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Dec-2025
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Overview
Market Insights Snapshot
Honu has shown a consistent performance in the Washington market, particularly within the Edible category. Over the last few months of 2025, Honu maintained a steady position, ranking 16th from October through December after an initial jump from 18th in September. This stability in ranking suggests a strong foothold in the Washington market, where many brands often fluctuate in and out of the top 30. The upward movement from September to October could indicate successful marketing strategies or product launches that resonated well with consumers.
While Honu's rank remained stable in Washington, the brand's performance in other states or provinces is not highlighted, which may suggest that they did not make it into the top 30 in those regions during the same period. This absence could be interpreted as a challenge for the brand to expand its market presence beyond Washington. However, the consistent sales growth in Washington, culminating in a notable increase in December, demonstrates a positive trend and potential for further growth if similar strategies are applied in other regions. Exploring these dynamics further could provide deeper insights into Honu's brand strategy and market adaptation.
Competitive Landscape
In the Washington edible market, Honu has demonstrated a notable upward trajectory in its competitive positioning over the last few months of 2025. Starting from a rank of 18th in September, Honu improved to 16th by October and maintained this position through December, indicating a positive trend in market presence. This improvement is underscored by a significant increase in sales, particularly from October to December, where Honu's sales surged, reflecting a robust consumer demand. In comparison, Verdelux has held steady at 17th place across the same period, with a gradual sales increase, but not enough to surpass Honu. Meanwhile, Blaze Soda has shown a remarkable rise from being outside the top 20 in September to 18th by December, suggesting a growing competitive threat. However, Constellation Cannabis and Marmas have maintained stronger positions at 15th and 13th/14th respectively, with consistent sales growth, indicating that while Honu is making strides, it still faces significant competition from these established brands.
Notable Products
In December 2025, the top-performing product for Honu was Indica Peanut Butter Cups Chocolate 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with sales of 2328 units. Following closely, Indica Milk Chocolate Turtle 10-Pack (100mg) held steady in second place, showing a consistent increase in sales each month. Gimme Sa'More! Treats 10-Pack (100mg) also retained its third position, marking a notable rise in sales from November to December. Sativa Peanut Butter Cups 10-Pack (100mg) and Indica Chocolate Caramel 10-Pack (100mg) continued to occupy the fourth and fifth spots respectively, with slight sales growth observed. Overall, the rankings for these top products have remained unchanged since September 2025, indicating strong brand loyalty and consistent consumer demand for these particular edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
