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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, High Tide’s mix tilted toward Beverage at 52.13% share (YoY +1.71%, MoM +3.05) while Flower expanded to 36.04% share with faster YoY growth of 19.44% and MoM growth of 15.45; Pre-Roll, though smaller at 10.71% share, posted the sharpest trajectory with YoY +82.97% and MoM +17.67. Vapor Pens rose MoM by 98.53% to 0.72% share as Concentrates contracted to 0.40% share with YoY -81.69% and MoM -23.65; the average price rose 6.83% YoY to $4.95, alongside Beverage average price at $3.11 and Flower at $24.80, implying volume-led gains in lower-priced formats alongside premium unit pricing in Flower. This pattern implies a two-speed portfolio where core Beverage scale anchors distribution while accelerating gains in Flower and Pre-Roll diversify revenue and buffer against the Concentrates decline.
With Beverage leadership and a rank of 4 in Arizona Beverage, the May 2026 surge in Flower (+19.44% YoY; +15.45% MoM) and Pre-Roll (+82.97% YoY; +17.67% MoM) positions High Tide to lean into inhalables where momentum now outpaces its Beverage base (+1.71% YoY; +3.05% MoM), while the 98.53% MoM uptick in Vapor Pens offers a test bed for incremental share despite its 0.72% share weight. Given Concentrates’ contraction (YoY -81.69%; MoM -23.65), reallocating assortment toward faster-turning Flower and Pre-Roll while protecting Beverage price-volume balance (brand average price +6.83% YoY against a $3.11 Beverage price point) implies a defensible mix strategy that prioritizes velocity and rank stability in Arizona Beverage.
Competitive Landscape
High Tide ranks #4 in AZ Beverage in May 2026, down 1 position year over year from #3, and down 1 position versus its February 2026 peak rank of #3; meanwhile, category leader Keef Cola held #1 year over year with a 72.8% YoY sales increase while Uncle Arnie's climbed from #7 to #3 with a 398.6% YoY sales surge, indicating that High Tide’s slip from #3 to #4 amid competitors’ upward moves points to share pressure that will likely persist unless rank momentum is regained.
Notable Products
Peach Mango Seltzer Beverage (10mg THC, 12oz) delivered the standout move in May 2026 with a 631% month-over-month surge to rank 1, while the CBD/CBC/THC 1:1:1 Peach Mango Seltzer (10mg CBD, 10mg CBC, 10mg THC, 12oz, 355ml) collapsed 80% MoM to rank 9, indicating a sharp consumer pivot toward the THC-only variant over its 1:1:1 counterpart. The CBD/CBC/THC 1:1:1 Black Cherry Seltzer (10mg CBD, 10mg CBC, 10mg THC, 12oz, 355ml) grew 5% MoM at rank 2 as the 1:1:1 Raspberry Lemon Seltzer slipped 0.2% MoM at rank 3, and four of the top ten are Beverage SKUs, concentrating mix away from inhalables. Pink Runtz Pre-Roll 2-Pack (1g) rose 52% MoM at rank 4 while Pink Runtz (3.5g) fell 7% MoM at rank 6, suggesting format substitution from flower to ready-to-use formats. The pattern implies High Tide is consolidating demand around high-THC beverages and convenient formats, positioning the portfolio to prioritize fast-turn, sessionable SKUs over broader cannabinoid blends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
