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Dec-2025
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Overview
Market Insights Snapshot
Nectar's performance in the Massachusetts market has shown varying trends across different categories. In the Beverage category, Nectar maintained a relatively stable position, ranking at 8th in September 2025 and slightly dropping to 10th by December 2025. Despite this minor drop, the brand's sales performance in this category reflects a consistent demand, with sales figures hovering around the $46,000 to $60,000 range over the months. On the other hand, in the Vapor Pens category in Massachusetts, Nectar struggled to maintain a top 30 position consistently, slipping to 32nd in November before slightly recovering to 30th in December. This fluctuation indicates potential challenges in maintaining consumer interest in this particular product line.
In contrast, Nectar's presence in the Ohio market, specifically in the Vapor Pens category, highlights a different narrative. The brand was unable to secure a spot within the top 30 rankings, with positions consistently falling below 48th place throughout the months. This suggests a competitive landscape in Ohio, where Nectar faces significant challenges in gaining traction. Despite this, the sales figures indicate a gradual decline, pointing towards a need for strategic adjustments to capture a more substantial market share. The absence from the top 30 in Ohio's Vapor Pens category underscores the competitive pressures and possible areas for growth and improvement for Nectar in this region.
Competitive Landscape
In the Massachusetts Vapor Pens category, Nectar has experienced fluctuating rankings over the last few months, with a notable dip in November 2025 where it fell to 32nd place, before rebounding slightly to 30th in December. This volatility in rank is mirrored by its sales performance, which saw a decrease in November before recovering in December. Competitors like Treeworks have shown more consistent upward momentum, maintaining a steady rank around 28th place and ending December with higher sales than Nectar. Meanwhile, Good Chemistry Nurseries and Bountiful Farms have also seen fluctuations but have generally maintained ranks close to Nectar's. Nectar's challenge lies in stabilizing its market position amidst these competitors, particularly as brands like Nature's Heritage begin to close the sales gap, indicating a competitive market landscape that demands strategic adjustments to regain and sustain higher rankings.
Notable Products
In December 2025, Nectar's top-performing product was Maui Wowie Distillate Disposable (1g) in the Vapor Pens category, which ascended to the first position from second in November with notable sales of 1,259 units. The Blue Raspberry Runtz Seltzer, a Beverage category product, was the second best-seller, slightly dropping from its top position in November. DayTime - Orange Pineapple Seltzer, also in the Beverage category, climbed to third place after a decline to fifth in November. Northern Lights Distillate Disposable maintained its fourth position consistently from November. Nitetime - CBD/THC 1:1 Lemon Chamomile Seltzer re-entered the rankings in December at fifth place, showing a steady performance from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
