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tonic is stocked at 185 licensed dispensaries across Michigan and Illinois, 116 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Flint, Kalamazoo, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, tonic concentrated 99.60% category share in Beverage, with Beverage sales down 13.55% year over year yet up 60.54% month over month; this mix aligns with an overall brand sales change of -13.63% YoY and a 24-month contraction of 48.69%. Average price rose 23.04% YoY to $8.08 while Beverage pricing sat at $8.08, indicating volume softness alongside price-driven revenue stabilization; taken together with a rank of 5 in Beverage in Illinois and a 60.54% MoM surge, the pattern implies the brand is leaning on price and a single-category rebound to offset sustained YoY volume pressure.
The shift toward a near-total Beverage focus at 99.60% share, combined with a 60.54% MoM lift against a -13.55% YoY decline, implies a tactical push that converts short-cycle demand spikes rather than broadening category exposure; with average price up 23.04% YoY while total sales fell 13.63%, elasticity is constraining unit growth. Holding rank 5 in Beverage in Illinois amid a 24-month sales decline of 48.69% suggests retention of core shelf presence but a narrowing consumer base, implying the brand’s positioning skews toward premiumized Beverage entries that need incremental trial or pack-size strategies to translate MoM surges into durable, rank-accretive share.
Competitive Landscape
tonic sits at #5 in IL Beverage in October 2026, improving 1 rank position from #6 year over year, while holding flat versus July 2026 at #5; meanwhile Uncle Arnie's remained #1 but contracted by 11.67% in YoY sales and Journeyman stayed #2 with a 17.23% YoY decline, contrasted by Daze Off at #3 growing 18.84% YoY as CQ (Cannabis Quencher) held #4 with a 17.65% YoY drop; given tonic’s past peak at #3 in November 2024 and its current stability at #5 amid mixed competitor momentum, the pattern implies a consolidation phase where incremental share gains are plausible if tonic captures demand shifting away from declining leaders.
Notable Products
In October 2026, tonic’s lineup is tightly concentrated, with the top 10 items accounting for 88.3% of sales and the leading SKU, CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz), alone at 18.1%. That concentration sits almost entirely in Beverage/Water products at 93.8% of brand sales, so most of its sales ride on a handful of core tonics.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
