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Aug-2025
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Overview
Market Insights Snapshot
Vibations has shown a consistent performance in the Beverage category across several states, with notable rankings in Illinois, Massachusetts, and Maryland. In Illinois, Vibations maintained a steady presence within the top 10, holding the 7th position from June through August 2025. This stability indicates a strong foothold in the Illinois beverage market, despite a slight drop from 6th in May. In Massachusetts, Vibations has also demonstrated resilience, reclaiming the 8th spot in July and August after a brief dip to 10th in June. Meanwhile, in Maryland, Vibations has shown an upward trajectory, improving from 4th to 3rd place by August 2025, suggesting a growing popularity and increased consumer demand in that state.
While Vibations has maintained a solid performance in some states, the absence of rankings in other states or categories signals potential areas for growth or concern. For instance, the brand did not appear in the top 30 rankings in any state or category beyond those mentioned, which could indicate a need for strategic marketing efforts or product diversification to capture a wider audience. The fluctuations in sales figures, such as the noticeable increase in Maryland from July to August, provide a glimpse into the brand's potential to capitalize on market dynamics. However, the decline in sales from May to June in Illinois highlights the challenges Vibations faces in sustaining its market share amidst competitive pressures. These trends offer a snapshot into Vibations' performance, hinting at both successes and opportunities for further expansion.
Competitive Landscape
In the competitive landscape of the Illinois beverage category, Vibations has maintained a consistent rank of 7th place from June to August 2025, despite facing fluctuating sales figures. This stability in ranking suggests a resilient market presence, even as competitors like Keef Cola and tonic have shown stronger upward mobility, with Keef Cola improving its rank from 7th to 5th and tonic dropping from 4th to 6th. Meanwhile, Drink Loud and Spring Lake Craft Infusions have remained relatively stable, with Drink Loud oscillating between 10th and 12th place and Spring Lake Craft Infusions improving slightly from 9th to 8th. Vibations' sales have seen a decline from May to August, which could be a concern if the trend continues, especially as competitors like Keef Cola have experienced significant sales growth, indicating a potential shift in consumer preferences within the Illinois market.
Notable Products
In August 2025, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) in the Beverage category, maintaining its first-place rank from July with sales of 2115. The Lemon Lime Energy Drink Mix 10-Pack (100mg) rose to the second position after being absent from the rankings in July, indicating a strong comeback. The THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) dropped to third place from second in July, showing a slight decline in its standing. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) consistently held the fourth position for two consecutive months. Lastly, the Strawberry Lemonade Drink Mix 10-Pack (50mg) remained steady in fifth place, mirroring its rank from May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
