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Aug-2025
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Overview
Market Insights Snapshot
Verdelux has maintained a consistent performance in the Edible category in Washington, holding steady at the 18th rank from May through August 2025. This stability in ranking suggests a solid foothold in the market, although it indicates neither significant upward nor downward movement. Interestingly, despite this consistent ranking, there was fluctuation in sales figures, with a noticeable dip in June followed by a rebound in August. This might suggest seasonal factors or promotional activities impacting sales volumes without altering their market position.
It is noteworthy that Verdelux does not appear in the top 30 brands across other states or categories, which could be a strategic focus on Washington or a limitation in their market reach. This absence from other rankings may indicate areas for potential growth or highlight challenges in expanding their footprint beyond Washington. Understanding the factors contributing to their stability in Washington's Edible market, such as consumer loyalty or product differentiation, could provide insights into how they might replicate success in other regions or categories.
Competitive Landscape
In the competitive landscape of the Washington edible market, Verdelux has maintained a consistent rank of 18th from May to August 2025. Despite this stability, Verdelux faces strong competition from brands like Honu, which slightly outperforms Verdelux by holding the 17th rank for three consecutive months and showing higher sales figures. Another competitor, Constellation Cannabis, consistently ranks higher at 15th and 16th, indicating a stronger market presence. Meanwhile, Mari's and Cosmic Candy trail behind Verdelux, with ranks fluctuating between 19th and 20th, suggesting that Verdelux is effectively maintaining its position against these brands. The data suggests that while Verdelux is holding steady, there is potential for growth by closing the gap with brands like Honu and Constellation Cannabis, which could be achieved through strategic marketing and product differentiation.
Notable Products
In August 2025, Lush - Mango Lime Gummy 10-Pack (100mg) emerged as the top-performing product for Verdelux, climbing from second place in July to secure the number one spot, with sales reaching 667 units. Following closely, Lush - Hawaiian Mix Soft Jelly Chews 10-Pack (100mg) maintained a strong presence, dropping slightly to second place from its top position in July. The Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack (100mg CBD, 100mg THC) improved its ranking to third, showing consistent growth in sales over the past months. Meanwhile, Meltaway - CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack (100mg CBD, 100mg THC) slipped from third to fourth place, indicating a slight decrease in its sales momentum. Lastly, the Lush - CBD/THC 1:1 Strawberry Soft Chews Gummies 10-Pack (100mg CBD, 100mg THC) remained steady in fifth place, reflecting a gradual increase in popularity since its introduction in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
