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New York Cannabis Sales
Sep, 2025
Overview
New York’s legal cannabis market has experienced rapid expansion, with September 2025 sales reaching $149 million. This marks a dramatic year-over-year growth rate of 47%, far outpacing most established markets. The state’s average item price sits at $32.00, which is among the highest in the country, reflecting both premium positioning and early-stage supply constraints. Despite a recent dip in monthly sales (-21.9% MoM), the overall trajectory remains strongly positive, with total sales more than doubling over the past year.
Pricing in New York remains elevated compared to mature markets, but there are early signs of downward pressure as more operators enter and competition intensifies. The high average price is partly driven by a product mix that leans toward premium categories and limited discounting. As the market matures, expect further price normalization and increased promotional activity.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
New York’s September 2025 sales of $149 million place it among the top five cannabis markets nationally, surpassing states like Arizona and Nevada, and closing in on Illinois and Massachusetts. However, New York’s average item price of $32.00 is significantly higher than mature markets such as California ($18.87) and Michigan ($8.44), highlighting its premium positioning and early-stage supply-demand imbalance.
While most established markets are experiencing flat or negative year-over-year growth, New York’s 47% YoY sales growth is exceptional. For context, California and Colorado saw YoY declines of -9.5% and -6.8%, respectively, while Michigan’s growth was a modest -4.4%. New York’s unit growth (+67.5% YoY) also outpaces all major markets, indicating robust consumer adoption.
New York Weed Prices
Category Performance
While Flower and Pre-Rolls dominate total sales, the Beverage category stands out for its unique growth dynamics. Beverages generated $2.15 million in September 2025, up 79% year-over-year, with unit sales more than doubling. This growth is especially notable given the overall market’s recent sales contraction.
Within Beverages, Carbonated and Iced Tea, Lemonade, and Fruit segments are driving volume, each posting triple-digit unit growth. The average item price for Beverages has dropped to $6.03, making it one of the most accessible categories for new consumers. Leading brands such as Ayrloom and Layup are capturing significant share, with Ayrloom alone accounting for over $1.37 million in monthly sales.
Beverages are attracting new consumers with approachable pricing and innovative formats. For a deeper dive into segment trends and consumer preferences, Headset Insights offers expanded analytics.
Product Category Market Share In New York
Historical Cannabis Sales In New York
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