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Mar-2025
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Overview
Market Insights Snapshot
In examining the performance of CQ (Cannabis Quencher) across various states, notable movements can be observed, particularly in Arizona and Illinois. In Arizona, the brand has shown a consistent presence in the top 15, with an impressive rise from rank 11 in February 2025 to rank 8 in March 2025. This upward trajectory is complemented by a significant increase in sales, indicating a strengthening market position. Meanwhile, in Illinois, CQ maintained a strong hold within the top three ranks from December 2024 to February 2025 before slightly slipping to rank 4 in March 2025. Despite this slight drop, the brand's sales figures remain robust, reflecting its strong consumer base in the state.
Conversely, in California, CQ has experienced a more stable yet less dynamic performance, consistently holding the 15th position from December 2024 to February 2025, before a minor drop to 16th in March 2025. This stability in ranking is accompanied by fluctuating sales, suggesting potential challenges in gaining a stronger foothold in this competitive market. In Michigan, the brand's gradual decline from rank 3 in December 2024 to rank 6 in March 2025 may indicate increasing competition or shifting consumer preferences. The brand's consistent presence in the top 15 across these states highlights its established market presence, though the variations in rank suggest differing levels of brand penetration and competition in each region.
Competitive Landscape
In the competitive landscape of the beverage category in Illinois, CQ (Cannabis Quencher) has demonstrated a consistent performance, maintaining a strong presence with a rank of 3rd from December 2024 through February 2025, before slipping to 4th in March 2025. This slight decline in rank can be attributed to the rise of tonic, which improved its position from 4th to 3rd in March 2025. Despite this, CQ has managed to sustain a robust sales performance, consistently outperforming Keef Cola and Vibations, which have remained in the 5th and 6th positions respectively. However, CQ faces stiff competition from Journeyman, which has held the 2nd position throughout the same period, indicating a significant gap in sales volume that CQ needs to address to climb higher in the rankings. As the market evolves, CQ's ability to innovate and capture consumer interest will be crucial in regaining and maintaining its competitive edge in Illinois.
Notable Products
In March 2025, CQ (Cannabis Quencher) saw the Strawberry Lemonade Shot (100mg THC, 2oz) maintain its top position in the beverage category, with sales reaching 5,158 units. The Old Fashioned Lemonade Shot (100mg THC, 2oz) improved its rank from the previous month, moving up to second place with notable sales figures. The Wildberry Guava Agua Fresca Shot (100mg THC, 2oz) climbed to third place, showing a positive trend from February. The Ginger Ale Soda (100mg THC, 355ml, 12oz) remained consistent, securing the fourth position. Finally, the Caffeinated Cola Soda (100mg THC, 12oz) held steady at fifth place, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
