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Aug-2025
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Overview
Market Insights Snapshot
In Massachusetts, Nectar has demonstrated a robust performance in the Beverage category, showing a consistent upward trend in rankings from May to August 2025. Starting at rank 11 in May, Nectar improved to rank 7 by August, indicating a positive trajectory in consumer preference or market penetration within the state. This upward movement is also reflected in sales figures, which saw a steady increase over the months. In contrast, their performance in the Vapor Pens category has been stable, maintaining a rank of 19 in both July and August after a slight improvement from the initial rank of 22. This stability suggests that while there is growth potential, the competition within this category remains significant.
In Ohio, Nectar's presence in the Vapor Pens category is emerging, with the brand entering the rankings at 60 in July and improving to 50 by August. This suggests a growing acceptance or recognition of the brand in Ohio's market, although it still has a considerable way to go to break into the top tier. Notably, Nectar did not rank in the top 30 for any category in Ohio prior to July, highlighting the recent nature of its market entry or expansion efforts there. The lack of ranking in other categories might indicate either a strategic focus on Vapor Pens or a need for broader category expansion in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Nectar has shown a promising trajectory, particularly in the summer months of 2025. Starting from a rank of 22 in both May and June, Nectar improved its position to 19 by July and maintained this rank in August. This upward movement indicates a positive reception and increasing consumer preference for Nectar's products. In contrast, Good Chemistry Nurseries experienced fluctuating ranks, peaking at 18 in May but dropping to 20 by August, suggesting potential volatility in their market presence. Meanwhile, Sparq Cannabis Company made a significant leap from 28 in July to 18 in August, showcasing a strong comeback. Cultivators Classic also demonstrated a notable rise, moving from 49 in May to 21 in August, indicating a growing market influence. However, Charge Bar consistently outperformed Nectar, holding a steady position in the top 20, with a peak rank of 15 in July. These dynamics highlight a competitive but opportunity-rich environment for Nectar, with potential for further growth if it continues to capitalize on its upward trend and market positioning.
Notable Products
In August 2025, the top-performing product from Nectar was Cherry Lime Haze Seltzer, which climbed to the number one spot in the Beverage category with sales reaching 1973 units. Cape Codder Mocktail, previously holding the top rank, slipped to second place despite maintaining robust sales. Ghost Train Haze Distillate Disposable re-entered the rankings at third place in the Vapor Pens category, showing a resurgence in popularity. Blue Raspberry Runtz Seltzer maintained its fourth-place position, while Watermelon Gelato Seltzer reappeared in the rankings, securing fifth place. Overall, the Beverage category saw dynamic shifts in rankings, with Cherry Lime Haze Seltzer showing a consistent upward trend over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
