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Sep-2025
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Overview
Market Insights Snapshot
The cannabis brand tonic has shown varied performance across different states and categories in recent months. In the beverage category, tonic has maintained a consistently strong presence in Michigan, where it has consistently ranked in the top 4 from June to September 2025, demonstrating a solid market foothold. However, its performance in Arizona seems less stable, as it did not maintain a top 30 ranking beyond June. This inconsistency in Arizona might indicate challenges in market penetration or competition with local brands. It will be interesting to observe if tonic can regain its standing in the coming months, as Arizona represents a significant market opportunity.
In Illinois, tonic has shown a slight fluctuation in rankings within the beverage category, moving from the 5th position in June to 4th in July, then dropping to 6th in August, before recovering to 5th in September. This movement suggests a competitive landscape in Illinois, where tonic is striving to maintain its position among the top brands. Interestingly, despite these ranking shifts, the sales figures indicate a positive trend, with a notable increase from June to July, followed by a slight dip in August and a modest recovery in September. This suggests that while the competition is fierce, tonic is managing to hold its own, adapting to market demands and consumer preferences.
Competitive Landscape
In the Michigan beverage category, tonic has maintained a consistent presence, ranking third in June and July 2025, dropping to fourth in August, and climbing back to third in September. This stability is notable given the competitive landscape, with Keef Cola and Mary Jones consistently occupying the top two positions, albeit swapping ranks between August and September. Despite a slight dip in sales from July to September, tonic's ability to reclaim its third position in September suggests resilience against competitors like Pot Shot, which briefly overtook tonic in August. Meanwhile, Highly Casual remained steady at fifth, indicating a less volatile but stable market presence. Tonic's performance illustrates its competitive edge in maintaining rank amidst fluctuating sales and highlights the dynamic shifts within the Michigan beverage market.
Notable Products
In September 2025, the top-performing product from tonic was Raspberry Lemonade Tonic (100mg THC, 12oz), which reclaimed its number one spot with sales of 4553 units. The CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) rose to second place, demonstrating a consistent increase in popularity over the months. Mandarin Orange Tonic (100mg THC, 12oz) dropped to third place from its previous top ranking in August. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) maintained its fourth position, while the Mango Pineapple Seltzer (100mg THC, 12oz) held steady in fifth place after debuting in July. Overall, the rankings indicate dynamic shifts in consumer preferences within tonic's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
