Missouri Cannabis Sales

Missouri’s cannabis market has demonstrated robust growth since its launch, with monthly sales consistently exceeding $120 million for much of the past year. In January 2026, total sales reached $121.3 million, reflecting a slight year-over-year dip of -1.3%, but overall, the market has maintained a healthy trajectory with several months of strong positive growth. Average item prices in Missouri remain elevated compared to many other states, with the January 2026 average at $26.85. This pricing stability, even as other markets see downward pressure, suggests resilient consumer demand and a premium product mix.

Despite some month-to-month fluctuations, Missouri’s cannabis market has avoided the steep declines seen in more mature states. The market’s ability to sustain high average prices and steady sales volumes points to a consumer base that values quality and is willing to pay for it. This positions Missouri as a standout among newer adult-use markets, balancing growth with pricing power.