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Missouri Cannabis Sales
Oct, 2025
Overview
Missouri’s cannabis market continues to demonstrate robust performance, with October 2025 sales reaching $125.2 million. Over the past year, the market has maintained steady growth, posting a 1.6% year-over-year increase for the month. While the market has experienced some monthly fluctuations, the overall trend remains positive, with a 5.3% month-over-month sales increase in October. Average item prices in Missouri are among the highest in the country at $27.13, reflecting both strong consumer demand and a premium product mix.
Despite the high average price point, Missouri’s unit sales have remained resilient, with over 4.6 million units sold in October. This suggests that consumers are willing to pay for quality and variety, even as prices remain elevated compared to more mature markets. The market’s ability to sustain growth at these price levels highlights its unique position in the national landscape.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
Missouri’s October 2025 sales of $125.2 million place it among the top-performing cannabis markets in the US, ahead of states like Nevada ($56.3M), Connecticut ($24.3M), and Oregon ($77.2M), but behind larger markets such as California ($312.8M) and Michigan ($262.1M). Missouri’s average item price of $27.13 is significantly higher than the national average, with only a few states (NY, NJ, CT, OH) posting higher prices, often due to newer market status or supply constraints.
Growth-wise, Missouri’s 1.6% year-over-year sales increase is modest but positive, especially compared to declines in mature markets like California (-7.3%) and Washington (-17.8%). However, Missouri’s unit sales growth is slightly negative (-1.2% YoY), suggesting that while dollar sales are up, some of this is driven by higher prices rather than increased volume.
Missouri Weed Prices
Category Performance
While Flower remains the largest category by sales, Pre-Rolls are showing a notably different trend. Pre-Rolls posted $17.6 million in sales for October 2025, with a 30.7% year-over-year growth—far outpacing the overall market. Unit sales for Pre-Rolls also surged by 33.0% year-over-year, indicating rising consumer interest in this convenient format. The average Pre-Roll price sits at $14.15, making it an accessible entry point for many consumers.
Within Pre-Rolls, the "Connoisseur / Infused" and "Hybrid - Single Strain" segments are driving growth, with "Mixed Strain" showing explosive gains. Top brands in the category are leveraging innovation and variety to capture market share.
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