Market Insights Snapshot
The cannabis brand Vibations has shown a consistent performance in the beverage category across different states. In Massachusetts, the brand has maintained a position within the top 10 brands over the months of July to October 2023. However, there has been a slight dip in the ranking from 8th in August to 10th in October. This movement can be attributed to a decrease in sales over the same period, indicating a need for the brand to invigorate its strategies in this market.
On the other hand, Vibations has exhibited a strong performance in Maryland, securing the 2nd rank consistently from July to October 2023. Despite experiencing a drop in sales in September, the brand quickly rebounded in October, maintaining its high ranking. This resilience underscores the brand's strong foothold in the Maryland market. However, it's important to note that the competitive landscape can change rapidly, and maintaining this position will require continuous effort and adaptability from the brand.
In the Maryland Beverage category, Vibations has consistently held the second rank from July to October 2023, trailing behind Dixie Elixirs which has maintained the top spot. However, Vibations has been experiencing a downward trend in sales, with a significant drop between July and September, followed by a slight recovery in October. This contrasts with the performance of Bubby's Baked, which despite holding the third rank, saw a substantial increase in sales in October. If this trend continues, Vibations may need to strategize to maintain its position and reverse the sales decline. It's worth noting that any missing rank indicates the brand was not among the top 20 in the Maryland Beverage category for that month.
In October 2023, Vibations saw the Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) as its top product, selling 1343 units. The Strawberry Lemonade Drink Mix 10-Pack (50mg) followed closely in the second position, despite a drop in sales from the previous month. The Strawberry Lemonade Powdered Drink Mix 10-Pack (100mg) secured the third spot, maintaining steady sales from September. The "CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (50mg CBD, 50mg THC)" fell from second to fourth place. Lastly, the Peach Tangerine Tea Energy Drink Mix 10-Pack (100mg) entered the top five, showing an increase in sales from the previous month.