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Missouri Cannabis Sales
May, 2026
Overview
Missouri’s cannabis market has established itself as a major player in the Midwest, with total sales reaching $132.3 million in May 2026. Over the past year, the market has shown resilience, maintaining a steady pace despite some monthly fluctuations. Year-over-year growth for May 2026 sits at -0.4%, indicating a period of stabilization after rapid expansion in the first year of adult-use sales. Average item prices have softened slightly, dropping from $28.79 in May 2025 to $26.61 in May 2026, which suggests increased competition and greater consumer choice.
Monthly sales have generally hovered between $120–133 million over the last year, with only minor dips and rebounds. This consistency points to a maturing market where both supply and demand are finding equilibrium. The slight decrease in average prices, paired with a 7.7% increase in total units sold year-over-year, highlights a shift toward value-driven purchasing and possibly more frequent, smaller transactions.
May, 2026
Sales
Year Over Year
Growth
Market Comparison
Missouri’s May 2026 sales of $132.3 million place it among the top cannabis markets in the U.S., ahead of states like Arizona ($101.0M), Colorado ($100.0M), and Maryland ($102.6M), and just behind Illinois ($129.9M) and Massachusetts ($142.5M). Missouri’s average item price of $26.61 is higher than mature markets like Michigan ($8.49), Oregon ($11.86), and Washington ($11.72), but in line with other newer or limited-license states such as New Jersey ($30.40) and New York ($29.60).
Growth-wise, Missouri’s -0.4% YoY sales change signals a plateau, while states like New York (+15.4%) and Ohio (+22.5%) are still in rapid expansion phases. However, Missouri’s 7.7% YoY unit growth suggests that while dollar sales are steady, more consumers are entering the market or existing consumers are purchasing more frequently, likely driven by falling prices.
Missouri’s market is now in a phase of healthy competition and consumer-driven pricing, with Pre-Rolls emerging as a growth engine. For more granular insights into Missouri’s top brands, pricing strategies, and evolving consumer trends, Headset Insights provides comprehensive, real-time analytics.
Missouri Weed Prices
Category Performance
While Flower remains the largest category by sales, Pre-Rolls are showing a notably different trend. Pre-Rolls posted $20.1 million in sales for May 2026, with a robust 16.5% year-over-year growth—far outpacing the overall market. Unit sales surged by 20.4% year-over-year, and average item prices have remained stable at $14.31.
Within Pre-Rolls, the Connoisseur/Infused and Hybrid - Single Strain segments are driving growth. Connoisseur/Infused Pre-Rolls alone generated nearly $8.9 million in May 2026, up 30.3% year-over-year, while Hybrid - Single Strain Pre-Rolls reached $9.0 million with an 11.2% increase. These segments are capturing consumers seeking both premium and hybrid experiences.
For a deeper look at the top brands and evolving consumer preferences in Pre-Rolls, Headset Insights offers detailed brand and SKU-level analytics.
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