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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edible accounts for 100.0% of Wana’s mix in June 2026, with year-over-year sales down 18.0% and month-over-month down 5.7%, while average price rose 0.7% YoY. Despite a statewide Edible rank position of #2 in Colorado, the single-category concentration leaves no offset from other formats, so the –18.0% YoY category result fully transmits to brand sales (–18.0% YoY) and compounds the 24‑month decline of –29.7%. The pattern implies that category dependence magnifies downside from even modest price upticks (+0.7% YoY) when unit velocity softens, and the –5.7% MoM drop suggests seasonal or promotional gaps that are not being counterbalanced by mix diversification.
Holding #2 in Colorado while posting –18.0% YoY and –5.7% MoM signals pricing and promo architecture need to prioritize unit pull rather than ticket, given a +0.7% YoY average price and a 100.0% Edible reliance. With no cross-category hedge, Wana’s positioning hinges on defending rank elasticity in Edible; maintaining #2 requires recapturing mid‑single‑digit monthly unit share to offset a –18.0% annual drag, because incremental price above +1% YoY risks further volume erosion in a rank-sensitive segment. The implication is to lean into frequency and pack-size strategies within Edible rather than expansionary pricing, as the current mix amplifies rank volatility from each 1–2% movement in price or unit conversion.
Competitive Landscape
Wana sits at rank #2 in CO Edible in June 2026, unchanged from #2 year over year, while the category leader Wyld holds #1 with a -16.6% YoY sales decline and Dialed In Gummies remains #3 with +3.7% YoY growth; further down, Ript stays #4 with +0.9% YoY and Good Tide is #5 with -25.5% YoY, indicating Wana’s flat rank at #2 over three months and year over year coincides with a weakening #1 and modest momentum at #3. With Wana’s peak rank matching its current #2 in June 2026 and the leader’s double-digit decline, the pattern implies a stable hold on second place but a narrowing gap above and mild pressure from below that sets up a pivotal contest for share rather than price in the next selling cycle.
Notable Products
Classic - Sour Blueberry Gummies 10-Pack (100mg) posted the steepest decline in June 2026 at -11.18%, while Indica Assorted Sour Gummies 10-Pack (100mg) fell -12.62% to rank 10, and Quick - CBD/THC 1:1 Strawberry Margarita Gummies 10-Pack (100mg CBD, 100mg THC) slid -9.60% at rank 7. In contrast, Quick - Sativa Peach Bellini Gummies 20-Pack (100mg) inched up +2.57% to rank 3 as the top gainer, and the category’s leaders held with CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack at rank 1 despite a -3.74% dip. Eight of the top ten are Edible gummies that split between Classic and Quick lines, concentrating share in form factors that favor sleep and fast-acting use-cases, which implies Wana is tilting assortment toward functional and velocity-driven SKUs rather than breadth expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
