Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Decline

Trend

6-Month

32

Product Count

SKUs

$8.42

Avg Price

-57.4%

YoY Sales Change

22%

YoY Price Change

tonic

Where to Buy

tonic is stocked at 117 licensed dispensaries across Illinois and Michigan, 81 of them in Illinois, with the deepest coverage in Chicago, Springfield, Antioch, Bourbonnais, and Collinsville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10049.json?v=20260905
tonic Sales

Market Insights Snapshot

tonic Historical Sales by Category

In August 2026, tonic’s category mix is concentrated, with Beverage holding 99.81% share and Tincture & Sublingual at 0.19%. Beverage declined 57.14% year over year and 20.26% month over month, while Tincture & Sublingual fell 47.04% month over month off a small base and had no comparable year-over-year reading. The brand’s overall sales were down 57.40% year over year alongside a 21.96% increase in average price, suggesting elasticity pressure within Beverage where average price sits at $8.42 and Tincture & Sublingual averages $8.80. The pattern implies a reliance on Beverage that amplifies downside when price rises and volume contracts, and the negligible 0.19% in Tincture & Sublingual limits cushion against category-specific volatility.

Positioning-wise, a 99.81% Beverage skew combined with a 20.26% month-over-month decline and a 57.14% year-over-year drop indicates exposure to a single demand cycle rather than a portfolio effect, even as the brand holds rank 5 in Beverage in Illinois. The 21.96% year-over-year increase in average price alongside a 57.40% year-over-year sales contraction points to a price-led mix that is not offset by the 0.19% diversification in Tincture & Sublingual, where the 47.04% month-over-month slide offers limited incremental reach. This implies tonic’s current positioning is anchored in value-per-unit pricing within Beverage rather than breadth, and near-term share defense will depend more on stabilizing Beverage velocity than on expansion of the sub-0.20% secondary category.

Aug-2026 Rank
Beverage
5
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
99.8%
$8.42
-57.1%
-20.3%
Tincture & Sublingual
0.2%
$8.80
-47.0%
tonic

Competitive Landscape

In Illinois Beverage, tonic is currently ranked #5 in August 2026, improving 1 rank position from #6 year over year while holding flat versus three months ago at #5, and its peak of #3 in November 2024 sets the ceiling for near-term momentum; meanwhile, Uncle Arnie's held #1 year over year but paired that stability with a -19.6% sales change, and Journeyman stayed at #2 with a +15.4% YoY sales gain, indicating tonic’s slight rank ascent amid mixed competitor trends implies a path to regain share is plausible only if it converts stability at #5 into upward movement toward #3 as category leaders diverge in velocity.

tonic market ranking for IL Beverage

tonic

Notable Products

CBD/THC 1:1 Cherry Limeade Mini Seltzer (10mg CBD, 10mg THC, 7.5oz) plunged 58.7% month over month to rank 8, while Fizz Shortie - CBD/THC 5:1 Lemon Lime Mini Seltzer (50mg CBD, 10mg THC, 7.5oz) fell 47.6% to rank 9, indicating mini seltzers are losing traction versus 12oz tonics. At the top, CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz) slipped 17.4% yet held rank 1, whereas CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz) rose 29.4% at rank 2, and four of the top ten are 12oz Beverage SKUs concentrated in 1:1 or THC-only formats. The pattern implies tonic is consolidating demand into full-size 12oz tonics with balanced or THC-led formulas, while sub-10oz minis require repositioning or reduced emphasis.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
CBD/THC 1:1 Tropical Punch Tonic (100mg CBD, 100mg THC, 12oz)
Beverage
1
3
3
1
1
-17.4%
CBD/THC 1:1 Citrus Lime Tonic (100mg CBD, 100mg THC, 12oz)
Beverage
3
6
5
9
2
+29.4%
Mandarin Orange Tonic (100mg THC, 12oz)
Beverage
2
1
1
8
3
+15.2%
Fizz Shortie - Ginger Ale RSO Seltzer (10mg THC, 7.5oz)
Beverage
9
10
8
2
4
-45.1%
Raspberry Lemonade Tonic (100mg THC, 12oz)
Beverage
4
5
7
6
5
-25.2%
Mango Pineapple Seltzer (100mg THC, 12oz)
Beverage
5
4
4
3
6
-37.2%
CBN/THC 1:4 Grape Tonic (25mg CBN, 100mg THC, 12oz)
Beverage
>10
>10
>10
>10
7
CBD/THC 1:1 Cherry Limeade Mini Seltzer (10mg CBD, 10mg THC, 7.5oz)
Beverage
8
>10
10
5
8
-58.7%
Fizz Shortie - CBD/THC 5:1 Lemon Lime Mini Seltzer (50mg CBD, 10mg THC, 7.5oz)
Beverage
10
2
6
7
9
-47.6%
Peach High Tea (100mg THC, 12oz)
Beverage
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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