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Sep-2025
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has shown varied performance across different states in the beverage category, with notable consistency in some regions and emerging presence in others. In Arizona, the brand made a significant entry in July 2025, securing the 9th position, which is impressive considering it wasn't ranked in June. This indicates a strong market entry and potential growth in that state. Meanwhile, in California, CQ maintained a steady 15th position from June through September 2025, despite a gradual decline in sales figures over these months. This consistency in ranking amidst declining sales suggests a stable customer base, though it might also indicate increased competition or market saturation.
In Illinois, CQ has performed exceptionally well, consistently ranking in the top 5, with a notable peak in sales during August 2025. This sustained high ranking highlights the brand's strong foothold in the Illinois market. Comparatively, in Massachusetts and Washington, CQ has shown slight improvements, climbing from 12th to 11th place in Massachusetts by September 2025 and from 11th to 10th in Washington. These upward movements, albeit modest, suggest potential for growth and increased market penetration in these states. On the other hand, in Michigan, CQ maintained a stable position around 6th and 7th, with a significant spike in sales in August, indicating a possible seasonal or promotional influence on consumer buying behavior.
Competitive Landscape
In the competitive landscape of the Illinois cannabis beverage market, CQ (Cannabis Quencher) has maintained a consistent presence, ranking 4th in June, August, and September 2025, with a slight dip to 5th in July. Despite this minor fluctuation, CQ's sales figures have shown resilience and growth, particularly in August, where sales peaked. This performance places CQ ahead of Keef Cola and tonic, both of which have experienced more volatility in rankings and sales. Notably, Daze Off consistently holds the 3rd position, with sales surpassing CQ in the latter months, indicating a potential area for CQ to strategize on capturing more market share. Meanwhile, Journeyman remains a formidable leader in the 2nd position, showcasing significantly higher sales, which underscores the competitive pressure CQ faces in climbing the ranks further.
Notable Products
In September 2025, the top-performing product for CQ (Cannabis Quencher) was the Caffeinated Classic Cola Soda (100mg THC, 12oz) in the Beverage category, maintaining its number one rank from August with sales of 4382 units. The Ginger Ale Soda (100mg THC, 355ml, 12oz) also held steady in the second position, showing a consistent performance across the past months. The Strawberry Lemonade Shot (100mg THC, 2.2oz) remained in third place, although its sales have decreased compared to previous months, indicating a possible shift in consumer preference. The Old Fashioned Lemonade Shot (100mg THC, 2oz) stayed in fourth place, while the Watermelon Lemonade Live Resin Shot (100mg THC, 2.2oz) consistently ranked fifth since its introduction in July. These rankings highlight a stable trend for CQ's top products, with minor fluctuations reflecting consumer tastes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
