Massachusetts Cannabis Sales

May, 2025

Cannabis Market Data

Overview

Massachusetts presents a dynamic cannabis market characterized by steady growth and a diverse range of product categories. In May 2025, the state reported total cannabis sales amounting to $138.63 million, with a notable month-over-month sales growth of 4.8% and a slight year-over-year growth of -0.1%. This indicates a resilient market that is maintaining its consumer base and adapting to market fluctuations. The average item price in May 2025 stood at $17.24, reflecting a modest increase from April 2025's $17.12, suggesting a stable pricing environment that could appeal to consistent consumer spending.

Despite the broader market's stability, unit sales in May 2025 saw a significant increase, growing by 4.0% month-over-month and an impressive 16.9% year-over-year. This growth in units sold, coupled with the relatively stable average pricing, points towards an expanding consumer base and possibly an increase in the frequency of purchases or the introduction of more accessible product offerings.

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$138.57M

May, 2025

Sales

-0.1 %

Year Over Year

Growth

Data Snapshot Jun 03, 2025

Market Comparison

When comparing Massachusetts to other states like California and Colorado, MA shows a unique market position. For instance, California reported a significant decline in year-over-year sales by -13.4%, whereas Massachusetts almost maintained its sales level with a -0.1% change. This resilience in the MA market could be attributed to its pricing strategy and the growth in unit sales.

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Massachusetts Weed Prices

Flower (Gram)

$12.94

4.20%

Flower (Eighth)

$19.05

4.20%

Edible (10mg)

$12.41

4.20%

Concentrate (Gram)

$26.02

4.20%

Top Strain

Sour Diesel

| State | Total Sales (Millions) | MoM Sales Growth | YoY Sales Growth | Average Item Price | |-------|------------------------|------------------|------------------|--------------------| | [MA](https://www.headset.io/markets/massachusetts) | $138.63 | 4.8% | -0.1% | $17.24 | | [CA](https://www.headset.io/markets/california) | $308.76 | -0.8% | -13.4% | $18.95 | | [CO](https://www.headset.io/markets/colorado) | $95.58 | 0.2% | -2.9% | $14.69 |

Data Snapshot Jun 03, 2025

Category Performance

Flower

58.36

-4.7

Pre-Roll

29.08

5.7

Vapor Pens

27.98

5.2

Edible

14.89

-2.2

Concentrates

4.82

1.0

Beverage

1.46

-7.0

Tincture & Sublingual

1.27

24.5

Capsules

0.44

-6.4

Topical

0.27

-3.6

The Flower category in Massachusetts has shown interesting dynamics. In May 2025, it generated $58.36 million in sales with a 4.8% month-over-month sales increase and a 12.9% year-over-year growth in units sold. This suggests a growing consumer preference for this category. Within the Flower category, the segment 'Hybrid' dominated with sales amounting to $39.09 million and a 4.8% month-over-month sales growth. The average item price for Hybrid was $24.53 in May 2025.

| Brand Name | Total Sales (Millions) | Total Units | Average Item Price | Brand Profile | |------------|------------------------|-------------|--------------------|---------------| | [Simply Herb](https://www.headset.io/brands/simply-herb) | $3.82 | 139,611 | $27.36 | May 2023 | | [High Supply / Supply](https://www.headset.io/brands/high-supply) | $1.11 | 44,535 | $24.94 | May 2023 | | [Legends](https://www.headset.io/brands/legends) | $0.94 | 33,660 | $27.92 | May 2023 | | [Nature's Heritage](https://www.headset.io/brands/natures-heritage) | $0.82 | 21,897 | $37.31 | May 2023 |

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Data Snapshot Jun 03, 2025

Top Cannabis Brands in Massachusetts

Jeeter

Ozone

Simply Herb

Select

Rove

Camino

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Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report

September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

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