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Jul-2025
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Overview
Market Insights Snapshot
High Tide has shown consistent performance in the Beverage category within Arizona. Over the months from April to July 2025, the brand maintained a stable third-place ranking, demonstrating its strong presence in this market. Despite a slight dip in sales from April to June, with figures moving from $84,431 to $74,167, there was a notable recovery in July, where sales climbed back up to $86,404. This resilience suggests that High Tide has a loyal customer base in Arizona, capable of bouncing back even after minor fluctuations.
In contrast, High Tide's absence from the top 30 rankings in other states and categories indicates areas where the brand could potentially expand or improve its market strategy. The lack of presence in additional markets may suggest either a strategic focus on Arizona or challenges in penetrating other regions. This gap presents an opportunity for High Tide to analyze what factors contribute to its success in Arizona and how these can be replicated or adapted to other markets. Understanding these dynamics could be crucial for High Tide as it seeks to broaden its footprint beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the beverage category in Arizona, High Tide consistently holds the third rank from April to July 2025, indicating a stable position amidst fluctuating market dynamics. Despite this consistency, High Tide faces significant competition from leading brands such as Keef Cola and Sip Elixirs, which maintain the first and second ranks respectively throughout the same period. The sales figures for High Tide show a slight dip in May and June, followed by a recovery in July, suggesting resilience in their market strategy. Meanwhile, Nebula and Pure & Simple exhibit more volatility, with Nebula fluctuating between fourth and fifth positions and Pure & Simple dropping out of the top 20 in June before rebounding to seventh in July. This competitive analysis highlights High Tide's steady rank amidst a dynamic market, underscoring the importance of strategic positioning to maintain and potentially improve its standing against top competitors.
Notable Products
In July 2025, the top-performing product for High Tide was the CBD/CBC/THC 1:1:1 Watermelon Lime Seltzer (10mg CBD, 10mg CBC, 10mg THC) in the Beverage category, maintaining its number one rank from the previous month with sales of 5,274 units. The Black Cherry Seltzer (10mg) held steady in second place, showing consistent performance since May 2025. Raspberry Lemon THC Seltzer (10mg THC) climbed to third place, up from fourth in June, indicating a significant increase in popularity. Peach Mango Seltzer Beverage (10mg THC, 12oz) ranked fourth, dropping one spot from its June position. The CBD/CBC/THC 1:1:1 Black Cherry Seltzer (10mg CBD, 10mg CBC, 10mg THC) entered the top five for the first time, showcasing its growing appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
