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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens held 73.78% of Nectar’s mix with a -2.81% year-over-year change and a -2.06% month-over-month shift, while Beverage reached 14.72% share with +10.01% YoY and +15.98% MoM. Edible expanded to 11.28% share with +16,455.15% YoY and +73.26% MoM, and Capsules remained at 0.22% share with -64.37% YoY and +31.88% MoM. Nectar’s average price fell 26.19% YoY to $13.71, and overall brand sales grew 11.13% YoY, indicating a reweighting from a shrinking lead category toward faster-growing formats that offset price compression.
Nectar’s anchor in Vapor Pens aligns with a rank of 27 in Vapor Pens in Massachusetts, but the +15.98% MoM gain in Beverage and +73.26% MoM surge in Edible in May 2026 imply incremental shelf and basket diversification beyond a single-category identity. With Vapor Pens down -2.81% YoY as Edible posted +16,455.15% YoY and Beverage delivered +10.01% YoY, the mix shift suggests a risk-managed pivot: relying less on a softening core while building traction in categories that can stabilize share if Vapor Pens softness persists.
Competitive Landscape
Nectar sits at rank #27 in MA Vapor Pens for May 2026, down 4 positions year over year from #23 and slipping 2 spots since February 2026 from #25, while still trailing its peak of #20 from August 2025; in contrast, Fernway held at #1 year over year and remains #1 currently, and Dime Industries jumped from #15 year over year to #5 with 157.9% YoY sales growth, indicating Nectar’s downward rank drift amid competitors climbing suggests share is consolidating up-market and Nectar must arrest rank loss to avoid slipping further from the top-20 cohort.
Notable Products
Mango Gummies 20-Pack (100mg) posted the largest month-over-month surge at 62.7% and sits at rank 3, while Pineapple Coconut Express Seltzer (5mg THC, 355ml, 12oz) also crossed the +50% threshold with a 55.2% rise at rank 5, contrasting with Ghost Train Haze Distillate Disposable (1g) down 5.8% at rank 6. Five of the top ten are Beverage SKUs, led by Sugar Free Blue Raspberry Runtz Seltzer (5mg THC, 355ml, 12oz) at rank 1 with +13.8% and Watermelon Gelato Seltzer (5mg THC, 355ml, 12oz) at rank 2 with +20.9%, which implies mix shift toward ready-to-drink formats even as a legacy Vapor Pens anchor softens. The concentration of two Edible gummies in the top ten, including Strawberry Gummies 20-Pack (100mg) at rank 10 with $9,269 and Mango Gummies 20-Pack (100mg) at rank 3, paired with a 3.0% dip for Cape Codder Mocktail (5mg THC, 355ml, 12oz) at rank 9 and a 7.6% lift for Nitetime - CBD/THC 1:1 Lemon Chamomile Seltzer (5mg CBD, 5mg THC, 355ml 12oz) at rank 7, suggests portfolio momentum is consolidating around flavor-led, low-dose formats at the expense of inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
