Consumer purchase preferences are changing all the time with new formats, brands and purchase channels opening up. Understanding the demographic make up and behavior of the consumer can help inform branding and marketing strategies to deliver success in the market.
Keeping tabs on how categories are growing or shrinking is critical to understanding where your portfolio companies fit, and where they should be investing and divesting. Go even further with a deep-dive into segment or subcategory to really understand the nuances of the market.
It can be competitive out there for your portfolio companies. Whether looking at the landscape to gain insights into mitigation against competitive threats to discovering new M&A targets, having a handle on overall landscape helps ensure success for your portfolio.
Help your portfolio companies identify gaps in the market perfect for new brand growth opportunities. Headset enables you to quickly find new markets ready for your portfolio organizations expansion or identify new categories and segments that might be a perfect new area of growth for your brand.
Having a competitive pricing strategy helps to ensure strong positioning for your portfolio companies products. Headset has a variety of pricing and promotion tools to ensure products are delivered at a target retail price that will resonate with consumers and a wholesale price that fits retail customer budgets.