Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Neutral

Trend

6-Month

31

Product Count

SKUs

$14.55

Avg Price

-3.6%

YoY Sales Change

-1.3%

YoY Price Change

Originating in Washington, the renowned 4.20Bar stands as a true pioneer of the cannabis industry and is notably recognized as the best known high-potency chocolate brand on the West Coast. The brand specializes in producing delicious and highly potent, CBD to THC balanced chocolate edibles, offering a variety of products including classic chocolate bars, brownies, peppermint patties, and an exclusive range of mini-bars with unique blends such as Turkish coffee and Slumber Milk Choco. The brand, 4.20Bar by Evergreen Herbal, is not only a chocolate connoisseur, but a leading figure in the marijuana edibles market, known for their significant contribution to the cannabis 101 social impact.
The 4.20Bar

Where to Buy

The 4.20Bar is stocked at 133 licensed dispensaries across Washington, with the deepest coverage in Seattle, Bellevue, Bellingham, Spokane, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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The 4.20Bar Sales

Market Insights Snapshot

The 4.20Bar Historical Sales by Category

In July 2026, The 4.20Bar remained concentrated in Edible at 96.36% share while Topical accounted for 3.64%, with Edible sales down 0.61% year over year and 2.51% month over month as Topical rose 34.17% year over year and 33.26% month over month. Despite a 1.25% year-over-year decline in overall average price and a current Edible average price of $14.41, the brand’s Edible rank sat at 13 in Washington, signaling category reliance even as the smaller Topical line expands. The pattern implies a gradual diversification where rapid percentage growth in a small Topical base is beginning to counterbalance softness in the core Edible line without yet shifting the overall center of gravity.

With total brand sales down 3.57% year over year and up 0.83% over 24 months, the mix shift—Topical up 33.26% month over month while Edible fell 2.51% month over month—positions The 4.20Bar to lean on a faster-growing niche while managing the scale effects of a 96.36% Edible weight. Holding a rank of 13 in Washington Edibles alongside a 0.61% year-over-year Edible dip suggests that incremental gains will more likely come from Topical’s outsized growth rates than from price-led Edible expansion after a 1.25% price decline, implying a near-term strategy of protecting Edible volume while using Topical as the catalyst for incremental share.

Jul-2026 Rank
Edible
13
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
96.4%
$14.41
-0.6%
-2.5%
Topical
3.6%
$19.45
+34.2%
+33.3%
The 4.20Bar

Competitive Landscape

The 4.20Bar is ranked #13 in WA Edible in July 2026, improving 1 rank position year over year from #14, while also advancing 1 spot since April 2026 from #14 to #13; however, it slipped 1 position from its peak at #12 in June 2026 to #13 in July 2026. In contrast, Wyld held #1 with a 7.99% year-over-year sales increase as of July 2026, and Journeyman climbed from #5 to #4 with a 6.47% year-over-year lift, while Craft Elixirs moved down from #4 to #5 alongside an 8.01% year-over-year decline; this mix suggests The 4.20Bar’s slight rank gain amid a stable top tier implies incremental competitive footing that depends on converting June 2026’s brief #12 peak into sustained top-12 presence.

The 4.20Bar market ranking for WA Edible

The 4.20Bar

Notable Products

The sharpest movement in July 2026 was Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack (200mg CBN, 100mg THC) plunging 27.9% month over month to rank 9, while Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC) slid 18.4% at rank 4. In contrast, the leader Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC) inched up 3.8% at rank 1 as Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBD, 100mg THC) gained 6.0% at rank 3. With all top-10 items in Edible and four of the top five anchored in multi-cannabinoid or minor-cannabinoid formulations, the mix points to a pivot toward functional blends over single-compound offerings.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
1
1
1
1
1
+3.8%
Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack (100mg CBD, 100mg THC)
Edible
2
3
2
2
2
-0.3%
Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBD, 100mg THC)
Edible
3
2
3
4
3
+6.0%
Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
4
4
4
3
4
-18.4%
Minis - CBD/CBN/THC 2:2:1 Dark Chocolate Sea Salt Bites 10-Pack (200mg CBD, 200mg CBN, 100mg THC )
Edible
5
7
5
5
5
+9.6%
Minis - Milk Chocolate Bites 10-Pack (100mg)
Edible
9
8
7
8
6
+5.2%
Minis - Milk Chocolate Toffee Bites 10-Pack (100mg)
Edible
10
10
9
9
7
+8.6%
Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Hemp Crunch Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
6
5
6
7
8
-9.2%
Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack (200mg CBN, 100mg THC)
Edible
7
6
8
6
9
-27.9%
Dark Chocolate Sea Salt Bar 10-Pack (100mg)
Edible
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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