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Jan-2026
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Overview
Market Insights Snapshot
Wana has shown a consistent presence in the Colorado market, maintaining a steady second-place ranking in the edibles category from October 2025 through January 2026. This stability indicates a strong foothold in the state, supported by significant sales figures. In contrast, Massachusetts witnessed a slight drop in Wana's ranking from fifth to sixth place in January 2026, which could be attributed to a dip in sales during that period. Meanwhile, Arizona saw a positive movement with Wana climbing from sixth to fifth place, reflecting a notable sales increase in January 2026.
In Maryland, Wana experienced a decline in its ranking, moving from sixth to ninth place by January 2026, indicating potential challenges in maintaining its market share. On the other hand, New York showed an upward trend, with Wana improving its position from fourteenth to eighth place, suggesting growing consumer interest in the brand's offerings. It's worth noting that Wana did not appear in the top 30 brands in Nevada after October 2025, highlighting a potential area for improvement. Across various states, Wana's performance in the edibles category showcases both opportunities and challenges in maintaining and expanding its market presence.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Wana consistently held the second rank from October 2025 to January 2026, indicating a stable position in the market. Despite this consistency, Wyld maintained a firm grip on the top spot, outperforming Wana in sales each month. While Wana's sales showed fluctuations, peaking in December 2025, Wyld consistently achieved higher sales figures, suggesting a strong consumer preference or broader distribution network. Meanwhile, Dialed In Gummies and Ript remained steady at third and fourth ranks, respectively, with sales figures significantly lower than Wana's, indicating that Wana's primary competition remains with Wyld. This competitive dynamic highlights the need for Wana to innovate or enhance its market strategies to close the gap with the leading brand.
Notable Products
In January 2026, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its rank at number one with sales of $53,419. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack held steady at the second position, showing consistent performance across previous months. Quick - Sativa Peach Bellini Gummies 20-Pack continued to secure the third spot, while Sativa Sour Mango Gummies 10-Pack remained in fourth place. Classic - Sour Blueberry Gummies 10-Pack also maintained its fifth position, showing stable sales figures. Overall, the rankings for Wana's top products have remained unchanged from October 2025 to January 2026, indicating a strong and consistent market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
