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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, the brand tonic has shown a stable performance within the Beverage category. Over the months from August to November 2025, tonic consistently maintained its position within the top 10, oscillating between the 5th and 6th ranks. Notably, there was a significant increase in sales from October to November, reflecting a strong market presence and possibly effective marketing strategies or seasonal demand. This consistent ranking indicates a solid foothold in Illinois's beverage market, suggesting that tonic is a favored choice among consumers in this state.
Conversely, in Michigan, tonic's performance has been more volatile. While it started strong with a ranking of 4 in August, it slipped to 6th place by November. This decline in rank is accompanied by a decrease in sales, which might indicate increased competition or shifting consumer preferences. The absence of tonic from the top 3 in recent months could be a concern if the trend continues, as it suggests that other brands might be capturing a larger share of the market. The fluctuating performance in Michigan highlights the need for tonic to reassess its strategies to regain a stronger position in this competitive landscape.
Competitive Landscape
In the Illinois beverage category, tonic has shown a dynamic shift in rankings over the past few months, moving from 6th place in August 2025 to 5th in September, then back to 6th in October, and returning to 5th in November. This fluctuation indicates a competitive landscape where Keef Cola and Vibations are also vying for similar market positions. Notably, CQ (Cannabis Quencher) and Daze Off consistently maintained their 4th and 3rd ranks, respectively, suggesting a stable consumer base and strong brand loyalty. While tonic experienced a significant sales increase in November, surpassing its previous months, its competitors like CQ (Cannabis Quencher) and Daze Off maintained higher sales figures, indicating areas for potential growth and strategic marketing opportunities for tonic to capture a larger market share.
Notable Products
In November 2025, the top-performing product from tonic was Raspberry Lemonade Tonic (100mg THC, 12oz), maintaining its first-place ranking from September and achieving sales of 4516 units. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) climbed to second place from fifth in October, showing a strong performance. Mango Pineapple Seltzer (100mg THC, 12oz) re-entered the rankings in third place, highlighting its growing popularity. Meanwhile, Mandarin Orange Tonic (100mg THC, 12oz) dropped from second to fourth place, indicating a decline in sales momentum. Crisp Apple Seltzer (10mg THC, 12oz) rounded out the top five, falling from third place in October, suggesting a decrease in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
