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Oct-2025
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Overview
Market Insights Snapshot
Swifts Edibles has maintained a consistent presence in the Washington market, particularly in the Edibles category where it has consistently ranked 6th from July through October 2025. This stability in ranking suggests a strong foothold in the market, despite a slight decline in sales from August to October. Such consistency in ranking, coupled with the ability to remain in the top 10, indicates a solid brand recognition and consumer loyalty within the state.
Interestingly, Swifts Edibles does not appear in the top 30 rankings in other states or provinces, which could imply a limited geographical reach or varying competitive dynamics outside of Washington. The absence from top rankings in other regions could be a strategic area for growth, or it may reflect a focus on strengthening their position within Washington. This pattern of performance highlights the importance of regional strategies and the potential need for Swifts Edibles to explore new markets or intensify efforts in existing ones to enhance brand visibility and sales.
Competitive Landscape
In the competitive landscape of the Washington edibles market, Swifts Edibles consistently maintained its position at rank 6 from July to October 2025. Despite stable rankings, Swifts Edibles faces stiff competition from brands like Craft Elixirs and Journeyman, which held higher ranks at 5 and 4 respectively in October 2025. Notably, Journeyman showed a robust performance, consistently ranking 4th and even surpassing Craft Elixirs in August 2025. Meanwhile, Ceres improved its position slightly from 9th to 8th, indicating a potential upward trend. Swifts Edibles' sales figures remained relatively stable, but the brand could benefit from strategic initiatives to climb the ranks and close the gap with higher-performing competitors like Journeyman and Craft Elixirs.
Notable Products
In October 2025, the top-performing product from Swifts Edibles was the CBD/CBN/CBG/THC Max Milk Chocolate Peanut Butter Cups 10-Pack, maintaining its number one position since July 2025, with sales increasing to 2742 units. The Indica Milk Chocolate Peanut Butter Cups 10-Pack moved up to second place, despite a slight decrease in sales to 1775 units. The CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies 10-Pack re-entered the rankings in third place, showing a resurgence from previous months. Indica Peanut Butter Dark Chocolate Cups 10-Pack held steady at fourth place, while the CBD Huckleberry Max Gummies 10-Pack debuted at fifth place. This data highlights consistent demand for chocolate-based edibles, with gummies also gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
