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Nov-2025
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Overview
Market Insights Snapshot
Wana's performance in the edible category shows a strong presence across several states, maintaining consistent rankings in key markets. In Arizona, Wana held a steady 5th position from August to November 2025, indicating a stable market presence. Meanwhile, in Colorado, Wana consistently ranked 2nd, although there was a notable decline in sales from August to November, suggesting a potential challenge in maintaining their market share despite their high ranking. In Illinois, Wana maintained a strong 3rd position, showcasing their resilience despite fluctuating sales figures. However, the brand's performance in Massachusetts saw a decline in ranking from 1st in August to 5th by November, which could indicate increasing competition or changing consumer preferences.
In other states, Wana's performance varied, reflecting different market dynamics. In Connecticut, while Wana maintained a top 4 position, there was a drop from 3rd to 4th place in November, accompanied by a decrease in sales, suggesting challenges in sustaining growth. Notably, in Nevada, Wana was ranked 6th in October but fell out of the top 30 by November, indicating a significant market shift or competitive pressure. In New Jersey, Wana experienced a slight drop in ranking from 4th to 5th, which might reflect increased competition. Across these states, Wana's performance highlights the importance of adapting to regional market conditions to maintain and improve their standings.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Wana has consistently maintained its position as the second-ranked brand from August to November 2025. Despite a steady rank, Wana's sales have shown a downward trend, with a notable decrease from $3,011,782 in August to $2,234,031 in November. This decline in sales could be attributed to the strong market presence of Wyld, which has consistently held the top rank, although its sales have also decreased over the same period. Meanwhile, Dialed In Gummies remains a close competitor, holding the third rank with relatively stable sales figures. Additionally, Ript has shown an improvement in rank from fifth to fourth, indicating a potential rise in market influence. These dynamics suggest that while Wana remains a strong contender, the brand may need to innovate or adjust its strategies to counteract declining sales and maintain its competitive edge in the Colorado market.
Notable Products
In November 2025, the top-performing product for Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place ranking from previous months with sales of 52,470. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack also retained its second-place position consistently since August. Quick - Sativa Peach Bellini Gummies 20-Pack stayed in third place, although its sales have shown a gradual decline over the months. Sativa Sour Mango Gummies 10-Pack held steady in fourth place, with a slight increase in sales compared to October. Notably, Classic - Sour Blueberry Gummies 10-Pack reappeared in the rankings, securing the fifth spot with a modest sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
