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Missouri Cannabis Sales
Dec, 2025
Overview
Missouri’s cannabis market has established itself as a major player in the Midwest, with December 2025 sales reaching $130.8 million. Over the past year, the market has shown resilience, maintaining steady growth despite some monthly fluctuations. Year-over-year sales growth for December was flat (-0.0%), but the market’s overall trajectory since legalization has been upward, with monthly sales consistently above $120 million for the past year. Average item prices in Missouri remain elevated compared to many mature markets, sitting at $26.57 in December 2025, reflecting both strong demand and a product mix that skews toward premium offerings.
Pricing has remained relatively stable, with only a slight decrease from the previous year’s average. This stability, combined with robust unit sales (over 4.9 million units sold in December), suggests that Missouri consumers are willing to pay for quality and variety. The market’s ability to sustain high average prices while growing unit volume points to a healthy balance between supply and demand.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
Missouri’s December 2025 sales of $130.8 million place it among the top cannabis markets in the U.S., ahead of states like Arizona ($92.4M), Nevada ($51.4M), and Colorado ($97.6M), and just behind Illinois ($135.5M) and Massachusetts ($141.9M). Missouri’s average item price of $26.57 is significantly higher than mature markets such as Michigan ($8.45), Oregon ($12.38), and Washington ($11.92), but in line with other newer or limited-license states like Illinois ($26.65) and Maryland ($27.38).
Growth-wise, Missouri’s market is stabilizing after a period of rapid expansion, with flat year-over-year sales in December. In contrast, New York and Ohio are experiencing double-digit growth, while mature markets like California and Colorado are flat or declining. Missouri’s high average prices and steady unit growth indicate a market that is still maturing, with room for further evolution as competition increases and consumer preferences shift.
Missouri Weed Prices
Category Performance
While Flower remains the largest category, Pre-Rolls stand out for their strong growth and shifting consumer preferences. Pre-Roll sales in December 2025 hit $17.6 million, up nearly 20% year-over-year, with unit sales surging almost 29%. This outpaces the overall market and contrasts sharply with Flower, which saw an 8% decline in sales and a 19% drop in units year-over-year.
Within Pre-Rolls, the “Hybrid - Single Strain” and “Connoisseur / Infused” segments dominate, together accounting for the majority of sales and showing double-digit growth. Notably, the “Mixed Strain” segment exploded with a 269% year-over-year sales increase, albeit from a smaller base. Top brands in the Pre-Roll category include Good Day Farm, Amaze Cannabis, and Illicit / Illicit Gardens, each offering a wide range of SKUs and price points.
Pre-Rolls’ popularity is driven by convenience, innovation (infused and mixed strain products), and competitive pricing, with average prices lower than Flower and Vapor Pens.
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