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Apr-2025
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Overview
Market Insights Snapshot
Vibations has shown a consistent performance in the Beverage category across several states, with notable stability and modest fluctuations in rankings. In Illinois, Vibations maintained a steady position, ranking 6th in January, March, and April, with a slight improvement to 5th in February. This consistency indicates a stable consumer base and effective market presence. Meanwhile, in Massachusetts, the brand experienced a minor dip in February, falling to 9th place, but quickly rebounded to 7th by April. This suggests a resilient market strategy that allows quick recovery from short-term setbacks. In Maryland, Vibations has maintained a top-tier position, holding the 1st rank in January and consistently staying in 2nd place from February to April, showcasing its strong foothold in this state.
Despite these positive trends, it's important to note that Vibations was not listed in the top 30 brands in some states for certain months, indicating areas where the brand could potentially expand its market presence. This absence from the top 30 could be seen as an opportunity for growth, as it highlights markets where Vibations might focus on increasing brand awareness and consumer engagement. The sales figures reflect a general upward trend in some regions, with a notable increase in March for Illinois, suggesting successful promotional activities or seasonal demand spikes. However, the slight decline in sales from March to April in Maryland could point to challenges that need addressing to sustain its high ranking.
Competitive Landscape
In the Maryland beverage category, Vibations has experienced notable shifts in its competitive standing from January to April 2025. Initially holding the top rank in January, Vibations was overtaken by Keef Cola in February, which maintained its lead through April. Despite Vibations' consistent second-place ranking from February to April, its sales have seen a downward trend, decreasing from January's peak. Meanwhile, Keef Cola has not only sustained its top position but also achieved a significant increase in sales, further widening the gap. Additionally, Dixie Elixirs and Sunnies by SunMed have shown stable performances, with Sunnies by SunMed climbing to third place in March and April. These dynamics suggest that while Vibations remains a strong contender, it faces increasing pressure from competitors, particularly Keef Cola, which could impact its future market strategies and sales performance.
Notable Products
In April 2025, Vibations saw Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) rise to the top rank in the Beverage category, achieving notable sales of 3104 units. Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), which was previously the top performer in both January and March, settled into the second position. Lemon Lime Energy Drink Mix 10-Pack (100mg) maintained a strong presence, ranking third despite its previous second-place position in March. The THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) saw a decline, moving from third place in March to fourth in April. Meanwhile, THC/CBN 2:1 Berry Chamomile Tea Drink Mix 10-Pack (100mg THC, 50mg CBN) dropped to fifth place, continuing its downward trend from a second-place ranking in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
