Missouri Cannabis Sales

Jan, 2024
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Cannabis Market Data

Overview

The Missouri cannabis market has demonstrated a dynamic landscape with fluctuations in both sales and pricing. As of January 2024, the state reported total sales amounting to $109.34 million, with an average item price of $31.56. This reflects a slight increase in the average price from December 2023's $31.11. Despite this uptick in pricing, the market experienced a downturn in sales with a month-over-month decline of 11.3%. The total units sold in January 2024 reached approximately 3.46 million, indicating a robust consumer base.

Missouri's market has shown signs of maturity with a diverse range of products and price points. The average item price has seen a rise over the past year, suggesting a shift in consumer preferences or market dynamics. The state's cannabis industry continues to evolve, with businesses and consumers alike adapting to the changing landscape.

$109.34M

Jan, 2024

Sales

%

Year Over Year

Growth

Data Snapshot Feb 10, 2024

Market Comparison

When comparing Missouri to other markets, it's evident that the state holds a significant position. For instance, Missouri's total sales in January 2024 surpassed Nevada's $57.85 million, despite a higher average item price in Missouri. However, states like California and Michigan, with $332.43 million and $242.40 million in sales respectively, overshadow Missouri's market size.

Growth rates and pricing also vary across states. Missouri's month-over-month sales decrease contrasts with the growth seen in other markets, such as California, which experienced a month-over-month growth rate. The average item price in Missouri remains higher than in states like Oregon and Washington, where the prices are $13.82 and $13.02, respectively.

Average Item Prices
Product
Jan, 2024
YoY
Flower (Gram)
$36.63
Flower (Eighth)
$32.56
Edible (10mg)
$18.13
Concentrate (Gram)
$38.43
Top Strain
Truffle
| State | Average Item Price (Jan 2024) | Total Sales (Jan 2024) | Month-over-Month Growth | |-------|-------------------------------|------------------------|-------------------------| | [MO](https://www.headset.io/markets/missouri) | $31.56 | $109.34 million | -11.3% | | [CA](https://www.headset.io/markets/california) | $21.43 | $332.43 million | Data Not Provided | | [MI](https://www.headset.io/markets/michigan) | $12.22 | $242.40 million | Data Not Provided | | [NV](https://www.headset.io/markets/nevada) | $21.83 | $57.85 million | Data Not Provided | | [OR](https://www.headset.io/markets/oregon) | $13.82 | $73.90 million | Data Not Provided | | [WA](https://www.headset.io/markets/washington) | $13.02 | $95.98 million | Data Not Provided |
Data Snapshot Feb 10, 2024

Category Performance

Category
Jan, 2024
YoY
$
51.34
M
%
$
24.05
M
%
$
14.93
M
%
$
10.43
M
%
$
1.05
M
%
$
0.58
M
%
$
0.15
M
%

Focusing on the Edibles category, particularly the Gummies segment, reveals a segment that is outperforming the general market trend. In January 2024, Gummies alone accounted for $13.95 million in sales with an average item price of $24.80, signifying a stable price point compared to December 2023. The segment sold 562,595 units, dominating the Edibles category.

Top brands within the Gummies segment showcase a competitive market. Smokiez Edibles led with $1.70 million in sales, followed closely by Gron / Grön and Wana, with sales of $1.43 million and $1.41 million, respectively. These brands exemplify success through a combination of product quality, variety, and pricing strategies.

| Segment | Average Item Price (Jan 2024) | Total Sales (Jan 2024) | Total Units (Jan 2024) | |---------|-------------------------------|------------------------|------------------------| | Gummies | $24.80 | $13.95 million | 562,595 |
Data Snapshot Feb 15, 2024

Top Cannabis Brands in Missouri

Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report
October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.

Missouri Cannabis News

Blog
October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.
Blog
July 21, 2023

Navigating Missouri’s med to rec transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri’s recent med to rec transition.
Blog
February 8, 2023

Missouri's first recreational weekend

Headset examines the first weekend of recreational cannabis sales in Missouri, analyzing the growth in sales compared to historical data.
User rating
MO
Emerging

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