Oregon Cannabis Sales

Jan, 2024
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Cannabis Market Data

Overview

The Oregon cannabis market has shown resilience in the face of pricing fluctuations and competitive pressures. As of January 2024, the average item price for cannabis products in Oregon was $13.82, a slight increase from December 2023's average of $13.45. Despite this modest uptick in pricing, total sales reached $73.9 million, with over 5.3 million units sold. This reflects a nuanced market where consumers are sensitive to price changes but remain engaged with the product offerings.

The market has experienced a decrease in total sales by 3.9% from December 2023 to January 2024, and a year-over-year decrease of 2.3%. These shifts indicate a market that is adjusting to various external factors, including market saturation and regulatory changes. However, the consistent sales volumes suggest a stable consumer base that could be leveraged for growth with strategic brand positioning and product diversification.

$73.89M

Jan, 2024

Sales

-2.3 %

Year Over Year

Growth

Data Snapshot Feb 10, 2024

Market Comparison

When comparing Oregon to other states, it's evident that Oregon's market is unique in its pricing dynamics. For instance, the average item price in Oregon is one of the lowest compared to states like Illinois and New York, where prices are $32.92 and $40.06 respectively. This could be attributed to Oregon's mature market and competitive landscape, which has driven prices down over time.

Oregon's market size is smaller than California's but larger than Colorado's and Washington's when considering the total sales volume. The growth rates indicate that Oregon's market is not expanding as rapidly as some other states, which could be a point of focus for future market strategies.

For a more detailed analysis or to uncover additional insights, consider leveraging Headset Insights for an in-depth look at consumer behaviors, product trends, and market opportunities.

Average Item Prices
Product
Jan, 2024
YoY
Flower (Gram)
$9.63
Flower (Eighth)
$12.86
Edible (10mg)
$12.28
Concentrate (Gram)
$12.25
Top Strain
Runtz
| State | Avg. Item Price (Jan 2024) | Total Sales (Jan 2024, $M) | MoM Growth | YoY Growth | |-------|----------------------------|----------------------------|------------|------------| | OR | $13.82 | 73.9 | -3.9% | -2.3% | | CA | $21.43 | 332.4 | Data not shown | Data not shown | | CO | $16.10 | 94.4 | Data not shown | Data not shown | | WA | $13.02 | 95.9 | Data not shown | Data not shown |
Data Snapshot Feb 10, 2024

Category Performance

Category
Jan, 2024
YoY
$
27.99
M
-8.0
%
$
17.6
M
11.0
%
$
9.43
M
4.9
%
$
9.08
M
-2.7
%
$
7.54
M
-9.3
%
$
1.18
M
-13.9
%
$
0.28
M
-24.3
%

Focusing on the Flower category, which is a staple in the cannabis market, we observe a diverse range of segments. The Hybrid segment is particularly notable, with total sales of nearly $19.8 million and over 1 million units sold in January 2024. The average item price for Hybrid Flower has seen a rise from $17.80 in December 2023 to $19.64 in January 2024, suggesting an increased consumer preference or a premiumization of products within this segment.

In the Hybrid segment, Culture Farms leads with $782,475 in sales, followed by PRUF Cultivar with $695,313. These brands have successfully captured the market's attention, likely through a combination of product quality, branding, and consumer loyalty.

| Segment | Avg. Item Price (Jan 2024) | Total Sales (Jan 2024, $M) | Total Units (Jan 2024) | |---------|----------------------------|----------------------------|------------------------| | Hybrid | $19.64 | 19.78 | 1,006,965 | | Indica | $20.03 | 4.75 | 236,990 | | Sativa | $20.06 | 2.57 | 128,042 | | Hybrid - Popcorn | $8.04 | 0.40 | 50,318 | | Indica - Popcorn | $23.46 | 0.20 | 8,610 | | Sativa - Popcorn | $15.23 | 0.01 | 533 | | CBD | $13.04 | 0.003 | 217 | | Ground Flower | $13.10 | 0.005 | 386 |
Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
August 25, 2020

The Oregon market industry report

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly.

Oregon Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
December 30, 2020

Noteworthy cannabis brands to watch in 2021

We're recognizing nine brands that had a successful year in their respective markets.
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Legacy

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