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Aug-2024
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Overview
Market Insights Snapshot
Wana's performance in the Edible category has shown notable variations across different states and provinces. In Alberta, Wana has consistently held a strong position, ranking 4th in June and July 2024, although it slipped out of the top 30 by August. This contrasts with its performance in Arizona, where Wana improved its ranking from 6th in June and July to 4th in August 2024, indicating a positive trend. In British Columbia, Wana maintained a stable presence within the top 4, peaking at 3rd place in July 2024. Meanwhile, in Colorado and Illinois, Wana sustained a solid 2nd place ranking throughout the four months, showcasing its strong market position in these states.
However, Wana's performance was not uniformly strong across all regions. In Massachusetts, the brand saw a slight dip to 3rd place in July 2024 before recovering to 2nd place in August. In Maryland, Wana consistently held the 6th position, reflecting steady but moderate performance. In Michigan, Wana improved from 5th place in May to 3rd place by August 2024, showing a positive upward trend. Conversely, in Missouri, the brand fell from 5th to 7th place by August, indicating a decline. Wana's presence in Ohio was less prominent, as it did not rank within the top 30 after June 2024, suggesting challenges in maintaining a strong market position in that state.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Wana has consistently maintained its position as the second-ranked brand from May to August 2024. Despite its stable ranking, Wana faces stiff competition from Wyld, which has held the top spot during the same period, indicating a significant lead in sales. Notably, Wyld's sales have shown a strong upward trend, reaching nearly double that of Wana's by August 2024. Meanwhile, Ript has also demonstrated impressive growth, moving from fourth to third place and closing the sales gap with Wana. Tastebudz has shown a steady rise as well, advancing from fifth to fourth place, which suggests increasing consumer interest. These dynamics highlight the competitive pressures Wana faces, necessitating strategic marketing and product innovation to maintain and potentially improve its market position.
Notable Products
In August 2024, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of $54,463. The second spot was held by the CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack, which also retained its position from the previous months. Quick-Sweet Peach Bellini Gummies 10-Pack remained in third place, consistent with its ranking in July. The CBD/THC 5:1 Pomegranate Blueberry Acai Gummies 2-Pack stayed steady at fourth place, showing no change from July. Lastly, the Sour Mango Gummies 10-Pack continued to hold the fifth position, mirroring its ranking from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
