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Sep-2025
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Overview
Market Insights Snapshot
Wana has shown varied performance across different states, with notable consistency in certain regions. For instance, in Colorado, Wana has maintained a strong position, consistently ranking second in the Edible category from June to September 2025. This stability in ranking is mirrored by robust sales figures, highlighting a solid market presence. Meanwhile, in Massachusetts, Wana experienced a peak in August 2025, achieving the top spot in the Edible category, although it slipped back to third by September. This fluctuation suggests a competitive landscape, yet also indicates Wana's capability to capture significant market share when conditions are favorable.
In contrast, Wana's performance in Nevada reflects challenges, as the brand dropped out of the top 30 rankings by September 2025. This absence from the rankings could indicate a need to reassess strategies in this state. Similarly, in New York, Wana's ranking has seen a gradual decline from 12th to 14th over the four-month period, suggesting potential difficulties in maintaining market traction. However, in regions like Illinois, despite a slight dip from second to third place in September, Wana remains a strong contender, indicating resilience and a steady consumer base. These movements highlight the dynamic nature of Wana's market performance across different states, with opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Wana has consistently maintained its position as the second-ranked brand from June to September 2025. Despite its stable rank, Wana faces stiff competition from Wyld, which has consistently held the top position with significantly higher sales figures. This indicates a potential gap in market share that Wana could aim to close. Meanwhile, Dialed In Gummies and Ript have maintained their third and fourth positions, respectively, with sales figures notably lower than Wana's, suggesting that while Wana is secure in its current rank, there is room for strategic growth to challenge Wyld's dominance. The consistent rankings across these months highlight a stable market dynamic, but also suggest that any shifts in consumer preferences or strategic innovations could significantly impact brand standings.
Notable Products
In September 2025, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its position as the number one ranked product for four consecutive months, with sales reaching 57,674 units. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack held steady at second place since June 2025. Quick - Sativa Peach Bellini Gummies 10-Pack consistently ranked third, despite a noticeable drop in sales in September. Mango Gummies 10-Pack remained in fourth place, continuing its consistent ranking trend. Classic - Sour Blueberry Gummies 10-Pack rounded out the top five, with rankings unchanged from previous months, though sales figures have seen a gradual decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
