Understanding average item price vs. average equivalized price on THC-content/package size can help you identify where better margins may be attainable, and with better margins comes better capacity to purchase your services.
From top-level categories like Beverages and Vapor Pens, to subcategory/segments within, monitoring market share can help you find areas of cannabis market growth.
Every market is a bit different and grow at different rates. Understanding how that looks across the US and Canada can help you find markets that warrant targeting.