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Jul-2025
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Overview
Market Insights Snapshot
Verdelux has shown a consistent performance in the Washington edibles market over the past few months. The brand maintained its 18th position from April through July 2025, indicating a steady presence in the top 30 rankings. This consistency is noteworthy given the competitive nature of the edibles category. However, the sales figures reveal a slight fluctuation, with a peak in May 2025 and a dip in June 2025, before seeing a modest recovery in July. This suggests that while Verdelux is holding its ground in terms of rank, there may be underlying factors affecting its monthly sales performance that could be worth exploring further.
Interestingly, Verdelux does not appear in the top 30 rankings for any other state or category, which could be interpreted as a limitation in its market reach or a strategic focus on maintaining its stronghold in Washington. The absence from other rankings might imply either a missed opportunity for expansion or a deliberate choice to concentrate resources where they are most effective. For potential investors or industry analysts, understanding the reasons behind this geographical and categorical concentration could provide valuable insights into Verdelux's business strategy and future growth potential.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Verdelux consistently holds the 18th rank from April to July 2025, indicating stability in its market position. However, this steady rank is juxtaposed with a slight fluctuation in sales, peaking in May before a dip in June and a modest recovery in July. In contrast, Honu shows a gradual decline in rank from 15th to 17th, with a corresponding decrease in sales, which could suggest a potential opportunity for Verdelux to capitalize on shifting consumer preferences. Meanwhile, Sinners & Saints demonstrates a positive trend, moving up to 16th place by July, possibly due to a significant sales boost in the same month. This upward movement by Sinners & Saints highlights the competitive pressure Verdelux faces in maintaining its market share. Brands like Mari's and Cosmic Candy remain lower in rank, suggesting that while Verdelux is not at the top, it is outperforming several competitors, which could be leveraged in marketing strategies to emphasize its relative stability and reliability in the market.
Notable Products
In July 2025, Verdelux's top-performing product was the Lush Hawaiian Mix Soft Jelly Chews 10-Pack (100mg), reclaiming its top position with sales reaching 740. The Lush Mango Lime Gummy 10-Pack (100mg) climbed to the second spot, showing a significant increase in sales compared to previous months. The Meltaway CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack (100mg CBD, 100mg THC) dropped to third place, despite consistently strong sales earlier in the year. Meanwhile, the Meltaway CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack (100mg CBD, 100mg THC) maintained a stable fourth position. The Lush CBD/THC 1:1 Strawberry Soft Chews Gummies 10-Pack (100mg CBD, 100mg THC) held steady at fifth place, showing consistent performance since its introduction in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
