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Aug-2024
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Overview
Market Insights Snapshot
The performance of The 4.20Bar in the Washington market has shown a consistent, albeit slight, decline in its ranking within the Edible category over the past few months. Starting at rank 12 in May 2024, the brand dropped to rank 16 by August 2024. Despite this downward trend in rankings, The 4.20Bar's sales figures have been on the rise, indicating a growing consumer base or increased product uptake. Specifically, sales increased from $202,023 in May to $247,350 in August, showcasing a positive growth trajectory in terms of revenue.
While The 4.20Bar's ranking drop in Washington might initially seem concerning, the rise in sales suggests that the brand is still resonating well with consumers. This could imply that while competition within the top tier of the Edible category is intensifying, The 4.20Bar is managing to maintain a strong presence through effective marketing or product quality. However, it's worth noting that the brand did not make it into the top 30 in other states or categories, which could be an area for potential growth and focus for the company moving forward.
Competitive Landscape
In the Washington edibles market, The 4.20Bar has experienced a slight decline in rank over the past few months, moving from 12th place in May 2024 to 16th place by August 2024. This downward trend in rank is notable when compared to competitors like Verdelux, which also saw a decline but maintained a higher rank, dropping from 11th to 15th place during the same period. Another competitor, Marmas, showed a more dynamic performance, improving from 16th to 14th place, indicating a stronger market presence. Despite the drop in rank, The 4.20Bar's sales figures have shown a positive trend, increasing from $202,023 in May to $247,350 in August, suggesting that while it may be losing ground in rank, it is still growing in terms of revenue. This contrasting trend highlights the importance of not only tracking rank but also understanding sales dynamics to get a comprehensive view of market performance.
Notable Products
For August 2024, the top-performing product from The 4.20Bar remains the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack (100mg CBD, 100mg THC), maintaining its first-place ranking with sales reaching 2957 units. The second spot is held consistently by the Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack (100mg CBD, 100mg THC). The Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bar 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC) also retains its third position. Notably, the Minis - Milk Chocolate Bites 10-Pack (100mg) improved its ranking from fifth in June to fourth in August. A new entrant, the Minis - CBN/THC 2:1 Classic Milk Chocolate 10-Pack (200mg CBN, 100mg THC), debuted at fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
