Market Insights Snapshot
Verdelux, a cannabis brand operating in Washington, has shown a steady performance in the Edibles category. The brand consistently ranked within the top 20 brands in the state from July to October 2023, even improving its ranking from 11th to 10th between September and October. This upward movement in ranking is a positive indicator of the brand's performance and suggests a growing consumer preference for Verdelux's edibles. While the actual sales figures are proprietary, it's worth noting that there has been a consistent increase in sales over the analyzed period.
On the other hand, Verdelux's performance in the Topicals category in Washington has been fluctuating. The brand was not in the top 20 in July 2023, but managed to break into the top 20 in August and maintained its position till October. However, the rankings have been inconsistent, moving from 19th to 17th and then back to 19th. This fluctuation, along with a decrease in sales from September to October, may indicate a need for the brand to strengthen its position in the Topicals category. Nonetheless, being in the top 20 brands in this category is a commendable achievement for Verdelux.
In the edible category within the Washington state market, Verdelux has maintained a steady rank, moving from 11th place in July to 10th in October 2023. This slight upward shift in rank indicates a positive trend for Verdelux, despite stiff competition from brands like Honu, Swifts, The 4.20Bar, and Mr. Moxey's. Notably, Honu and Swifts consistently ranked higher than Verdelux, while The 4.20Bar consistently ranked lower. Interestingly, Mr. Moxey's, which initially ranked higher, saw a drop in rank over the same period, indicating a potential opportunity for Verdelux to capture a larger market share. While specific sales numbers are not provided, the data suggests that Verdelux has seen a steady increase in sales, potentially outperforming The 4.20Bar and Mr. Moxey's, but still trailing behind Honu and Swifts.
In October 2023, Verdelux's top-selling product was 'Lush- CBD/THC 1:1 Ginger Peach Chews 10-Pack (100mg CBD, 100mg THC)', which maintained its first place ranking from previous months with sales reaching 1439 units. The second highest performer was 'Lush - CBD/THC 1:1 Strawberry Chews 10-Pack (100mg CBD, 100mg THC)', climbing from fourth place in September to second place with increased sales. 'Lush Hawaiian Mix (100mg)' dropped one place from the previous month to third, while 'Lush Mixed Berry (100mg)' also saw a drop in ranking to fourth place. Interestingly, 'Lush - Hawaiian Mix Chews (100mg)' held steady at fifth place. These changes in rankings indicate a shift in consumer preference towards CBD/THC 1:1 products in October.