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Oregon Cannabis Sales
Jul, 2026
Overview
Oregon’s cannabis market generated $79.7 million in sales in July 2026, showing a slight year-over-year increase of 0.1%. Over the past 24 months, the market has experienced periods of both contraction and modest recovery, with sales rebounding from a low in February 2026. Average item prices have continued to decline, reaching $11.67 in July 2026, down from $12.80 a year prior. This price compression has helped drive unit growth, with total units sold up 9.8% year-over-year, indicating that consumers are responding to lower prices with increased purchasing.
Despite the challenging pricing environment, Oregon's market remains resilient. The state’s mature regulatory landscape and competitive retail environment have contributed to stable sales volumes, even as average prices fall. This dynamic has created opportunities for value-driven brands and innovative product segments to capture consumer attention.
Jul, 2026
Sales
Year Over Year
Growth
Market Comparison
Oregon's market size and pricing dynamics set it apart from other mature cannabis states. With $79.7 million in July 2026 sales, Oregon is smaller than neighboring Washington ($96.1M) and far behind California ($332.9M), but it maintains one of the lowest average item prices in the country at $11.67. This is significantly below the national average and much lower than states like New York ($28.81), Illinois ($26.87), and even Michigan ($8.65).
Oregon's year-over-year sales growth of 0.1% is modest but outpaces other mature markets like Colorado (-2.6%) and Washington (-2.4%). However, newer or rapidly expanding markets such as Ohio (+22.0%) and Massachusetts (+12.6%) are seeing much higher growth rates, albeit from a smaller or more recently established base.
Oregon Weed Prices
Category Performance
While the overall market is nearly flat, the Pre-Roll category is outperforming, with 3.6% year-over-year sales growth and a remarkable 27.5% increase in units sold. Average prices for Pre-Rolls have dropped to $6.23, making them one of the most accessible product types for consumers. Notably, the Connoisseur/Infused segment within Pre-Rolls is driving much of this growth, with sales up 33.6% year-over-year and units up 55.8%. This suggests a strong consumer appetite for premium and innovative pre-roll products.
Top Cannabis Brands in Oregon
Product Category Market Share In Oregon
Historical Cannabis Sales In Oregon
Oregon Cannabis Reports
Understanding the recent sales declines in legacy cannabis markets
The Oregon market industry report
Oregon Cannabis News
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A look at last year's 4/20
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Noteworthy cannabis brands to watch in 2021
Get More Oregon Cannabis Market Data