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Supporting your cannabis investments

Headset works with leading investment organizations to improve portfolio performance through our suite of analytics. From identifying competitive threats to finding new areas of opportunity, having an informed outlook on the space can bring value to your portfolio.
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Provide value-added services to your cannabis investments

Understand today’s cannabis consumer

Consumer purchase preferences are changing all the time with new formats, brands and purchase channels opening up. Understanding the demographic make up and behavior of the consumer can help inform branding and marketing strategies to deliver success in the market.

Understand today’s cannabis consumer

Track cannabis market share

Keeping tabs on how categories are growing or shrinking is critical to understanding where your portfolio companies fit, and where they should be investing and divesting. Go even further with a deep-dive into segment or subcategory to really understand the nuances of the market.

Track cannabis market share

Review the cannabis brand landscape

It can be competitive out there for your portfolio companies. Whether looking at the landscape to gain insights into mitigation against competitive threats to discovering new M&A targets, having a handle on overall landscape helps ensure success for your portfolio.

Review the cannabis brand landscape

Identify gaps in cannabis product development

Help your portfolio companies identify gaps in the market perfect for new brand growth opportunities. Headset enables you to quickly find new markets ready for your portfolio organizations expansion or identify new categories and segments that might be a perfect new area of growth for your brand.

Identify gaps in cannabis product development

Make data-driven cannabis pricing strategies

Having a competitive pricing strategy helps to ensure strong positioning for your portfolio companies products. Headset has a variety of pricing and promotion tools to ensure products are delivered at a target retail price that will resonate with consumers and a wholesale price that fits retail customer budgets.

Make data-driven cannabis pricing strategies

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