.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Honu, a cannabis brand known for its edibles, has shown consistent performance in the state of Washington. Despite experiencing a slight decline in sales from April to June 2025, Honu maintained its position within the top 20 brands in the edibles category. Specifically, the brand ranked 15th in April, 16th in May, and 17th in both June and July. This consistency in ranking, despite the fluctuating sales figures, suggests a stable consumer base and brand recognition in the Washington market. The ability to hold a steady position indicates resilience in a competitive landscape.
However, the data also highlights areas for potential growth. Honu's absence from the top 30 in other states and categories suggests opportunities for expansion and increased market penetration outside of Washington. The brand's performance in Washington could serve as a model for strategic planning in other regions. By analyzing consumer preferences and market dynamics in Washington, Honu might identify tactics to replicate its success elsewhere. This approach could lead to improved rankings and sales figures across different states and categories in the future.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Honu has experienced a slight decline in its ranking over the past few months, moving from 15th place in April 2025 to 17th by July 2025. This shift is notable as it reflects a decrease in sales, with Honu's sales figures dropping from April to June, before a modest recovery in July. Meanwhile, The 4.20Bar has maintained a stronger position, consistently ranking higher than Honu and experiencing a sales peak in May before a decline in July. Sinners & Saints has shown resilience, improving its rank to 16th in June and July, with a notable sales increase in July. Verdelux and Cosmic Candy have remained stable at the lower end of the top 20, with Verdelux consistently ranking 18th and Cosmic Candy maintaining its position at 19th. These dynamics suggest that while Honu remains a significant player, it faces increasing competition from brands like The 4.20Bar and Sinners & Saints, which are capturing more market share in the Washington edibles category.
Notable Products
In July 2025, the top-performing product for Honu was the Indica Peanut Butter Cups Chocolate 10-Pack in the Edible category, maintaining its number one rank consistently over the past four months with a sales figure of 1926. Indica Milk Chocolate Turtle 10-Pack held steady at the second position, while Gimme Sa'More! Treats 10-Pack climbed from fourth in April to third in July. The Sativa Peanut Butter Cups 10-Pack slipped slightly from second in April to fourth in July. Indica Chocolate Caramel 10-Pack remained stable in the fifth position throughout the months. This consistency in rankings indicates a strong preference for these top products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
