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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Smokiez Edibles remained overwhelmingly concentrated in Edible products at 99.18% share in May 2026, while the core Edible line fell 15.65% year over year and 3.12% month over month, indicating that category concentration is amplifying brand-level volatility alongside a 4.21% average price increase. Peripheral categories were small but directional: Tincture & Sublingual grew 43.78% YoY and 10.25% MoM to 0.22% share, and Beverage rose 6.47% MoM to 0.49% share, while Topical contracted 51.77% YoY despite a 0.94% MoM uptick to 0.09% share; Pre-Roll, at 0.02% share, posted 67.49% YoY growth. With an Edible rank of 5 in Missouri and total brand sales down 15.20% YoY, the mix implies that heavy dependence on a declining core is outweighing gains from nascent adjacencies.
The pattern suggests a positioning anchored in gummies that keeps shelf rank stable at 5th while limiting downside insulation, because a 99.18% Edible mix concentrates risk as the category declines 15.65% YoY and 3.12% MoM; the 43.78% YoY and 10.25% MoM expansion in Tincture & Sublingual and the 6.47% MoM lift in Beverage are too small at 0.22% and 0.49% share, respectively, to offset core pressure. Given average price is up 4.21% YoY while Edible volume signals are negative, the trade-off indicates pricing is not closing the gap in units, and the 51.77% YoY drop in Topical alongside 67.49% YoY growth in a tiny Pre-Roll stake points to experimentation without material diversification; the implication is that defending the Edible base while scaling one or two adjacent formats to at least 2–3% share would be required to change trajectory.
Competitive Landscape
Smokiez Edibles sits at rank #5 in MO Edible in May 2026, down 1 position year over year from #4, and also 1 spot lower versus February 2026 when it was #4; despite a historical peak at #2 in July 2025, the three-month trend shows a slip from #4 to #5 that coincides with Good Taste rising from #8 to #4 and Good Day Farm moving from #3 to #2. While category leaders like Gron / Grön held #1 despite a 14.1% YoY sales decline and Wyld eased from #2 to #3 with an 11.8% YoY drop, Smokiez Edibles’ shift from #4 to #5 indicates share is being reallocated toward faster risers rather than consolidating at the top; the rank trajectory implies Smokiez Edibles needs either mix or promo adjustments to arrest the one-rank YoY erosion and re-open a path back toward its #2 ceiling.
Notable Products
The steepest decline sets the tone: Sour Watermelon Live Resin Fruit Chews 10-Pack (100mg) fell 162.4% month over month to rank 2 while Hybrid Sweet Watermelon Fruit Chews 10-Pack (100mg) slid 9.6% to rank 3. Offsetting that drop, Sativa Sour Peach Fruit Chews 10-Pack (100mg) surged 95.2% to rank 1 and captured the month’s top spot with approximately $314,252, indicating a pronounced shift of demand toward classic sativa fruit chews over live resin and hybrid watermelon formats.
Across the top ten, all SKUs are Edible fruit chews, and at least four are blueberry/blackberry or watermelon variants while two pack sizes sit in the top seven, suggesting concentration in familiar flavors and 10-pack value tiers. Indica Sour Blue Raspberry Fruit Chews 10-Pack (100mg) eased 6.6% at rank 4 as Indica Sweet Blue Raspberry Fruit Chews 10-Pack (100mg) grew 5.9% at rank 5, and the Sativa Sweet Peach Fruit Chews 20-Pack (100mg) added 5.2% at rank 7, pointing to incremental gains for sweet profiles but mixed traction for sour SKUs. The pattern implies Smokiez Edibles is consolidating around high-velocity sativa peach and traditional fruit profiles while reassessing the role of live resin and certain sour flavors in the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
