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Apr-2025
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Overview
Market Insights Snapshot
Swifts (WA) has shown a consistent performance in the Edible category within Washington. Throughout the first four months of 2025, Swifts maintained a steady presence in the top 10, with rankings fluctuating slightly between 6th and 7th place. This consistency suggests a stable consumer base and a strong brand presence in the Washington market. Notably, the brand experienced a significant increase in sales from March to April, which could be indicative of successful marketing strategies or seasonal demand shifts. However, Swifts did not make it into the top 30 brands in other states, which could suggest either a focused strategy on their home state or potential growth opportunities in new markets.
Despite not appearing in the top 30 rankings outside of Washington, Swifts (WA)'s performance in its home state highlights its competitive edge in the local Edible market segment. The upward trend in sales from February to April demonstrates a positive trajectory that could be leveraged for expansion or increased market penetration. The absence of Swifts from the rankings in other states might point to a strategic decision to concentrate efforts where they are most impactful, or it could signal untapped potential in broader markets. Observing how Swifts adapts its strategies in the coming months will be crucial for understanding its long-term growth prospects and market positioning.
Competitive Landscape
In the Washington edible market, Swifts (WA) has maintained a relatively stable position, though it experienced a slight dip in rank from 6th to 7th place in March 2025 before rebounding to 6th in April 2025. This fluctuation highlights the competitive pressure from brands like Smokiez Edibles, which briefly overtook Swifts (WA) in March. Despite this, Swifts (WA) has shown a consistent upward trend in sales from February to April 2025, indicating a positive trajectory compared to Good Tide, which remains in 8th place. However, Swifts (WA) still trails behind leaders such as Journeyman and Craft Elixirs, who consistently hold the 4th and 5th ranks, respectively. This competitive landscape suggests that while Swifts (WA) is performing well, there is room for growth to challenge the top-tier brands in Washington's edible market.
Notable Products
In April 2025, the top-performing product for Swifts (WA) was the Milk Chocolate Peanut Butter Cups 10-Pack (500mg) in the Edible category, maintaining its position as the top-ranked product for the fourth consecutive month with sales reaching 3361 units. The Pink Lemonade Gummies 10-Pack (500mg) held steady at the second rank, showing consistent performance across the months. The CBD/THC/CBN/CBG 6:2:1:1 Huckleberry Max Gummies 10-Pack made a notable re-entry into the rankings, securing the third position with improved sales. The Sativa Peanut Butter Dark Chocolate Cups 10-Pack (100mg) experienced a slight drop, moving from third to fourth place. Meanwhile, the Sativa Peanut Butter Milk Rosin Chocolate 10-Pack (100mg) maintained its steady fifth position, reflecting stable sales figures throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
