Washington Cannabis Sales

Washington’s cannabis market closed December 2025 with sales of $98.5 million, reflecting a year-over-year decline of 3.1%. Over the past 24 months, the market has experienced moderate volatility, with periods of both contraction and recovery. The most recent months show a return to positive month-over-month growth (+6.0% in December), suggesting some stabilization after a challenging year. Average item prices in Washington have continued to trend downward, reaching $11.92 in December 2025, compared to $12.53 a year prior. This price compression is a persistent theme, driven by intense competition and consumer price sensitivity.

Despite the overall sales dip, Washington remains one of the most mature and resilient cannabis markets in the U.S. The state’s high unit volume—over 8.2 million units sold in December—demonstrates robust consumer demand, even as shoppers gravitate toward lower-priced products. This dynamic has kept the market competitive and accessible, but it also puts pressure on producers and retailers to innovate and differentiate.