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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Honu’s category mix in June 2026 remains concentrated in Edible, which held 97.12% share while Topical accounted for 2.88%, indicating a narrow focus that magnifies category-driven volatility. Within that mix, Edible declined 22.78% year over year and 5.77% month over month, while Topical fell 4.22% year over year and 18.80% month over month, pairing broad contraction with sharper short-term pressure in the smaller segment. Against this backdrop, overall brand sales were down 23.71% year over year and average price decreased 7.26%, implying that volume contraction in Edible plus price compression outpaced any stabilizing effect from Topical’s smaller and less negative year-over-year trajectory.
The shifts imply Honu’s positioning is tethered to Edible dynamics, where a 22.78% year-over-year decline combined with a 5.77% month-over-month dip suggests sensitivity to price-led trade-down and promotional intensity, while the 18.80% month-over-month fall in Topical limits diversification benefits. With Edible at a 97.12% share and an average price of $15.31 versus $7.01 in Topical, the price ladder skews higher than the brand average of $14.81, indicating that mix concentration at mid-to-higher price points may be constraining unit elasticity during downturns. In Washington Edibles, a rank of 17 alongside a 22.78% year-over-year decline signals mid-pack exposure rather than insulation, implying that defending rank likely requires deeper promotional or pack-size strategies in Edible rather than incremental Topical bets.
Competitive Landscape
Honu sits at rank #17 in WA Edible for June 2026 with a 0-position YoY change from #17, while its peak of #14 in December 2024 marks a 3-rank slide from that high; compared with competitors, Wyld held #1 with a 0-position YoY change and 7.3% YoY sales growth, and Green Revolution held #2 with a 0-position YoY change and 17.5% YoY growth, indicating Honu’s flat rank amid top-tier gains points to stable presence but relative share pressure that implies continued middling placement unless mix or velocity shifts.
Notable Products
Indica Peanut Butter Cups Chocolate 10-Pack (100mg) led the downside in June 2026 with a -14.3% month-over-month change while still holding rank 1, and the adjacent Sativa Peanut Butter Cups Chocolate 10-Pack (100mg) fell -10.8% at rank 4, indicating that the peanut butter cup format is softening even at the top of the leaderboard. In contrast, Sativa Caramel Chocolate 10-Pack (100mg) rose 31.1% to rank 7 and Indica Milk Chocolate Turtle 10-Pack (100mg) climbed 25.6% at rank 2, pointing to momentum in caramel and turtle variants despite overall pressure on core SKUs. With nine of the top ten products in June 2026 concentrated in Edibles and only one Topical entry at rank 10, assortment reliance on a single category is increasing exposure to flavor-format swings rather than balancing across form factors. The mix implies Honu is transitioning demand from flagship peanut butter cups toward caramel and turtle executions, suggesting near-term marketing and production should tilt toward these faster-gaining sublines while managing cannibalization at the top rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
