Data Snapshot: Oct 05, 2026
$100K+

Sep-2026

Sales

Neutral

Trend

6-Month

45

Product Count

SKUs

$14.58

Avg Price

-16.3%

YoY Sales Change

-3%

YoY Price Change

Honu, drawing its name from the Hawaiian sea turtle embodying longevity, peace, and good luck, is a premium cannabis brand, known principally for its array of cannabis products ranging from flower, concentrates, to edibles and topicals. The brand distinguishes itself with its handcrafted edibles, ingeniously crafted from high-quality cannabis concentrates, earning esteem for producing some of Washington state's most palatable cannabis foods. With offerings of high-grade marijuana, oils, and soft goods, Honu represents a quality choice in the retail cannabis market.
Honu

Where to Buy

Honu is stocked at 171 licensed dispensaries across Washington and Oregon, 167 of them in Washington, with the deepest coverage in Olympia, Seattle, Spokane, Vancouver, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/51.json?v=20261004
Honu Sales

Market Insights Snapshot

Honu Historical Sales by Category

In September 2026, Honu concentrated 97.28% of sales in Edible with a -15.15% year-over-year decline and a -6.59% month-over-month drop, while Topical held 2.72% share with a -15.26% year-over-year change and a -13.27% month-over-month slide. The overall brand sales moved -16.29% year-over-year alongside a -3.05% average price change, and Edible ranked 17 in Washington, indicating category density that narrows diversification despite a lower average price of $14.58.

The mix shift implies Honu is tethered to Edible demand cycles, as a 97.28% reliance amplifies exposure when Edible declines -6.59% month-over-month and -15.15% year-over-year, while the smaller Topical base shrinks faster at -13.27% month-over-month and -15.26% year-over-year. Sitting at rank 17 in Washington with a -3.05% price move suggests price adjustments are not offsetting volume pressure, so maintaining share in Edible requires either recapturing velocity within the 97% core or reallocating toward adjacencies where a 2.72% share can compound without diluting margin dynamics.

Sep-2026 Rank
Edible
17
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
97.3%
$15.05
-15.2%
-6.6%
Topical
2.7%
$6.88
-15.3%
-13.3%
Honu

Competitive Landscape

Honu sits at rank #17 in WA Edible in September 2026, down 1 position year over year from #16, and unchanged versus June 2026 at #17, while its peak of #14 in December 2024 marks a 3-rank slide from that high; meanwhile, Wyld holds #1 with a 0-rank YoY change and 6.0% YoY sales growth, and Green Revolution remains #2 with a 0-rank YoY change but a -3.1% YoY sales decline, indicating Honu’s flat three-month position and slight YoY slippage imply a stalled trajectory that risks entrenchment in the mid-teens unless a catalyst reverses the drift away from its December 2024 peak.

Honu market ranking for WA Edible

Honu

Notable Products

Indica Caramel Chocolate 10-Pack (100mg) posted the steepest drop at -22.2% MoM and fell to rank 5, while category leader Indica Peanut Butter Cups Chocolate 10-Pack (100mg) slipped -11.7% at rank 1; this divergence signals cannibalization risk within Indica sweets as price or pack-size preferences shift. Gimme Sa'More! Treats 10-Pack (100mg) inched up 3.5% at rank 2, but Indica Milk Chocolate Turtle 10-Pack (100mg) declined -7.5% at rank 3, with eight of the top ten SKUs concentrated in Edible chocolates, implying portfolio overexposure to a single form factor despite mixed momentum. The only double-digit MoM riser was Indica Peanut Butter Cups (100mg) at +27.9% and rank 8, a smaller-pack variant that may be trading customers down even as the 10-Pack leader holds the top spot at $24,620, pointing to value-seeking behavior.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Indica Peanut Butter Cups Chocolate 10-Pack (100mg)
Edible
1
1
1
1
1
-11.7%
Gimme Sa'More! Treats 10-Pack (100mg)
Edible
2
3
3
3
2
+3.5%
Indica Milk Chocolate Turtle 10-Pack (100mg)
Edible
3
2
2
2
3
-7.5%
Sativa Peanut Butter Cups Chocolate 10-Pack (100mg)
Edible
4
4
4
4
4
-2.5%
Indica Caramel Chocolate 10-Pack (100mg)
Edible
5
5
5
5
5
-22.2%
Sativa Milk Chocolate Turtles 10-Pack (100mg)
Edible
6
6
6
6
6
-0.2%
Sativa Caramel Chocolate 10-Pack (100mg)
Edible
9
7
7
7
7
+1.1%
Indica Peanut Butter Cups (100mg)
Edible
7
8
>10
8
8
+27.9%
Orange Dreamsicle Chocolate Bar 10-Pack (100mg)
Edible
>10
>10
>10
9
9
-3.9%
CBD/THC 2:1 Peanut Butter Cups 10-Pack (200mg CBD, 100mg THC)
Edible
>10
>10
10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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