Market Insights Snapshot
Starting with the edible category, Honu has shown an impressive performance in the Washington market. The brand consistently ranked within the top 10 from July to October 2023, indicating a strong presence and consumer preference. In contrast, the brand's performance in the California and Oregon markets was not as strong, with rankings not breaking into the top 20. However, there was a positive trend in California with the brand moving from 86th to 68th place over the same period.
For the topical category, Honu has outperformed itself in Washington again. The brand consistently improved its ranking from 9th to 6th place from July to October 2023. This shows Honu's growing influence in the topical category within this market. However, data for the brand's performance in the topical category in other states is not available. This could be a potential area of opportunity or a sign of a strategic focus on the Washington market.
In the Edible category within Washington state, Honu has maintained a consistent ranking within the top 10 brands over the period from July to October 2023, showing a slight improvement from 10th to 9th place. This places it above competitors such as Verdelux and Mr. Moxey's, which have seen a static and declining rank respectively. However, Honu still trails behind brands like Swifts and Green Revolution, the latter of which has seen a drop in rank from 5th to 7th place. In terms of sales, Honu has seen a positive trend, suggesting a growing customer base or increased purchase frequency. This contrasts with the downward sales trend observed for Green Revolution and Mr. Moxey's, indicating a potential shift in consumer preference.
In October 2023, Honu's top-performing product was the Sativa Peanut Butter Cups 10-Pack (100mg), maintaining its number one rank from previous months with a sales figure of 2577 units. Following closely was the Gimme Sa'More! Treats 10-Pack (100mg), which climbed back to second place after dropping to third in August. The Indica Peanut Butter Cups Chocolate 10-Pack (100mg) remained steady in third place, while the Indica Chocolate Caramel 10-Pack (100mg) held onto its fourth position. Interestingly, the Indica Peanut Butter Chocolate Cup 10-Pack (100mg) made its debut in the top five in September and managed to maintain its fifth place in October.