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Dec-2025
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Overview
Market Insights Snapshot
Vibations has maintained a consistent presence in the Illinois beverage market, holding steady at the 8th position from September through December 2025. This stability indicates a strong foothold in the state, despite a slight decline in sales from September to October. In Maryland, Vibations has shown remarkable performance, consistently ranking 2nd in the beverage category over the same period. This suggests a robust customer base and effective market strategies in Maryland, with sales peaking in November before a slight dip in December.
In Massachusetts, Vibations experienced a slight decline in their ranking, moving from 9th place in October and November to 11th in December. This drop signifies increased competition or possible shifts in consumer preferences in the Massachusetts beverage market. Notably, this is the only market where Vibations fell out of the top 10, which could be a point of concern for the brand. The overall trend across these states suggests varying levels of market penetration and consumer loyalty, with Maryland being a standout performer.
Competitive Landscape
In the Maryland beverage category, Vibations consistently held the second rank from September to December 2025, showcasing a stable market position amidst fierce competition. Despite maintaining its rank, Vibations experienced fluctuations in sales, peaking in November before a slight decline in December. This indicates a potential seasonal trend or promotional impact. The leading brand, Keef Cola, consistently outperformed Vibations with significantly higher sales, suggesting a strong brand loyalty or superior market penetration. Meanwhile, Sunnies by SunMed and Dixie Elixirs followed closely, maintaining their third and fourth positions respectively, but with sales figures notably lower than Vibations. This competitive landscape highlights Vibations' robust standing in the market, yet underscores the need for strategic initiatives to close the gap with the top-ranked Keef Cola and further solidify its position against rising competitors.
Notable Products
In December 2025, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), maintaining its lead from previous months with sales reaching 3530 units. The Lemon Lime Energy Drink Mix 10-Pack (100mg) held steady in second place, showing consistent performance since its rise in November. Ranking third was the THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV), which has seen a gradual decline from its initial top position in September. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) remained in fourth place, indicating stable demand. Lastly, the THC/THCV 2:1 Lemon Lime Sugar Free Energy Drink Mix 10-Pack (100mg THC, 50mg THCV) maintained its fifth position, having entered the rankings in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
