Journeyman

Data Snapshot: May 04, 2024
Journeyman Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

34

Product Count

SKUs

Journeyman

Overview

Journeyman, a renowned brand in the cannabis industry, offers radically natural, vegan, and gluten-free treats made with real fruit. Originating from a humble beginning with three friends over a two-burner stove, the brand has grown to become a leading producer of cannabis-infused edibles, supported by strategic investments from institutional cannabis investors. Journeyman fosters a nostalgic atmosphere, harking back to relaxed times where weed was “just weed", aligning this recreational ethos with their diversified product range offered in their national retail store, The Botanist.
Markets

Journeyman Locations

Product Trends

Journeyman Categories

Journeyman Sales

Market Insights Snapshot

Journeyman Historical Sales by Category

In the competitive cannabis market, Journeyman stands out, particularly in the Illinois and Washington markets. In Illinois, Journeyman has consistently held the top rank in the Beverage category from January to April 2024, with sales increasing each month, peaking at 748,911 in April. This consistent performance and growth in sales highlight Journeyman's strong market presence and consumer preference in the Illinois Beverage category. However, in the Oregon market, Journeyman's presence in the Edible category shows a different story. Starting at rank 19 in January 2024, with no further rankings available for the subsequent months, this indicates a potential challenge in maintaining a top position or increasing market share within the Oregon Edible category.

Meanwhile, in Washington, Journeyman has demonstrated solid performance across two categories: Beverages and Edibles. Maintaining the 4th rank in the Beverage category and the 5th in the Edible category from January to April 2024 showcases Journeyman's consistent demand and consumer loyalty in Washington. Notably, sales in both categories have seen a steady increase, with the Edible category's sales rising from 625,005 in January to 706,184 in April, indicating a strong and growing consumer base. These trends suggest that while Journeyman enjoys a robust position in Washington, its performance varies significantly across states and categories, excelling in some while facing challenges in others. This mixed performance across different markets underscores the importance of strategic market approaches and the potential for growth and improvement in areas like Oregon's Edible category.

Apr-2024 Rank
Beverage
Edible
1
4
5
Journeyman

Competitive Landscape

In the competitive landscape of the beverage category in Illinois, Journeyman has maintained a leading position, consistently ranking 1st from January to April 2024. This dominance is highlighted by its sales growth, which not only started higher but also increased at a faster rate than its competitors, CQ (Cannabis Quencher) and tonic. While CQ (Cannabis Quencher) held steady at the 3rd rank with a notable uptick in sales in April, tonic remained in 2nd place, despite experiencing a slight decrease in sales in April. Journeyman's consistent top ranking and significant sales growth not only underscore its dominance in the Illinois beverage market but also suggest a widening gap between it and its competitors, potentially affecting the competitive dynamics and strategies within this category.

Journeyman market ranking for IL Beverage

Journeyman

Notable Products

In April 2024, Journeyman's top-selling product was the Berry Lemonade Shot (100mg THC, 2oz), maintaining its number one spot with sales reaching 27,109 units. Following closely, the Tart Lemonade Shot (100mg THC, 2oz) secured the second position, moving up from third place the previous month. The Tropical Lemonade (100mg THC, 2oz) experienced a slight drop, settling into third after being the second best-seller in March. Notably, the Pineapple Lemonade Shot (100mg THC, 2oz) saw a significant rise to fourth place from fifth, indicating a growing consumer interest. The Blueberry Lemonade Shot (100mg THC, 2oz) rounded out the top five, despite not being listed in February's rankings, it managed to climb back up in April.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Berry Lemonade Shot (100mg THC, 2oz)
Beverage
1
1
1
1
Tart Lemonade Shot (100mg THC, 2oz)
Beverage
2
2
3
2
Tropical Lemonade (100mg THC, 2oz)
Beverage
3
3
2
3
Pineapple Lemonade Shot (100mg THC, 2oz)
Beverage
5
4
5
4
Blueberry Lemonade Shot (100mg THC, 2oz)
Beverage
4
>5
4
5
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