Understand share of consumer wallet for different CBD products, repeat purchase rates, complementary purchases and customer lifetime-value through more than 1M brand loyalty members in our data.
CBD products do well in certain categories, such as Topicals or Tinctures & Sublinguals. Understanding share of category going to CBD-dominant products is a great starting point to product development.
Through our strategic alliance with the leader in market intelligence, Nielsen, we are able to paint a holistic view of the CBD market for our customers, including retail measurement of hemp-derived CBD products.