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Oct-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand tonic in the Beverage category shows intriguing trends across different states. In Illinois, tonic maintained a strong presence by staying within the top 10, although it experienced a slight decline in its ranking from 4th place in July 2025 to 6th place by October 2025. This shift coincided with a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, in Michigan, tonic consistently ranked within the top 5, peaking at 3rd place in both July and September 2025. Despite this strong showing, the brand's sales figures in Michigan also reflected a downward trend over the months, indicating a need for strategic adjustments to sustain its position.
It's noteworthy that tonic did not appear in the top 30 for any other states or provinces in the Beverage category, which could imply either a focused strategy on selective markets or challenges in penetrating new regions. The lack of presence in other areas is a double-edged sword; while it highlights the brand's concentrated efforts in Illinois and Michigan, it also points to missed opportunities for expansion. This data provides a snapshot of tonic's current market dynamics, offering a foundation for understanding its competitive positioning and potential growth avenues.
Competitive Landscape
In the Michigan beverage category, Tonic has experienced notable fluctuations in its competitive positioning from July to October 2025. Maintaining a consistent presence in the top 5, Tonic's rank shifted from 3rd in July to 4th in August, back to 3rd in September, and again to 4th in October. This indicates a competitive landscape where Tonic is vying closely with brands like Pot Shot, which mirrored Tonic's rank changes but ultimately outperformed it in October. Meanwhile, Keef Cola maintained a stronghold at the top with a consistent 2nd place rank, highlighting a significant gap in market dominance. Additionally, CQ (Cannabis Quencher) showed a positive trend, climbing from 7th to 5th before settling at 6th, suggesting potential future competition for Tonic. Despite these shifts, Tonic's sales have seen a downward trend, indicating a need for strategic adjustments to regain momentum and improve its standing against these formidable competitors.
Notable Products
In October 2025, the CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) emerged as the top-performing product for tonic, climbing from its second-place rank in September to first, with notable sales of $4,160. The Mandarin Orange Tonic (100mg THC, 12oz) also improved its standing, advancing from fourth in September to second in October. The Raspberry Lemonade Tonic (100mg THC, 12oz), despite being the leader in September, fell to third place. The CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) maintained a competitive position, ranking fourth after being third in the previous month. Lastly, the Crisp Apple Seltzer (10mg THC, 12oz) re-entered the rankings at fifth place, after not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
