Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Decline

Trend

6-Month

44

Product Count

SKUs

$14.62

Avg Price

-26.4%

YoY Sales Change

-6.2%

YoY Price Change

Honu, drawing its name from the Hawaiian sea turtle embodying longevity, peace, and good luck, is a premium cannabis brand, known principally for its array of cannabis products ranging from flower, concentrates, to edibles and topicals. The brand distinguishes itself with its handcrafted edibles, ingeniously crafted from high-quality cannabis concentrates, earning esteem for producing some of Washington state's most palatable cannabis foods. With offerings of high-grade marijuana, oils, and soft goods, Honu represents a quality choice in the retail cannabis market.
Honu

Where to Buy

Honu is stocked at 174 licensed dispensaries across Washington and Oregon, 171 of them in Washington, with the deepest coverage in Seattle, Spokane, Olympia, Vancouver, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/51.json?v=20260905
Honu Sales

Market Insights Snapshot

Honu Historical Sales by Category

In August 2026, Edible accounted for 97.04% share with a 4.13% month-over-month lift but a 25.83% year-over-year decline, while Topical held 2.96% share with 6.47% MoM growth and a 4.09% YoY increase. Despite a 6.19% YoY drop in average price, overall brand sales were down 26.38% YoY, pointing to volume erosion within Edible even as the category posted MoM momentum. With Edible ranked 17 in Washington, the category mix is concentrated in a segment that is underperforming YoY, implying the current weighting amplifies downside when Edible softens but captures only limited upside from smaller Topical gains.

The mix shift implies Honu is over-indexed to a declining YoY anchor and underexposed to the only YoY-growing segment, constraining resilience as prices ease 6.19% YoY. The 6.47% MoM Topical increase against a 4.13% MoM rise in Edible suggests incremental reallocation toward Topical could improve stability without sacrificing August 2026 momentum, while a 17th-place Edible rank in Washington indicates headroom where price-pack architecture and subcategory selection could convert MoM lifts into sustained share against a 25.83% YoY drag.

Aug-2026 Rank
Edible
17
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
97.0%
$15.12
-25.8%
+4.1%
Topical
3.0%
$6.98
+4.1%
+6.5%
Honu

Competitive Landscape

Honu sits at rank #17 in WA Edible in August 2026, down 1 position from #16 year over year, and unchanged versus #17 three months ago, while its best historical mark was #14 in December 2024; in contrast, Wyld held #1 both this year and last with a 5.1% year-over-year sales increase, and Green Revolution remained #2 year over year despite a 7.0% decline, indicating that Honu’s flat three-month rank and slight year-over-year slippage are occurring in a tier where the leaders are stable but mixed on growth, implying that Honu’s path back toward its #14 peak likely requires share capture from mid-pack brands experiencing negative growth rather than displacement of the top two.

Honu market ranking for WA Edible

Honu

Notable Products

Indica Peanut Butter Cups Chocolate 10-Pack (100mg) led August 2026 with a +22% MoM lift to rank 1, while Indica Milk Chocolate Turtle 10-Pack (100mg) slipped -6% to rank 2; this divergence at the very top signals consumer preference tilting toward peanut butter formats over classic turtles. Gimme Sa'More! Treats 10-Pack (100mg) held rank 3 with a -2% MoM dip as Sativa Milk Chocolate Turtles 10-Pack (100mg) rose +10% at rank 6, indicating momentum is building in sativa variants even as indica turtles cool. Eight of the top ten are Edible chocolate SKUs, and with the leading product generating $27,980, concentration in chocolate-based formats is amplifying the impact of small flavor and form-factor shifts. The mix points to Honu leaning into peanut butter and sativa line extensions to defend share at the top ranks while pruning slower turtle variants.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Indica Peanut Butter Cups Chocolate 10-Pack (100mg)
Edible
1
1
1
1
1
+22.0%
Indica Milk Chocolate Turtle 10-Pack (100mg)
Edible
3
3
2
2
2
-6.5%
Gimme Sa'More! Treats 10-Pack (100mg)
Edible
2
2
3
3
3
-2.1%
Sativa Peanut Butter Cups Chocolate 10-Pack (100mg)
Edible
4
4
4
4
4
-6.3%
Indica Caramel Chocolate 10-Pack (100mg)
Edible
5
5
5
5
5
+0.2%
Sativa Milk Chocolate Turtles 10-Pack (100mg)
Edible
6
6
6
6
6
+10.0%
Sativa Caramel Chocolate 10-Pack (100mg)
Edible
7
9
7
7
7
+11.7%
Indica Peanut Butter Cups (100mg)
Edible
9
7
8
>10
8
Orange Dreamsicle Chocolate Bar 10-Pack (100mg)
Edible
8
>10
>10
>10
9
Cookies and Cream Chocolate Bar 10-Pack (100mg THC, 2.99oz)
Edible
>10
10
>10
>10
10
View product & sales data

Top Selling Cannabis Brands

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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