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Dec-2024
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Overview
Market Insights Snapshot
Swifts has shown a consistent performance in the Edible category in Washington, maintaining a steady rank of 8th place from September through December 2024. This stability in ranking is accompanied by a notable upward trend in sales, with a marked increase from October to December. This suggests a growing consumer preference or successful marketing strategies in this category. However, in the Pre-Roll category within the same state, Swifts did not rank within the top 30 for most of the months, only appearing in December at the 97th position. This indicates a potential area for improvement or a focus on different strategies to enhance their presence in this segment.
While Swifts has a strong foothold in the Edibles category in Washington, the absence of rankings in the Pre-Roll category for multiple months highlights an opportunity for growth. The brand's consistent performance in Edibles suggests a well-established product line or customer loyalty, which could be leveraged to boost their standing in other categories. Observing the sales trajectory in Edibles, it would be insightful to examine whether similar strategies could be applied to Pre-Rolls to enhance visibility and market penetration. The dynamics in Washington could serve as a microcosm for Swifts' performance in other regions, offering a blueprint for both replication and innovation across different markets.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Swifts has maintained a consistent rank of 8th from September to December 2024, indicating a stable position amidst fluctuating sales dynamics. Despite this steadiness, Swifts faces stiff competition from brands like Ceres, which consistently ranks higher at 7th place, and Good Tide, which holds a solid 6th position. Notably, Good Tide has shown a significant upward trend in sales, outperforming Swifts by a considerable margin. Meanwhile, Smokiez Edibles trails closely behind Swifts at 9th place, suggesting a competitive pressure from below. The consistent ranking of Swifts, despite the competitive pressures, suggests a loyal customer base and effective brand positioning, but the brand may need to innovate or enhance its marketing strategies to climb the ranks and close the sales gap with higher-ranked competitors.
Notable Products
In December 2024, Swifts' top-performing product was Milk Chocolate Peanut Butter Cups 10-Pack (500mg), which climbed to the top rank in the Edible category, with sales reaching 2739 units. Pink Lemonade Gummies 10-Pack (500mg) fell to the second position despite consistently holding the top spot for the preceding three months. Dark Chocolate Truffles 10-Pack (100mg) improved its ranking from fourth to third, showing a positive trend in sales growth. The CBD/THC/CBN/CBG 6:2:1:1 Pink Lemonade MAX Chewz 10-Pack (300mg CBD, 100mg THC, 50mg CBN, 50mg CBG) maintained its fourth position but saw an increase in sales figures. Indica Peanut Butter Dark Chocolate Cups 10-Pack (100mg) remained stable in fifth place, with a gradual increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
