The cannabis industry moves fast!

You can now keep a pulse check on legal cannabis markets with our new, free tool, Insights Pulse. Why wait? Start leveraging the industry’s most robust data set today.

Flower

What's going on with millennials, the silent generation, and flower?

Team Headset
May 21, 2018

Although flower is still the most popular cannabis category across all generations, there is a trend that the younger generations have less interest in flower. The same lower interest in straight cannabis is also seen in the Silent Generation (76+ years of age). With Millennials, the decrease in flower share has been more than fully absorbed by the increase in concentrates. For the Silent Generation, the decrease has been absorbed by  the increase in capsules, tinctures, and topicals.


Of course this commonality can be assigned to both generations' lackluster attitude toward smoking in general, but one wonders, what other unexpected common denominators surface when you dig in data.

More Posts

Market-level data is right at your fingertips with our new, free tool. Start getting the most out of our industry-leading data set and market intelligence today.

Get started for free