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tonic is stocked at 132 licensed dispensaries across Illinois and Michigan, 69 of them in Illinois, with the deepest coverage in Chicago, Springfield, Bourbonnais, Collinsville, and DeKalb. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, tonic’s mix is concentrated in Beverage at 99.62% share with a year-over-year decline of 49.43% and a month-over-month dip of 0.32%, while Tincture & Sublingual holds 0.38% share with a 111.76% month-over-month increase and no year-over-year basis. The brand’s average price is up 8.66% year over year to $7.73, with Beverage pricing at $7.72 and Tincture & Sublingual at a higher $9.99, and the brand holds rank 5 in Beverage in Illinois. The pattern implies a highly concentrated portfolio absorbing a sharp annual contraction in its core category while a small but fast-growing secondary line tests elasticity at a higher price point, leaving overall recovery dependent on Beverage stabilization despite a modest month-over-month Beverage decline and a steep brand-level year-over-year contraction of 49.66%.
Given a 99.62% reliance on Beverage and a rank of 5 in Illinois, the 0.32% month-over-month Beverage dip alongside an 8.66% year-over-year price increase suggests positioning is tilting toward price-led value capture rather than volume recapture. The 111.76% month-over-month surge in Tincture & Sublingual at 0.38% share and a 72.48% sales decline over 24 months together imply that expansion into adjacent formats will only shift perception if share in non-Beverage rises above one percent while Beverage price elasticity is managed to protect rank 5 against downward pressure from a 49.43% category-level annual contraction.
Competitive Landscape
In Illinois Beverage, tonic sits at rank #5 in September 2026 with no year-over-year rank change from #5, while its peak position was #3 in November 2024 and it has held #5 for three consecutive months, indicating a stable but capped slot. Among competitors, Uncle Arnie's held #1 year over year yet carried a -13.7% sales change, and Daze Off stayed at #3 with a 22.1% sales increase, suggesting upward pressure from faster growers above and a softening leader that did not translate into rank gains for tonic. With Journeyman locked at #2 alongside a 10.7% lift and CQ (Cannabis Quencher) holding #4 despite a -13.0% decline, the lack of rank movement for tonic from #5 to #5 implies share stability without momentum to reclaim the #3 peak, pointing to a plateau that will likely persist without a shift in mix or velocity.
Notable Products
CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) posted the steepest decline at -28.2% month over month while dropping into rank 5, as the category leader CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) slid -5.7% yet held rank 1. Raspberry Lemonade Tonic (100mg THC, 12oz) advanced 40.0% MoM to rank 2, narrowing the gap with rank 1 despite Mandarin Orange Tonic (100mg THC, 12oz) rising 13.2% at rank 3; nine of the top ten are Beverage SKUs, indicating a tight focus. The sharp -38.8% MoM fall for Fizz Shortie - Ginger Ale RSO Seltzer (10mg THC, 7.5oz) at rank 8 contrasts with a 44.5% MoM lift for Fizz Shortie - CBD/THC 5:1 Lemon Lime Mini Seltzer (50mg CBD, 10mg THC, 7.5oz) at rank 7, implying format experimentation is fragmenting shortie demand. Overall, double-digit volatility across both 1:1 tonics and mini seltzers, with leadership concentrated in ranks 1–3, implies tonic’s mix is tilting toward high-THC fruit flavors while select CBD-forward variants require repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
