.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Nectar has shown varied performance across different product categories. In the beverage category, Nectar maintained a consistent rank of 7th from August to October 2025 but dropped to 9th in November. This indicates a slight decline in their competitive position within the beverage market. Conversely, in the vapor pens category, Nectar's ranking saw a downward trend from 21st in August to 33rd by November, suggesting challenges in maintaining their position in this highly competitive segment. The brand's performance in Massachusetts highlights the importance of market dynamics and consumer preferences, which can fluctuate over time.
Meanwhile, in Ohio, Nectar's presence in the vapor pens category has been outside the top 30, with ranks ranging from 44th to 53rd over the months from August to November 2025. This suggests that while there is some level of market penetration, Nectar faces significant competition and has yet to break into the upper echelons of the rankings in Ohio. The brand's sales figures in Ohio reflect a relatively stable but modest performance, indicating room for growth and the potential need for strategic adjustments to improve market standing. Overall, Nectar's varying performance across states and categories underscores the complexities of the cannabis market and the need for targeted strategies to enhance brand positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Nectar has experienced a notable decline in its rank from 21st in August 2025 to 33rd by November 2025. This downward trend is significant as it reflects a decrease in sales, from a high in August to a lower figure by November. In contrast, brands like Sparq Cannabis Company and Cresco Labs have shown resilience, with Sparq Cannabis Company maintaining a higher rank than Nectar in August and only slightly trailing behind in November. Meanwhile, Cresco Labs improved its position from 35th to 30th, indicating a positive sales trajectory. Happy Valley also saw fluctuations but managed to stay ahead of Nectar in the final months. These shifts suggest that Nectar faces increasing competition and may need to strategize to regain its standing in the Massachusetts vapor pen market.
Notable Products
In November 2025, Blue Raspberry Runtz Seltzer emerged as the top-performing product for Nectar, ascending from its consistent fourth-place ranking in previous months to take the number one spot, with sales figures reaching 1079 units. Cherry Lime Haze Seltzer maintained its second-place position from October, showing resilience in the beverage category. The Maui Wowie Distillate Disposable debuted impressively at third place with 1060 units sold, marking a significant entry in the vapor pens category. DayTime - Orange Pineapple Seltzer experienced a drop from its leading position in October to fourth place. Northern Lights Distillate Disposable secured the fifth position, rounding out the list of top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
