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Apr-2025
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Overview
Market Insights Snapshot
The 4.20Bar has shown a steady presence in the Edible category in Washington, consistently ranking within the top 15 brands from January to April 2025. Despite a slight dip in sales from January to February, where sales decreased from $232,498 to $218,174, the brand rebounded in March with sales increasing to $242,382. This upward trend continued into April, albeit with a minor decline to $235,980, maintaining its rank at 14. The brand's ability to stay within the top 15 over these months suggests a resilient market presence in the state, even amidst fluctuating sales figures.
Notably, The 4.20Bar's absence from the top 30 brands in other states or provinces during this period indicates a concentrated market strategy focused on Washington. This localized success, however, raises questions about its potential for expansion or the challenges it might face in penetrating new markets. The brand's consistent ranking in Washington's Edible category could suggest a strong brand loyalty or effective marketing strategies tailored to this region. However, the lack of presence in other markets might also highlight opportunities for growth or areas that require strategic adjustments for broader appeal.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, The 4.20Bar has experienced some fluctuations in its ranking from January to April 2025. Initially holding the 12th rank in January and February, The 4.20Bar saw a slight decline to 14th place in March and April. Despite this drop, The 4.20Bar's sales figures remained relatively stable, indicating a resilient customer base. In contrast, Mr. Moxey's maintained a consistent presence, improving its rank from 13th to 12th, with a notable increase in sales, suggesting a growing market share. Meanwhile, Drops also showed an upward trend, climbing from 15th to 13th position, with a significant boost in sales, potentially posing a competitive threat. The consistent performance of Honu and Constellation Cannabis further intensifies the competition, as they both demonstrated stable rankings with slight sales growth. This dynamic market environment highlights the need for The 4.20Bar to innovate and strategize effectively to regain its competitive edge and improve its ranking in the coming months.
Notable Products
In April 2025, The 4.20Bar's top-performing product was the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack (100mg CBG, 100mg CBC, 100mg CBD, 100mg THC) leading the sales with 2013 units, maintaining its position as the number one ranked product from March. Following closely is the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack, which held the second position, consistent with the previous month, despite a slight drop in sales. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack remained steady in the third rank, showing a small decrease in sales. The Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack and Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack also maintained their ranks at fourth and fifth respectively, with stable sales figures. Overall, the rankings have shown remarkable consistency from January to April, reflecting a steady consumer preference for these edible categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
