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Oct-2025
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Overview
Market Insights Snapshot
Vibations has shown varied performance across different states and categories, with notable movements in the Beverage category. In Illinois, the brand maintained a consistent rank at 7th place in July, August, and October, with a slight dip to 8th place in September. Despite this consistency in ranking, there was a noticeable decline in sales from July to October, indicating potential challenges in maintaining consumer interest or market saturation. Meanwhile, in Massachusetts, Vibations saw a similar pattern, holding steady at 8th place in July and August before dropping to 9th place in September and October, again accompanied by a decrease in sales figures.
In contrast, Maryland presented a more positive narrative for Vibations. The brand improved its ranking from 4th in July to 3rd in August, and then to 2nd place in both September and October. This upward trend in rankings was mirrored by an impressive increase in sales, suggesting a growing popularity and successful market penetration in the state. The lack of Vibations appearing in the top 30 in other states or categories could indicate areas where the brand might not have as strong a presence or competitive edge, providing insights into potential markets for future expansion or strategy adjustments.
Competitive Landscape
In the Maryland beverage category, Vibations has demonstrated a notable upward trajectory in its market position over recent months, climbing from 4th place in July 2025 to securing the 2nd spot by September and maintaining it through October. This ascent indicates a strong competitive edge, particularly as it surpasses Sunnies by SunMed, which fell to 3rd place after holding the 2nd position in July and August. Despite Keef Cola maintaining its dominant 1st place ranking, Vibations' consistent sales growth suggests a narrowing gap, positioning it as a formidable contender. Meanwhile, Dixie Elixirs experienced a slight decline, stabilizing at 4th place since August, which further underscores Vibations' rising influence in the market.
Notable Products
In October 2025, the top-performing product for Vibations was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg), which reclaimed its number one rank after a dip to second place in September. This product achieved significant sales, reaching 2830 units. The THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) dropped to second place from its top position in September, while the CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) maintained its third-place ranking consistently from September. New entries in the rankings include the THC/THCV 2:1 Lemon Lime Sugar Free Energy Drink Mix 10-Pack (100mg THC, 50mg THCV) and the CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (50mg CBD, 50mg THC), securing the fourth and fifth ranks respectively. These insights highlight a dynamic shift in product preferences, with notable performance in the Beverage category for Vibations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
