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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Swifts Edibles concentrated 98.14% of sales in Edible, where year-over-year sales declined 6.35% while month-over-month inched up 1.07%, indicating stabilization within the core. The small Pre-Roll line rose to a 1.74% share with 104.46% year-over-year growth and 23.70% month-over-month, while the nascent Flower presence, though just 0.12% share, spiked 34.78% year-over-year and 539.01% month-over-month off a minimal base. With an average price down 1.40% year-over-year to $14.00 and a state-category rank of 6 in Washington Edible, the mix shows a dominant core absorbing a moderate pullback as adjacent formats expand rapidly; the pattern implies the brand is testing peripheral categories without materially diluting the Edible-led position.
The widening footprint beyond Edible—driven by triple-digit Pre-Roll growth and a surge in Flower—suggests a hedge against category-specific softness as total brand sales were down 5.45% year-over-year despite a 15.76% gain over 24 months and a 1.07% month-over-month lift in the flagship category. Given a 6th-place rank in Washington Edible alongside a slight price deflation of 1.40%, sustaining share likely relies on maintaining Edible volume while converting Pre-Roll’s 23.70% month-over-month and Flower’s 539.01% month-over-month momentum into repeatable contributions; the implication is that Swits Edibles can preserve core rank by using lower-price trial formats to offset Edible’s year-over-year dip and smooth volatility.
Competitive Landscape
Swifts Edibles ranks #6 in WA Edible in May 2026, unchanged from #6 year over year and flat versus three months ago at #6, while its peak position also sits at #6 in May 2026; this stability contrasts with Wyld holding #1 with a 26.5% YoY sales increase and Hot Sugar fixed at #3 despite an 8.1% YoY decline, and trails Craft Elixirs at #5 even as Craft Elixirs contracted by 6.4%. With Green Revolution steady at #2 alongside a 15.8% YoY rise and Journeyman unchanged at #4 with a 1.6% YoY gain, the lack of rank movement for Swifts Edibles despite mixed competitor trajectories implies a share stalemate where incremental gains from peers are offsetting opportunities for upward mobility.
Notable Products
CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies 10-Pack (300mg CBD, 50mg CBN, 50mg CBG, 100mg THC) posted the steepest decline at -13.3% and slipped to rank 4, while the category leader CBD/CBN/CBG/THC Max Peanut Butter Milk Chocolate Cups 10-Pack (300mg CBD, 50mg CBN, 50mg CBG, 100mg THC) eased -5.8% but held rank 1. In contrast, Indica Peanut Butter Dark Chocolate Cups 10-Pack (100mg) climbed 11.7% to rank 3, and the Sativa Peanut Butter Milk Rosin Chocolate 10-Pack (100mg) advanced 20.5% at rank 5. With six of the top ten anchored in peanut butter chocolate formats and only one SKU down more than -10%, the mix implies Swifts Edibles is tilting toward confection-based staples to buffer volatility in Max gummy variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
