All Markets
Missouri

Missouri Cannabis Sales

Aug, 2026
Jump to:
Overview
Comparison
Categories
Historical Data
News / Reports
Cannabis Market Data

Overview

Missouri’s cannabis market continues to show robust performance, with August 2026 sales reaching $137.2 million. Over the past year, the market has maintained steady growth, posting a 5.2% year-over-year increase and a 10.6% rise in units sold. While average item prices have softened slightly to $26.45, this is consistent with broader national trends and signals a maturing, competitive market. Despite some month-to-month volatility, the overall trajectory remains positive, with sales rebounding quickly after seasonal dips.

Pricing in Missouri remains on the higher end compared to many established markets, reflecting both strong consumer demand and a premium product mix. The state’s average item price is notably above the national average, trailing only newer or more restricted markets like New York and Ohio. This pricing power, combined with healthy unit growth, positions Missouri as a standout among emerging cannabis markets.

Get More Data
$137.24M

Aug, 2026

Sales

5.2 %

Year Over Year

Growth

Data Snapshot Sep 03, 2026

Market Comparison

Missouri ranks among the top cannabis markets in the U.S. by sales, with August 2026 revenue of $137.2 million, surpassing states like Arizona, Nevada, and Maryland. Its average item price of $26.45 is significantly higher than mature markets such as California ($18.01) and Michigan ($8.67), but in line with other newer or limited-license states like New Jersey and Ohio.

Missouri’s growth rates are competitive, especially when compared to mature markets experiencing flat or negative growth. Its pricing remains elevated, suggesting continued demand for premium products and limited price compression. As the market evolves, tracking shifts in category mix and pricing will be key to understanding Missouri’s long-term trajectory.

For more granular insights into Missouri’s cannabis market, including consumer demographics and product innovation, explore Headset Insights.

Get More Data

Missouri Weed Prices

Product
Aug, 2026
YoY
Flower (Gram)
$12.16
4.20%
Flower (Eighth)
$25.09
4.20%
Edible (100mg)
$14.73
4.20%
Concentrate (Gram)
$33.49
4.20%
Top Strain
Triple Burger
-
| State | Total Sales (M) | Avg. Item Price | YoY Sales Growth | YoY Unit Growth | |:---|---:|---:|---:|---:| | California | $326.3 | $18.01 | 1.1% | 7.7% | | Michigan | $263.5 | $8.67 | -7.0% | -4.2% | | New York | $165.7 | $29.05 | 6.4% | 16.5% | | [Missouri](https://www.headset.io/markets/missouri) | $137.2 | $26.45 | 5.2% | 10.6% | | Illinois | $136.7 | $27.33 | 5.3% | 10.1% | | Maryland | $106.5 | $27.19 | 5.1% | 7.0% | | Arizona | $100.3 | $17.25 | 5.0% | 8.5% | | Nevada | $51.1 | $21.06 | -12.3% | -11.8% |
Data Snapshot Sep 03, 2026

Category Performance

Category
Aug, 2026
YoY
Flower
$
54.68
M
1.5
%
Vapor Pens
$
37.03
M
9.5
%
Pre-Roll
$
21.03
M
16.7
%
Edible
$
16.41
M
-4.4
%
Concentrates
$
6.3
M
7.9
%
Beverage
$
0.91
M
1.1
%
Topical
$
0.36
M
-10.0
%
Capsules
$
0.31
M
-3.1
%
Tincture & Sublingual
$
0.21
M
31.2
%

Pre-Rolls are a highlight in Missouri, outpacing overall market growth with a 16.7% year-over-year sales increase and a 21.5% jump in units sold. The segment’s average item price has edged down to $14.15, making it more accessible and fueling higher volume. Within Pre-Rolls, the “Connoisseur / Infused” segment stands out, accounting for over $9.2 million in August sales and showing a 24.8% year-over-year growth. This segment’s premium positioning is reflected in its higher average price of $21.37.

The diversity of brands and price points in this segment highlights strong consumer interest in premium and innovative Pre-Roll products. For a deeper dive into segment trends and emerging brands, Headset Insights offers additional analytics.

| Brand Name | Total Sales (M) | Units Sold | Avg. Item Price | |:---|---:|---:|---:| | [Jeeter](https://www.headset.io/brands/jeeter) | $1.80 | 57,165 | $31.57 | | [Good Day Farm](https://www.headset.io/brands/good-day-farm) | $0.93 | 52,368 | $17.74 | | [Jelly Roll](https://www.headset.io/brands/jelly-roll) | $0.76 | 41,418 | $18.34 | | [Kushy Punch](https://www.headset.io/brands/kushy-punch) | $0.75 | 23,468 | $32.15 | | [Rove](https://www.headset.io/brands/rove) | $0.48 | 14,386 | $33.67 | | [Vibe Cannabis (MO)](https://www.headset.io/brands/vibe-cannabis-mo) | $0.37 | 18,597 | $19.80 | | [Amaze Cannabis](https://www.headset.io/brands/amaze-cannabis) | $0.34 | 26,177 | $13.01 | | [Plume Cannabis (MO)](https://www.headset.io/brands/plume-cannabis-mo) | $0.32 | 17,617 | $18.35 |
Get More Data
Data Snapshot Sep 03, 2026

Top Cannabis Brands in Missouri

Jeeter

Wyld

Rove

Fernway

Gron / Grön

Mfused

Explore All Brands
Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report
May 29, 2024

Geographical Insights into Missouri's Thriving Cannabis Market

Read Report
Report
October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.
Read Report

Missouri Cannabis News

Blog
March 12, 2025

How Franklin's Became America's #1 Blunt Brand with Headset Insights

From a small team with a passion for blunts to the #1 blunt manufacturer in the U.S. — Franklin's used Headset Insights to climb category rankings, launch into beverages, and drive double-digit growth in Missouri's fast-moving cannabis market.
Read Blog Post
Blog
October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.
Read Blog Post
Blog
July 25, 2023

Navigating Missouri's Med-to-Rec Transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri's recent med-to-rec transition.
Read Blog Post
User rating
MO
Emerging

Get More Missouri Cannabis Market Data

Sign-up to track retail sales, product market share, and see today’s best selling cannabis products.
Header image