Blog
February 13, 2020

Cannabis Market Overview February 2020

A monthly overview of the cannabis market for February 2020
Written by
Liz Connors
Published on
February 13, 2020
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Interested in the vapor pen market? Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on 10 legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. We're starting with 10 markets for now, and are working hard to add more to the monthly overview throughout 2020.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

The Alberta cannabis market
The Alberta cannabis market

The Alberta Market

While Alberta technically became legal back in October 2019, Edibles first hit the shelves of cannabis retailers in January 2020. The brand Foray, a brand held by Auxly, dominated the first month with two flavored chocolate squares capturing over 30% of sales within the category.


The British Columbia cannabis market
The British Columbia cannabis market

The British Columbia Market

The California cannabis market
The California cannabis market

The California Market

The California shoutout for the month of January goes to Raw Garden, selling over 9K units of their Chemdogging Cartridge (gram) with over $476K in sales.

The Colorado cannabis market
The Colorado cannabis market

The Colorado Market

In the Colorado market, Wana continues to show success, especially with their Sativa Sour Gummies (100mg) seeing over $587K in sales and 33K units sold.

The Illinois cannabis market
The Illinois cannabis market

The Illinois Market

The Massachusetts cannabis market
The Massachusetts cannabis market

The Massachusetts Market

The Maryland cannabis market
The Maryland cannabis market

The Maryland Market

The Nevada cannabis market
The Nevada cannabis market

The Nevada Market

Desert Growth Farms is making great strides with their Afternoon Delight (eighth) with over $275K in sales. This product held 7% of total brand market share in January which was an increase from the previous month (Dec) where it had only 3% of the brand’s total sales.

The Oregon cannabis market
The Oregon cannabis market

The Oregon Market

The Washington cannabis market
The Washington cannabis market

The Washington Market

Phat Panda’s OG Chem Pre-Roll (gram) performed extremely well, selling over 88K units in the month of January.

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