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Aug-2025
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Overview
Market Insights Snapshot
Swifts Edibles has demonstrated a consistent performance in the Washington market, maintaining a steady 6th place ranking in the Edible category from May to August 2025. This stability in ranking suggests a strong foothold in the market, although it is worth noting that the brand did not break into the top five, indicating potential room for growth. Despite slight fluctuations in sales figures, Swifts Edibles managed to sustain its position, which could suggest a loyal customer base or effective brand strategy that buffers against minor market shifts.
Interestingly, the data does not show Swifts Edibles appearing in the top 30 rankings for any other state or province, which might indicate a focus on the Washington market or a lack of presence elsewhere. This absence from other markets could be seen as a limitation in brand reach or an opportunity for strategic expansion. The consistent ranking in Washington might serve as a strong foundation for Swifts Edibles to leverage if they plan to venture into new territories or categories in the future.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Swifts Edibles consistently held the 6th rank from May to August 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight dip in sales from May to July, Swifts Edibles managed to recover in August, maintaining its rank. Notably, Journeyman and Craft Elixirs have been strong competitors, consistently ranking higher than Swifts Edibles, with Journeyman even reclaiming the 4th spot in August. Meanwhile, Smokiez Edibles and Good Tide trailed behind, with Smokiez Edibles dropping to 8th place in August. The stability in ranking for Swifts Edibles suggests a loyal customer base, but the brand may need to strategize to increase sales and improve its rank against the leading competitors.
Notable Products
In August 2025, the top-performing product from Swifts Edibles was the CBD/THC/CBG/CBN Huckleberry Max Gummies 10-Pack, which regained its top spot from June, with sales reaching 2297 units. Following closely in second place were the CBD/THC/CBG/CBN 6:2:1:1 Max Milk Chocolate Peanut Butter Cups 10-Pack, which maintained their second position since June. The Indica Milk Chocolate Peanut Butter Cups 10-Pack held steady in third place, consistent with their ranking from June. The Sativa Peanut Butter Dark Chocolate Cups 10-Pack returned to the rankings in fourth place, matching their position from May. Lastly, the CBD/CBN/CBG/THC 6:1:1:2 Pink Lemonade Max Gummies dropped to fifth, showing a decline from their third-place position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
