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Aug-2025
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Overview
Market Insights Snapshot
The performance of The 4.20Bar in the Washington market within the Edible category has shown some stability over the summer months of 2025. Starting in May, the brand held the 13th position but experienced a slight decline to 14th place in June, where it remained consistently through July and August. This steadiness in rank, despite a decrease in sales from May to July, suggests a resilient market presence amidst fluctuating sales figures. The brand's ability to maintain a solid position in the top 15 reflects a strong foothold in Washington's competitive edible market.
However, the absence of The 4.20Bar from the top 30 rankings in other states or provinces indicates potential areas for growth or concern. The lack of presence in these markets might suggest either a strategic focus on specific regions like Washington or challenges in gaining traction elsewhere. This could be an opportunity for the brand to explore expansion strategies or reinforce its position in existing markets. Understanding the dynamics of these rankings and the competitive landscape can provide valuable insights into The 4.20Bar's overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, The 4.20Bar has shown a consistent performance, maintaining its rank at 14th place from June to August 2025, despite a slight drop from 13th in May. This stability in ranking is noteworthy given the dynamic shifts among competitors. For instance, Drops improved its position from 14th to 12th by June and maintained it through August, likely due to a significant increase in sales during that period. Meanwhile, Sinners & Saints climbed from 17th to 15th, showing a positive trajectory that could pose a future threat to The 4.20Bar's position. Constellation Cannabis, however, slipped from 15th to 16th by August, indicating potential challenges in maintaining its market share. The 4.20Bar's sales have seen a downward trend from May to July but slightly rebounded in August, suggesting a need for strategic adjustments to enhance market competitiveness and prevent further rank erosion.
Notable Products
In August 2025, The 4.20Bar's top-performing product was the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack, reclaiming its number one spot with sales of 1,615 units. This product had briefly dropped to second place in July but regained its lead in August. Following closely, the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack maintained its second place, showing a steady performance compared to previous months. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack, which led in July, fell to the third position. Meanwhile, the Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack improved its ranking from fifth to fourth, demonstrating a positive trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
