Missouri Cannabis Sales

Apr, 2026
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Cannabis Market Data

Overview

Missouri’s cannabis market has established itself as a significant player in the Midwest, with total sales reaching $129.2 million in April 2026. Over the past year, the market has shown steady growth, posting a 2.7% year-over-year increase for April and a robust 11.9% rise in units sold. While the market has experienced some month-to-month fluctuations, the overall trend remains positive, reflecting both strong consumer demand and a maturing retail landscape.

Pricing in Missouri remains on the higher end compared to many other states, with the average item price at $26.62 in April 2026. This is down from $29.00 a year prior, indicating some price compression as competition increases and the market matures. Despite this, Missouri’s pricing is still well above national averages, suggesting a premium market with room for further evolution as more brands and products enter the space.

$129.26M

Apr, 2026

Sales

2.7 %

Year Over Year

Growth

Data Snapshot May 03, 2026

Market Comparison

Missouri’s $129.2 million in April 2026 sales places it among the top cannabis markets in the US, ahead of states like Arizona and Nevada, and just behind Illinois and Massachusetts. Missouri’s average item price of $26.62 is significantly higher than mature markets like Michigan ($8.50) and California ($17.91), but in line with other newer or limited-license states such as New Jersey ($30.39) and New York ($29.22).

Missouri Weed Prices

Product
Apr, 2026
YoY
Flower (Gram)
$18.41
Flower (Eighth)
$25.14
Edible (100mg)
$14.78
Concentrate (Gram)
$33.51
Top Strain
GMO Cookies
| State | Sales ($M) | Avg. Price | YoY Sales Growth | YoY Unit Growth | |---------|------------|------------|------------------|-----------------| | CA | $311.2 | $17.91 | -7.1% | -1.9% | | MI | $252.8 | $8.50 | -6.5% | 3.4% | | NY | $145.8 | $29.22 | 15.8% | 32.9% | | MA | $134.9 | $16.69 | 0.2% | 5.1% | | [MO](https://www.headset.io/markets/missouri) | $129.2 | $26.62 | 2.7% | 11.9% | | IL | $125.8 | $26.24 | -8.1% | -2.0% | | AZ | $100.9 | $16.83 | -6.8% | 0.6% | | NV | $51.6 | $20.12 | -16.4% | -11.4% |
Data Snapshot May 03, 2026

Category Performance

Category
Apr, 2026
YoY
$
51.32
M
-5.0
%
$
33.81
M
7.6
%
$
19.51
M
24.4
%
$
16.65
M
-2.3
%
$
6.21
M
4.0
%
$
0.89
M
3.5
%
$
0.36
M
0.0
%
$
0.32
M
-5.9
%

Among all categories, Pre-Rolls are showing a notably different trend than the overall market. While most categories are experiencing modest growth or even slight declines, Pre-Rolls posted a 24.4% year-over-year sales increase and a 26.6% jump in units sold. This surge is driven by both innovation in infused and connoisseur products and a shift in consumer preferences toward convenient, ready-to-use formats.

| Segment | Avg. Price | Sales ($M) | Units Sold | |--------------------------|------------|------------|------------| | Connoisseur / Infused | $20.45 | $8.59 | 419,979 | | Hybrid - Single Strain | $11.54 | $8.63 | 747,415 | | Indica - Single Strain | $12.62 | $1.38 | 109,092 | | Cannagars / Blunts | $17.19 | $0.13 | 7,437 | | Sativa - Single Strain | $11.73 | $0.55 | 46,965 | | Mixed Strain | $12.95 | $0.24 | 18,337 | | Brand | Sales ($M) | Units Sold | Avg. Price | |------------------------|------------|------------|------------| | [Jeeter](https://www.headset.io/brands/jeeter) | $1.67 | 58,929 | $28.41 | | [Sinse Cannabis](https://www.headset.io/brands/sinse-cannabis) | $1.45 | 99,547 | $14.53 | | [Illicit / Illicit Gardens](https://www.headset.io/brands/illicit-illicit-gardens) | $1.44 | 65,489 | $21.93 | | [Good Day Farm](https://www.headset.io/brands/good-day-farm) | $1.17 | 77,532 | $15.13 | | [Amaze Cannabis](https://www.headset.io/brands/amaze-cannabis) | $0.95 | 82,720 | $11.50 | | [CODES](https://www.headset.io/brands/codes) | $0.90 | 85,731 | $10.49 | | [Vivid (MO)](https://www.headset.io/brands/vivid-mo) | $0.75 | 66,911 | $11.26 | | [Rove](https://www.headset.io/brands/rove) | $0.69 | 19,780 | $35.04 |
Data Snapshot May 03, 2026

Top Cannabis Brands in Missouri

Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report
October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.

Missouri Cannabis News

Blog
March 12, 2025

How Franklin's Became America's #1 Blunt Brand with Headset Insights

From a small team with a passion for blunts to the #1 blunt manufacturer in the U.S. — Franklin's used Headset Insights to climb category rankings, launch into beverages, and drive double-digit growth in Missouri's fast-moving cannabis market.
Blog
October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.
Blog
July 25, 2023

Navigating Missouri's Med-to-Rec Transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri's recent med-to-rec transition.
User rating
MO
Emerging

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