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Dec-2025
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Overview
Market Insights Snapshot
In the beverage category, the brand tonic shows varying performance across different states. In Illinois, tonic consistently maintained a strong market presence, holding the 5th rank in September, November, and December 2025, with a slight dip to 6th place in October. This consistency in ranking is notable, especially given the increase in sales from October to December. Meanwhile, in Michigan, tonic experienced more fluctuation, dropping from 3rd place in September to 7th in November, before recovering slightly to 6th in December. This suggests some volatility in Michigan, possibly due to market conditions or competitive pressures.
It's important to note that tonic did not fall out of the top 30 in either Illinois or Michigan during this period, indicating a stable presence in these markets. However, the drop in ranking in Michigan from September to November suggests potential challenges that the brand might need to address to regain its earlier position. The resilience shown in Illinois, with a rebound in sales and a stable rank, contrasts with the more dynamic shifts observed in Michigan. Understanding the factors driving these changes could provide valuable insights into market strategies and consumer preferences in these regions.
Competitive Landscape
In the competitive landscape of the Illinois beverage category, tonic has shown a dynamic performance over the last few months of 2025. Despite a slight dip in October, where it moved from 5th to 6th place, tonic rebounded in November and December, reclaiming the 5th position. This fluctuation in rank highlights the competitive pressure from brands like Keef Cola, which consistently held the 6th position except for October when it briefly overtook tonic. Meanwhile, CQ (Cannabis Quencher) and Daze Off maintained their stronghold in the top 4, with Daze Off showing a significant upward sales trend, potentially challenging tonic's market share. The presence of Midweek Friday as a sporadic contender in the rankings further underscores the volatility and competitive nature of this market segment, emphasizing the need for strategic positioning and marketing efforts by tonic to sustain and improve its market position.
Notable Products
In December 2025, the top-performing product for tonic was the Mandarin Orange Tonic (100mg THC, 12oz) in the Beverage category, which jumped to the number one position with sales reaching 5269. The CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) closely followed as the second-ranking product, showing a consistent presence in the top ranks over the previous months. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) maintained a steady performance, securing the third spot. Raspberry Lemonade Tonic (100mg THC, 12oz) experienced a drop to fourth place, despite leading in November. Mango Pineapple Seltzer (100mg THC, 12oz) rounded out the top five, showing a slight improvement from its previous rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
