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Washington Cannabis Sales
Oct, 2025
Overview
Washington’s cannabis market generated approximately $93 million in sales in October 2025, with an average item price of $11.80. The market has experienced notable fluctuations over the past year, with sales declining 18.1% year-over-year and average prices dropping from $12.54 to $11.80. This downward trend in both sales and pricing reflects a highly competitive environment and ongoing price compression, which is impacting overall market growth and retailer margins.
Despite these challenges, Washington remains a mature and resilient market. Month-over-month sales growth in October 2025 was 4.3%, indicating some seasonal or promotional lift. However, persistent year-over-year declines suggest that the market is still searching for a new equilibrium after several years of rapid expansion and subsequent saturation.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
Washington’s October 2025 sales of $93 million place it among the top cannabis markets in the U.S., though it trails larger states like California ($313 million), Michigan ($263 million), and Illinois ($154 million). The average item price in Washington ($11.80) is among the lowest nationally, reflecting intense price competition and mature market dynamics. In contrast, states like New York ($31.71) and Connecticut ($30.27) maintain much higher average prices, often due to newer market status and limited competition.
Washington Weed Prices
Category Performance
While most categories in Washington are experiencing double-digit year-over-year declines, Vapor Pens stand out for their relative resilience and dynamic segment activity. Vapor Pens accounted for $27.4 million in sales in October 2025, with a modest 5.7% month-over-month growth and a 15.8% year-over-year decline—less severe than the overall market drop.
Within Vapor Pens, the Cartridge segment dominates, generating over $15.3 million in sales and showing stronger month-over-month growth than the category as a whole. The top brands in this segment reveal a mix of premium and value offerings, with Full Spec leading in sales, followed by Sticky Frog and Plaid Jacket. Notably, price points vary widely, from Snickle Fritz at $9.78 to Plaid Jacket at $29.98, reflecting diverse consumer preferences.
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