Missouri Cannabis Sales

Feb, 2026
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Cannabis Market Data

Overview

Missouri’s cannabis market has established itself as a significant player, with total sales reaching $113.6 million in February 2026. Over the past year, the market has shown resilience, maintaining a relatively stable sales trajectory despite some monthly fluctuations. Year-over-year growth for February 2026 stands at -2.2%, indicating a slight contraction, but this follows a period of rapid expansion after adult-use legalization. Average item prices have held steady, with a minor decrease from $28.12 in February 2025 to $27.08 in February 2026, suggesting a competitive environment that is keeping pricing accessible for consumers.

While the market has experienced some negative month-over-month growth in recent months, this is consistent with broader national trends and may reflect seasonal patterns or market normalization after initial surges. Missouri's pricing remains higher than mature markets like Michigan or Oregon, but lower than newer markets such as New York or Connecticut, positioning it in the mid-to-upper tier for average item prices.

$113.63M

Feb, 2026

Sales

-2.2 %

Year Over Year

Growth

Data Snapshot Mar 03, 2026

Market Comparison

Missouri's February 2026 sales of $113.6 million place it among the top mid-sized cannabis markets in the U.S., on par with Illinois and ahead of states like Maryland and Nevada. Its average item price of $27.08 is higher than mature markets such as Michigan ($8.88) and Oregon ($12.26), but lower than New York ($31.29) and Connecticut ($28.19). Missouri's year-over-year sales decline of -2.2% is less severe than California (-6.4%) and Nevada (-17.8%), but lags behind growth markets like New York (+54.8%) and Ohio (+13.9%).

Missouri Weed Prices

Product
Feb, 2026
YoY
Flower (Gram)
$12.87
Flower (Eighth)
$25.95
Edible (100mg)
$15.14
Concentrate (Gram)
$34.95
Top Strain
Orange 43
| State | Sales ($M) | Avg. Price ($) | YoY Sales Growth (%) | Units Sold (M) | |-------|:----------:|:--------------:|:-------------------:|:--------------:| | [CA](https://www.headset.io/markets/california) | 286.9 | 18.44 | -6.4 | 15.56 | | [MI](https://www.headset.io/markets/michigan) | 206.2 | 8.88 | -14.8 | 23.22 | | [NY](https://www.headset.io/markets/new-york) | 163.5 | 31.29 | 54.8 | 5.23 | | [MO](https://www.headset.io/markets/missouri) | 113.6 | 27.08 | -2.2 | 4.20 | | [IL](https://www.headset.io/markets/illinois) | 113.3 | 28.47 | -10.2 | 3.98 | | [MD](https://www.headset.io/markets/maryland) | 88.4 | 28.90 | 0.4 | 3.06 | | [NV](https://www.headset.io/markets/nevada) | 48.1 | 21.75 | -17.8 | 2.21 | | [OR](https://www.headset.io/markets/oregon) | 66.9 | 12.26 | -5.7 | 5.46 |
Data Snapshot Mar 03, 2026

Category Performance

Category
Feb, 2026
YoY
$
45.8
M
-10.7
%
$
29.63
M
3.5
%
$
15.74
M
20.5
%
$
15.16
M
-4.2
%
$
5.78
M
-1.7
%
$
0.76
M
0.0
%
$
0.31
M
-3.1
%
$
0.3
M
-3.2
%

Among all categories, Pre-Rolls are showing a notably different trend compared to the overall market. While total market sales dipped slightly year-over-year, Pre-Rolls posted a 20.5% increase in sales and a 27.5% increase in units sold in February 2026. This growth is driven by both innovation in infused and hybrid products and strong consumer demand for convenient, ready-to-use formats.

| Segment | Avg. Price ($) | Sales ($M) | YoY Sales Growth (%) | Units Sold | |--------------------------|:--------------:|:----------:|:-------------------:|:----------:| | Hybrid - Single Strain | 11.43 | 7.40 | 16.4 | 646,885 | | Connoisseur / Infused | 20.32 | 6.65 | 31.5 | 327,405 | | Indica - Single Strain | 12.29 | 0.96 | 17.1 | 78,359 | | Cannagars / Blunts | 16.70 | 0.13 | -37.6 | 7,870 | | Mixed Strain | 11.41 | 0.27 | 237.1 | 23,708 | | Sativa - Single Strain | 16.52 | 0.32 | -37.9 | 19,444 | | CBD - Single Strain | 21.91 | 0.001 | -93.9 | 57 | | Brand Name | Sales ($M) | Units Sold | Avg. Price ($) | |------------|:----------:|:----------:|:--------------:| | [Good Day Farm](https://www.headset.io/brands/good-day-farm) | 1.36 | 90,377 | 15.03 | | [Illicit / Illicit Gardens](https://www.headset.io/brands/illicit-illicit-gardens) | 1.02 | 44,415 | 23.05 | | [Amaze Cannabis](https://www.headset.io/brands/amaze-cannabis) | 0.97 | 77,578 | 12.45 | | [CODES](https://www.headset.io/brands/codes) | 0.93 | 83,452 | 11.13 | | [Sinse Cannabis](https://www.headset.io/brands/sinse-cannabis) | 0.93 | 68,514 | 13.54 | | [Jeeter](https://www.headset.io/brands/jeeter) | 0.84 | 28,156 | 29.95 | | [Vivid (MO)](https://www.headset.io/brands/vivid-mo) | 0.59 | 54,054 | 10.95 | | [Rove](https://www.headset.io/brands/rove) | 0.58 | 15,976 | 36.14 |
Data Snapshot Mar 03, 2026

Top Cannabis Brands in Missouri

Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report
October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.

Missouri Cannabis News

Blog
March 12, 2025

How Franklin's Became America's #1 Blunt Brand with Headset Insights

From a small team with a passion for blunts to the #1 blunt manufacturer in the U.S. — Franklin's used Headset Insights to climb category rankings, launch into beverages, and drive double-digit growth in Missouri's fast-moving cannabis market.
Blog
October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.
Blog
July 25, 2023

Navigating Missouri's Med-to-Rec Transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri's recent med-to-rec transition.
User rating
MO
Emerging

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