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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Nectar’s category mix concentrated 67.50% of sales in Vapor Pens, where sales declined 22.71% year over year and 20.97% month over month, while Beverage held 18.29% share with a 4.86% month-over-month gain and a 4.15% year-over-year decline. Edible rose to 13.62% share with a 2,578.16% year-over-year increase and a 13.96% month-over-month lift, contrasted by Capsules at 0.59% share with a 48.24% year-over-year drop and a 12.05% month-over-month decline. This tilt—sharp contraction in the largest category alongside double-digit monthly growth in Edible—implies the mix is rotating away from a single-category dependency toward a broader base that can absorb volatility in Vapor Pens.
The mix shift coincides with a 23.73% year-over-year decrease in average price and a 7.46% year-over-year decline in total brand sales, while Vapor Pens holds rank 31 in Massachusetts for Vapor Pens and the brand’s top state remains MA. With Beverage up 4.86% month over month and Edible up 13.96% month over month as Vapor Pens fell 20.97% month over month, the pattern suggests Nectar is trading volume into lower-price formats and building relevance in Edible to offset category-specific pressure, positioning the brand to compete on value and form-factor breadth rather than premium Vapor Pens alone.
Competitive Landscape
Nectar ranks #31 in MA Vapor Pens in June 2026, down 8 positions year over year from #23, and flat versus March 2026 at #31; this sits 11 places below its peak of #20 from August 2025, indicating stalled momentum. In contrast, Fernway held #1 year over year at #1 while growing sales by 56.4%, and Dime Industries advanced from #9 to #5 alongside an 82.0% sales increase, whereas Select stayed at #2 with a 10.3% sales decline. The combination of an 8-place YoY drop and no quarter-on-quarter rank movement implies Nectar is stuck in a mid-pack slide while faster-moving leaders widen the gap.
Notable Products
Sugar Free Blue Raspberry Runtz Seltzer (5mg THC, 355ml, 12oz) posted the steepest decline at -19.2% month over month, sliding to rank 3 while Watermelon Gelato Seltzer fell -15.1% at rank 4, indicating a shift away from certain zero-sugar or novelty flavors. Cherry Lime Haze Seltzer grew +21.2% to rank 2 as Strawberry Fields Seltzer rose +18.5% at rank 5, and with five of the top ten being Beverage SKUs the category shows mixed momentum concentrated near the top ranks. Watermelon Gummies 20-Pack (100mg) held rank 1 without a reported change while Mango Gummies 20-Pack (100mg) dropped -21.1% at rank 8, and the contrasting edible trajectories point to flavor-driven volatility inside the same format even with a $22,692 anchor from the Watermelon SKU. Net pattern implies Nectar’s mix is tilting toward a few Beverage winners amid flavor churn in both drinks and edibles, suggesting tighter SKU focus on proven profiles over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
