Oregon Cannabis Sales

Aug, 2026
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Overview

Oregon’s cannabis market remains a significant player in the U.S., with August 2026 sales reaching $78.4 million. Over the past year, the market has experienced mild contraction, with sales down 3.1% year-over-year and average item prices dropping from $12.98 (August 2025) to $11.40 (August 2026). This price compression is a continuation of a multi-year trend, reflecting intense competition and a mature retail environment. Despite these headwinds, Oregon’s unit sales have grown 10.3% year-over-year, indicating that lower prices are fueling higher consumer demand and accessibility.

Monthly sales have shown some volatility, with periods of both contraction and modest recovery. The market’s resilience is evident in its ability to maintain high transaction volumes even as average prices decline. Oregon’s pricing is among the lowest in the country, making it an attractive market for value-driven consumers.

$78.4M

Aug, 2026

Sales

-3.1 %

Year Over Year

Growth

Data Snapshot Sep 03, 2026

Market Comparison

Oregon’s cannabis market is notable for its low average item price ($11.40), which is among the lowest in the nation. For comparison, California’s average is $18.01, Michigan’s is $8.67, and Washington’s is $11.73. Oregon’s total August 2026 sales of $78.4 million place it below larger markets like California ($326.3M), Michigan ($263.5M), and Washington ($95.9M), but ahead of states like Nevada ($51.1M) and Connecticut ($25.2M).

Growth-wise, Oregon’s -3.1% YoY sales decline is similar to other mature markets such as Washington (-3.3%) and Colorado (-4.6%), but contrasts with newer or expanding markets like Ohio (+18.9%) and New York (+6.4%). Oregon’s 10.3% YoY unit growth stands out, indicating that while dollar sales are down, consumer engagement remains strong.

Oregon’s market is defined by affordability and high transaction volume, but faces ongoing price compression and competitive pressures. For more granular insights into consumer behavior, pricing strategies, and brand performance, Headset Insights offers advanced analytics and custom reporting.

Oregon Weed Prices

Product
Aug, 2026
YoY
Flower (Gram)
$12.02
Flower (Eighth)
$12.46
Edible (100mg)
$7.24
Concentrate (Gram)
$11.45
Top Strain
Hash Burger
| State | Avg. Price | Sales ($M) | Units Sold (M) | YoY Sales Growth | |------------|------------|------------|----------------|------------------| | California | $18.01 | $326.3 | 18.1 | 1.1% | | Michigan | $8.67 | $263.5 | 30.4 | -7.0% | | Washington | $11.73 | $95.9 | 8.2 | -3.3% | | Oregon | $11.40 | $78.4 | 6.9 | -3.1% | | Nevada | $21.06 | $51.1 | 2.4 | -12.3% | | Ohio | $30.44 | $110.3 | 3.6 | 18.9% | | New York | $29.05 | $165.7 | 5.7 | 6.4% |
Data Snapshot Sep 03, 2026

Category Performance

Category
Aug, 2026
YoY
$
23.77
M
-6.9
%
$
22.67
M
-0.6
%
$
12.95
M
-0.2
%
$
10.38
M
-2.6
%
$
6.25
M
-6.2
%
$
1.33
M
2.3
%
$
0.34
M
-8.1
%

While most categories in Oregon are experiencing flat or negative growth, the Pre-Roll category is bucking the trend. Pre-Rolls posted 2.1 million units sold in August 2026 (up 36.6% YoY), with total sales of $12.9 million. The average item price for Pre-Rolls has dropped sharply to $5.75, down from $7.86 a year prior, making them one of the most accessible product types for consumers.

Within Pre-Rolls, the Hybrid - Single Strain and Connoisseur / Infused segments are driving growth, both in sales and units. Hybrid - Single Strain Pre-Rolls saw a 53.2% YoY increase in units sold, while Connoisseur / Infused Pre-Rolls grew 36.3% YoY in units. This suggests consumers are trading up for more premium or innovative products even as prices fall.

For a deeper look at leading brands and innovation in Pre-Rolls, Headset Insights can provide detailed brand and SKU-level analysis.

| Segment | Avg. Price | Sales ($M) | Units Sold | YoY Unit Growth | |--------------------------|------------|------------|------------|-----------------| | Hybrid - Single Strain | $4.21 | $4.88 | 1,159,717 | 53.2% | | Connoisseur / Infused | $7.17 | $4.86 | 677,539 | 36.3% | | Indica - Single Strain | $3.97 | $0.67 | 169,257 | 43.2% | | Mixed Strain | $15.64 | $1.90 | 121,730 | -21.5% | | Sativa - Single Strain | $4.42 | $0.47 | 106,580 | 11.2% | | Cannagars / Blunts | $8.94 | $0.12 | 13,212 | -37.0% | | CBD - Single Strain | $9.13 | $0.04 | 4,688 | -1.1% |
Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
August 25, 2020

The Oregon market industry report

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly.

Oregon Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
December 30, 2020

Noteworthy cannabis brands to watch in 2021

We're recognizing nine brands that had a successful year in their respective markets.
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