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Sep-2025
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Overview
Market Insights Snapshot
Nectar has shown a dynamic performance across various categories and states. In the beverage category in Massachusetts, Nectar maintained a strong presence with a peak rank of 7th in August 2025, though it slightly dipped to 8th in September. This suggests a competitive edge in the beverage market within the state, despite a slight decline in sales towards September. On the other hand, Nectar's vapor pen category in Massachusetts saw a concerning trend, dropping from 22nd in August to 28th by September. This indicates potential challenges in maintaining market share against other brands in this category.
In Ohio, Nectar's performance in the vapor pen category demonstrated significant improvement, moving from 76th in June to a more competitive 48th by September. This upward trend signifies a growing acceptance and popularity of Nectar's vapor pens in the Ohio market, although it still remains outside the top 30 brands. The sales trajectory in Ohio suggests a positive reception and increasing consumer interest, contrasting with the brand's performance in Massachusetts. These movements highlight the varying competitive landscapes and consumer preferences across different states, which can offer insights into strategic adjustments for Nectar moving forward.
Competitive Landscape
In the Massachusetts vapor pen market, Nectar has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. In June 2025, Nectar was ranked 23rd, improving slightly to 22nd in both July and August, before dropping to 28th in September. This decline in rank corresponds with a decrease in sales from August to September, suggesting increased competition. Notably, Papa's Herb showed a similar pattern, with a rank of 21st in June, improving to 18th in July, but then falling out of the top 20 by August. Meanwhile, Sapura made a significant leap from 38th in August to 27th in September, indicating a potential shift in consumer preferences. Later Days also saw a notable improvement in August, moving from 36th to 24th, before dropping to 30th in September. These movements suggest that while Nectar remains a strong contender, it faces stiff competition from brands like Papa's Herb and Sapura, which are making strategic gains in the market.
Notable Products
In September 2025, Nectar's top-performing product was the Watermelon Gelato Seltzer, leading the sales with 1,646 units sold. The Ghost Train Haze Distillate Disposable claimed the second spot, showing a slight drop in sales from August but maintaining a strong position. Cherry Lime Haze Seltzer, previously the top-ranked product in August, fell to third place in September. Blue Raspberry Runtz Seltzer maintained a consistent fourth-place ranking across the months. The Pineapple Coconut Express Seltzer re-entered the rankings at fifth place, demonstrating a notable resurgence compared to its absence in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
