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Missouri Cannabis Sales
Nov, 2025
Overview
Missouri’s cannabis market has established itself as a major player in the Midwest, with November 2025 sales reaching $126.1 million. Over the past year, the market has shown steady growth, with year-over-year sales up 1.5% and a relatively stable average item price of $26.86. While monthly sales have fluctuated, the overall trend points to a maturing market that is maintaining momentum after a rapid ramp-up post-legalization.
Pricing in Missouri remains higher than in many legacy markets, reflecting both strong demand and a product mix that leans toward premium offerings. The average item price has only slightly declined over the past year, suggesting that discounting pressures are not as intense as in more saturated states. This price stability, combined with consistent unit sales, signals a healthy balance between supply and demand.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
Missouri’s market size places it among the top cannabis states in the U.S., with November 2025 sales outpacing established markets like Nevada and Colorado, and closely rivaling Illinois. Missouri’s average item price of $26.86 is significantly higher than the national average, reflecting both premium positioning and less price compression than seen in mature states like Michigan ($8.24) or Oregon ($12.61).
Missouri’s modest year-over-year decline of -1.5% is far less severe than the double-digit drops seen in California and Illinois, and its pricing remains robust. This positions Missouri as a resilient, high-value market with room for further growth, especially as consumer preferences continue to evolve.
For more granular insights into Missouri’s brand landscape, consumer trends, and competitive dynamics, Headset Insights offers comprehensive data solutions.
Missouri Weed Prices
Category Performance
Among all categories, Pre-Rolls are showing a notably different trajectory compared to the broader market. While Flower, the largest category, saw a year-over-year sales decline of 10.9%, Pre-Rolls surged ahead with 21.5% year-over-year growth and a 28.6% increase in units sold. This shift highlights changing consumer preferences, with more shoppers gravitating toward convenient, ready-to-use products.
Within Pre-Rolls, the Hybrid - Single Strain and Connoisseur / Infused segments dominate, together accounting for over $14.9 million in November 2025 sales. The Mixed Strain segment, though smaller, posted explosive growth, up 247.3% year-over-year. This segment diversity points to evolving tastes and experimentation among Missouri consumers.
Top brands in these segments are driving innovation and consumer loyalty. For a deeper dive into brand-level performance, Headset Insights can provide detailed rankings and trend analysis.
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