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Oct-2025
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Overview
Market Insights Snapshot
In the beverage category, Nectar has shown consistent performance in Massachusetts, maintaining a presence in the top ten throughout the months from July to October 2025. The brand climbed from 9th place in July to 7th in August, then slipped slightly to 8th in September before regaining the 7th position in October. This steady ranking within the top ten indicates a strong foothold in the Massachusetts beverage market. However, the sales figures show a declining trend from August to October, which could be a point of concern for the brand moving forward.
In contrast, Nectar's performance in the vapor pens category in Massachusetts and Ohio presents a more mixed picture. In Massachusetts, Nectar's ranking fluctuated, starting at 22nd in July and dropping to 30th by October, just managing to stay within the top 30. Meanwhile, in Ohio, Nectar was not in the top 30, with rankings at 60th in July, improving to 46th by September and maintaining that position through October. Despite not breaking into the top 30 in Ohio, the upward trend in rankings suggests a growing acceptance and potential for future improvement in this state.
Competitive Landscape
In the Massachusetts vapor pens market, Nectar has experienced fluctuating rankings over the past few months, indicating a competitive landscape that poses both challenges and opportunities. Nectar's rank dropped from 20th in August 2025 to 30th by October 2025, suggesting a decline in market presence. This downward trend in rank coincides with a decrease in sales, which fell from August's figures of $322,630 to $255,367 in October. Meanwhile, competitors like Good Chemistry Nurseries and Papa's Herb have also seen fluctuations, with Good Chemistry Nurseries dropping out of the top 20 in October and Papa's Herb experiencing a similar decline. However, Sparq Cannabis Company maintained a relatively stable presence, ranking 21st in September before slipping to 31st in October. The competitive dynamics in this category suggest that while Nectar faces challenges, there is potential for strategic adjustments to regain market share and improve sales performance.
Notable Products
In October 2025, Nectar's top-performing product was Cherry Lime Haze Seltzer, which reclaimed its position as the number one ranked beverage after a dip to fourth place in September. Pineapple Coconut Express Seltzer made a strong entry into the rankings, securing the second spot with sales of 1,156 units. DayTime - Orange Pineapple Seltzer maintained a consistent presence, rising to third place from fifth in September. Blue Raspberry Runtz Seltzer experienced a slight drop, moving from third to fourth place. Notably, Maui Wowie Distillate Disposable entered the rankings for the first time, debuting at fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
