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Dec-2025
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Overview
Market Insights Snapshot
The 4.20Bar has shown a consistent presence in the edible category within Washington, maintaining a steady rank around the mid-teens throughout the last quarter of 2025. Specifically, the brand ranked 14th in both September and November, while slightly improving to 13th in October and December. This consistent ranking suggests a stable consumer base and effective market presence in the state. Notably, the sales figures reflect a positive trajectory, with a significant increase from approximately $201,584 in September to $233,536 by December. This upward trend in sales highlights a growing demand for The 4.20Bar in Washington's competitive edible market.
While The 4.20Bar has maintained a solid standing in Washington, it is important to note that the brand does not appear in the top 30 rankings for any other states or provinces in the edible category. This absence from other markets could indicate potential areas for growth and expansion or suggest a current focus on strengthening their hold within Washington. The brand's consistent performance in one state but lack of presence in others presents an interesting dynamic, hinting at either strategic market penetration or limitations in broader market reach. The data invites further exploration into their market strategies and potential opportunities for brand expansion across different regions and categories.
Competitive Landscape
In the Washington edible market, The 4.20Bar has demonstrated a consistent presence, maintaining a rank between 13th and 14th from September to December 2025. This stability is noteworthy given the competitive landscape. Mr. Moxey's consistently outperformed The 4.20Bar, improving its rank from 12th to 11th by December, indicating a stronger market position with higher sales. Conversely, Cormorant experienced a decline, dropping from 10th to 12th, which may present an opportunity for The 4.20Bar to capitalize on shifting consumer preferences. Meanwhile, Marmas mirrored The 4.20Bar's rank fluctuations, suggesting a close rivalry. Despite these dynamics, The 4.20Bar's sales trajectory is positive, with a noticeable increase in December, hinting at potential growth opportunities in the coming months.
Notable Products
In December 2025, the top-performing product for The 4.20Bar was the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack, maintaining its leading rank from previous months with sales reaching 2081 units. The Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack held steady at the second position, showing a significant increase in sales to 1751 units. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack remained in third place, with a notable rise in sales figures to 1610 units. The fourth spot was consistently occupied by the Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack, which also saw an increase in sales to 1092 units. A new entry, the CBD/CBN/THC 2:2:1 Minis Dark Chocolate Sea Salt Bites 10-Pack, entered the rankings in fifth place, with 877 units sold, marking its first appearance in the top five since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
