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Jul-2025
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Overview
Market Insights Snapshot
The cannabis brand tonic has shown varied performance across different states and categories in recent months. In the Beverage category within Arizona, tonic experienced a notable fluctuation in rankings, starting at 6th place in April 2025, rising to 4th in May, and then dropping to 7th in June. By July, tonic didn't make the top 30, indicating a potential decline or increased competition in the market. This movement suggests that while tonic had a strong presence initially, maintaining a top position in Arizona's competitive beverage market remains a challenge.
In contrast, tonic's performance in the Beverage category in Illinois and Michigan has been more stable and promising. In Illinois, tonic consistently held a top 5 position, with a slight improvement to 3rd place by July 2025. This consistent ranking suggests a strong market presence and consumer preference in Illinois. Meanwhile, in Michigan, tonic maintained a steady 3rd place ranking from May through July, highlighting sustained consumer demand and brand strength in the state. Despite a minor drop in sales from April to May in Illinois, both states show tonic's resilience and potential for growth in the beverage category.
Competitive Landscape
In the Michigan beverage category, tonic has shown a consistent performance, maintaining its rank at third place from May to July 2025, after climbing from fourth place in April. This steady ranking indicates a positive trend in sales, with a notable increase from April to July. However, Keef Cola remains the dominant leader, consistently holding the top position with significantly higher sales figures. Meanwhile, Mary Jones has also maintained its second-place position, showing a strong upward trajectory in sales, particularly from June to July. Highly Casual and Pot Shot have fluctuated in their rankings, with Pot Shot experiencing a notable dip in May and June before recovering in July. These dynamics suggest that while tonic is performing well, it faces stiff competition from both established leaders and emerging brands in the Michigan market.
Notable Products
In July 2025, the top-performing product from tonic was Mandarin Orange Tonic (100mg THC, 12oz), which ascended to the first rank with notable sales of 6281 units. Mango Pineapple Seltzer (100mg THC, 12oz) secured the second position, marking its first appearance in the ranking since April. The CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) consistently held the third spot for four consecutive months. Raspberry Lemonade Tonic (100mg THC, 12oz), previously the top-seller, slipped to fourth place. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) maintained its steady presence, ranking fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
