.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Washington, Swifts has shown a consistent performance in the edibles category, maintaining a position within the top 10 across the first four months of 2024. Starting the year at rank 8 in January and February, there was a slight shift to rank 9 in March and April. This slight dip in ranking, while still remaining in the top 10, suggests a stable presence in the market but also indicates the competitive nature of the edibles category in Washington. Interestingly, despite the slight drop in rankings, sales figures for Swifts edibles have shown an upward trend, from $349,134 in January to $412,192 in April. This increase in sales, despite a slight drop in rank, highlights the brand's ability to grow revenue and suggests a positive consumer response to their products.
The performance of Swifts in Washington's edibles market is noteworthy for several reasons. Firstly, maintaining a top 10 ranking consistently over several months in a competitive category speaks volumes about the brand's market penetration and consumer loyalty. The fact that Swifts was not pushed out of the top 30 at any point during these months is a good indicator of the brand's strength in the Washington market. However, the movement from rank 8 to rank 9 could signal emerging challenges or rising competitors in the space. For stakeholders and potential investors, these dynamics underscore the importance of monitoring not only sales figures but also market position trends to gauge the brand's long-term viability and growth potential in the highly competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Swifts has shown a consistent performance, maintaining its position within the top 10 brands over the observed period. Despite its strong sales growth, Swifts has experienced a slight shift in rank from 8th in January and February to 9th in March and April, indicating a highly competitive market. Notably, Smokiez Edibles has consistently outperformed Swifts, holding the 7th rank with higher sales figures throughout the same period. Conversely, Swifts managed to stay ahead of Honu, Mr. Moxey's, and Good Tide, which fluctuated in ranks below Swifts. Particularly, Good Tide showed a notable increase, moving from 9th to 8th rank between February and March, surpassing Swifts in April in terms of sales and rank. This dynamic indicates a competitive pressure on Swifts, highlighting the importance of strategic initiatives to enhance its market position amidst these shifts.
Notable Products
In April 2024, Swifts saw Pink Lemonade Gummies 10-Pack (500mg) maintain its position as the top-selling product with sales reaching 2840 units, marking consistent leadership across previous months. Following closely, Indica Milk Chocolate Peanut Butter Cup 10-Pack (100mg) climbed back to the second rank with a significant sales increase, indicating a strong consumer preference within the edibles category. The Hybrid Milk Chocolate Peanut Butter Cups 10-Pack (100mg) secured the third spot, showing a slight rank fluctuation over the months but remaining a favorite. Notably, the CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Gummy (300mg CBD, 100mg THC, 50mg CBN, 50mg CBG) entered the top four in April, despite not being ranked in March, highlighting a growing interest in cannabinoid variety. Lastly, the Indica Peanut Butter Dark Chocolate Cups 10-Pack (100mg) rounded out the top five, demonstrating steady demand for chocolate-based edibles within Swifts' product lineup.
Top Selling Cannabis Brands
