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Missouri Cannabis Sales
Sep, 2026
Overview
Missouri’s cannabis market has established itself as a major player, with September 2026 sales reaching $128.5 million. Over the past year, the market has shown steady growth, posting a 7.6% year-over-year increase for September. While the market has experienced some monthly fluctuations—typical for a maturing industry—overall sales have remained robust, consistently exceeding $120 million per month for the past year. This resilience highlights strong consumer demand and a healthy retail environment.
Pricing in Missouri remains on the higher end compared to many other states, with an average item price of $26.44 in September 2026. Despite this, the market continues to see solid unit sales growth, suggesting that consumers are willing to pay premium prices for quality products and a diverse selection. The combination of high average prices and growing unit sales points to a market that values both product variety and quality.
Sep, 2026
Sales
Year Over Year
Growth
Market Comparison
Missouri’s September 2026 sales of $128.5 million place it among the top cannabis markets in the U.S., ahead of states like Arizona ($95.2M), Nevada ($49.8M), and Washington ($92.6M), and just behind Illinois ($131.2M) and Massachusetts ($142.3M). Missouri’s 7.6% year-over-year growth is also above the national average, with only a few states—such as Ohio (33.2%) and New York (10.0%)—posting higher growth rates.
Average item prices in Missouri ($26.44) are significantly higher than in mature markets like Michigan ($8.31), Oregon ($11.12), and California ($17.72), but are in line with other newer or limited-license states such as New Jersey ($29.10) and New York ($28.62). This premium pricing, combined with strong unit growth (13.0% YoY), signals a healthy balance of demand and supply.
Missouri Weed Prices
Category Performance
Among all categories, Pre-Rolls are showing a particularly dynamic trend. While the overall market grew 7.6% year-over-year, Pre-Rolls surged by 20.1% in sales and 24.8% in units sold. This outpaces every other major category, indicating a shift in consumer preferences toward convenience and ready-to-use products.
Within Pre-Rolls, the Connoisseur/Infused segment is the clear leader, generating over $8.99 million in sales for September 2026 and growing 32.6% year-over-year. Hybrid Single Strain Pre-Rolls also performed strongly, with $8.54 million in sales and a 11.8% annual growth rate. Notably, Mixed Strain Pre-Rolls saw the highest growth rate at 80.7%, albeit from a smaller base.
Top brands in these segments are driving innovation and consumer loyalty. For a deeper dive into brand-level performance and emerging trends, Headset Insights provides detailed breakdowns and brand rankings.
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