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Jul-2025
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Overview
Market Insights Snapshot
Wana has shown a consistent performance in the Edible category across various states. In Colorado, Wana has maintained a strong position, consistently ranking 2nd from April to July 2025, with a noticeable increase in sales in July. Similarly, in Connecticut, Wana has held the 2nd spot throughout the same period, although sales peaked in June before slightly declining in July. On the other hand, in Arizona, Wana has seen a decline in sales, maintaining a 6th place ranking from May to July after starting April in 5th place. This indicates a potential challenge in maintaining its competitive edge in the Arizona market.
In Illinois, Wana has demonstrated resilience by regaining the 2nd position in July after slipping to 3rd in May and June. The brand's performance in Massachusetts showed slight volatility, dropping to 5th place in July from a consistent 4th place in the preceding months. Meanwhile, Wana's presence in New York remains relatively stable, maintaining the 12th position from May to July, despite not breaking into the top 10. This suggests a steady but less dominant presence compared to other states. Overall, Wana's performance varies significantly across states, with some regions showing robust sales and rankings, while others indicate areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Wana consistently holds the second rank from April to July 2025, indicating a stable position in the market. Despite this stability, Wana faces stiff competition from Wyld, which maintains the top rank throughout the same period with noticeably higher sales figures. This suggests that while Wana is a strong contender, it trails behind Wyld in terms of market dominance. Meanwhile, Dialed In Gummies consistently ranks third, showing a positive sales trend, yet still remains behind Wana. Ript holds the fourth position, with sales figures that are significantly lower than Wana's, indicating a less competitive threat. The data highlights Wana's solid market presence but also underscores the challenge of surpassing Wyld to capture the leading position in the Colorado Edible market.
Notable Products
In July 2025, Wana's top-performing product was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its number one rank for four consecutive months with a notable sales figure of 61,812. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack continued to hold the second position consistently. Classic - Mango Gummies 10-Pack rose to the third position, improving from its previous fourth place ranking. Quick - Sativa Peach Bellini Gummies 10-Pack dropped to fourth, despite steady sales. The CBD/THC 5:1 Pomegranate Blueberry Acai Gummies 20-Pack remained in fifth place, showing stability in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
