Retailers: Unlock revenue opportunities
Your data is valuable. The Key Account program enables you to monetize your data directly, with the customers you choose without having to become an analytics provider.
Retailers: Create a new method form of vendor strategy
For your specific vendors, having them as subscribers to your Key Account data can unlock better pricing, preferred status and opportunities for you to reserve shelf space.
Vendors: Support your retail partners
Subscribing to key account data enables you to support retailers that drive large volumes of your sales by informing pricing that fits in their strategy and ensuring they are always stocked with just the right amount.
Vendors: Understand how you stack up competitively
As a vendor to a Key Account, you are able to get a sense of where your brand fits within a retailers existing assortment and how you can optimize for preferential positioning.