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Dec-2025
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Overview
Market Insights Snapshot
Wana has demonstrated a strong performance in the Edible category across various states, with notable consistency in maintaining top positions. In Colorado, Wana has consistently held the second rank from September to December 2025, showcasing a stable presence in a competitive market. Similarly, in Illinois, Wana has maintained its third position throughout the same period, indicating a solid market foothold. However, in Arizona, there was a slight dip from fifth to sixth place in December, which could signal emerging competition or shifting consumer preferences. On the other hand, Massachusetts saw Wana stabilize at the fifth position after a brief fluctuation, suggesting a recovery in market dynamics.
In terms of market expansion, Wana's performance in newer markets like New York is noteworthy, where it climbed from the 14th position in September to 9th by December, indicating growing brand recognition and consumer acceptance. Meanwhile, in Maryland, Wana improved from the seventh to the sixth rank by December, reflecting a positive upward trend. However, in Nevada, Wana's absence from the top 30 in November and December could be a point of concern, potentially highlighting challenges in market penetration or increased competition. Overall, Wana's performance across different states suggests a robust brand presence with opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the Colorado edibles market, Wana consistently holds the second rank from September to December 2025, demonstrating a stable position in a competitive landscape. Despite its strong presence, Wana remains behind Wyld, which maintains the top spot throughout the same period. This suggests that while Wana is a significant player, it faces stiff competition from Wyld, which not only leads in rank but also in sales volume. Meanwhile, Dialed In Gummies and Ript consistently rank third and fourth, respectively, indicating a clear hierarchy among the top four brands. Wana's sales show a notable increase in December, potentially indicating successful marketing strategies or seasonal demand, but it still trails behind Wyld's sales figures. Understanding these dynamics can provide valuable insights for stakeholders looking to enhance Wana's competitive edge in the market.
Notable Products
In December 2025, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack with an impressive sales figure of $59,743, maintaining its number one ranking consistently since September. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack also held steady at the second position with notable growth in sales. Quick - Sativa Peach Bellini Gummies retained the third spot, showing a significant sales increase compared to previous months. Sativa Sour Mango Gummies continued to rank fourth, with a steady rise in sales figures. Lastly, the Classic - Sour Blueberry Gummies remained in fifth place, showing a consistent upward trend in sales since reappearing in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
