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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vibations concentrated 98.04% of sales in Beverage with a 16.36% year-over-year gain while posting a 3.49% month-over-month decline; Edible held 1.96% share with a 38.70% year-over-year contraction and a 24.25% month-over-month drop. The brand’s overall sales grew 14.35% year over year alongside a 3.55% year-over-year decrease in average price, and Beverage pricing sat at $16.75 versus $22.05 in Edible, indicating price-led volume support in the core category. In Maryland Beverage, Vibations held rank 2, a position that coexists with the 3.49% month-over-month Beverage dip and 24.25% month-over-month Edible pullback, implying that short-term softness is concentrated in the fringe category while the core is sustaining the rank profile.
The category mix points to a deliberate tilt toward scale over diversification: with Beverage at 98.04% share and up 16.36% year over year while Edible is down 38.70% year over year, the brand is trading optionality for depth, which heightens sensitivity to Beverage seasonality and price moves. The 3.55% decline in average price year over year alongside a 3.49% month-over-month Beverage dip suggests that recent pricing has kept volume buoyant annually but may be nearing diminishing returns intra-quarter; combined with a rank of 2 in Maryland Beverage and a 24.25% month-over-month slide in Edible, the pattern implies maintaining position will rely more on defending Beverage unit velocity than on near-term cross-category expansion.
Competitive Landscape
Vibations sits at #2 in MD Beverage in May 2026, up 2 ranks YoY from #4 and improving 1 rank versus its #3 position three months prior, while its peak at #1 in February 2025 sets a clear ceiling for near-term upside; Keef Cola held at #1 with a 0-rank change YoY and posted a 7.19% YoY sales increase, whereas Sunnies by SunMed slid from #2 to #3 despite a 68.14% YoY sales gain, and Dixie Elixirs moved down from #3 to #4 with a -14.78% YoY sales decline; the pattern implies Vibations’ upward rank momentum is driven by relative consistency against rivals with mixed trajectories, positioning it to contest #1 if it sustains share gains into June 2026.
Notable Products
Strawberry Lemonade Liquid Drink Mix 10-Pack (100mg) set the tone in May 2026 with a -17.1% month-over-month slide while holding rank 1, and THC: THCV 1:1 Lemon Lime Drink Mix 10-Pack (50mg THC, 50mg THCV) fell -19.3% at rank 9, indicating pressure on legacy SKUs even at the top of the leaderboard. In contrast, CBD/THC 1:1 Half and Half Iced Tea Lemonade Powder Drink Mix 10-Pack (100mg CBD, 100mg THC) rose +34.2% to rank 3 as the THC/THCV 2:1 Lemon Lime Sugar Free Energy Drink Mix 10-Pack (100mg THC, 50mg THCV) gained +27.0% at rank 5, pointing to consumer rotation toward function-forward formulations and sugar-free variants. With all top-10 entries in the Beverage category and the THC/THCV 2:1 Tropical Punch Drink Mix 10-Pack (100mg THC , 50mg THCV) at rank 2 down -8.7%, the mix shows incumbents giving way to differentiated ratio products despite the category’s concentration in powdered drink formats. The pattern implies Vibations is shifting from flavor-led leaders toward cannabinoid-ratio and use-case segmentation, which suggests near-term emphasis on innovation within Beverage rather than breadth expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
