Nectar

Data Snapshot: Jun 11, 2024
Nectar Cannabis Brand Logo
<$50K

May-2024

Sales

Strong Growth

Trend

6-Month

8

Product Count

SKUs

Nectar

Overview

Nectar Cannabis, an established name in the cannabis industry since 2014, operates from Oregon, offering a range of marijuana products under distinct brands, with the wellness-focused Nectar Wellness CBD line being distinctly Supercharged™ via a proprietary infusing method. The brand is best known for its high-quality cannabis products, including the notable Bud Roll and premium Applegate Valley Organics cannabis offered in their various locations. In addition to their reputation for boutique-quality items, their family-owned subsidiary, Noble Nectar based in Noble, OK, provides top tier cannabis extraction.
Markets

Nectar Locations

Product Trends

Nectar Categories

Nectar Sales

Market Insights Snapshot

Nectar Historical Sales by Category

Nectar has shown consistent performance in the Beverage category across several months in Massachusetts. It maintained a steady position, ranking 14th in both February and April, and slightly improving to 13th in March and May. This indicates a stable demand for Nectar's beverage products in the state. The brand's sales figures also reflect a positive trend, with a notable increase from $27,546 in February to $39,757 in May. This steady climb in sales underscores a growing consumer base and acceptance of Nectar's offerings in the Massachusetts market.

While Nectar's performance in Massachusetts is commendable, it's worth noting that the brand did not make it into the top 30 rankings in other states and categories. This absence could be seen as an area for potential growth or a challenge that the brand needs to address. The consistency in Massachusetts suggests that with the right strategy, Nectar could replicate its success in other regions. However, the brand's current focus seems to be on maintaining and strengthening its foothold in Massachusetts, which could be a strategic move to build a strong foundation before expanding further.

May-2024 Rank
Beverage
13
Nectar

Competitive Landscape

In the Massachusetts beverage category, Nectar has shown a steady performance with a consistent rank around the 13th to 14th position from February to May 2024. This stability is notable when compared to competitors like CQ (Cannabis Quencher), which has seen an upward trend, improving its rank from 12th to 10th over the same period. Similarly, Squires Forest has demonstrated significant growth, moving from 18th to 15th place, indicating a rising market presence. On the other hand, Drink Loud experienced a slight decline, dropping from 9th to 12th position in May. Nectar's stable ranking suggests a loyal customer base, but the brand may need to innovate or increase marketing efforts to climb higher in the ranks, especially with competitors like Sip also showing gradual improvement from 15th to 14th position. Understanding these competitive dynamics can help Nectar strategize better to enhance its market share and sales.

Nectar market ranking for MA Beverage

Nectar

Notable Products

In May-2024, the top-performing product for Nectar was DayTime - Orange Pineapple Seltzer (5mg THC, 355ml, 12oz), maintaining its first-place ranking with a notable sales figure of 1530 units. Nitetime - CBD/THC 1:1 Lemon Chamomile Seltzer (5mg CBD, 5mg THC, 355ml 12oz) held steady in second place, showing consistent performance over the past few months. Cherry Lime Haze Seltzer (5mg THC, 355ml, 12oz) climbed from fourth to third place, indicating a significant sales increase. Pineapple Coconut Express Seltzer (5mg THC, 355ml, 12oz) slipped one position to fourth place, while PH Balanced Alkaline Infused Water (5mg THC, 355ml, 12oz) remained in fifth place, improving its sales figures from previous months. Overall, the rankings show stability at the top with some movement among the lower-ranked products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
DayTime - Orange Pineapple Seltzer (5mg THC, 355ml, 12oz)
Beverage
1
1
1
1
Nitetime - CBD/THC 1:1 Lemon Chamomile Seltzer (5mg CBD, 5mg THC, 355ml 12oz)
Beverage
3
2
2
2
Cherry Lime Haze Seltzer (5mg THC, 355ml, 12oz)
Beverage
2
5
4
3
Pineapple Coconut Express Seltzer (5mg THC, 355ml, 12oz)
Beverage
>5
>5
3
4
PH Balanced Alkaline Infused Water (5mg THC, 355ml, 12oz)
Beverage
5
>5
5
5
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