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Oct-2025
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Overview
Market Insights Snapshot
CQ (Cannabis Quencher) has demonstrated varied performance across different states in the beverage category. In Illinois, the brand has maintained a strong presence, consistently ranking 4th from August to October 2025, with sales showing a positive trajectory, peaking at 187,650 in October. This indicates a solid market position and growing consumer acceptance. Meanwhile, in Michigan, CQ improved its rank from 7th in July to 5th in September before settling at 6th in October, suggesting a competitive yet stable market presence. However, in Arizona, CQ was ranked 9th in July but did not make it to the top 30 in subsequent months, highlighting a potential challenge in maintaining market visibility.
In California, CQ has consistently held the 15th rank from July through October 2025, though sales have seen a gradual decline over these months, reflecting possible market saturation or increased competition. In Massachusetts, the brand experienced a slight dip from 10th to 12th place by October, with sales also decreasing, which might indicate shifting consumer preferences or intensified competition. Conversely, in Washington, CQ improved its ranking from 11th to 10th by September and maintained this position in October, accompanied by a rise in sales, suggesting a strengthening foothold in the market. These insights into CQ's performance across states reveal strategic opportunities and challenges that could influence future market strategies.
Competitive Landscape
In the competitive landscape of the Illinois beverage category, CQ (Cannabis Quencher) has maintained a strong position, consistently ranking 4th from August to October 2025, demonstrating resilience and steady performance. This stability is notable, especially when compared to Keef Cola, which fluctuated between 5th and 6th place during the same period. Despite Journeyman holding a firm 2nd place, CQ's sales have shown a positive trajectory, with a significant increase from August to October, indicating growing consumer preference. Meanwhile, Daze Off consistently held the 3rd position, but CQ's sales figures are closing the gap, suggesting potential for upward mobility in rank. Tonic, on the other hand, experienced a decline in rank, dropping to 6th place by October, which may present an opportunity for CQ to further solidify its position in the market. Overall, CQ's consistent rank and increasing sales highlight its competitive edge in the Illinois beverage market.
Notable Products
In October 2025, the top-performing product from CQ (Cannabis Quencher) was the Ginger Ale Soda (100mg THC, 355ml, 12oz), maintaining its number one rank from September with sales of 5306 units. The Caffeinated Classic Cola Soda (100mg THC, 12oz) consistently held the second position across the months from July to October. The Strawberry Lemonade Shot (100mg THC, 2.2oz) remained in third place for the third consecutive month. Notably, the Watermelon Lemonade Live Resin Shot (100mg THC, 2.2oz) climbed from fifth to fourth place in October, showing a positive trend in sales. The Old Fashioned Lemonade Shot (100mg THC, 2oz) dropped one place from fourth to fifth, despite a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
