Oregon Cannabis Sales

Feb, 2026
Jump to:
Overview
Comparison
Categories
Historical Data
News / Reports
Cannabis Market Data

Overview

Oregon’s cannabis market continues to be a significant player in the U.S., with total sales reaching $66.9 million in February 2026. Over the past year, the market has faced headwinds, with sales declining 5.7% year-over-year and average item prices dropping to $12.26. This downward trend in both sales and pricing reflects a highly competitive environment and ongoing price compression, which has been a consistent theme in Oregon for several years. Despite these challenges, Oregon remains one of the most mature and accessible cannabis markets in the country, with a wide variety of products and brands available to consumers.

Monthly sales have shown volatility, with notable dips and rebounds, but the overall trend points to a market that is stabilizing at a lower price point. The drop in average item price—down from $12.78 a year ago—suggests that consumers are benefiting from increased affordability, even as total sales volume softens. This environment favors value-driven shoppers and puts pressure on brands to differentiate through innovation and quality.

$66.9M

Feb, 2026

Sales

-5.7 %

Year Over Year

Growth

Data Snapshot Mar 03, 2026

Market Comparison

Oregon’s cannabis market is mid-sized compared to other adult-use states, with $66.9 million in monthly sales and 5.46 million units sold in February 2026. The average item price of $12.26 is among the lowest in the country, reflecting intense price competition and a mature retail landscape. For context, California’s average item price is $18.44, while Michigan’s is even lower at $8.88. Oregon’s year-over-year sales decline of 5.7% is in line with other mature markets like Washington (-10.0%) and Colorado (-8.4%), but stands in contrast to growth markets like New York (+54.8%) and Ohio (+13.9%).

Oregon Weed Prices

Product
Feb, 2026
YoY
Flower (Gram)
$12.85
Flower (Eighth)
$10.95
Edible (100mg)
$7.54
Concentrate (Gram)
$11.65
Top Strain
Jack Herer
| State | Total Sales ($M) | Avg. Item Price ($) | YoY Sales Growth (%) | Units Sold (M) | |-------|------------------|---------------------|---------------------|---------------| | [CA](https://www.headset.io/markets/california) | 286.9 | 18.44 | -6.4 | 15.56 | | [MI](https://www.headset.io/markets/michigan) | 206.2 | 8.88 | -14.8 | 23.22 | | [IL](https://www.headset.io/markets/illinois) | 113.3 | 28.47 | -10.2 | 3.98 | | [OR](https://www.headset.io/markets/oregon) | 66.9 | 12.26 | -5.7 | 5.46 | | [WA](https://www.headset.io/markets/washington) | 79.1 | 11.99 | -10.0 | 6.59 | | [NY](https://www.headset.io/markets/new-york) | 163.5 | 31.29 | +54.8 | 5.23 | | [OH](https://www.headset.io/markets/ohio) | 88.6 | 31.24 | +13.9 | 2.84 | | [CO](https://www.headset.io/markets/colorado) | 83.2 | 14.88 | -8.4 | 5.59 |
Data Snapshot Mar 03, 2026

Category Performance

Category
Feb, 2026
YoY
$
20.38
M
-12.5
%
$
19.28
M
-2.2
%
$
9.71
M
1.0
%
$
9.19
M
-6.2
%
$
6.27
M
-2.9
%
$
1.17
M
0.9
%
$
0.28
M
0.0
%

While most major categories in Oregon saw sales declines in February 2026, the Beverage category stands out for its resilience and unique growth patterns. Beverages posted $1.17 million in sales for the month, with a 0.7% year-over-year sales increase and an impressive 8.7% growth in units sold—a stark contrast to the declines seen in Flower and Edibles. The average item price for Beverages also fell to $12.25, making this category more accessible to consumers.

Within Beverages, the Carbonated segment is the clear leader, accounting for over half of category sales and showing a 25% year-over-year sales increase. Other segments like "Sports and Energy" also posted strong unit growth, though from a smaller base. The top brands in Oregon’s Beverage category are driving this momentum, with Magic Number, Keef Cola, and Mary Jones leading the pack.

| Brand Name | Total Sales ($M) | Units Sold | Avg. Item Price ($) | |-------------------|------------------|------------|---------------------| | [Magic Number](https://www.headset.io/brands/magic-number) | 0.46 | 41,751 | 10.98 | | [Keef Cola](https://www.headset.io/brands/keef-cola) | 0.19 | 18,400 | 10.57 | | [Mary Jones](https://www.headset.io/brands/mary-jones) | 0.15 | 14,795 | 10.36 | | [Mule Extracts](https://www.headset.io/brands/mule-extracts) | 0.14 | 5,670 | 25.49 | | [Crown B Alchemy](https://www.headset.io/brands/crown-b-alchemy) | 0.10 | 2,760 | 36.88 | | [Fruit Lust](https://www.headset.io/brands/fruit-lust) | 0.03 | 1,087 | 25.27 | | [Hapy Kitchen](https://www.headset.io/brands/hapy-kitchen) | 0.02 | 1,558 | 12.73 | | [High Desert Pure](https://www.headset.io/brands/high-desert-pure) | 0.02 | 794 | 23.34 |
Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
August 25, 2020

The Oregon market industry report

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly.

Oregon Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
December 30, 2020

Noteworthy cannabis brands to watch in 2021

We're recognizing nine brands that had a successful year in their respective markets.
User rating
OR
Legacy

Get More Oregon Cannabis Market Data

Sign-up to track retail sales, product market share, and see today’s best selling cannabis products.
Header image