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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Verdelux has shown a consistent performance in the Edible category over the past few months. The brand maintained its position at rank 18 in both July and August of 2025, before improving slightly to rank 17 in September and October. This steady rise in ranking suggests a positive reception and growing popularity among consumers in Washington's competitive Edible market. Despite the competitive landscape, Verdelux's ability to not only maintain but slightly improve its position indicates a strong brand presence and effective market strategies.
Interestingly, Verdelux's sales figures in Washington have demonstrated an upward trend, with October 2025 being a particularly strong month for them. This increase in sales, alongside their stable ranking, suggests that Verdelux is successfully capitalizing on consumer demand and potentially expanding its market share. However, the absence of Verdelux in the top 30 rankings in other states and categories highlights areas for potential growth and expansion. Exploring these opportunities could be crucial for Verdelux to diversify its presence and enhance its overall market footprint.
Competitive Landscape
In the competitive landscape of the Washington edible market, Verdelux has shown a steady performance over the past few months, maintaining its rank at 17th position in September and October 2025. This stability is crucial as it competes closely with brands like Honu, which fluctuated slightly but managed to improve its rank to 16th in October. Meanwhile, Sinners & Saints experienced a notable decline, dropping to 18th place in October, which could present an opportunity for Verdelux to capture some of their market share. Constellation Cannabis consistently outperformed Verdelux, holding the 15th rank, indicating a potential benchmark for growth. Despite these challenges, Verdelux's sales have shown a positive trend, increasing from July to October, suggesting a solid customer base and effective sales strategies that could be leveraged further to climb the ranks in this competitive market.
Notable Products
In October 2025, the top-performing product for Verdelux was Meltaway CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack, which ascended to the number one rank from its previous second place in September, with sales reaching 654 units. Following closely, Meltaway CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack, which was ranked first in September, took the second spot. Lush Hawaiian Mix Soft Jelly Chews maintained a steady performance, securing the third rank for October, consistent with its position in September. The Lush CBD/THC 1:1 Strawberry Soft Chews climbed to fourth place from fourth in September, showing a slight improvement in sales. Lastly, Lush Mango Lime Gummy saw a drop in its ranking to fifth place, previously holding the top position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
