.svg){kind=small}
Missouri Cannabis Sales
Jul, 2025
Overview
Missouri's cannabis market has demonstrated a consistent growth trajectory, with a notable increase in total sales and a slight fluctuation in average item prices over the past two years. As of July 2025, the state recorded a total sales figure of approximately $129.32 million, marking a 3.4% month-over-month growth and a 4.6% year-over-year increase. This growth is supported by a diverse range of cannabis products available in the market, with average item prices settling at around $27.61, slightly down from the previous month. The market's resilience is evident from its recovery and growth despite the challenges posed by regulatory changes and market dynamics. Consumer demand remains robust, with total units sold in July 2025 reaching approximately 4.68 million, a 5.2% increase from the previous month. This indicates a healthy market with ongoing consumer engagement and spending.
Jul, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Missouri's cannabis market to other states, it's evident that MO holds a competitive position, especially in terms of growth rates and pricing. For instance, New York and Ohio have seen higher year-over-year growth rates of 81.6% and 116.2% respectively, largely due to recent market expansions and regulatory changes. However, Missouri's growth is more consistent and stable, suggesting a mature market with steady consumer demand. In terms of pricing, Missouri's average item price of $27.61 is higher than states like Oregon ($11.9) and Washington ($11.8), but lower than Connecticut ($37.37) and New Jersey ($29.68). This positions Missouri as a mid-range market in terms of pricing, appealing to a broad segment of consumers looking for both value and premium products.
Category Performance
The Pre-Roll category in Missouri has shown remarkable growth, particularly in the "Connoisseur / Infused" segment. In July 2025, this segment alone accounted for a significant portion of the category's sales, with total sales reaching around $6.71 million and a 6.7% month-over-month sales growth. The segment's popularity is also reflected in its 54.1% year-over-year sales growth, highlighting a strong consumer preference for premium, infused pre-roll products.
Top Cannabis Brands in Missouri
Product Category Market Share In Missouri
Historical Cannabis Sales In Missouri
Missouri Cannabis Reports
Missouri's Growing Adult Use Market
Missouri Cannabis News
Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023
Navigating Missouri’s med to rec transition with Headset Bridge
Missouri's first recreational weekend
Get More Missouri Cannabis Market Data