Market Insights Snapshot
In the Edible category, The 4.20Bar has shown a consistent performance in the state of Washington over the period from July to October 2023. The brand has managed to maintain its position within the top 15 brands, with its ranking hovering around the 13th place for the months of July, August and September. An encouraging trend is observed in October, where the brand improved its position to the 12th rank. This indicates a positive momentum for The 4.20Bar in the Edible category within the Washington market.
When it comes to sales, The 4.20Bar has demonstrated a progressive growth trajectory in Washington. The sales figures for the brand have shown a steady increase from July to October. Specifically, the sales in October 2023 were notably higher compared to the previous months, aligning with the brand's improved ranking. This upward trend in sales and rankings suggests that The 4.20Bar is gaining traction in the competitive Edible category in Washington. However, it's important to note that the brand's position is not yet within the top 10, indicating room for further growth and improvement.
In the edible category within the state of Washington, The 4.20Bar has shown a steady performance, maintaining its rank at 13th for three consecutive months (July, August, September 2023) before moving up to 12th in October 2023. This indicates a positive trend in its market position. In comparison, Verdelux and Mr. Moxey's have consistently ranked higher, but Mr. Moxey's has shown a slight decline in rank, dropping from 9th to 11th over the same period. Marmas and Mari's have remained steady, with Marmas slightly outperforming The 4.20Bar and Mari's consistently ranking just below. The 4.20Bar's sales have been increasing over this period, suggesting a growing consumer preference for the brand despite the intense competition in the Washington edible market.
In October 2023, The 4.20Bar's top-selling product was the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack, which maintained its number one ranking from previous months and sold 5190 units. The second highest-selling product was the Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack, also holding its rank from the preceding months. The Minis- Milk Chocolate Bites 10-Pack rose to third place in October, up from fourth in previous months. Meanwhile, the Minis - Milk Chocolate Toffee Bites 10-Pack dropped to fourth place. Finally, the Minis - Dark Chocolate Hazelnut Bites 10-Pack held steady at fifth place, despite not having a ranking for every month.