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Jun-2024
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Overview
Market Insights Snapshot
Vibations has demonstrated a varied performance across different states and categories. In Illinois, the brand saw significant improvement in the Beverage category, moving from outside the top 30 in March 2024 to the 8th position by June 2024. This upward trajectory is indicative of a strong market presence and growing consumer acceptance. Meanwhile, in Massachusetts, Vibations maintained a consistent rank of 8th place in the Beverage category from March through June 2024, reflecting steady sales and a stable customer base in this state.
In Maryland, Vibations has shown remarkable dominance in the Beverage category, holding the top position in April and May 2024 before slightly dropping to 2nd place in June 2024. This minor decline does not overshadow the brand's strong performance and significant market share in Maryland. The consistent high rankings and substantial sales figures in this state highlight Vibations' strong foothold and consumer preference. However, the absence of Vibations from the top 30 in Illinois in March 2024 suggests initial challenges that were effectively overcome in subsequent months.
Competitive Landscape
In the Maryland beverage category, Vibations has shown notable fluctuations in its rank and sales over the past few months. Starting from a strong second place in March 2024, Vibations climbed to the top spot in April and May, before slightly dropping to second place in June. This indicates a competitive but resilient performance. In comparison, Dixie Elixirs, which began as the leader in March, fell to third place by May and maintained that position in June, suggesting a downward trend. Meanwhile, Keef Cola emerged as a significant competitor, entering the rankings in May at second place and rising to the top in June. The data also shows that Bubby's Baked appeared in the rankings only in March, indicating it did not maintain a top 20 position in subsequent months. These shifts highlight the dynamic nature of the market, with Vibations needing to stay vigilant to maintain its competitive edge against rising brands like Keef Cola.
Notable Products
In June 2024, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), maintaining its position from the previous month with a notable sales figure of 3926 units. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) followed closely, dropping to the second rank from its top position in May. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) held steady at the third position, consistent with its debut ranking in May. The THC:THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) improved its standing to fourth place from fifth in May. The Lemon Lime Energy Drink Mix 10-Pack (100mg) entered the rankings at fifth place, marking its first appearance in the dataset.
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