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Washington Cannabis Sales
Jan, 2026
Overview
Washington’s cannabis market remains one of the most mature and stable in the United States, with total sales for January 2026 reaching $92.2 million. Over the past two years, the market has experienced moderate fluctuations, with monthly sales typically ranging between $87 million and $113 million. While the market saw some contraction in early 2025, recent months show signs of stabilization. Average item prices have held steady at $12.07 in January 2026, reflecting a competitive retail environment and consistent consumer demand.
Despite a slight year-over-year decline in sales (-4.6% in January 2026), Washington’s pricing remains among the lowest in the country, supporting high unit volumes. The state’s mature regulatory framework and established consumer base contribute to a resilient market, even as newer states enter the industry and national trends shift.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
Washington’s cannabis market is notable for its combination of high unit sales and low average prices. With 7.6 million units sold in January 2026, WA outpaces many states with larger populations, such as Illinois and New York, despite having a lower total sales figure. The average item price in WA ($12.07) is among the lowest nationally, rivaled only by Michigan ($8.61) and Oregon ($12.33). In contrast, states like New York and New Jersey maintain average prices above $31, reflecting less mature markets and higher barriers to entry.
Washington’s market is characterized by value-driven consumers and a mature retail landscape. While total sales growth has slowed, the state’s low prices and high unit volumes indicate a healthy, competitive market. For deeper insights into category trends, pricing strategies, and emerging brands, Headset Insights offers comprehensive analytics and custom reporting.
Washington Weed Prices
Category Performance
A standout category in Washington is Pre-Rolls, which continues to outperform the broader market in both sales growth and innovation. In January 2026, Pre-Rolls generated $16.4 million in sales from over 2.5 million units, with an average item price of $6.44—about half the state’s overall average. Notably, the “Connoisseur / Infused” segment dominates this category, accounting for $7.1 million in sales and over 1 million units, driven by consumer interest in premium and infused products.
The diversity of brands and price points in this segment highlights strong competition and consumer appetite for differentiated products. Pre-Rolls, especially infused varieties, are bucking the flat-to-declining trend seen in other categories, making them a key area for growth and innovation.
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Product Category Market Share In Washington
Historical Cannabis Sales In Washington
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