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Washington Cannabis Sales
May, 2026
Overview
Washington’s cannabis market generated $89.2 million in sales in May 2026, with over 7.6 million units sold. The market has experienced a year-over-year sales decline of 9% and a 5.6% drop in units sold compared to May 2025. Despite these declines, average item prices have remained relatively stable, moving from $12.15 in May 2025 to $11.72 in May 2026. This suggests that while consumer demand has softened, pricing pressure has not been as severe as in some other mature markets.
Over the past 24 months, Washington’s cannabis market has shown signs of volatility, with alternating periods of modest growth and contraction. The most recent months indicate a slight rebound, with a 2.5% month-over-month sales increase in May 2026. However, the overall trend remains downward, reflecting both increased competition and shifting consumer preferences.
May, 2026
Sales
Year Over Year
Growth
Market Comparison
Washington’s market is smaller and more mature compared to giants like California ($309.5M in May 2026) and Michigan ($259.9M), but it remains a significant player. The average item price in WA ($11.72) is among the lowest in the country, reflecting intense price competition and a value-driven consumer base. For comparison:
Washington Weed Prices
Category Performance
While most categories in Washington are experiencing year-over-year declines, Pre-Rolls are showing resilience and even pockets of growth within certain segments. Pre-Rolls posted $17.3 million in sales in May 2026, up 6.1% month-over-month, with unit sales rising 5.3%. The average item price remains accessible at $6.32.
Drilling into Pre-Roll segments reveals that Mixed Strain and CBD - Single Strain Pre-Rolls are outperforming, with strong double-digit growth in both sales and units year-over-year. This contrasts with the broader Pre-Roll category and the overall market, where most segments are declining.
Top-performing brands in these segments are driving innovation and attracting new consumers. For a deeper dive into brand-level performance, Headset Insights can provide detailed breakdowns and links to leading brands.
Top Cannabis Brands in Washington
Product Category Market Share In Washington
Historical Cannabis Sales In Washington
Washington Cannabis Reports
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Washington’s Growing CBD Market: The Secret Is Out
The 2016 Washington Cannabis Industry: No Signs of Slowing Down
Washington Cannabis News
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