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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Vibations is stocked at 268 licensed dispensaries across Illinois, Massachusetts, and 2 other states, 98 of them in Illinois, with the deepest coverage in Chicago, Quincy, East Dubuque, East Peoria, and Normal. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vibations was concentrated in Beverage at 99.40% share while Edible held 0.60%, with Beverage down 0.21% YoY and 0.04% MoM versus Edible sliding 49.41% YoY and 59.77% MoM. The brand’s overall sales fell 78.87% YoY while average price declined 4.06% YoY to $17.18, and Beverage pricing sat at $17.16 versus Edible at $21.70, indicating mix and price are moving in opposite directions. This pattern implies a near-single-category dependency where tiny Edible exposure is contracting faster than the Beverage core, concentrating risk even as price cuts widen the gap between category performance and brand-level contraction.
With Beverage ranked 3 in Maryland and accounting for 99.40% of sales alongside a 0.21% YoY decline and 0.04% MoM decline, Vibations is positioned as a category specialist rather than a portfolio balancer. The 49.41% YoY and 59.77% MoM contraction in Edible, despite a 21.70 average price, removes a potential hedge just as the brand’s 4.06% YoY price reduction narrows pricing headroom in its core. This implies the brand’s defensibility rests on sustaining Beverage velocity in Maryland while reassessing Edible participation to avoid further share concentration and to align pricing with category-level elasticity.
Competitive Landscape
Vibations sits at #3 in MD Beverage in October 2026, down 1 position year over year from #2, while holding #3 over the past three months and trailing a prior peak at #1 in February 2025; in the same period, Keef Cola held #1 with a -1.5% YoY sales change and Sunnies by SunMed advanced from #3 to #2 with a 53.0% YoY sales increase, indicating Vibations is being outpaced by faster climbers even as a top-three incumbent. With Tall moving from #5 to #4 on 39.3% YoY growth and Dixie Elixirs sliding from #4 to #5 on a -27.5% YoY decline, the competitive pressure is concentrated immediately above and below #3; the rank trajectory implies Vibations must recapture momentum to defend #3 near term and to re-open a path back to #1 longer term.
Notable Products
Vibations sells through a tightly concentrated lineup in October 2026, with the top 10 items accounting for 83.1% of sales and Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) alone at 15.8%. With 99.4% of sales in Beverage Drops, Mixes, Elixirs, and Syrups, most of its revenue comes from a few drink-mix formats, so most of its sales ride on a handful of mixes.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
