Oregon Cannabis Sales

Apr, 2026
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Overview

Oregon’s cannabis market continues to be a significant player in the U.S., with total sales reaching $75.9 million in April 2026. Over the past year, the market has experienced a modest contraction, with sales down 3.7% year-over-year. Despite this, the market remains resilient, showing signs of stabilization after a period of volatility. Average item prices have softened, dropping from $12.14 in April 2025 to $11.41 in April 2026, which has helped drive a 2.5% increase in total units sold year-over-year. This price compression is a key factor in Oregon’s competitive landscape, making it one of the most affordable cannabis markets in the country.

Monthly sales have fluctuated, but the most recent data shows a slight 0.2% month-over-month growth in April 2026, suggesting the market may be finding its footing. Oregon’s low pricing environment continues to attract value-conscious consumers, but it also puts pressure on producers and retailers to differentiate through quality, innovation, and brand loyalty.

$75.88M

Apr, 2026

Sales

-3.6 %

Year Over Year

Growth

Data Snapshot May 03, 2026

Market Comparison

Oregon’s cannabis market is notable for its low average item price ($11.41), second only to Michigan ($8.50) and Washington ($11.61) among major markets. In terms of total sales, Oregon’s $75.9 million in April 2026 places it below larger states like California ($311.2M), Michigan ($252.8M), and Massachusetts ($134.9M), but ahead of states like Nevada ($51.6M) and Connecticut ($23.9M).

Growth rates in Oregon are slightly negative, with a -3.7% year-over-year sales decline, which is in line with other mature markets such as California (-7.1%) and Colorado (-6.2%). However, Oregon’s unit growth (+2.5% YoY) stands out, indicating that lower prices are driving higher volume, even as total dollar sales soften.

Oregon Weed Prices

Product
Apr, 2026
YoY
Flower (Gram)
$11.84
Flower (Eighth)
$11.15
Edible (100mg)
$7.24
Concentrate (Gram)
$11.50
Top Strain
Blue Dream
| State | Total Sales (Apr 2026, $M) | Avg. Item Price ($) | YoY Sales Growth (%) | YoY Unit Growth (%) | |---|---|---|---|---| | California | 311.2 | 17.91 | -7.1 | -1.9 | | Michigan | 252.8 | 8.50 | -6.5 | 3.4 | | Massachusetts | 134.9 | 16.69 | 0.2 | 5.1 | | [Oregon](https://www.headset.io/markets/oregon) | 75.9 | 11.41 | -3.7 | 2.5 | | Washington | 93.7 | 11.61 | -1.5 | 2.6 | | Nevada | 51.6 | 20.12 | -16.4 | -11.4 | | Arizona | 100.9 | 16.83 | -6.8 | 0.6 |
Data Snapshot May 03, 2026

Category Performance

Category
Apr, 2026
YoY
$
23.17
M
-9.7
%
$
21.35
M
-1.3
%
$
11.53
M
1.1
%
$
10.35
M
-4.6
%
$
7.05
M
4.3
%
$
1.35
M
-0.7
%
$
0.35
M
-5.4
%

While traditional categories like Flower and Edibles have seen sales declines, the Pre-Roll category is bucking the trend. Pre-Rolls posted $11.5 million in sales in April 2026, up 1.1% year-over-year and 1.9% month-over-month, with unit sales up a robust 11% year-over-year. The average price per Pre-Roll has dropped to $6.29, further fueling consumer demand.

Within Pre-Rolls, the Connoisseur / Infused segment is particularly dynamic, showing 18% year-over-year sales growth and a 36.4% jump in units sold. This segment’s popularity is driven by innovative products and strong brand competition. Here are the top brands in this segment for April 2026:

| Brand Name | Total Sales (Apr 2026, $M) | Units Sold (Apr 2026) | Avg. Item Price ($) | |---|---|---|---| | [STiCKS](https://www.headset.io/brands/sticks) | 1.16 | 260,999 | 4.43 | | [Hellavated](https://www.headset.io/brands/hellavated) | 0.69 | 87,216 | 7.88 | | [Portland Heights](https://www.headset.io/brands/portland-heights) | 0.61 | 42,013 | 14.47 | | [Dougie](https://www.headset.io/brands/dougie) | 0.26 | 23,921 | 11.02 | | [Oregrown](https://www.headset.io/brands/oregrown) | 0.17 | 13,755 | 12.41 | | [National Cannabis Co.](https://www.headset.io/brands/national-cannabis-co) | 0.17 | 33,871 | 5.03 | | [Feel Goods](https://www.headset.io/brands/feel-goods) | 0.17 | 11,395 | 14.59 | | [Mule Extracts](https://www.headset.io/brands/mule-extracts) | 0.16 | 35,987 | 4.45 |
Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
August 25, 2020

The Oregon market industry report

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly.

Oregon Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
December 30, 2020

Noteworthy cannabis brands to watch in 2021

We're recognizing nine brands that had a successful year in their respective markets.
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