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Aug-2025
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Overview
Market Insights Snapshot
Wana's performance in the edible category across various states and provinces has shown some intriguing trends. In Illinois, Wana has maintained a strong position, moving up to the second rank by July 2025 and holding steady through August. This upward movement reflects a solid market presence and consumer preference in the state. Conversely, in Maryland, the brand experienced a slight dip, dropping from the seventh position in July to the ninth in August, indicating a potential challenge in maintaining its competitive edge. Notably, in Massachusetts, Wana made a significant leap from fifth to second rank between July and August, suggesting a successful strategy or product introduction during that period.
In Arizona, Wana's performance has been relatively stable, with a consistent ranking around the fifth and sixth positions, though there was a notable improvement in August. Meanwhile, the brand was not ranked in the top 30 in British Columbia until August, when it entered at the sixth position, marking a positive development in its market penetration there. In Michigan, Wana's ranking has fluctuated slightly, indicating a competitive landscape where maintaining a steady rank remains challenging. These movements highlight Wana's varied performance across different markets, reflecting both opportunities and hurdles in its growth trajectory.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Wana consistently holds the second rank from May to August 2025, showcasing its strong market presence and stability. Despite this consistency, Wana trails behind Wyld, which maintains the top position with a noticeable lead in sales. This indicates that while Wana is a major player, there is room for growth to challenge the dominance of Wyld. Meanwhile, Dialed In Gummies and Ript consistently rank third and fourth, respectively, suggesting a stable competitive environment with Wana comfortably positioned ahead of these brands. The data implies that while Wana is performing well, strategic initiatives could be explored to close the gap with Wyld and potentially capture a larger market share.
Notable Products
In August 2025, Wana's top-performing product was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies, maintaining its consistent rank of 1 with sales reaching 63,275. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies also held steady at the second position. The Classic Mango Gummies climbed to the third spot, surpassing the Quick Sativa Peach Bellini Gummies, which dropped to fourth. The Classic Sour Blueberry Gummies remained in fifth place, demonstrating stable performance. Notably, the rankings for the top two products have remained unchanged since May 2025, reflecting their strong market presence and consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
