Michigan Cannabis Sales

Sep, 2025

Cannabis Market Data

Overview

Michigan’s cannabis market continues to be one of the largest and most dynamic in the United States, with total sales reaching $255.1 million in September 2025. Over the past year, the market has shown resilience, with monthly sales fluctuating but maintaining a strong overall trajectory. While the most recent month saw a 4.4% decline in year-over-year sales, Michigan’s unit sales actually grew by 22% year-over-year, indicating that more consumers are purchasing cannabis, but at lower price points. This is reflected in the average item price, which dropped from $10.78 in September 2024 to $8.44 in September 2025—a 22% decrease. This price compression is a key trend, making Michigan one of the most affordable cannabis markets in the country.

Despite some volatility in monthly sales, Michigan’s market remains robust, driven by high consumer demand and competitive pricing. The state’s ability to sustain high unit volumes, even as prices fall, suggests a maturing market where consumers are increasingly price-sensitive and brands are competing aggressively on value. This environment has fostered innovation and diversity in product offerings, with certain categories outperforming the overall market.

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$255.12M

Sep, 2025

Sales

-4.4 %

Year Over Year

Growth

Data Snapshot Oct 11, 2025

Market Comparison

Michigan is now the second-largest cannabis market in the US by monthly sales, trailing only California. However, Michigan’s average item price of $8.44 is the lowest among major markets, far below California ($18.87), Illinois ($27.98), and New York ($32.00). This affordability has fueled Michigan’s high unit sales—30.2 million units in September 2025, more than double California’s unit volume for the same month.

While most mature markets are experiencing sales declines, Michigan’s unit growth (+22% YoY) stands out, even as total dollar sales dip. This suggests Michigan is attracting new consumers and increasing purchase frequency, likely due to competitive pricing and broad product availability.

Michigan’s combination of high volume, low prices, and category innovation sets it apart from other states. The market’s trajectory suggests continued growth in consumer participation, even as overall dollar sales stabilize. For businesses and investors, Michigan offers a unique landscape where value-driven strategies and new product formats can thrive.

For more granular insights into Michigan’s evolving cannabis landscape, including detailed segment and brand performance, Headset Insights provides comprehensive market intelligence.

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Michigan Weed Prices

Flower (Gram)

$7.86

4.20%

Flower (Eighth)

$13.80

4.20%

Edible (100mg)

$8.28

4.20%

Concentrate (Gram)

$12.02

4.20%

Top Strain

Runtz

| State | Sales ($M) | Avg. Item Price | Units Sold (M) | YoY Sales Growth | |-------|------------|-----------------|----------------|------------------| | CA | $298.1 | $18.87 | 15.8 | -9.5% | | MI | $255.1 | $8.44 | 30.2 | -4.4% | | IL | $146.1 | $27.98 | 5.2 | -7.6% | | NY | $148.6 | $32.00 | 4.6 | 46.9% | | MA | $134.2 | $17.68 | 7.6 | -1.8% | | MO | $118.2 | $27.53 | 4.3 | 0.6% |

Data Snapshot Oct 11, 2025

Category Performance

Flower

116.21

-6.0

Pre-Roll

52.73

4.8

Vapor Pens

44.18

-9.8

Edible

24.82

-3.5

Concentrates

14.34

-8.4

Beverage

1.55

43.5

Topical

0.9

-6.2

Tincture & Sublingual

0.32

-13.5

Capsules

0.07

-46.2

While traditional categories like Flower and Pre-Rolls dominate in sales, the Beverage category stands out for its exceptional growth and shifting consumer preferences. In September 2025, Beverage sales hit $1.55 million, up 43.2% year-over-year—a stark contrast to the overall market’s decline. Unit sales surged by 63.2%, and the average item price stabilized at $8.05 after a period of price drops, suggesting growing consumer acceptance and premiumization in some segments.

Within Beverages, Carbonated drinks lead in sales, but the Sports and Energy segment posted the most dramatic growth, with a 627% year-over-year sales increase and a 906.6% jump in units sold. This signals a surge in demand for functional cannabis beverages. Top brands in the Beverage category include Mary Jones, Keef Cola, and tonic, each offering a diverse range of SKUs and price points.

The Beverage category’s rapid growth and brand diversity highlight a shift in consumer preferences toward novel and functional cannabis products. For a deeper dive into emerging segments and brand strategies, Headset Insights offers further analysis.

| Segment | Sales ($M) | Units Sold | YoY Sales Growth | |---------------------------------|------------|------------|------------------| | Carbonated | $0.71 | 64,594 | 77.4% | | Drops, Mixes, Elixirs, Syrups | $0.29 | 27,384 | 15.6% | | Iced Tea, Lemonade, Fruit | $0.13 | 27,039 | 2.9% | | Mocktails | $0.04 | 8,127 | 34.9% | | Sports and Energy | $0.12 | 17,384 | 627.0% | | Water | $0.25 | 47,772 | -1.1% | | Brand Name | Sales ($M) | Units Sold | Avg. Price | |--------------------|------------|------------|------------| | [Mary Jones](https://www.headset.io/brands/mary-jones) | $0.43 | 34,245 | $12.53 | | [Keef Cola](https://www.headset.io/brands/keef-cola) | $0.31 | 28,754 | $10.65 | | [tonic](https://www.headset.io/brands/tonic) | $0.14 | 22,261 | $6.27 | | [Pot Shot](https://www.headset.io/brands/pot-shot) | $0.12 | 17,122 | $7.10 | | [Highly Casual](https://www.headset.io/brands/highly-casual) | $0.11 | 25,197 | $4.41 | | [CQ (Cannabis Quencher)](https://www.headset.io/brands/cq-cannabis-quencher) | $0.10 | 9,445 | $10.59 | | [Pleasantea](https://www.headset.io/brands/pleasantea) | $0.10 | 23,774 | $4.07 | | [Northern Connections](https://www.headset.io/brands/northern-connections) | $0.08 | 8,501 | $9.05 |

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Data Snapshot Oct 11, 2025

Top Cannabis Brands in Michigan

STIIIZY

Wyld

Jeeter

Rove

High Supply / Supply

Camino

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Market Trends

Product Category Market Share In Michigan

Monthly Cannabis Sales

Historical Cannabis Sales In Michigan

Michigan Cannabis Reports

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