Market Insights Snapshot
Wana has demonstrated a strong performance in the cannabis edibles category across several states. In Colorado, Wana maintained a steady rank of 2 from July to October 2023, while in Maryland, the brand saw a significant improvement, moving from rank 10 in July to rank 3 in October. However, in some markets like Alberta and Ontario, Wana experienced a slight drop in rankings over the same period. It's worth noting that Wana was not among the top 20 brands in the edibles category in Oregon in July 2023, which suggests room for improvement in that market.
Looking at other categories, Wana's performance varies. In Colorado, Wana entered the top 20 brands in the Tincture & Sublingual category in July 2023, but was not ranked in the following months. Similarly, in the Vapor Pens category, Wana was not ranked in July and August, but emerged in the top 100 in September and October. This could indicate a growing interest in Wana's offerings beyond edibles in this state. However, without additional data, it's difficult to draw definitive conclusions about these trends.
In the Edible category in Colorado, WYLD has consistently maintained a higher rank and sales than Wana, holding the top spot while Wana remains at the second position. On the other hand, Dialed In Gummies and Ript have been trailing behind Wana, with Dialed In Gummies securing the third position and Ript fluctuating between the fourth and fifth ranks. However, it's worth noting that Ript has shown a positive sales trend, potentially indicating a rise in popularity. Despite the competition, Wana has managed to maintain its rank, but its sales have been on a slight downward trend. This data suggests that while Wana is a strong contender in the Colorado Edibles market, it faces stiff competition from both higher and lower-ranking brands.
In October 2023, Wana's top-performing product was the 'CBD/THC 5:1 Pomegranate Blueberry Acai Gummies 2-Pack', regaining its number 1 rank after slipping to 4th place in September. This product recorded sales of $44,167. The 'Sativa Sour Mango Gummies 10-Pack' held steady at rank 2, while the 'CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack' fell from first to third place. The 'CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack' entered the top rankings at number 4. Despite not being in the top 4 in September, the 'Indica Sour Blueberry Gummies 10-Pack' reentered the rankings at 5th place.