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Apr-2024
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Overview
Market Insights Snapshot
Mr. Moxey's has shown a consistent performance across multiple states in the edible category, with a particularly strong presence in Washington where it has maintained its position within the top 15 brands from January to April 2024. The brand's ranking in Washington has been impressively stable, holding at 11th place throughout the first quarter and into April. This stability is mirrored in its sales figures, which saw an increase from January's $235,063 to $262,150 by April, indicating a growing consumer preference within this market. Conversely, in Colorado, Mr. Moxey's experienced a slight fluctuation in rankings, moving from 13th in January and February to 12th in March, before dropping to 14th in April. Despite this minor volatility, the brand's sales in Colorado showed a decrease from January to April, suggesting a competitive challenge in maintaining market share.
In comparison, Massachusetts and Oregon present a mixed picture for Mr. Moxey's. In Massachusetts, the brand's ranking experienced slight fluctuations, moving between 23rd and 25th place from January to April. This indicates a struggle to climb the ranks in a competitive market, albeit maintaining a position within the top 30 brands. Oregon, however, tells a story of more stable success, with rankings improving slightly from 13th in January to 11th from February to April. This stability, combined with a significant increase in sales from January's $85,276 to $108,205 by April, showcases Mr. Moxey's strong market presence and consumer loyalty in Oregon. These contrasting performances across states highlight the brand's varying levels of market penetration and consumer preference, underscoring the importance of regional market strategies for edible cannabis products.
Competitive Landscape
In the competitive landscape of the edible category within the Washington market, Mr. Moxey's has maintained a consistent position, ranking 11th across the first four months of 2024. This stability in ranking suggests a solid and loyal customer base, despite the fluctuations in sales figures seen among its competitors. Notably, Swifts has shown a strong performance, consistently ranking higher than Mr. Moxey's and demonstrating a significant increase in sales over the same period, indicating a growing preference among consumers for their products. Similarly, Honu has held a steady top 10 position, with sales figures also surpassing those of Mr. Moxey's. On the other hand, both Verdelux and The 4.20Bar have experienced fluctuations in their rankings and sales, yet at times, they still posted sales figures competitive with Mr. Moxey's. This competitive analysis underscores the need for Mr. Moxey's to innovate and possibly expand its product line to capture a larger market share and climb the ranks in the highly competitive edible market in Washington.
Notable Products
In April 2024, Mr. Moxey's Energizing Peppermint Mints 20-Pack (100mg) maintained its position as the top-selling product, with sales reaching 5651 units. Following closely, the CBD/THC 1:1 Balance Peppermint Mints 20-Pack (100mg CBD, 100mg THC) secured the second rank, demonstrating a consistent performance throughout the previous months. The CBC/THC 1:1 Energize Peppermint Mints 20-Pack (100mg CBC, 100mg THC) climbed back to the third position in April, after a slight dip in February. The CBD/THC 25:1 Zen Peppermint Mint 20-Pack (500mg CBD, 20mg THC) and the Relax Cinnamon Mints 20-Pack (100mg) rounded out the top five, indicating a stable preference for edible products among consumers. Notably, the sales figures and rankings reveal a steady demand for Mr. Moxey's products, with minor fluctuations in consumer preferences over the months.
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