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Dec-2025
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Overview
Market Insights Snapshot
Verdelux has maintained a consistent presence in the Washington edible market over the past few months, holding steady at the 17th rank from September through December 2025. This consistency suggests a stable consumer base and effective brand positioning within this category. Despite not breaking into the top 15, Verdelux's steady sales growth from $150,209 in September to $164,531 in December indicates a positive trend in consumer demand. The brand's ability to maintain its ranking while increasing sales volume is a testament to its resilience and potential for future growth in this competitive market.
Notably, Verdelux did not appear in the top 30 rankings for any other states or categories during this period, which could be seen as a limitation in their market reach or an opportunity for expansion. The absence of Verdelux in other state rankings might suggest that their current focus is heavily concentrated in Washington, potentially leaving untapped opportunities in other regions. This concentration could either be a strategic decision to strengthen their position in a familiar market or a reflection of challenges in scaling operations beyond this state. Understanding the reasons behind this singular market focus could provide insights into Verdelux's future strategies and potential areas for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Verdelux has maintained a consistent rank of 17th from September to December 2025, demonstrating steady sales growth from $150,209 to $164,531. Notably, Honu has shown a strong performance, improving its rank from 18th to 16th over the same period, with a significant sales increase, suggesting a potential threat to Verdelux's position. Meanwhile, Blaze Soda has made a remarkable leap from being outside the top 20 in September to 18th in December, indicating a rapid rise in consumer preference. Mari's has remained relatively stable, fluctuating slightly but maintaining a close competition with Verdelux. Constellation Cannabis consistently holds a higher rank at 15th, with a robust sales trajectory, posing a competitive challenge. These dynamics highlight the competitive pressures Verdelux faces, emphasizing the need for strategic marketing efforts to enhance its market position.
Notable Products
In December 2025, Verdelux's top-performing product was Meltaway - CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack, maintaining its number one rank for the third consecutive month with impressive sales of 804 units. Lush - Hawaiian Mix Soft Jelly Chews 10-Pack climbed to the second position, showing a significant increase from its previous rankings in September and October. Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack dropped to third place, despite consistent sales growth over the months. Lush - Mango Lime Gummy 10-Pack held steady at fourth place, marking its return to the top rankings after a brief absence in October. The new entrant, Lush - CBG/CBC/THC 1:1:2 Maui Pineapple Chews 10-Pack, debuted at fifth place, indicating potential for future growth in Verdelux's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
