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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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CQ (Cannabis Quencher) is stocked at 697 licensed dispensaries across Michigan, Illinois, and 7 other states, 246 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, CQ (Cannabis Quencher) concentrated 99.74% category share in Beverage, with Beverage sales up 24.68% year over year but down 4.33% month over month, while the brand’s overall sales rose 24.07% YoY and the average price increased 11.98% YoY. With rank 4 in Beverage in Illinois and a 24-month sales lift of 39.96%, the mix shows near-total reliance on a single category alongside a short-term pullback, implying that the brand’s growth engine is narrow and exposed to monthly volatility even as the annual trajectory remains positive.
The mix and rank dynamics imply a positioning anchored in value-dense Beverage SKUs, where a 11.98% YoY price increase coexists with a 4.33% MoM sales dip and a 24.68% YoY category gain, indicating elasticity pressures at the margin despite durable annual demand. Holding rank 4 in Illinois while Beverage holds 99.74% of mix suggests the brand competes from a concentrated base that can defend share annually but risks near-term rank slippage if month-over-month softness persists, pointing to the need for price-pack or assortment actions to stabilize monthly throughput without diluting the 24.07% YoY sales expansion.
Competitive Landscape
CQ (Cannabis Quencher) sits at rank #4 in MI Beverage in October 2026 after climbing 4 positions from #8 year over year, but it slipped 1 spot from its #3 placement in September 2026, indicating a near-peak retracement; in parallel, Highly Casual advanced from #6 to #3 while posting a 43.76% YoY sales increase, and Keef Cola held #2 with a 9.39% YoY gain, outpacing a #1 incumbent Mary Jones that remained flat at #1 with a 3.74% YoY increase; the combination of a 4-rank YoY rise but a 1-rank decline from the three-month peak implies CQ (Cannabis Quencher) is consolidating just below the podium and must capture share from faster-rising #3 peers to re-enter the top three.
Notable Products
CQ (Cannabis Quencher) concentrates sales in a relatively tight head of the lineup in October 2026, with the top 10 items accounting for 63.6% of brand revenue and Ginger Ale Soda alone at 9.7%. That concentration sits alongside limited impact from recent launches at 4.6% of sales, so most of its sales ride on established SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
