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Dec-2025
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has shown varied performance across different states and categories. In California, the brand has experienced a steady upward trend in the beverage category, moving from a rank of 15th in September to 11th by December 2025. This indicates a positive trajectory and growing consumer preference in the state. However, in Washington, the brand's ranking has slipped from 9th to 15th over the same period, suggesting challenges in maintaining market share or perhaps increased competition. Meanwhile, in Massachusetts, CQ maintained a consistent presence within the top 15, showing resilience despite minor fluctuations.
In Illinois, CQ (Cannabis Quencher) has consistently held the 4th position in the beverage category from September to December 2025, highlighting its strong market foothold and consumer loyalty. Similarly, Michigan has seen CQ maintain a steady rank around the 5th position, suggesting stable performance. Notably, in Ontario, the brand entered the top 30 for the first time in December 2025, ranking 28th, which could signal potential for growth in the Canadian market. This entrance into Ontario's rankings is a positive development, but it also underscores the need for strategic efforts to climb higher and capture a larger share of the market.
Competitive Landscape
In the Illinois beverage category, CQ (Cannabis Quencher) consistently held the 4th rank from September to December 2025, showcasing a stable market presence amidst fluctuating sales dynamics. Notably, Journeyman maintained a strong lead at the 2nd position throughout the same period, with significantly higher sales figures, indicating a robust consumer preference. Meanwhile, Daze Off also retained its 3rd place ranking, although CQ's sales were on an upward trajectory, narrowing the gap. Keef Cola and tonic experienced minor rank fluctuations, with Keef Cola improving its position in October before returning to 6th place, while tonic's sales saw a notable increase by December. These dynamics suggest that while CQ maintains a solid mid-tier position, there is potential for growth if it can capitalize on the increasing sales trend and further differentiate itself from close competitors.
Notable Products
In December 2025, the top-performing product from CQ (Cannabis Quencher) was the Ginger Ale Soda (100mg THC, 355ml, 12oz) in the Beverage category, maintaining its consistent rank of 1 since September, with sales reaching 6390 units. The Caffeinated Classic Cola Soda (100mg THC, 12oz) also held its position at rank 2 throughout the last four months, showing a steady increase in sales to 5460 units. The Strawberry Lemonade Spritzer (5mg THC, 355ml) entered the rankings at position 3 in December, indicating a new preference in the market. Meanwhile, the Old Fashioned Lemonade Shot (100mg THC, 2oz) remained stable at rank 4, despite a slight dip in sales. The Strawberry Lemonade Shot (100mg THC, 2.2oz) dropped from rank 3 in September to rank 5 in December, reflecting a decline in its popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
