By measuring category attachment rates you can see obvious associations like Flower and Paraphernalia being frequently purchased together, but less obvious ones as well. Putting these products nearby one another can drive bigger baskets and higher revenue.
If you find yourself overstocked on a particular brand or category, use promotions and budtender suggestions to quickly move products out the door. Bundling commonly purchased brands together or having sales staff suggest cross sells opportunities can have a drastic effect on sales.
Not all consumers purchase in the same manner, understanding how baskets break down by your audience can help you understand your customer and target accordingly.
See beyond the day-to-day and uncover insights to help you plan for the future, identify your customer base, measure marketing efforts, and increase the value of each customer transaction. Understanding what is driving sales, evaluating and measuring marketing spend and optimizing for larger transactions sets retailers apart from the pack.
Headset Insights is your guide to the legal cannabis market. With Insights you get access in real-time to category and brand trends, analysis of the competitive landscape, demographic insights, and much more, turning you into a cannabis market expert.
