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Aug-2025
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Overview
Market Insights Snapshot
In the state of Arizona, tonic experienced a noticeable decline in the beverage category rankings, dropping from 4th place in May 2025 to 7th place by June 2025. This decline was also mirrored in sales, which fell from $36,072 in May to $18,958 in June. The absence of ranking data for July and August suggests that tonic did not make the top 30 brands in the beverage category during those months, indicating a further decline in its market presence within the state. This downward trend in Arizona could be a point of concern for the brand as it evaluates its strategies in the region.
Conversely, in Illinois, tonic maintained a relatively stable position within the beverage category, consistently ranking within the top 6 from May through August 2025. Notably, tonic occupied the 4th position in both May and July, although there was a slight dip to 6th place in August. Despite this minor fluctuation, tonic's sales in Illinois remained robust, though there was a decrease from $154,009 in July to $111,749 in August. In Michigan, tonic showed remarkable consistency, holding the 3rd position from May to July, before slipping to 4th in August. This consistent performance in Michigan, coupled with relatively stable sales figures, highlights the brand's strong foothold in the state's beverage market.
Competitive Landscape
In the competitive Michigan beverage category, tonic has consistently maintained a strong presence, ranking 3rd from May to July 2025, before slipping to 4th in August. This shift in rank can be attributed to the dynamic performance of competitors such as Pot Shot, which climbed from 7th in June to 3rd in August, showcasing a significant sales surge. Meanwhile, Keef Cola has been a dominant force, holding the top spot until August when it dropped to 2nd, indicating a potential opportunity for tonic to capitalize on this shift. Despite the competitive pressure, tonic's sales have remained relatively stable, with a slight dip in August, suggesting a need for strategic marketing efforts to regain its previous ranking. Additionally, Highly Casual and CQ (Cannabis Quencher) have shown fluctuations in their rankings, but their sales figures remain lower than tonic's, highlighting tonic's strong market position amidst a competitive landscape.
Notable Products
In August 2025, Mandarin Orange Tonic (100mg THC, 12oz) maintained its top position among tonic products, despite a slight decrease in sales to 5142 units. Raspberry Lemonade Tonic (100mg THC, 12oz) secured the second spot, a drop from its previous consistent first-place ranking, with sales reaching 3920 units. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) climbed to third place, showing resilience with sales of 3912 units. Mango Pineapple Seltzer (100mg THC, 12oz) fell to fourth place after a strong debut in July, with sales decreasing to 3680 units. Crisp Apple Seltzer (10mg THC, 12oz) re-entered the rankings at fifth place, indicating a stable performance with 3639 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
