Understanding the difference in shopping carts from in-store to online purchasing is the first step to optimizing to make sure you have the correct assortment and positioning for the right audience.
I sense that the main demographic in the area I am is older. Would a promotion for delivery /pick up that's specific to that demographic be a good idea?
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New patterns are emerging with people shopping more in the middle of the day and less on evenings and weekends. Paying attention to these trends will help you balance labor costs while also ensuring customers can complete their purchases in the most efficient way possible.
See beyond the day-to-day and uncover insights to help you plan for the future, identify your customer base, measure marketing efforts, and increase the value of each customer transaction. Understanding what is driving sales, evaluating and measuring marketing spend and optimizing for larger transactions sets retailers apart from the pack.
