Massachusetts Cannabis Sales

Jun, 2025

Cannabis Market Data

Overview

The cannabis market in Massachusetts exhibits a stable growth pattern with a slight decline in average item prices, reflecting a maturing market. In June 2025, the average item price in MA was $17.06, a decrease from $17.29 in May 2025. Despite this price reduction, total sales amounted to $136.2 million, with a modest year-over-year sales growth of -0.7% and a significant increase in unit sales by 14.1%. This suggests a growing consumer base opting for more affordable options, possibly due to increased market competition and consumer price sensitivity.

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$136.14M

Jun, 2025

Sales

-0.6 %

Year Over Year

Growth

Data Snapshot Jul 03, 2025

Market Comparison

Comparing Massachusetts to other states, it's evident that MA's market dynamics are distinct. For instance, New York (NY) and Ohio (OH) have seen explosive sales growth rates of 93.1% and 117.9% respectively, far outpacing MA's modest growth. This could be attributed to newer market developments or regulatory changes in those states. Pricing in MA remains competitive; it's significantly lower than in states like New Jersey (NJ) and New York (NY), making it an attractive market for price-sensitive consumers.

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Massachusetts Weed Prices

Flower (Gram)

$13.78

4.20%

Flower (Eighth)

$18.60

4.20%

Edible (10mg)

$12.71

4.20%

Concentrate (Gram)

$25.28

4.20%

Top Strain

Butterstuff

| State | Avg. Item Price (June 2025) | Total Sales (June 2025) | YoY Sales Growth | YoY Unit Growth | |-------|-----------------------------|-------------------------|------------------|-----------------| | MA | $17.06 | $136.2M | -0.7% | 14.1% | | NY | $32.76 | $129.5M | 93.1% | 118.7% | | NJ | $29.98 | $93.9M | 5.0% | 37.8% |

Data Snapshot Jul 03, 2025

Category Performance

Flower

56.74

-3.5

Pre-Roll

29.39

4.3

Vapor Pens

27.43

2.9

Edible

14.59

-3.9

Concentrates

4.58

-0.2

Beverage

1.51

-12.2

Tincture & Sublingual

1.22

18.4

Capsules

0.43

-18.9

Topical

0.25

-16.7

The Flower category in Massachusetts shows a nuanced trend. In June 2025, it generated $56.7 million in sales with an average item price of $24.66, down from $25.48 the previous month. Despite a slight month-over-month sales decline of -4.3%, the year-over-year unit growth was positive at 14.5%. Segment analysis within the Flower category reveals diverse trends: - Hybrid strains are the most popular, maintaining a steady demand with a slight increase in unit sales. - CBD and Specialty / Infused segments show remarkable year-over-year growth in both sales and units, indicating a rising interest in niche markets. - Conversely, Indica and Sativa segments saw significant declines, suggesting a shift in consumer preferences within the Flower category.

| Segment | Avg. Item Price (June 2025) | Total Sales (June 2025) | MoM Sales Growth | YoY Unit Growth | |---------|-----------------------------|-------------------------|------------------|-----------------| | Hybrid | $24.02 | $38.7M | -1.8% | 19.5% | | CBD | $19.30 | $14.7K | 17.4% | 105.4% | | Specialty / Infused | $36.22 | $407K | -2.5% | 49.7% | | Indica | $23.29 | $4.3M | -16.0% | -6.5% |

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Data Snapshot Jul 03, 2025

Top Cannabis Brands in Massachusetts

Jeeter

Ozone

Simply Herb

Select

Rove

Camino

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Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report

September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

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