Missouri Cannabis Sales

Missouri’s cannabis market has established itself as a significant player, with total sales reaching approximately $118 million in September 2025. Over the past year, the market has demonstrated resilience, posting a modest 0.6% year-over-year growth for September 2025. While the market has experienced some monthly fluctuations, including a recent 9.4% decline from August to September 2025, the overall trend since legalization has been one of steady expansion. Average item prices in Missouri have remained relatively high compared to many other states, with the September 2025 average at $27.53. This pricing stability, despite competitive pressures, suggests a strong consumer base willing to pay for quality and variety.

The Missouri market’s growth is notable for its consistency, even as other mature markets have seen contractions or price compression. The state’s pricing is among the highest in the country, trailing only a few markets like New Jersey and New York. This premium pricing, combined with robust unit sales, positions Missouri as a healthy and attractive market for both operators and consumers.