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Jul-2025
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Overview
Market Insights Snapshot
Swifts Edibles has shown a consistent performance in the Washington market, maintaining its position at rank 6 in the Edible category from April to July 2025. This stability in ranking suggests a strong brand presence and customer loyalty within the state. Despite a slight fluctuation in sales figures from April to July, the brand has managed to hold its ground against competitors. This indicates that Swifts Edibles has a resilient market strategy that enables it to sustain its position even amidst varying sales volumes.
However, it is noteworthy that Swifts Edibles does not appear in the top 30 rankings for other states or provinces, which could imply limited geographical reach or market penetration outside of Washington. This absence from other markets might be a strategic decision to focus on strengthening its presence in Washington, or it could suggest potential areas for growth and expansion. For stakeholders and potential investors, this presents an opportunity to explore the brand's strategies and performance metrics in regions beyond Washington.
Competitive Landscape
In the Washington edibles market, Swifts Edibles has consistently maintained its position at rank 6 from April to July 2025, indicating a stable performance amidst a competitive landscape. Despite this consistency, Swifts Edibles faces stiff competition from brands like Journeyman and Craft Elixirs, which have shown stronger sales figures and slight upward mobility in rankings. Notably, Journeyman moved up to rank 5 in July 2025, surpassing Swifts Edibles, while Craft Elixirs improved its rank to 4. Meanwhile, Smokiez Edibles and Good Tide remain lower in the rankings, with Smokiez consistently at rank 7 and Good Tide showing a slight improvement from rank 9 to 8 in July. These dynamics suggest that while Swifts Edibles holds a solid position, there is potential for growth by strategizing against close competitors like Journeyman and Craft Elixirs, who are currently leading in sales and rank advancements.
Notable Products
In July 2025, Swifts Edibles' CBD/THC/CBG/CBN 6:2:1:1 Max Milk Chocolate Peanut Butter Cups 10-Pack emerged as the top-performing product, reclaiming the number one spot after briefly dropping to second place in June. This product boasted a notable sales figure of 2508 units. The CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies 10-Pack climbed to second place from its debut rank of third in June, indicating a positive reception. The CBD/THC/CBG/CBN Huckleberry Max Gummies 10-Pack dropped to third place after leading in June, with sales declining to 1784 units. Meanwhile, Pink Lemonade Gummies 10-Pack and Sativa Peanut Butter Dark Chocolate Cups 10-Pack maintained steady positions in fourth and fifth place, respectively, reflecting consistent performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
