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Mar-2025
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Overview
Market Insights Snapshot
The 4.20Bar shows a consistent presence in the Edible category within Washington, maintaining a solid rank at 13th place from December 2024 through February 2025. However, in March 2025, the brand experienced a slight dip to the 14th position. This minor decline might suggest increased competition or a shift in consumer preferences within the state. Despite this, The 4.20Bar's ability to remain in the top 15 throughout these months indicates a strong market presence and consumer loyalty in this category.
In terms of sales figures, The 4.20Bar saw a noticeable decrease from December 2024 to February 2025, with sales dropping from $205,083 to $181,510. However, the brand rebounded in March 2025, with sales climbing back up to $199,920. This rebound is a positive sign, indicating that the brand may have implemented successful strategies to counteract the earlier decline. The absence of The 4.20Bar from the top 30 rankings in other states or categories could be seen as a limitation in their market reach, presenting an opportunity for expansion or diversification.
Competitive Landscape
In the competitive landscape of the edible category in Washington, The 4.20Bar has shown a consistent presence, maintaining a rank of 13th from December 2024 through February 2025, before slightly dropping to 14th in March 2025. This slight decline in rank coincides with a noticeable increase in sales for Drops, which improved its position from 16th to 13th over the same period, suggesting a potential shift in consumer preference. Meanwhile, Mr. Moxey's has consistently outperformed The 4.20Bar, holding the 12th position, indicating a stable consumer base. On the other hand, Honu and Sinners & Saints have not posed a significant threat, with ranks fluctuating around the lower teens and high teens, respectively. The 4.20Bar's sales trajectory shows a downward trend from December to February, which may have contributed to its rank drop in March, highlighting the importance of strategic marketing efforts to regain momentum in this competitive market.
Notable Products
In March 2025, the top-performing product from The 4.20Bar was Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack, maintaining its first-place rank consistently since December 2024 with sales of 1779 units. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack also held its second-place position for four consecutive months. The Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack remained steady in third place, showing a slight increase in sales from February to March. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack also maintained its fourth rank, recovering from a dip in February sales. Lastly, the Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack held the fifth position for two months, showing a notable increase in sales from February to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
