Data Snapshot: Oct 05, 2026
$100K+

Sep-2026

Sales

Decline

Trend

6-Month

31

Product Count

SKUs

$14.69

Avg Price

-15.2%

YoY Sales Change

1%

YoY Price Change

Originating in Washington, the renowned 4.20Bar stands as a true pioneer of the cannabis industry and is notably recognized as the best known high-potency chocolate brand on the West Coast. The brand specializes in producing delicious and highly potent, CBD to THC balanced chocolate edibles, offering a variety of products including classic chocolate bars, brownies, peppermint patties, and an exclusive range of mini-bars with unique blends such as Turkish coffee and Slumber Milk Choco. The brand, 4.20Bar by Evergreen Herbal, is not only a chocolate connoisseur, but a leading figure in the marijuana edibles market, known for their significant contribution to the cannabis 101 social impact.
The 4.20Bar

Where to Buy

The 4.20Bar is stocked at 133 licensed dispensaries across Washington, with the deepest coverage in Seattle, Vancouver, Spokane, Tacoma, and Bellingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/199.json?v=20261004
The 4.20Bar Sales

Market Insights Snapshot

The 4.20Bar Historical Sales by Category

In September 2026, The 4.20Bar concentrated 96.41% of sales in Edible, where year-over-year declined 14.70% and month-over-month fell 11.22%, while Topical held 3.56% share with a 10.48% YoY increase but a 28.01% MoM drop. Concentrates collapsed to 0.03% share with a 98.07% YoY decline and a 79.01% MoM pullback, alongside a brand-level YoY sales change of -15.22% and a 0.96% YoY average price lift. With Edible at rank 15 in Washington and Topical averaging $19.60 versus Edible at $14.56, the mix signals dependence on a single category while volatility in the minor lines curtails offset potential; the pattern implies that stabilizing Edible exposure is the primary lever for reducing overall contraction.

The shift—heavier reliance on an Edible base shrinking 11.22% MoM and 14.70% YoY, paired with a Topical segment growing 10.48% YoY but retreating 28.01% MoM—positions The 4.20Bar as a category specialist with limited cross-category hedge. The 0.96% YoY price increase alongside Edible rank 15 in Washington suggests price tactics alone are unlikely to change trajectory, and the 98.07% YoY collapse in Concentrates removes a potential premium niche; the pattern implies the path to improved positioning is mix recalibration within Edible rather than expansion into ultra-niche tails.

Sep-2026 Rank
Edible
15
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
96.4%
$14.56
-14.7%
-11.2%
Topical
3.6%
$19.60
+10.5%
-28.0%
Concentrates
0.0%
$15.74
-98.1%
-79.0%
The 4.20Bar

Competitive Landscape

The 4.20Bar sits at rank #15 in WA Edible in September 2026, down 1 position from #14 year over year and 2 positions from #13 in June 2026, while also sitting 3 spots below its peak of #12 from March 2025; by contrast, Wyld held #1 both year over year and in September 2026 as its sales grew 6.0%, and Green Revolution remained #2 as its sales declined 3.1%, indicating The 4.20Bar’s slide is less about a single challenger leapfrogging and more about incremental share loss amid stable top-tier incumbents; this rank trajectory implies The 4.20Bar must reverse minor share erosion to avoid drifting further from prior peak positioning.

The 4.20Bar market ranking for WA Edible

The 4.20Bar

Notable Products

Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC) led September 2026 with rank 1 but fell 58.6% month over month, while Minis - CBD/CBN/THC 2:2:1 Dark Chocolate Sea Salt Bites 10-Pack (200mg CBD, 200mg CBN, 100mg THC ) slid 50.9% to rank 8, signaling a sharp reset in multi-cannabinoid dark chocolate demand. Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack (100mg CBD, 100mg THC) dropped 11.2% to rank 2 as Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBD, 100mg THC) gained 15.6% at rank 3, and Minis - Milk Chocolate Bites 10-Pack (100mg) declined 30.8% at rank 9, pointing to a split between dark-salt formats holding share and core milk variants losing velocity. With eight of the top ten sitting in Edible Minis formats and a single-SKU low-price anchor near $28, the mix concentrates volume in bite-sized multipacks where rank volatility is high and incremental gains depend on maintaining dark chocolate preference over milk. The pattern implies The 4.20Bar’s commercial direction is tilting toward dark chocolate, multi-cannabinoid Minis leadership while legacy milk SKUs cede rank, suggesting portfolio pruning around slow milk variants and defense of dark-sea-salt recipes.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
1
1
1
1
1
-0.6%
Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack (100mg CBD, 100mg THC)
Edible
2
2
2
2
2
-11.2%
Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBD, 100mg THC)
Edible
3
4
3
4
3
+15.6%
Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
4
3
4
3
4
-10.1%
Minis - Milk Chocolate Toffee Bites 10-Pack (100mg)
Edible
9
9
7
7
5
+5.2%
Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack (200mg CBN, 100mg THC)
Edible
8
6
9
9
6
+15.2%
Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Hemp Crunch Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC)
Edible
6
7
8
8
7
+7.3%
Minis - CBD/CBN/THC 2:2:1 Dark Chocolate Sea Salt Bites 10-Pack (200mg CBD, 200mg CBN, 100mg THC )
Edible
5
5
5
5
8
-50.9%
Minis - Milk Chocolate Bites 10-Pack (100mg)
Edible
7
8
6
6
9
-30.8%
CBG/THC 2:1 Milk Chocolate Toffee Minis Bites 10-Pack (200mg CBG, 100mg THC)
Edible
>10
>10
>10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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