Michigan Cannabis Sales

Nov, 2025

Cannabis Market Data

Overview

Michigan’s cannabis market remains one of the largest and most dynamic in the United States, with November 2025 sales reaching $260 million. Over the past 24 months, the market has shown resilience, with monthly sales consistently ranging between $240 million and $295 million. While the market experienced some volatility—such as a notable dip in early 2025 followed by a strong rebound in March—overall, Michigan’s cannabis industry demonstrates a pattern of steady demand. However, year-over-year growth in November 2025 was slightly negative at -6.1%, indicating a maturing market that is stabilizing after several years of rapid expansion.

Pricing in Michigan is among the most competitive in the country. The average item price in November 2025 was $8.24, down from $10.04 a year prior. This downward trend in pricing is a result of increased competition, greater product variety, and consumer price sensitivity. The lower price point has contributed to higher unit sales, with over 31 million units sold in November 2025—a 14.4% increase year-over-year—showing that affordability is driving volume even as total dollar sales plateau.

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$259.51M

Nov, 2025

Sales

-6 %

Year Over Year

Growth

Data Snapshot Dec 03, 2025

Market Comparison

Michigan stands out nationally for its combination of high sales volume and low average prices. With $260 million in sales for November 2025, Michigan is second only to California ($308 million) in total monthly sales, but it far surpasses other large markets like Illinois ($127 million) and Massachusetts ($137 million). What sets Michigan apart is its average item price of $8.24, the lowest among major markets, compared to California ($18.80), Illinois ($27.05), and New York ($31.67).

While Michigan’s year-over-year sales growth is slightly negative (-6.1%), this is in line with or better than other mature markets such as California (-9.6%) and Washington (-8.6%). However, Michigan’s unit growth (+14.4%) is among the highest, indicating that consumers are purchasing more products at lower prices—a sign of a highly competitive and consumer-friendly market.

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Michigan Weed Prices

Flower (Gram)

$7.46

4.20%

Flower (Eighth)

$13.57

4.20%

Edible (100mg)

$7.76

4.20%

Concentrate (Gram)

$10.87

4.20%

Top Strain

Runtz

| State | Avg. Price (Nov 2025) | Sales (Nov 2025, $M) | YoY Sales Growth | YoY Unit Growth | |---------------|-----------------------|----------------------|------------------|-----------------| | [California](https://www.headset.io/markets/california) | $18.80 | $308.5 | -9.6% | -8.1% | | [Michigan](https://www.headset.io/markets/michigan) | $8.24 | $259.5 | -6.1% | 14.4% | | [Illinois](https://www.headset.io/markets/illinois) | $27.05 | $127.4 | -11.7% | -4.1% | | [Massachusetts](https://www.headset.io/markets/massachusetts) | $17.06 | $137.0 | -0.6% | 9.1% | | [New York](https://www.headset.io/markets/new-york) | $31.67 | $158.7 | 33.2% | 53.7% | | [Arizona](https://www.headset.io/markets/arizona) | $16.69 | $86.6 | -14.8% | -5.8% | | [Washington](https://www.headset.io/markets/washington) | $11.94 | $91.0 | -8.6% | -3.4% | | [Oregon](https://www.headset.io/markets/oregon) | $12.61 | $75.5 | -4.0% | -0.7% |

Data Snapshot Dec 03, 2025

Category Performance

Flower

116

-7.2

Pre-Roll

52.46

3.1

Vapor Pens

47.07

-9.8

Edible

25.67

-8.1

Concentrates

15.57

-11.3

Beverage

1.5

22.0

Topical

0.88

-5.4

Tincture & Sublingual

0.31

-18.4

Capsules

0.05

-61.5

One standout category in Michigan is Beverages, which is bucking the overall market trend. While most major categories such as Flower and Vapor Pens saw negative year-over-year sales growth, Beverages posted a 21.5% increase in sales and an impressive 48.8% jump in units sold compared to November 2024. The average item price for Beverages also dropped from $9.07 to $7.41, making them more accessible to consumers.

Within Beverages, the Carbonated segment leads with $676K in sales and 61% year-over-year growth. The Tea, Coffee and Hot Cocoa segment, though smaller, saw explosive growth of over 575% year-over-year. This signals a shift in consumer preferences toward novel and lower-dose consumption formats.

Top brands in these segments are driving innovation and attracting new consumers. For a deeper dive into leading brands and their strategies, Headset Insights offers detailed brand-level analytics.

| Beverage Segment | Avg. Price (Nov 2025) | Sales (Nov 2025, $M) | YoY Sales Growth | |---------------------------------|-----------------------|----------------------|------------------| | Carbonated | $10.11 | $0.68 | 61.1% | | Drops, Mixes, Elixirs, Syrups | $10.18 | $0.26 | -14.2% | | Iced Tea, Lemonade, Fruit | $4.42 | $0.12 | -17.4% | | Mocktails | $5.59 | $0.06 | n/a | | Sports and Energy | $7.61 | $0.13 | -12.8% | | Tea, Coffee, Hot Cocoa | $5.02 | $0.03 | 575.1% | | Water | $4.64 | $0.24 | 6.3% |

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Data Snapshot Dec 03, 2025

Top Cannabis Brands in Michigan

Wyld

Jeeter

Rove

High Supply / Supply

Camino

Wana

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Market Trends

Product Category Market Share In Michigan

Monthly Cannabis Sales

Historical Cannabis Sales In Michigan

Michigan Cannabis Reports

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November 2, 2022

A deep dive of the Michigan cannabis market

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August 11, 2021

The Michigan cannabis market : A high-level overview

This report provides a high-level overview of the Michigan adult-use and medical cannabis markets, exploring various sales and market trends from this year.

Read Report