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Nov-2025
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Overview
Market Insights Snapshot
In the beverage category, Vibations has shown varied performance across different states. In Illinois, the brand maintained a steady position, ranking 7th in August and October, with a slight dip to 8th in September, before stabilizing again at 7th in November. This consistency in ranking suggests a stable presence in the Illinois market, despite a noticeable decrease in sales from August to September. Meanwhile, in Massachusetts, Vibations experienced a similar pattern, ranking 9th in August and October, but dropping to 10th in September and November. This indicates a slight challenge in maintaining its competitive edge in Massachusetts, possibly due to fluctuating consumer preferences or increased competition.
In contrast, Maryland has been a stronghold for Vibations, where the brand consistently held the 2nd position from September through November, after moving up from 3rd in August. This upward trend in ranking is mirrored by a significant increase in sales, showcasing a robust growth trajectory in the Maryland market. The brand's ability to climb and sustain its position in Maryland highlights its effective market penetration and consumer acceptance in that region. However, the absence of Vibations in the top 30 rankings in other states could indicate potential areas for market expansion or the need to strengthen its brand presence in those regions.
Competitive Landscape
In the Maryland beverage category, Vibations has shown a remarkable upward trajectory in recent months, maintaining its position at rank 2 from September to November 2025. This is a notable improvement from its rank 3 position in August 2025, indicating a positive trend in market performance. Vibations' sales have consistently increased, culminating in a substantial rise from $89,261 in August to $132,958 in November. This growth has allowed Vibations to surpass Sunnies by SunMed, which fell from rank 2 in August to rank 3 in subsequent months, despite a relatively stable sales performance. However, Vibations still trails behind the market leader, Keef Cola, which has maintained its top position with significantly higher sales figures. Meanwhile, Dixie Elixirs holds steady at rank 4, with a noticeable dip in sales in November. Vibations' consistent ranking improvement and sales growth highlight its competitive edge and potential to further challenge the leading brands in Maryland's beverage market.
Notable Products
In November 2025, Vibations' top-performing product was the Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) in the Beverage category, maintaining its number one ranking from October with a notable sales figure of 4211 units. The Lemon Lime Energy Drink Mix 10-Pack (100mg) climbed from fifth place in October to second place, indicating a strong resurgence in popularity. The THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) dropped to third place from its previous second-place position in October, showing a decrease in sales momentum. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) remained stable in fourth place, indicating consistent demand. Lastly, the THC/THCV 2:1 Lemon Lime Sugar Free Energy Drink Mix 10-Pack (100mg THC, 50mg THCV) entered the top five rankings for the first time, showcasing potential growth in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
