Honu

Data Snapshot: Jun 11, 2024
Honu Cannabis Brand Logo
$100K+

May-2024

Sales

Decline

Trend

6-Month

44

Product Count

SKUs

Honu

Overview

Honu, drawing its name from the Hawaiian sea turtle embodying longevity, peace, and good luck, is a premium cannabis brand, known principally for its array of cannabis products ranging from flower, concentrates, to edibles and topicals. The brand distinguishes itself with its handcrafted edibles, ingeniously crafted from high-quality cannabis concentrates, earning esteem for producing some of Washington state's most palatable cannabis foods. With offerings of high-grade marijuana, oils, and soft goods, Honu represents a quality choice in the retail cannabis market.
Markets

Honu Locations

Product Trends

Honu Categories

Honu Sales

Market Insights Snapshot

Honu Historical Sales by Category

Honu's performance in the California market has shown some interesting trends over the past few months. In the Edible category, Honu was not ranked in the top 30 in March 2024, but it made a notable comeback in April and May, securing the 75th and 73rd positions, respectively. This upward movement suggests a growing acceptance and preference for Honu's products among California consumers, despite the brand not being a top contender in February and March. The sales figures also reflect this trajectory, with a steady increase from $10,798 in February to $11,769 in April, followed by a slight dip to $11,479 in May.

In Washington, Honu has maintained a more consistent presence in the Edible category. The brand held the 10th position from February through April 2024, but experienced a slight decline to the 14th spot in May. Despite this drop, Honu's sales remained robust, peaking at $256,742 in March before slightly decreasing to $218,004 in May. This stability in ranking and sales indicates a strong and loyal customer base in Washington, even as the brand faces competitive pressures. The slight decline in May could be a point of concern, suggesting the need for strategic adjustments to regain its top 10 status.

May-2024 Rank
Edible
73
14
Honu

Competitive Landscape

In the Washington edible market, Honu has experienced a notable shift in its competitive positioning over the past few months. Despite maintaining a consistent rank of 10th place from February to April 2024, Honu saw a drop to 14th place in May 2024. This decline in rank is particularly significant when compared to competitors like The 4.20Bar, which improved its position from 16th in February to 13th in May, and Mr. Moxey's, which held steady at 12th place throughout the same period. Additionally, Constellation Cannabis and Marmas have shown fluctuating ranks but managed to stay within the top 20. Honu's sales peaked in March 2024 but have since declined, which correlates with its drop in rank. These trends suggest that while Honu has a strong presence, it faces increasing competition from brands that are either improving their market positions or maintaining stability, indicating a need for strategic adjustments to regain and sustain higher rankings.

Honu market ranking for WA Edible

Honu

Notable Products

In May-2024, Honu's top-performing product was Indica Peanut Butter Cups Chocolate 10-Pack (100mg), which ascended to the first position from consistently holding the second rank in the previous months with sales of 1570 units. Gimme Sa'More! Treats 10-Pack (100mg) maintained its steady performance, moving up to the second rank from the third, and recorded notable sales. Sativa Peanut Butter Cups 10-Pack (100mg), which had been the top seller for the first three months, fell to third place in May with a significant drop in sales to 1357 units. Indica Chocolate Caramel 10-Pack (100mg) and Indica Peanut Butter Chocolate Cup 10-Pack (100mg) held the fourth and fifth positions respectively, with their rankings remaining relatively stable. Overall, the rankings saw some shuffling, especially at the top, with notable shifts in sales figures for the leading products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Indica Peanut Butter Cups Chocolate 10-Pack (100mg)
Edible
2
2
2
1
Gimme Sa'More! Treats 10-Pack (100mg)
Edible
3
3
3
2
Sativa Peanut Butter Cups 10-Pack (100mg)
Edible
1
1
1
3
Indica Chocolate Caramel 10-Pack (100mg)
Edible
4
5
5
4
Indica Peanut Butter Chocolate Cup 10-Pack (100mg)
Edible
5
4
4
5
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