size. It will be useful to anyone looking to enter or grow within the Alberta market, as well as to retailers and members of the media interested in better understanding what are the trends in Alberta.
The data below is from Headset Insights in the Canadian Province of Alberta. For Alberta Insights Headset currently has data for March through June of 2019. We will continue to add new months of Insights as more data becomes available in this rapidly changing market.
Sale totals are Adult Use recreational sales after discounts and before taxes and exclude any medical sales.
Flower dominates the marketplace in Alberta, though this is likely due to limit format availability at the present time. Pre-Rolls play a much larger role in the Canadian Adult Use cannabis space than in the US. In US states Pre-Rolls are only around 10% of the marketplace. We expect the market share of categories to drastically shift later this year when new formats are introduced to the Canadian marketplace. Oils are unique to the Canadian market and defined as ‘Cannabis extract dissolved in oil’ by Health Canada. For context, the total Adult Use cannabis market in Alberta in May, 2019 was $17.5M CAD.
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