.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Arizona, Tonic has shown a consistent presence in the beverage category, maintaining a rank of 6th in January, February, and April, with a slight improvement to 5th place in March. This suggests a stable performance with a brief uptick in consumer interest during March. However, the sales figures reflect some volatility, with a notable spike in March, reaching $38,185, before declining again in April. This fluctuation could indicate seasonal demand or the impact of promotional activities. In contrast, in Illinois, Tonic has demonstrated a stronger foothold, consistently ranking in the top 4, peaking at 3rd place in March. This suggests a robust market presence and potentially a loyal customer base in Illinois, despite the slight sales dip in April compared to March.
Michigan presents an interesting case for Tonic, where the brand has maintained a solid 2nd place ranking from January through March, before slipping to 3rd in April. This slight drop in ranking might be a signal of increasing competition or changing consumer preferences in the beverage category. The sales figures in Michigan also reveal a downward trend from January to April, which could be concerning if it continues. Notably, Tonic did not appear in the top 30 rankings for any other states or provinces, indicating that its market presence is currently concentrated in these three states. This could be a strategic focus or a potential area for growth if the brand aims to expand its footprint in other regions.
Competitive Landscape
In the Illinois beverage category, tonic has demonstrated a dynamic performance with fluctuations in its ranking and sales over the first four months of 2025. Tonic started the year in 4th place, maintaining this position in February, before climbing to 3rd in March and then returning to 4th in April. This pattern indicates a competitive landscape where tonic is closely vying for market share with other brands. Notably, CQ (Cannabis Quencher) consistently held the 3rd position, except in March when tonic briefly surpassed it. Meanwhile, Journeyman has maintained a strong hold on the 2nd spot throughout the period, suggesting a robust customer base. Although tonic's sales peaked in March, they saw a decline in April, which could be attributed to the competitive pressure from brands like Keef Cola and Vibations, both of which showed consistent performance. These insights highlight the need for tonic to strategize effectively to maintain and improve its market position in the Illinois beverage sector.
Notable Products
In April 2025, the Raspberry Lemonade Tonic (100mg THC, 12oz) maintained its position as the top-performing product for tonic, although its sales slightly decreased to 4872 units. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) rose to second place, showing a consistent performance with 4050 units sold. The Mandarin Orange Tonic (100mg THC, 12oz) remained in third place, despite a decrease in sales compared to March. The CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) slipped to fourth place from its second-place ranking in March. Lastly, the Mango Pineapple Seltzer (100mg THC, 12oz) held steady in fifth place, showing resilience in its sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
