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Apr-2024
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Overview
Market Insights Snapshot
In analyzing the performance of Smokiez Edibles across various states, a notable trend emerges with the brand maintaining a strong presence in the edible category. In Missouri, Smokiez Edibles stands out remarkably, holding the number 1 rank consistently from January to April 2024, showcasing an impressive dominance in this market. This is contrasted by its performance in Michigan, where the brand struggles significantly, not appearing in the top 30 for January and February, and only reaching ranks 41 and 42 in the following months. This stark difference highlights the brand's varying degrees of market penetration and consumer preference across states. Furthermore, the fluctuation in rankings in Colorado, where Smokiez Edibles was absent from the top 30 in February but made a notable jump to 9th place by April, suggests potential strategic shifts or market changes positively impacting its visibility and sales in certain areas.
Looking closer at category performance within specific states, Smokiez Edibles maintains a steady position in the top 10 across several key markets, including California, Arizona, and Washington, with slight movements but consistent top 10 placements from January to April 2024. This indicates a strong and stable consumer base that supports the brand's offerings. In contrast, the sales data from January 2024 in Arizona, amounting to $364,494, and the subsequent monthly increases peaking at $637,993 in April, reflect a positive growth trajectory in both brand loyalty and consumer demand. However, the brand's performance in Maryland shows a slight decline from 6th to 9th place from February to April, suggesting challenges or increased competition in the market. These insights into state-by-state and category performance provide a nuanced understanding of Smokiez Edibles' market dynamics, highlighting areas of strength and opportunities for improvement.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smokiez Edibles has maintained a leading position, consistently ranking 1st from January to April 2024. This achievement is particularly notable when considering the performance of its closest competitors, Gron / Grön and Wana, which have held the 2nd and 3rd ranks respectively during the same period. Smokiez Edibles not only led in rank but also in sales growth, showing a significant upward trend from January to March before a slight dip in April, yet still maintaining higher sales figures than its competitors. Gron / Grön, while consistently in 2nd place, showed a notable increase in sales from January to March, indicating a strong competitive push. Wana, maintaining the 3rd position, also showed growth, albeit at a slower pace. This dynamic suggests that while Smokiez Edibles continues to lead, the gap between the top competitors in the Missouri edible cannabis market is narrowing, indicating a highly competitive environment where brands are aggressively vying for market share.
Notable Products
In Apr-2024, Smokiez Edibles saw its Hybrid Sour Watermelon Fruit Chews 10-Pack (100mg) lead the sales with a significant figure of 29,184 units, reclaiming its top position from earlier in the year. Following closely, the Sativa Sour Peach Fruit Chews 10-Pack (100mg) ranked second, despite leading the sales in Mar-2024. The Indica Sour Blue Raspberry Fruit Chews 10-Pack (100mg) consistently held its ground, maintaining the third spot in sales rankings for consecutive months. Notably, the Indica Sweet Blue Raspberry Fruit Chews 10-Pack (100mg) made a notable jump to the fourth rank in Apr-2024, marking its first appearance in the top rankings this year. Lastly, the Sweet Watermelon Live Resin Fruit Chews 10-Pack (100mg) rounded out the top five, showing a slight dip in its ranking compared to the previous month.
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