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Dec-2025
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Overview
Market Insights Snapshot
Swifts Edibles has shown consistent performance in the Washington edibles market, maintaining a steady position in the rankings from October to December 2025. The brand held the 7th position throughout these months, indicating a stable presence in the competitive landscape. This consistency suggests that Swifts Edibles has established a reliable consumer base in Washington, allowing it to sustain its rank despite the dynamic nature of the cannabis market. The slight increase in sales from October to December further underscores the brand's ability to capitalize on market opportunities and maintain consumer interest.
Interestingly, Swifts Edibles did not appear in the top 30 rankings in any other state or category during this period. This absence could be perceived as a limitation in the brand's geographical reach or category diversification, potentially highlighting areas for growth and expansion. The lack of presence outside Washington might suggest a strong regional focus, but it also opens up questions about the brand's strategy in other markets. Exploring Swifts Edibles' performance in different states or categories could provide further insights into their overall market strategy and potential for future growth.
Competitive Landscape
In the Washington edibles market, Swifts Edibles has experienced a slight decline in its competitive positioning from September to December 2025, maintaining a consistent rank of 7th place from October onwards. Despite this stability, Swifts Edibles faces stiff competition from brands like Good Tide, which has consistently held the 6th position and even showed a stronger sales trajectory with a notable increase in December. Additionally, Craft Elixirs remains a formidable competitor, firmly entrenched in the 5th position with a significant sales lead. Meanwhile, Ceres and Smokiez Edibles trail behind Swifts Edibles, but their presence indicates a competitive lower tier. This competitive landscape suggests that while Swifts Edibles maintains a solid middle-tier position, there is pressure from both above and below, necessitating strategic initiatives to enhance its market share and potentially climb the ranks.
Notable Products
In December 2025, the top-performing product from Swifts Edibles was the CBD/CBN/CBG/THC Max Milk Chocolate Peanut Butter Cups 10-Pack, which maintained its leading position for the fourth consecutive month, with sales reaching 2720 units. The CBD/THC/CBG/CBN Huckleberry Max Gummies 10-Pack secured the second spot, climbing back from third place in November. The Indica Peanut Butter Dark Chocolate Cups 10-Pack took the third position, showing a slight decline from its second-place rank in November. Sativa Peanut Butter Dark Chocolate Cups 10-Pack consistently improved, moving from fifth in September to fourth in December. Lastly, the CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies 10-Pack held steady at fifth place, despite fluctuating ranks in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
