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CPG, Beverage, Wellness, Health & Beauty

CBD product development

CBD products are a unique opportunity in the cannabis space as they are available in both the regulated market channel for sale at dispensary and cannabis retail outlets as well as within mainstream channels, such as pharmacy or direct to consumer. Understanding both channels is critical for a successful product launch.
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CBD market research & analysis for product development

Understand purchasing profiles using real-time CBD consumer datasets

Understand share of consumer wallet for different CBD products, repeat purchase rates, complementary purchases and customer lifetime-value through more than 1M brand loyalty members in our data.

Understand purchasing profiles using real-time CBD consumer datasets

Calculate CBD market share by category

CBD products do well in certain categories, such as Topicals or Tinctures & Sublinguals. Understanding share of category going to CBD-dominant products is a great starting point to product development.

Calculate CBD market share by category

Measure hemp CBD market share

Through our strategic alliance with the leader in market intelligence, Nielsen, we are able to paint a holistic view of the CBD market for our customers, including retail measurement of hemp-derived CBD products.

Measure hemp CBD market share

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