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CPG, Beverage, Wellness, Health & Beauty

Cannabis opportunity and risk assessment

The cannabis industry overlaps a number of fast-moving consumer goods verticals, from Beverage, Alcohol, Wellness, Health & Beauty, Tobacco, and beyond. Understanding sales trends in legal cannabis markets can help identify risk to your business and unlock new opportunities.
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Cannabis market data to understand the impact on your product category

Use cannabis category sales trends to determine market potential

With so much overlap in product formats (ex. Wellness to Cannabis Topicals, Bev Alcohol to Beverage Cannabis) category trends and sales volume in market will give you insight into share of wallet going to cannabis vs. competing verticals.

Use cannabis category sales trends to determine market potential

Understand where your audience overlaps with cannabis consumers

Demographics drive different purchase behaviors, understanding how these audiences overlap with your vertical is critical to staying competitive and finding opportunities within the cannabis space.

Understand where your audience overlaps with cannabis consumers

Inform your strategy with cannabis market sizing & pricing insights

Trends related to consumer spend on cannabis over time can help you inform total share of wallet going to cannabis products, ultimately informing your projections and highlighting where cannabis may impact your vertical.

Inform your strategy with cannabis market sizing & pricing insights

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