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Missouri Cannabis Sales
Aug, 2025
Overview
Missouri's cannabis market has shown a steady growth trajectory, with a notable year-over-year sales increase of 3.2% as of August 2025. The average item price in Missouri has slightly decreased from $27.61 in July 2025 to $27.32 in August 2025, reflecting a dynamic pricing environment. This slight decrease in price, coupled with a modest month-over-month sales growth of 0.4%, suggests a market that is adjusting to consumer demand and competitive pricing strategies. The total sales for August 2025 reached approximately $130.22 million, indicating a robust consumer base and a healthy market size.
Aug, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Missouri to other states, it's evident that Missouri's market is relatively stable with moderate growth rates. For instance, New York experienced a dramatic year-over-year sales growth of 62.2% and unit growth of 87.0%, significantly higher than Missouri's growth. In contrast, states like Nevada and California saw declines in both sales and unit growth, with Nevada experiencing a -16.6% drop in sales year-over-year. Missouri's pricing is also competitive; it's higher than states like Colorado ($14.43) and Oregon ($12.18) but lower than Connecticut ($30.93) and New Jersey ($30.37), reflecting a mid-tier pricing strategy.
Category Performance
The Pre-Roll category in Missouri has exhibited significant growth, particularly in the Connoisseur / Infused segment. This segment saw a year-over-year sales growth of 66.5% and a unit growth of 63.2%, with total sales reaching approximately $7.2 million in August 2025. The average price for Connoisseur / Infused Pre-Rolls was stable at around $20.05, suggesting a consistent market valuation for these premium products. Other segments like Hybrid - Single Strain also showed positive growth, with sales of approximately $9.2 million and a year-over-year growth of 17.7%. However, segments like CBD - Single Strain faced a sharp decline, with sales dropping by 81.3% year-over-year.
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