Market Insights Snapshot
Smokiez Edibles has shown impressive performance in various states, with a noteworthy dominance in the Edible category. In Missouri, the brand maintained a consistent top 2 ranking from July to October 2023. Similarly, in Maryland, California, Washington, and Oregon, Smokiez Edibles held a steady position in the top 7. However, there's a noticeable drop in rankings in the Nevada market, slipping from 14th to 16th place between August and October 2023. The brand's performance in the Michigan market was not as strong, failing to secure a spot in the top 20 after August.
Looking at the Beverage category, Smokiez Edibles has seen mixed results. In Arizona, the brand steadily climbed the ranks from 18th to 14th place from July to October. However, in Oregon, the brand slipped from a rank of 13th in August to 22nd by October. In Colorado, Smokiez Edibles only appeared in the top 20 in August, ranking 22nd. Notably, in Washington, the brand failed to secure a top 20 ranking until October, where it ranked 24th. The brand's performance in the Tincture & Sublingual and Topical categories in Oregon is worth noting, with a steady rise in rankings over the observed period.
In the Missouri Edibles market, Smokiez Edibles has been consistently performing well, maintaining a position within the top two ranks from July to October 2023. However, it's been in a tight race with competitors Wana and Gron / Grön. While Smokiez Edibles held the top spot in July, it slipped to second place in August, a position it held through to October. Gron / Grön, on the other hand, climbed from second place in July to first place in September and October. Wana fluctuated between first and third place during this period. Another competitor, Kosmik Brands, consistently held the fourth rank. Sales trends generally mirrored these rank changes, with Smokiez Edibles experiencing a slight dip in sales over these months, while Gron / Grön saw an increase, suggesting a possible shift in consumer preference.
In October 2023, the top-performing product from Smokiez Edibles was the 'Hybrid Sour Watermelon Fruit Chews 10-Pack (100mg)' with a sales figure of 21,535 units. Following closely behind in second place was the 'Sativa Sour Peach Fruit Chews 10-Pack (100mg)' with a notable sales performance. The 'Indica Sour Blue Raspberry Fruit Chews 10-Pack (100mg)' held the third position, while the 'Indica Sweet Blackberry Fruit Chews 10-Pack (100mg)' and 'Sour Blackberry Fruit Chews 10-Pack (100mg)' rounded out the top five. Interestingly, the rankings for these top products have remained consistent since July 2023. This steady performance suggests a strong customer preference for these products within the Edibles category.