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Missouri Cannabis Sales
Jul, 2026
Overview
Missouri’s cannabis market continues to show robust performance, with July 2026 sales reaching $136.6 million. Over the past year, the market has demonstrated steady growth, posting a 5.4% year-over-year increase in total sales and an 11.7% rise in units sold. While the market has experienced some month-to-month fluctuations, the overall trend remains positive, reflecting strong consumer demand and a maturing retail landscape.
Pricing in Missouri remains on the higher end compared to many other states, with the average item price at $26.50 in July 2026. This is only a slight decrease from the previous year, suggesting that while competition and product variety are increasing, premium pricing power is still present. The combination of healthy sales growth and stable pricing points to a balanced market where both retailers and consumers are finding value.
Jul, 2026
Sales
Year Over Year
Growth
Market Comparison
Missouri ranks as one of the top five cannabis markets in the U.S. by monthly sales, just behind Illinois and ahead of states like Arizona and Colorado. Its average item price of $26.50 is among the highest nationally, surpassed only by states with newer or more restrictive markets like New York ($28.81) and New Jersey ($29.83). Missouri’s year-over-year sales growth of 5.4% is competitive, outpacing mature markets such as California (2.7%) and Colorado (-2.6%), and closely matching Illinois (5.9%).
Missouri’s combination of high average prices and solid growth signals a healthy, premium-leaning market. Its performance is especially notable given the competitive landscape and the maturity of neighboring states. For a deeper dive into Missouri’s evolving consumer preferences and competitive dynamics, Headset Insights can provide further analysis.
Missouri Weed Prices
Category Performance
While Flower and Pre-Rolls dominate overall sales, the Tincture & Sublingual category stands out for its exceptional year-over-year growth—up 32.9% in sales and 32.2% in units. This is a sharp contrast to the broader market, where most categories are growing at single-digit rates or even declining. The segment breakdown reveals that Tinctures are the primary driver, accounting for the vast majority of sales and units, while Oral Sprays—though a small segment—posted explosive unit growth.
The Tincture segment’s growth and diversity of brands suggest increasing consumer interest in alternative consumption methods, especially among wellness-oriented shoppers. Brands like Vivid (MO) and Mary's Medicinals are leading the way, with a mix of premium and value-oriented offerings.
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