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Apr-2024
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Overview
Market Insights Snapshot
In Massachusetts, Wynk has maintained a consistent presence in the Beverage category, securing the 12th rank across the first four months of 2024. This stability is noteworthy, indicating a solid foothold within the state's cannabis beverage market. The brand's sales have shown a promising upward trend, starting from $29,875 in January and peaking at $41,085 by April. This increase in sales, despite a steady rank, suggests growing consumer acceptance and preference for Wynk's offerings in Massachusetts. The consistent rank amidst growing sales could imply a competitive but stable market for beverages in the state, with Wynk managing to keep pace with its competitors.
Conversely, in Missouri, Wynk's performance in the Beverage category demonstrates more fluctuation in rankings but a notable presence in the top 10. The brand started strong in January at 5th place, improved to 4th in February, experienced a slight dip to 5th in March, and then to 6th by April. This fluctuation in rankings, alongside a varied sales performance—peaking at $28,915 in February before a slight decline to $23,192 by April—highlights the competitive dynamics within Missouri's cannabis beverage sector. Wynk's ability to remain within the top 6 amidst these shifts is commendable and indicates a robust brand presence and consumer loyalty in a possibly more volatile market compared to Massachusetts. The slight decline in rank and sales by April could signal emerging challenges or increased competition within the state, warranting close observation for future trends.
Competitive Landscape
In the competitive landscape of the beverage category in Massachusetts, Wynk has maintained a consistent position in the middle of the pack, ranked 12th across the observed months. Despite this steady rank, Wynk has shown a notable increase in sales, suggesting a growing consumer preference or expanded distribution within the state. Its main competitors include CQ (Cannabis Quencher), which has slightly higher ranks and sales, indicating a strong presence in the market. Vibations, consistently ranking higher than Wynk, also shows a significant lead in sales, positioning it as a leading brand in the beverage category. Meanwhile, brands like High Tide and Nectar, though fluctuating slightly in rank, remain below Wynk in both rank and sales. This competitive analysis highlights Wynk's solid standing and upward trajectory in sales, despite fierce competition and the dominance of other brands in the Massachusetts beverage market.
Notable Products
For Apr-2024, Wynk's top-selling product was the CBD/THC 1:1 Black Cherry Fizz Infused Seltzer (2.5mg CBD, 2.5mg THC, 250ml, 8.4oz), maintaining its number one rank from previous months with sales reaching 3464 units. Following in second place was the CBD/THC 1:1 Lime Twist Infused Seltzer (2.5mg CBD, 2.5mg THC, 8.4oz), which saw a ranking improvement from the third position in March to second in April. The CBD/THC 1:1 Juicy Mango Infused Seltzer (2.5mg CBD, 2.5mg THC, 8oz) secured the third spot, slightly dropping from its second-place rank in March. The fourth-ranked product was the CBD/THC 1:1 Juicy Mango Infused Seltzer (5mg CBD, 5mg THC, 12oz), which had previously ranked fourth in March as well. Notably, all top products belonged to the beverage category, indicating a strong market preference for Wynk's infused seltzers.
Top Selling Cannabis Brands
