All Markets
Missouri

Missouri Cannabis Sales

Oct, 2026
Jump to:
Overview
Comparison
Categories
Historical Data
News / Reports
Cannabis Market Data

Overview

Missouri cannabis sales reached $134.1 million in October 2026, up 4.6% both month over month and year over year. Growth has been relatively consistent recently: sales increased year over year in each of the past seven months, although monthly sales have fluctuated.

Consumers bought 5.1 million items in October, up 8.1% from a year earlier. The average item price was $26.56, down from $27.45 a year ago but up from $26.33 in September. The gap between unit and dollar growth points to continued annual pricing pressure.

Get More Data
$134.11M

Oct, 2026

Sales

4.6 %

Year Over Year

Growth

For brands

See where your brand ranks here

Track your share, pricing, and distribution in this market against the brands you compete with, and see where you're missing.

Talk to our team
For retailers

Run a dispensary in this market?

Headset Retailer is free. Connect your POS and see what's selling and what's sitting.

Sign up free
Data Snapshot Nov 09, 2026

Market Comparison

Missouri’s October sales were close to Illinois’s $137.27 million, but Missouri grew more slowly year over year. Ohio was smaller at $121.36 million and grew much faster. Missouri’s average item price was slightly below Illinois’s and Ohio’s, but more than three times Michigan’s.

For a deeper look at the products and brands driving these trends, explore Headset Insights.

Get More Data

Missouri Weed Prices

Product
Oct, 2026
YoY
Flower (Gram)
$12.78
4.20%
Flower (Eighth)
$25.08
4.20%
Edible (100mg)
$14.79
4.20%
Concentrate (Gram)
$33.18
4.20%
Top Strain
Triple Burger
-
| Market | October sales | Year-over-year sales growth | Average item price | |---|---:|---:|---:| | [Missouri](https://www.headset.io/markets/missouri) | $134.11 million | +4.6% | $26.56 | | [Illinois](https://www.headset.io/markets/illinois) | $137.27 million | +7.8% | $27.07 | | [Ohio](https://www.headset.io/markets/ohio) | $121.36 million | +27.3% | $28.87 | | [Maryland](https://www.headset.io/markets/maryland) | $105.20 million | +4.8% | $26.39 | | [Michigan](https://www.headset.io/markets/michigan) | $244.37 million | -8.7% | $8.27 | | [California](https://www.headset.io/markets/california) | $336.92 million | +11.0% | $17.84 |
Data Snapshot Nov 09, 2026

Category Performance

Category
Oct, 2026
YoY
Flower
$
52.84
M
1.1
%
Vapor Pens
$
36.88
M
9.4
%
Pre-Roll
$
20.82
M
16.8
%
Edible
$
15.78
M
-6.0
%
Concentrates
$
6.03
M
1.7
%
Beverage
$
0.89
M
2.3
%
Topical
$
0.35
M
-12.5
%
Capsules
$
0.32
M
10.3
%
Tincture & Sublingual
$
0.2
M
17.6
%

Edibles moved against the broader market, with October sales falling 5.9% year over year to $15.78 million. Units declined 5.4%, while the average item price slipped from $21.84 to $21.72.

Gummies accounted for 90.4% of edible sales and fell 6.1% year over year. Caramels, chews and taffy grew, but their much smaller sales base limited their impact on the category.

Good Day Farm led edible brands in October. Pricing varied substantially among the leaders: its average item price was less than half that of Wyld.

| Edible segment | October sales | Year-over-year sales growth | Average item price | |---|---:|---:|---:| | Gummies | $14.26 million | -6.1% | $21.73 | | Chocolate | $0.64 million | -0.1% | $19.51 | | Caramels, chews and taffy | $0.51 million | +7.5% | $22.31 | | Brownies, blondies and cereal bars | $0.19 million | -3.5% | $35.76 | | Edible brand | October sales | Units sold | Average item price | |---|---:|---:|---:| | [Good Day Farm](https://www.headset.io/brands/good-day-farm) | $1.59 million | 114,560 | $13.89 | | [Gron / Grön](https://www.headset.io/brands/gron-gron) | $1.23 million | 67,960 | $18.07 | | [Good Taste](https://www.headset.io/brands/good-taste) | $1.11 million | 42,241 | $26.19 | | [Wyld](https://www.headset.io/brands/wyld) | $1.08 million | 32,668 | $32.93 |
Get More Data
Data Snapshot Nov 09, 2026

Top Cannabis Brands in Missouri

Jeeter

Wyld

Rove

Fernway

Gron / Grön

Mfused

Explore All Brands
Market Trends

Product Category Market Share In Missouri

Monthly Cannabis Sales

Historical Cannabis Sales In Missouri

Missouri Cannabis Reports

Report
May 29, 2024

Geographical Insights into Missouri's Thriving Cannabis Market

Read Report
Report
October 17, 2023

Missouri's Growing Adult Use Market

Missouri's adult-use cannabis market, initiated in February, rapidly grew to become the sixth-largest in the US with sales of $953M by September 2023. The state's cannabis prices are notably higher than the national average, with Missouri having fewer brands, indicating less competition. Despite its rapid growth, the state presents untapped opportunities, especially in the Pre-Rolls category, and businesses are advised to strategize for sustainable growth and potential future challenges.
Read Report

Missouri Cannabis News

Blog
March 12, 2025

How Franklin's Became America's #1 Blunt Brand with Headset Insights

From a small team with a passion for blunts to the #1 blunt manufacturer in the U.S. — Franklin's used Headset Insights to climb category rankings, launch into beverages, and drive double-digit growth in Missouri's fast-moving cannabis market.
Read Blog Post
Blog
October 3, 2023

Top Selling Cannabis Brands Fuel Missouri's Thriving Market in September 2023

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.
Read Blog Post
Blog
July 25, 2023

Navigating Missouri's Med-to-Rec Transition with Headset Bridge

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri's recent med-to-rec transition.
Read Blog Post
User rating
MO
Emerging

Get More Missouri Cannabis Market Data

Sign-up to track retail sales, product market share, and see today’s best selling cannabis products.
Header image