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Jun-2024
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Overview
Market Insights Snapshot
Wana has demonstrated a strong presence in the Edible category across various states and provinces. In Colorado, Wana consistently held the number 2 rank from March through June 2024, indicating a stable and significant market position. Similarly, in Illinois and Massachusetts, Wana maintained the 2nd rank for the same period, reflecting its solid performance in these states. On the other hand, in Ohio, Wana did not make it into the top 30 brands in June 2024, which may signal a decline in market presence or increased competition. This drop contrasts with its earlier rankings of 6th in March and May and 4th in April, highlighting the volatility in this market.
In terms of movement across other regions, Wana showed varied performance. In Arizona, the brand saw a slight decline, moving from the 5th rank in March, April, and May to the 6th rank in June. Meanwhile, in British Columbia, Wana remained stable at the 4th rank from April to June, despite a notable increase in sales from May to June. In Alberta, Wana's ranking improved from 6th in March to 4th in April, before stabilizing at 5th in May and June. This suggests that while Wana is performing well in some regions, it faces challenges in others, reflecting the dynamic nature of the cannabis market.
Competitive Landscape
In the highly competitive Colorado edible cannabis market, Wana has consistently maintained its position as the second-ranked brand from March to June 2024. Despite facing strong competition from Wyld, which has held the top spot during the same period, Wana's steady rank indicates a robust market presence. Notably, Dialed In Gummies experienced a decline from third to fourth place in June, while Ript ascended to third place, potentially signaling a shift in consumer preferences. This dynamic landscape suggests that while Wana's sales have seen fluctuations, its consistent ranking demonstrates resilience and a loyal customer base, positioning it well against competitors who are experiencing more volatility in their rankings and sales. For a deeper dive into these trends and how they may impact your business strategy, consider exploring more advanced data insights.
Notable Products
In June 2024, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place rank with sales of $47,285. Following closely, the CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack held steady in the second position. The CBD/THC 5:1 Pomegranate Blueberry Acai Gummies 2-Pack consistently ranked third, showing a slight decrease in sales. Sour Mango Gummies 10-Pack remained in fourth place, while Sweet Peach Bellini Gummies 10-Pack re-entered the rankings at fifth. Notably, the top three products have shown stable rankings over the past few months, indicating consistent consumer preference.
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