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Jul-2025
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Overview
Market Insights Snapshot
Vibations has shown varied performance across different states and categories over recent months. In Illinois, the brand has maintained a strong presence in the Beverage category, consistently ranking within the top 10. Despite a slight dip from 5th to 7th place between May and June 2025, Vibations managed to stabilize its position. However, it's notable that their sales figures in Illinois have seen some fluctuation, with a decrease in May followed by a recovery in July. Meanwhile, in Massachusetts, Vibations experienced a positive trend, climbing from 9th to 8th place in May and maintaining that improved position in July, indicating a strengthening foothold in the market there.
In Maryland, Vibations has consistently ranked within the top 5 in the Beverage category, although there was a slight decline from 2nd to 4th place between April and May. Despite this drop in ranking, the brand has managed to sustain its position at 4th place through July, suggesting steady competition in the state. Interestingly, while their sales volume in Maryland saw a significant decrease from April to May, it partially rebounded in June, indicating potential volatility in consumer demand. Across these states, Vibations' performance highlights both the challenges and opportunities the brand faces in maintaining and growing its market presence.
Competitive Landscape
In the competitive landscape of the beverage category in Illinois, Vibations has experienced fluctuations in its market position, maintaining a rank of 5th in April and May 2025, before dropping to 7th in June and July 2025. This shift is notable as it reflects a decrease in sales from May to June, though there was a recovery in July. Vibations faces strong competition from brands like CQ (Cannabis Quencher), which consistently held higher ranks, albeit with declining sales over the months. Meanwhile, Keef Cola maintained a stable 6th position, suggesting a consistent performance slightly above Vibations in June and July. The competitive pressure is further highlighted by Drink Loud, which, despite lower sales, showed improvement in rank from 12th in June to 10th in July. This dynamic environment suggests that Vibations needs to strategize to regain its earlier position and counteract the upward trends of its competitors.
Notable Products
In July 2025, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) in the Beverage category, maintaining its rank at number 1 from June. The THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) secured the second position, having dropped from its previous top rank in June. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) climbed to the third spot, up from fourth in June, with notable sales of 1391 units. The Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) fell to fourth place, despite being the leader in April. Lastly, the Strawberry Lemonade Drink Mix 10-Pack (50mg) entered the top five in July, maintaining a consistent presence at fifth place since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
