The cannabis industry moves fast!

You can now keep a pulse check on legal cannabis markets with our new, free tool, Insights Pulse. Why wait? Start leveraging the industry’s most robust data set today.

Sales Trends

Cannabis Market Overview February 2020

Team Headset
February 11, 2020

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on 10 legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. We're starting with 10 markets for now, and are working hard to add more to the monthly overview throughout 2020.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

The Alberta Market

While Alberta technically became legal back in October 2019, Edibles first hit the shelves of cannabis retailers in January 2020. The brand Foray, a brand held by Auxly, dominated the first month with two flavored chocolate squares capturing over 30% of sales within the category.


STATE:
Alberta


TOTAL SALES:
$34M CAD


YOY SALES GROWTH:
Coming soon


AVERAGE BASKET:
$34.64 CAD

COUNT OF BASKETS:
981.5K

BRAND CONCENTRATION:
Coming soon

 


The British Columbia Market


STATE:
British Columbia


TOTAL SALES:
$22M CAD


YOY SALES GROWTH:
Coming soon


AVERAGE BASKET:
$39.43 CAD

COUNT OF BASKETS:
558K

BRAND CONCENTRATION:
Coming soon

 

The California Market

The California shoutout for the month of January goes to Raw Garden, selling over 9K units of their Chemdogging Cartridge (gram) with over $476K in sales.


STATE:
California


TOTAL SALES:
$275.8M USD


YOY SALES GROWTH:
76.1%

AVERAGE BASKET:
$55.15 USD

COUNT OF BASKETS:
5M

BRAND CONCENTRATION:
33.1%

 

The Colorado Market

In the Colorado market, Wana continues to show success, especially with their Sativa Sour Gummies (100mg) seeing over $587K in sales and 33K units sold.


STATE:
Colorado


TOTAL SALES:
$114.8M USD


YOY SALES GROWTH:
15.80%

AVERAGE BASKET:
$51.99 USD

COUNT OF BASKETS:
2.2M

BRAND CONCENTRATION:
19.4%

 

The Illinois Market


STATE:
Illinois


TOTAL SALES:
$30.7M USD


YOY SALES GROWTH:
141%

AVERAGE BASKET:
$115.68 USD

COUNT OF BASKETS:
265K

BRAND CONCENTRATION:
Coming soon

 

The Massachusetts Market


STATE:
Massachusetts


TOTAL SALES:
$52M USD


YOY SALES GROWTH:
232%

AVERAGE BASKET:
$81.64 USD

COUNT OF BASKETS:
639K

BRAND CONCENTRATION:
Coming soon

 

The Maryland Market


STATE:
Maryland


TOTAL SALES:
Coming soon


YOY SALES GROWTH:
Coming soon

AVERAGE BASKET:
$96.57 USD

COUNT OF BASKETS:
Coming soon

BRAND CONCENTRATION:
Coming soon

 

The Nevada Market

Desert Growth Farms is making great strides with their Afternoon Delight (eighth) with over $275K in sales. This product held 7% of total brand market share in January which was an increase from the previous month (Dec) where it had only 3% of the brand’s total sales.


STATE:
Nevada


TOTAL SALES:
$52.6M USD


YOY SALES GROWTH:
8.4%

AVERAGE BASKET:
$54.45 USD

COUNT OF BASKETS:
966K

BRAND CONCENTRATION:
37.7%

 

The Oregon Market


STATE:
Oregon


TOTAL SALES:
$64.2M USD


YOY SALES GROWTH:
28.5%

AVERAGE BASKET:
$32.02 USD

COUNT OF BASKETS:
2M

BRAND CONCENTRATION:
Coming soon

 

The Washington Market

Phat Panda’s OG Chem Pre-Roll (gram) performed extremely well, selling over 88K units in the month of January.


STATE:
Washington


TOTAL SALES:
$94.8M USD


YOY SALES GROWTH:
12.8%

AVERAGE BASKET:
$27.09 USD

COUNT OF BASKETS:
3.5M

BRAND CONCENTRATION:
32.30%

 

More Posts

Market-level data is right at your fingertips with our new, free tool. Start getting the most out of our industry-leading data set and market intelligence today.

Get started for free