Oregon Cannabis Sales

Mar, 2024
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Overview

The Oregon cannabis market has demonstrated a resilient growth pattern, with total sales reaching $81.9 million in March 2024. This represents a 7.9% month-over-month growth and an impressive 12.4% year-over-year increase. The average item price has seen a slight decrease from $15.03 in March 2023 to $13.80 in March 2024, indicating a possible shift towards more competitive pricing or a change in consumer buying habits favoring lower-priced items. Despite this, the total units sold have increased significantly, suggesting a robust and expanding consumer base.

Oregon's cannabis industry continues to thrive, with consistent growth in both sales and units sold. The market's resilience is likely due to a combination of factors, including product diversification, brand development, and the state's regulatory environment that supports both large and small businesses. As prices have stabilized, consumers seem to be responding positively, as evidenced by the increase in total units sold.

$81.82M

Mar, 2024

Sales

12.4 %

Year Over Year

Growth

Data Snapshot Apr 03, 2024

Market Comparison

When comparing Oregon to other states, it stands out for its significant year-over-year sales growth of 12.4%, which surpasses many other states. For instance, California saw a -5.3% YoY sales growth, while Washington experienced a -3.5% YoY sales growth. The average item price in Oregon is among the lowest, which could be contributing to the high volume of units sold. This pricing strategy might be a key factor in Oregon's ability to maintain market growth in a competitive national landscape.

Oregon's market size is smaller than California's but larger than Washington's, with all three states showing positive month-over-month sales growth. However, Oregon's year-over-year growth is notably higher, and its average item price is competitive, which may be a driving force behind the state's market success.

For a more detailed analysis or to explore other categories and segments, consider leveraging Headset Insights for an in-depth look at the cannabis industry.

Oregon Weed Prices

Product
Mar, 2024
YoY
Flower (Gram)
$10.53
Flower (Eighth)
$13.42
Edible (10mg)
$12.06
Concentrate (Gram)
$12.16
Top Strain
Blueberry Muffin
| State | Total Sales (March 2024, $M) | MoM Sales Growth | YoY Sales Growth | Avg. Item Price (March 2024) | |-------|------------------------------|------------------|------------------|------------------------------| | [OR](https://www.headset.io/markets/oregon) | $81.92 | 7.9% | 12.4% | $13.80 | | [CA](https://www.headset.io/markets/california) | $364.56 | 8.0% | -5.3% | $20.76 | | [WA](https://www.headset.io/markets/washington) | $103.63 | 8.1% | -3.5% | $12.82 |
Data Snapshot Apr 03, 2024

Category Performance

Category
Mar, 2024
YoY
$
30.11
M
5.7
%
$
20.07
M
24.0
%
$
10.79
M
22.1
%
$
10.2
M
10.9
%
$
1.43
M
9.2
%
$
0.4
M
0.0
%

The Vapor Pens category, particularly the Cartridge segment, has shown significant growth in Oregon. The year-over-year unit growth for Cartridges is 20.5%, which is substantial but pales in comparison to the explosive growth seen in the All-in-one Disposable and Refill / E-Juice segments. The average item price for Cartridges has decreased slightly, which may be contributing to the increase in units sold.

The top brands in the Cartridge segment show a competitive market with Buddies leading in total sales and units sold. The average item prices among these brands vary, indicating different positioning strategies within the market.

| Segment | Average Item Price (March 2024) | Total Sales (March 2024, $M) | Total Units (March 2024) | YoY Unit Growth | |---------|---------------------------------|-----------------------------|--------------------------|-----------------| | Cartridge | $20.53 | $17.49 | 851,779 | 20.5% | | All-in-one Disposable | $27.32 | $2.53 | 92,486 | 267.1% | | Refill / E-Juice | $21.49 | $0.01 | 685 | 278.5% | | Brand | Total Sales (March 2024, $M) | Total Units | Average Item Price | |-------|-----------------------------|--------------|---------------------| | [Buddies](https://www.headset.io/brands/buddies) | $1.90 | 87,495 | $21.66 | | [Entourage Cannabis / CBDiscovery](https://www.headset.io/brands/entourage-cannabis-cbdiscovery) | $1.34 | 51,602 | $26.02 | | [White Label Extracts](https://www.headset.io/brands/white-label-extracts) | $1.02 | 40,650 | $25.07 |
Data Snapshot Apr 20, 2024

Top Cannabis Brands in Oregon

Market Trends

Product Category Market Share In Oregon

Monthly Cannabis Sales

Historical Cannabis Sales In Oregon

Oregon Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
August 25, 2020

The Oregon market industry report

After becoming legal in the second half of 2015, recreational cannabis sales in Oregon have grown rapidly.

Oregon Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
December 30, 2020

Noteworthy cannabis brands to watch in 2021

We're recognizing nine brands that had a successful year in their respective markets.
User rating
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Legacy

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