Market Insights Snapshot
In looking at the performance of CQ (Cannabis Quencher) across different states, some interesting trends emerge. In California, the brand has maintained a steady ranking in the beverage category, holding the 13th spot from August to November 2023. However, the sales figures show a slight decrease over these months. In Illinois, CQ has impressively held the 2nd place ranking consistently over the same period, despite a fluctuation in sales. This suggests that while the brand is facing stiff competition in California, it has managed to carve out a strong position in the Illinois market.
Turning to other states, CQ's performance is a bit mixed. In Massachusetts, the brand has made notable progress, moving from the 12th position in August and September 2023 to the 7th in October and November, with a corresponding increase in sales. However, in Michigan and Washington, CQ did not make it into the top 20 brands in the beverage category for several months. In Washington, the brand only managed to reach the 25th spot in September 2023, while in Michigan, no ranking data is available except for November where it ranked 17th. These states represent potential areas for growth and improvement for the brand.
In the Beverage category within the Illinois market, CQ (Cannabis Quencher) has maintained a steady second rank from August to November 2023, indicating a strong market presence. However, it's worth noting that Tonic, the leading brand, consistently outperforms CQ in sales, suggesting a more dominant market position. On the other hand, Journeyman has shown a significant upward trend, moving from the 6th to the 3rd rank within the same period, indicating a potential threat to CQ's position. Meanwhile, Spring Lake Craft Infusions has been fluctuating between the 3rd and 4th ranks, suggesting a stable yet slightly less competitive performance compared to CQ. These dynamics highlight the competitive landscape that CQ operates in, underlining the need for strategic initiatives to maintain and enhance its market position.
In November 2023, CQ (Cannabis Quencher) had several top-performing products. The Old Fashioned Lemonade Shot (100mg THC, 2oz) maintained its top position for the fourth consecutive month, with a notable sales figure of 5941 units. The Wildberry Guava Agua Fresca Shot (100mg THC, 2oz) and Strawberry Lemonade Shot (100mg THC, 2oz) switched positions from the previous month, ranking second and third respectively. The Caffeinated Cola Soda (10mg THC, 12oz) maintained its fourth position. A new entrant to the top five was the Strawberry Lemonade (100mg THC, 16oz, 437ml), which debuted in the fifth position.