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Sep-2025
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Overview
Market Insights Snapshot
Swifts Edibles has maintained a consistent presence in the Washington edible market, holding steady at the 6th position from June through September 2025. This stability suggests a strong brand loyalty and effective market strategy within the state. Despite a slight fluctuation in sales, with a peak in August, the brand's ability to maintain its rank indicates resilience and a solid consumer base. However, the absence of Swifts Edibles in the top 30 rankings in other states or provinces during this period might suggest a more localized focus or challenges in expanding their market reach beyond Washington.
The consistent ranking in Washington's edible category highlights Swifts Edibles' strong foothold in this specific market segment, yet it also raises questions about their performance in other categories and regions. The lack of presence in the top 30 in other states or provinces might be a concern for the brand's growth strategy, indicating potential untapped markets or areas where competitive pressures are more significant. This regional performance could be a strategic decision to consolidate their strengths in Washington before exploring further expansion opportunities. Understanding the nuances of these market dynamics could provide insights into Swifts Edibles' future trajectory and areas for potential growth.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Washington, Swifts Edibles consistently held the 6th rank from June to September 2025, indicating a stable position amidst fluctuating market dynamics. Notably, Journeyman and Craft Elixirs maintained higher ranks, with Journeyman securing the 4th position in June, August, and September, while Craft Elixirs fluctuated between 4th and 5th place. This positioning suggests that while Swifts Edibles has a solid foothold, it faces stiff competition from these brands, which have shown stronger sales performance. Meanwhile, Smokiez Edibles and Good Tide trailed behind Swifts Edibles, with ranks ranging from 7th to 9th, indicating that Swifts Edibles has effectively outperformed these competitors. The consistent ranking of Swifts Edibles, despite the competitive pressure, highlights its resilience and potential for growth if it can leverage strategic marketing and product innovation to climb higher in the rankings.
Notable Products
In September 2025, the top-performing product from Swifts Edibles was the CBD/CBN/CBG/THC Max Milk Chocolate Peanut Butter Cups 10-Pack, maintaining its number one rank for four consecutive months with a notable sales figure of 2703 units. The CBD/THC/CBG/CBN Huckleberry Max Gummies 10-Pack held steady at the second position, mirroring its rank from August after a dip in July. The Indica Milk Chocolate Peanut Butter Cups 10-Pack consistently ranked third throughout the months from June to September. The Indica Peanut Butter Dark Chocolate Cups 10-Pack emerged in the fourth position in September, having been absent from the ranks in June and August but previously ranked fifth in July. Finally, the CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies 10-Pack maintained its fifth-place rank from August to September, despite a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
