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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, CQ (Cannabis Quencher) derived 99.42% of sales from Beverage, with Beverage up 22.64% year over year and 12.37% month over month, while the small Edible tranche at 0.58% share jumped 35.45% month over month from a low base. Average price rose 6.26% year over year to $8.65 as Beverage averaged $8.64, and brand sales overall were up 23.36% year over year despite a 24‑month change of -11.39%. The brand held a Beverage rank of 3 in Michigan, indicating category traction even as mix remains highly concentrated; the pattern implies that modest MoM expansion in Edible alongside double‑digit Beverage growth can reinforce total growth without diluting the Beverage-led identity.
With 99.42% of volume anchored in Beverage and a May 2026 rank of 3 in Michigan Beverage, the brand’s positioning is centered on price-accessible drinks where a 6.26% YoY price increase coexists with a 12.37% MoM Beverage lift, suggesting pricing headroom without immediate volume penalty. The 35.45% MoM rise in Edible at 0.58% share offers a hedge that can absorb volatility if Beverage growth moderates from its 22.64% YoY pace; the implication is that maintaining Beverage leadership while selectively scaling Edible can stabilize performance against the -11.39% 24‑month backdrop and sustain future rank resilience.
Competitive Landscape
CQ (Cannabis Quencher) sits at rank #4 in IL Beverage in May 2026, down 1 position YoY from #3 while improving 1 rank versus February 2026 when it was #5; the brand’s peak was #3 in July 2025, indicating a 1-rank slide from peak to current. Competitive movement is mixed: Uncle Arnie's held at #1 YoY but did so alongside a 36.5% YoY sales decline, while Daze Off climbed from #6 YoY to #3 with 146.1% YoY sales growth; meanwhile, Journeyman maintained #2 with 9.3% YoY growth and tonic slipped from #4 YoY to #5 with a 6.1% decline. The combination of CQ (Cannabis Quencher) holding a top-5 position while ceding one spot YoY, amid a fast-rising neighbor at #3 and a softening leader at #1, implies CQ’s rank trajectory hinges on capturing share from weakening incumbents faster than surging mid-pack entrants.
Notable Products
Strawberry Lemonade Shot (100mg THC, 2.2oz) posted the largest movement in May 2026 with a +33.7% month-over-month gain and a rank of 5, outpacing the +31.1% rise of Watermelon Lemonade Live Resin Shot (100mg THC, 2oz) at rank 4 and the +21.6% increase for Old Fashioned Lemonade Live Resin Shot (100mg THC, 2oz) at rank 6. At the top, Ginger Ale Soda (100mg THC, 355ml, 12oz) held rank 1 with a modest +2.8% while Dr. Quencher Soda (100mg THC, 12oz) at rank 2 slipped -0.4%, and Caffeinated Classic Cola Soda (100mg THC, 12oz) at rank 3 advanced +6.3%, signaling that momentum is concentrated below the very top slots. Eight of the top ten are Beverage shots or sodas, and with multiple live resin shots posting double-digit gains while only one top-five SKU declined, the mix implies CQ (Cannabis Quencher) is tilting toward higher-velocity, small-format shots to drive incremental share. This skew toward fast-growing shots alongside a stable flagship soda suggests a portfolio strategy that leans on shot-led trial and repeat to buttress core soda visibility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
