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Cannabis Retailers & Dispensaries

Measure cannabis marketing spend

When you can measure the results of your cannabis marketing campaigns you can direct your marketing dollars toward the most effect source to achieve success. Headset’s Retailer Premium suite offers unprecedented visibility into which campaigns are working, and which aren’t.
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Determine which cannabis marketing channels drive the most revenue

Headset Retailer allows you to see at a glance exactly how much revenue is driven by each advertising channel. Knowing your Return on Investment (ROI) is critical to deploying capital in an efficient manner. Don’t continue to spend time and resources on campaigns that don’t pan out.

Determine which cannabis marketing channels drive the most revenue

See how advertising platforms & campaigns perform by product category

Different advertising platforms draw different audiences with different purchasing habits. Optimize your campaigns even further by targeting specific promotions where they are most likely to be used.

See how advertising platforms & campaigns perform by product category

Identify your target audience & most profitable cannabis consumer segments

You know what products you are selling, but do you know who is buying what? Headset makes it easy to slice revenue numbers, not only by referral source, but also by the demographics of the customer. Group your customers by gender and age to find your best performing segments.

Identify your target audience & most profitable cannabis consumer segments

Assess how your cannabis marketing tactics are driving repeat customers

Headset’s cohort analysis dashboard makes it a snap to measure customer return rates either by their referral source or the date they first shopped with you. Use this information in your outreach marketing and re-engage with lost customers to get them back in the door.

Assess how your cannabis marketing tactics are driving repeat customers

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