Washington Cannabis Sales

Nov, 2025
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Cannabis Market Data

Overview

Washington’s cannabis market remains one of the most mature in the United States, with total sales reaching $91.0 million in November 2025. Over the past year, the market has experienced a year-over-year decline of 8.6%, reflecting a broader trend of stabilization after years of rapid growth. Monthly sales have fluctuated, with some months showing modest rebounds, but the overall trajectory points to a cooling market. This is not unique to Washington, as several legacy markets are seeing similar patterns.

Pricing in Washington is among the lowest in the country, with the average item price at $11.94 in November 2025. This competitive pricing environment is a result of intense market saturation and mature retail infrastructure. While lower prices benefit consumers, they also put pressure on producers and retailers, contributing to consolidation and a focus on operational efficiency.

$91.01M

Nov, 2025

Sales

-8.5 %

Year Over Year

Growth

Data Snapshot Dec 03, 2025

Market Comparison

Washington’s market size of $91.0 million in November 2025 places it behind larger states like California ($308.5 million) and Michigan ($259.5 million), but ahead of Oregon ($75.5 million) and Nevada ($53.6 million). The average item price in WA ($11.94) is among the lowest nationally, with only Michigan and Oregon reporting lower prices. This low pricing is a hallmark of Washington’s competitive landscape.

Growth rates in Washington are negative, with an -8.6% YoY sales decline, which is steeper than Oregon (-4.0%) and California (-9.6%), but less severe than Colorado’s sharp drop in unit sales (-30.6%). In contrast, emerging markets like New York and Ohio are still posting double-digit growth, reflecting their earlier stage of market development.

Washington’s mature market status is reflected in its stable pricing, high unit sales, and slowing growth. For businesses and investors, the focus is shifting from expansion to differentiation and efficiency. For more granular insights, including brand and segment trends, Headset Insights offers comprehensive data solutions.

Washington Weed Prices

Product
Nov, 2025
YoY
Flower (Gram)
$7.00
Flower (Eighth)
$16.02
Edible (100mg)
$12.78
Concentrate (Gram)
$8.47
Top Strain
Wedding Cake
| State | Sales ($M) | Avg. Item Price ($) | YoY Sales Growth | Units Sold (M) | |------------|------------|---------------------|------------------|----------------| | [California](https://www.headset.io/markets/california) | 308.5 | 18.80 | -9.6% | 16.41 | | [Michigan](https://www.headset.io/markets/michigan) | 259.5 | 8.24 | -6.1% | 31.49 | | Illinois | 127.4 | 27.05 | -11.7% | 4.71 | | Massachusetts | 137.0 | 17.06 | -0.6% | 8.03 | | [Oregon](https://www.headset.io/markets/oregon) | 75.5 | 12.61 | -4.0% | 5.98 | | [Washington](https://www.headset.io/markets/washington) | 91.0 | 11.94 | -8.6% | 7.62 | | [Nevada](https://www.headset.io/markets/nevada) | 53.6 | 20.62 | -3.3% | 2.60 |
Data Snapshot Dec 03, 2025

Category Performance

Category
Nov, 2025
YoY
$
27.07
M
-5.7
%
$
26.22
M
-13.8
%
$
16.77
M
-4.2
%
$
9.72
M
0.1
%
$
7.44
M
-15.0
%
$
2.53
M
-16.8
%
$
0.75
M
2.7
%
$
0.17
M
-34.6
%

While most major categories in Washington are experiencing sales declines, Edibles stand out for their resilience. Edibles posted $9.7 million in sales in November 2025, holding steady with 0.0% year-over-year growth—a stark contrast to double-digit declines in categories like Flower and Concentrates. The average edible item price is $12.87, slightly above the state average, indicating consumers are willing to pay a premium for these products.

Within Edibles, Gummies dominate, accounting for over two-thirds of category sales and showing 4.8% year-over-year growth. Segments like "Brownie, Blondie, and Cereal Bars" and "Savory Edibles" have posted triple-digit growth, though from a smaller base, suggesting emerging consumer interest in novel formats.

For a deeper dive into the top edible brands and their performance, Headset Insights can provide detailed brand-level analytics.

| Segment | Sales ($M) | Units Sold | YoY Sales Growth | Avg. Item Price ($) | |---------------------------------|------------|------------|------------------|---------------------| | Gummies | 6.71 | 482,837 | 4.8% | 13.89 | | Chocolate | 0.95 | 74,504 | -4.2% | 12.81 | | Caramels, Chews and Taffy | 0.96 | 74,151 | -12.4% | 13.00 | | Mints | 0.34 | 26,560 | -1.2% | 12.95 | | Candy, Lozenge and Gum | 0.44 | 54,613 | -14.2% | 7.98 | | Other | 0.22 | 35,076 | -28.1% | 6.33 | | Brownie, Blondie, Cereal Bars | 0.0005 | 37 | 132.2% | 12.86 | | Savory Edibles | 0.04 | 3,828 | 10,678.8% | 11.15 |
Data Snapshot Dec 03, 2025

Top Cannabis Brands in Washington

Market Trends

Product Category Market Share In Washington

Monthly Cannabis Sales

Historical Cannabis Sales In Washington

Washington Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
January 17, 2020

Washington’s Growing CBD Market: The Secret Is Out

This report is your guide to the steadily growing Washington State market for products high in Cannabidiol, more commonly known as CBD.
Report
January 17, 2020

The 2016 Washington Cannabis Industry: No Signs of Slowing Down

Welcome to Headset’s year-end report on the 2016 cannabis industry.

Washington Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
September 19, 2022

5 cannabis brands outperforming current market trends in CO & WA

These cannabis brands are succeeding in Washington and Colorado, two of the most competitive and mature cannabis markets in the US.
Blog
July 8, 2021

A dab of data: A look at cannabis concentrates

To celebrate 7/10, we put together a brief overview of some popular types of dabs and some price points of the top brands.
User rating
WA
Legacy

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