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Missouri Cannabis Sales
May, 2025
Overview
Missouri's cannabis market has shown a consistent growth trajectory, with recent data indicating a 3.5% month-over-month increase in total sales, reaching approximately $128.9 million in May 2025. This growth is complemented by a 4.2% year-over-year increase. The average item price in Missouri has slightly decreased from $28.32 in April 2025 to $28.24 in May 2025, suggesting a stable pricing environment amidst growing sales volumes. This stability in pricing, coupled with steady growth in sales, underscores a maturing market that is expanding its consumer base.
May, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Missouri's market to other states, it is evident that Missouri is performing well with a positive growth rate and stable pricing. For instance, New York and Ohio have seen dramatic year-over-year sales growth rates of 100.4% and 113.5% respectively, but these are from a lower base compared to Missouri's more established market. In terms of pricing, Missouri's average item price is higher than states like Colorado and Oregon, which have more mature markets with lower average prices due to higher competition and market saturation.
Missouri's growth is particularly notable in the Pre-Roll category, which outpaces similar segments in other states, indicating a unique consumer preference that may be leveraged for further market expansion. For deeper insights into consumer preferences and market dynamics, Headset Insights can provide a more granular analysis.
This analysis provides a snapshot of Missouri's thriving cannabis market, highlighting areas of growth and opportunities for stakeholders to capitalize on emerging consumer trends.
Category Performance
The Pre-Roll category in Missouri has demonstrated significant growth, particularly in the Connoisseur / Infused and Hybrid - Single Strain segments. In May 2025, the Connoisseur / Infused segment saw a sales increase of 66.8% year-over-year, with total sales amounting to approximately $6.42 million. This segment also experienced a notable increase in unit sales, suggesting a growing consumer preference for premium, infused pre-roll products. The Hybrid - Single Strain segment followed closely, with a 15.4% year-over-year sales growth, totaling around $8.69 million. This indicates a robust demand for hybrid strains, known for their balanced effects, appealing to a broad audience.
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