Already the largest market in legal cannabis, California continues to see more and more brands compete for precious shelf space and the holy grail of consumer loyalty. Retailers are swimming in a sea of assortment and with so many options to choose from, how should retail operators compare and evaluate brands in the market and ultimately determine which brands to carry on their shelves? In this webinar, we'll show how your product assortment is a function of customer acquisition by looking at assortment across the California market and analyzing today's top brands to help retailers determine the right product assortment for their store and which brands matter most in 2021.
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