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Nov-2025
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Overview
Market Insights Snapshot
Verdelux has shown consistent performance in the Edible category within the state of Washington. Over the past few months, the brand has maintained its position at the 17th rank from September through November 2025, indicating a stable presence in the market. This steadiness is highlighted by a slight increase in sales from October to November, suggesting a positive trend in consumer demand. The ability to hold a consistent rank amidst a competitive market suggests that Verdelux has established a reliable consumer base. However, it's worth noting that the brand did not break into the top 15, which might indicate room for growth or increased competition in the Washington Edible market.
In terms of geographical reach, Verdelux's performance data is currently limited to Washington, and there is no available ranking data for other states or provinces, which could imply that the brand either has a focused strategy in Washington or has not yet expanded its market presence significantly beyond this state. While their consistent ranking in Washington is commendable, the absence of data from other regions might suggest that Verdelux is either in the early stages of broader market penetration or is strategically concentrating its efforts within Washington. This focus could be beneficial in strengthening their market position locally before considering expansion.
Competitive Landscape
In the competitive landscape of the Washington Edible market, Verdelux has maintained a steady rank at 17th place from September to November 2025, showing resilience amidst fluctuating sales figures. Notably, Honu, a close competitor, has consistently outperformed Verdelux, holding the 16th rank in October and November 2025, despite a dip in sales in September. Meanwhile, Constellation Cannabis remains a formidable competitor, consistently ranking at 15th with a significant upward trend in sales, peaking in November. Newcomer Blaze Soda entered the top 20 in November, indicating potential future competition. Mari's has consistently trailed behind Verdelux, ranking 18th in November. These dynamics suggest that while Verdelux maintains its position, it faces pressure from both established brands and new entrants, emphasizing the need for strategic initiatives to enhance its competitive edge.
Notable Products
In November 2025, the top-performing product for Verdelux was the Meltaway - CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack, maintaining its number 1 rank from October with sales reaching 715 units. The Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack followed closely, securing the second position consistently for two months. Notably, the Lush - CBG/THC 1:1 Sour Watermelon Fruit Chews 10-Pack climbed to third place, improving from fifth in October. The Lush - Mango Lime Gummy 10-Pack, which was unranked in October, reappeared in the rankings at fourth place. Lastly, the Lush - CBD/CBN/THC 1:1:2 Summerland Cherry Fruit Chews 10-Pack debuted in the rankings at fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
