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Sep-2025
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Overview
Market Insights Snapshot
Vibations has shown varied performance across different states, particularly in the Beverage category. In Illinois, the brand maintained a steady position at rank 7 from June to August 2025 but experienced a slight drop to rank 8 in September. This minor decline coincided with a noticeable decrease in sales, which suggests potential challenges in maintaining market share. Meanwhile, in Massachusetts, Vibations improved its rank from 10 in June to 8 in July, though it settled back to rank 9 by September. Despite the fluctuation in rankings, sales figures indicate a downward trend in the latter months, hinting at possible market saturation or increased competition.
On a more positive note, Vibations has made significant strides in Maryland, where it consistently held strong positions, improving from rank 4 in June and July to rank 3 in August and September. This upward movement is reflected in their sales, which showed a robust increase, particularly notable in the later months. The brand's ability to climb the ranks in Maryland suggests a solid consumer base and effective market strategies. However, it's important to note that in other states and categories not listed here, Vibations did not rank within the top 30, indicating areas where the brand could potentially expand its reach or improve its offerings.
Competitive Landscape
In the Maryland beverage category, Vibations has shown notable resilience and growth, especially when compared to its competitors. Over the summer months of 2025, Vibations improved its rank from 4th in June and July to 3rd in August and September, reflecting a strategic gain in market position. This upward movement is particularly impressive given the consistent dominance of Keef Cola, which maintained the top rank throughout these months, and Sunnies by SunMed, which held steady at 2nd place. Vibations' sales trajectory also highlights a positive trend, with a significant increase from July to September, suggesting effective marketing strategies or product innovations that resonated well with consumers. In contrast, Dixie Elixirs saw a slight decline in rank, dropping from 3rd to 4th, which may have contributed to Vibations' rise. Overall, Vibations' ability to climb the ranks amidst strong competition indicates a robust market presence and potential for continued growth in the Maryland beverage sector.
Notable Products
In September 2025, the top-performing product from Vibations was the THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC, 50mg THCV) in the Beverage category, reclaiming its number one rank with a notable sales figure of 2975 units. The Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) dropped to the second position despite leading in July and August. The CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) maintained its third position, showing consistent performance since July. The Strawberry Lemonade Drink Mix 10-Pack (50mg) climbed to fourth place after entering the rankings in August. Lastly, the Pomegranate Blueberry Acai Tea Powder Drink Mix 10-Pack (100mg) slipped to fifth, continuing its downward trend from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
