By measuring category attachment rates you can see obvious associations like Flower and Paraphernalia being frequently purchased together, but less obvious ones as well. Putting these products nearby one another can drive bigger baskets and higher revenue.
If you find yourself overstocked on a particular brand or category, use promotions and budtender suggestions to quickly move products out the door. Bundling commonly purchased brands together or having sales staff suggest cross sells opportunities can have a drastic effect on sales.
Not all consumers purchase in the same manner, understanding how baskets break down by your audience can help you understand your customer and target accordingly.