Oregon Cannabis Sales
Mar, 2024
Overview
The Oregon cannabis market has demonstrated a resilient growth pattern, with total sales reaching $81.9 million in March 2024. This represents a 7.9% month-over-month growth and an impressive 12.4% year-over-year increase. The average item price has seen a slight decrease from $15.03 in March 2023 to $13.80 in March 2024, indicating a possible shift towards more competitive pricing or a change in consumer buying habits favoring lower-priced items. Despite this, the total units sold have increased significantly, suggesting a robust and expanding consumer base.
Oregon's cannabis industry continues to thrive, with consistent growth in both sales and units sold. The market's resilience is likely due to a combination of factors, including product diversification, brand development, and the state's regulatory environment that supports both large and small businesses. As prices have stabilized, consumers seem to be responding positively, as evidenced by the increase in total units sold.
Mar, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Oregon to other states, it stands out for its significant year-over-year sales growth of 12.4%, which surpasses many other states. For instance, California saw a -5.3% YoY sales growth, while Washington experienced a -3.5% YoY sales growth. The average item price in Oregon is among the lowest, which could be contributing to the high volume of units sold. This pricing strategy might be a key factor in Oregon's ability to maintain market growth in a competitive national landscape.
Oregon's market size is smaller than California's but larger than Washington's, with all three states showing positive month-over-month sales growth. However, Oregon's year-over-year growth is notably higher, and its average item price is competitive, which may be a driving force behind the state's market success.
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Oregon Weed Prices
Category Performance
The Vapor Pens category, particularly the Cartridge segment, has shown significant growth in Oregon. The year-over-year unit growth for Cartridges is 20.5%, which is substantial but pales in comparison to the explosive growth seen in the All-in-one Disposable and Refill / E-Juice segments. The average item price for Cartridges has decreased slightly, which may be contributing to the increase in units sold.
The top brands in the Cartridge segment show a competitive market with Buddies leading in total sales and units sold. The average item prices among these brands vary, indicating different positioning strategies within the market.