Washington Cannabis Sales

Washington’s cannabis market remains one of the most mature and competitive in the United States, with total sales reaching $89.9 million in September 2025. Over the past year, the market has experienced a modest contraction, with sales down 7.9% year-over-year and average item prices dropping to $11.82. This price compression reflects both intense competition among retailers and brands, as well as evolving consumer preferences for value. Despite these headwinds, Washington continues to see robust transaction volumes, with over 7.6 million units sold in the month, indicating sustained consumer demand.

While the market has not returned to the peak sales levels seen in late 2024, it demonstrates resilience through consistent monthly sales in the $90–$100 million range. The downward trend in pricing is notable, as it positions Washington as one of the most affordable cannabis markets in the country. This affordability, however, puts pressure on operators to differentiate through product innovation and brand loyalty.