Massachusetts Cannabis Sales

Mar, 2024
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Cannabis Market Data

Overview

The Massachusetts cannabis market has displayed a notable growth trajectory over the past two years, with total sales reaching $136.25 million in March 2024. This represents a 4.8% year-over-year growth from March 2023. The average item price has seen a decrease from $24.22 to $20.53 during the same period, suggesting a market that is becoming more competitive and accessible. The total units sold in March 2024 amounted to over 6.6 million, a significant increase of 23.7% compared to the previous year, indicating a robust expansion in consumer demand.

Despite fluctuations in month-over-month growth, with a recent 7.2% increase from February to March 2024, the market has consistently shown resilience. The pricing dynamics and sales volumes suggest that consumers are responding positively to a wider range of products and price points, making Massachusetts a key player in the cannabis industry.

$136.2M

Mar, 2024

Sales

4.8 %

Year Over Year

Growth

Data Snapshot Apr 03, 2024

Market Comparison

When comparing Massachusetts to other states, it's evident that the market size varies significantly. For instance, California's total sales in March 2024 were $364.56 million, dwarfing Massachusetts' $136.25 million. However, Massachusetts outperforms states like Nevada, which had sales of $62.05 million in the same period.

The growth rates also differ across states, with Maryland experiencing a staggering 140.2% year-over-year sales growth, while Massachusetts maintained a moderate growth rate of 4.8%. The average item price in Massachusetts is on the lower end compared to states like Illinois, which had an average item price of $32.49 in March 2024.

Massachusetts Weed Prices

Product
Mar, 2024
YoY
Flower (Gram)
$17.43
Flower (Eighth)
$24.37
Edible (10mg)
$19.28
Concentrate (Gram)
$30.80
Top Strain
Bananas
| State | Avg. Item Price (Mar 2024) | Total Sales (Mar 2024) | YoY Sales Growth | |-------|---------------------------|------------------------|------------------| | MA | $20.53 | $136.25M | 4.8% | | CA | $20.76 | $364.56M | -5.3% | | IL | $32.49 | $172.01M | 5.0% | | MD | $30.11 | $96.61M | 140.2% |
Data Snapshot Apr 03, 2024

Category Performance

Category
Mar, 2024
YoY
$
60.83
M
8.6
%
$
25.74
M
5.2
%
$
25.2
M
10.2
%
$
15.19
M
-10.2
%
$
5.73
M
5.3
%
$
1.46
M
-6.4
%
$
0.66
M
-40.5
%
$
0.37
M
12.1
%

Focusing on the Pre-Roll category, it stands out with a 10.2% month-over-month sales growth and an impressive 41.5% year-over-year unit growth as of March 2024. This indicates a growing consumer preference for convenience and perhaps a shift in consumption patterns. The average item price for Pre-Rolls has decreased slightly from $12.74 to $9.92, making it more attractive to consumers.

To gain further insights into the top-performing brands within this category, a deeper analysis using Headset Insights would be beneficial.

| Category | Avg. Item Price (Mar 2024) | Total Sales (Mar 2024) | Total Units (Mar 2024) | YoY Unit Growth | |----------|---------------------------|------------------------|------------------------|-----------------| | Pre-Roll | $9.92 | $25.20M | 2,540,494 | 41.5% |
Data Snapshot Apr 20, 2024

Top Cannabis Brands in Massachusetts

Market Trends

Product Category Market Share In Massachusetts

Monthly Cannabis Sales

Historical Cannabis Sales In Massachusetts

Massachusetts Cannabis Reports

Report
September 8, 2022

A deep dive of the Massachusetts cannabis market

In this report we take a close look at the Massachusetts cannabis market, exploring cannabis sales growth, product categories, brand consolidation in the market, demographics, and more.

Massachusetts Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
User rating
MA
Emerging

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