ISA delivers actionable consumer-based insights via bi-weekly surveys, custom online surveys, brand tracking, consumer segmentation, focus groups and in-depth interviews. ISA collects data through two primary methodologies — the “CANNApinion Poll” and “The Green Time”. The “CANNApinion Poll” is a bi-monthly online survey of 1,000 US cannabis consumers that measures product preferences, purchasing habits, and lifestyle trends, while “The Green Time” is a cannabis-focused research community created to gather open and honest feedback from its members about cannabis products and services. ISA’s unique perspective and position in the cannabis industry is built on years of combined experience in consumer market research, emerging and niche markets, and the cannabis industry.
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