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Sep-2025
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Overview
Market Insights Snapshot
Verdelux has shown a consistent performance in the Edible category within the state of Washington. Over the past few months, the brand has maintained a strong presence, consistently ranking at 18th place from June through August 2025, before slightly improving to 17th in September 2025. This incremental rise in rank suggests a positive reception and growing consumer interest in their products, despite the competitive landscape. The steady increase in sales figures over these months supports this trend, indicating that Verdelux is successfully capturing a larger share of the market.
However, it's worth noting that Verdelux's presence is limited to the Washington market, as they did not appear in the top 30 brands in other states or provinces during this period. This could be seen as a missed opportunity for expansion or a strategic focus on strengthening their position within Washington. The absence in other markets might suggest a need for broader distribution strategies or marketing efforts in the future. Nonetheless, their upward movement within Washington's Edible category highlights their potential for growth if they choose to expand their footprint beyond their current boundaries.
Competitive Landscape
In the Washington edible market, Verdelux has shown a slight upward trend in its ranking, moving from 18th to 17th place from June to September 2025. This improvement is notable given the competitive landscape. Honu, a close competitor, experienced a drop from 17th to 18th place during the same period, indicating a potential opportunity for Verdelux to capture more market share. Meanwhile, Sinners & Saints maintained a stronger position, consistently ranking between 15th and 16th, which suggests that Verdelux still faces significant competition from this brand. Constellation Cannabis also remains a formidable competitor, holding steady in the 15th position. On the other hand, Mari's has consistently ranked lower, indicating a less competitive threat. Verdelux's sales have shown a positive trend, peaking in August 2025, which aligns with its improved ranking, suggesting effective strategies in place to enhance its market presence.
Notable Products
In September 2025, the top-performing product for Verdelux was the Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack, which ascended from its consistent third position in previous months to claim the number one spot with sales of 738 units. The Meltaway - CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack followed closely, maintaining a strong presence by moving up to second place from its previous fourth position in August. The Lush - Hawaiian Mix Soft Jelly Chews 10-Pack and the Lush - Mango Lime Gummy 10-Pack both shared the third position, a slight drop from their higher ranks earlier in the summer. Notably, the Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle exhibited the most significant sales growth, reflecting a rising consumer preference. These shifts highlight a dynamic market where innovative flavors and combinations continue to capture consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
