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Colorado Cannabis Sales
Apr, 2026
Overview
Colorado’s cannabis market generated nearly $92 million in sales in April 2026, with an average item price of $13.95. Over the past year, the market has experienced a 6.2% decline in sales and a 5.8% drop in units sold. This downward trend is consistent with the broader pattern seen in Colorado since mid-2024, where monthly sales have fluctuated but generally trended downward. Despite these headwinds, Colorado remains a top cannabis market nationally, with pricing that is notably lower than many other mature and emerging states.
Pricing in Colorado has remained relatively stable, with only minor fluctuations in average item price over the past year. The current average price is among the lowest in the country, reflecting a highly competitive retail environment and mature consumer base. This price stability, even as sales volumes soften, suggests that retailers are using pricing as a lever to maintain consumer engagement in a challenging market.
Apr, 2026
Sales
Year Over Year
Growth
Market Comparison
Colorado’s April 2026 sales of $92 million place it among the top 10 cannabis markets in the US, but it is outpaced by larger states like California ($311M), Michigan ($253M), and Massachusetts ($135M). Colorado’s average item price of $13.95 is lower than most major markets, with only Oregon ($11.41) and Washington ($11.61) reporting lower prices. This affordability is a hallmark of Colorado’s mature market.
Growth rates in Colorado are negative, with a 6.2% year-over-year sales decline, while some states like New York (+15.8%), Ohio (+25.9%), and Missouri (+2.7%) are still expanding. In contrast, other mature markets such as California (-7.1%) and Michigan (-6.5%) are also experiencing contraction, though Colorado’s decline is slightly steeper.
Colorado Weed Prices
Category Performance
While most categories in Colorado are experiencing year-over-year declines, Pre-Rolls are bucking the trend with a 6.4% increase in sales and a 1.8% rise in units sold compared to last year. This growth stands out against the backdrop of declines in Flower, Edibles, and Vapor Pens. The average price for Pre-Rolls in April 2026 was $8.52, making them an accessible entry point for consumers.
Within Pre-Rolls, the Connoisseur/Infused and Mixed Strain segments are driving growth, with 24.1% and 60.9% year-over-year sales increases, respectively. The CBD - Single Strain segment saw a remarkable 765% jump in sales, albeit from a small base. Top brands in the Pre-Roll category are leveraging innovation and premiumization, with brands like Green Dot Labs, Cali-Blaze, and Kaviar leading the way.
Top Cannabis Brands in Colorado
Product Category Market Share In Colorado
Historical Cannabis Sales In Colorado
Colorado Cannabis Reports
Understanding the recent sales declines in legacy cannabis markets
Colorado Cannabis News
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Navigating the Colorado Cannabis Market: Takeaways from our Denver Data Night
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A look at last year's 4/20
Get More Colorado Cannabis Market Data