Washington Cannabis Sales

Washington’s cannabis market continues to be a major player in the U.S., with April 2026 sales reaching $93.7 million and over 8 million units sold. While the market has seen some fluctuations over the past year, the most recent data shows a slight month-over-month dip of -1.0% in sales, but a modest 2.3% increase in units sold. This suggests that while total revenue is softening, consumer demand remains steady, and shoppers are gravitating toward lower-priced products. The average item price in April 2026 was $11.61, down from $12.10 a year prior, reflecting ongoing price compression and competitive pressures.

Year-over-year, Washington’s market is down -1.5% in sales but up 2.6% in units sold, reinforcing the trend of increased volume at lower price points. This dynamic is common in mature markets, where consumers become more price-sensitive and brands compete aggressively on value. Despite these headwinds, Washington remains one of the largest and most resilient cannabis markets in the country.