Colorado Cannabis Sales

Colorado’s cannabis market closed December 2025 with sales of $97.6 million, reflecting a modest 4.1% month-over-month increase but a -3.5% decline compared to the previous year. Over the past 24 months, the market has experienced periods of both growth and contraction, with sales peaking above $111 million in early 2024 before settling into a slightly downward trend. This pattern suggests a mature market facing increased competition and evolving consumer preferences, rather than runaway growth.

Pricing in Colorado remains highly competitive. The average item price in December 2025 was $15.48, which is notably lower than most other major U.S. markets. This affordability is a double-edged sword: while it supports high unit volumes (over 6.3 million units sold in December), it also puts pressure on margins and may limit overall dollar growth. The market’s stability and price sensitivity highlight Colorado's role as a bellwether for mature cannabis markets.