Michigan Cannabis Sales

Michigan’s cannabis market continues to be one of the largest and most dynamic in the United States. In October 2025, total sales reached $263 million, with over 32 million units sold. While the market has seen some volatility over the past year, including a few months of negative year-over-year growth, the most recent data shows a stabilization, with a modest 4.7% month-over-month sales increase and a robust 10.6% growth in units sold. This signals that while dollar sales are slightly down year-over-year (-2.0%), consumer demand remains strong, and volume is increasing.

Pricing remains a key story in Michigan. The average item price has dropped to $8.16, down from $10.50 a year ago. This downward trend in pricing is driving higher unit sales, suggesting increased competition and price sensitivity among consumers. Lower prices are making cannabis more accessible, but they also put pressure on margins for brands and retailers.