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12 days of NOT discounting… Building holiday promos & avoiding the pitfalls of pricing compression

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How can you position your holiday strategy to avoid competing on price alone?

Join the Headset team and Krista Raymer from the Vetrina Group in this webinar where we’ll walk through how to put together a competitive promotional calendar without slashing your prices this season.

Presentation takeaways

  • Be intentional with promotions. Set goals & measure efficacy. Ask loyal customers where they find value.
  • Do product-specific promotions instead of anything category-wide. Highlight key partners and think cross-category & 'highlighting' vs. discounting.
  • Measure lift in promotion vs. the regular baseline and consider which SKUs are at threat of cannibalization.
  • SKU rationalization is a must before bringing in any new seasonal SKUs.

View the webinar

Please fill out this simple form to get access. Headset webinars provide vital market insights to help you make truly informed decisions. Get perspective into the following areas:

Retailer Specifics
Brand Specifics
Category Data
Basket Trends and Analysis
Top Selling Products
Purchasing Patterns
Buying Cycles
Demographic Trends
Segment Analysis
Fastest Growing Segments
New Brands and Products
Sales Analysis
Sales by Weight
Product Profitability
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