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Oct-2025
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Overview
Market Insights Snapshot
Wana has demonstrated a strong performance across several states, particularly in the edible category. In Colorado, Wana consistently held the second position from July to October 2025, indicating a robust presence in the market. Similarly, in Connecticut, Wana maintained a steady third place throughout the same period, showcasing its stable market position. However, in Nevada, Wana's absence from the top 30 in September signifies a potential area for improvement, even though they bounced back to sixth place in October. This fluctuation highlights the competitive nature of the market and the challenges brands face in maintaining consistent performance.
In Massachusetts, Wana experienced some volatility, reaching the top position in August before dropping to fifth by October. This movement might suggest changes in consumer preferences or increased competition. Meanwhile, in Illinois, Wana's rank shifted from second to third between August and September, which could indicate a slight dip in market share. Despite these variations, Wana's consistent ranking in the top seven across states like Arizona and Ohio reflects its overall resilience and adaptability in the edible category.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Wana has maintained a consistent rank of 2nd place from July to October 2025. Despite this steady ranking, Wana faces stiff competition from Wyld, which has held the top position throughout the same period. Although Wana's sales have experienced fluctuations, with a notable dip in September, they remain significantly higher than those of Dialed In Gummies, which consistently ranks 3rd. Meanwhile, Ript has shown some variability, briefly dropping to 5th place in August before returning to 4th. This competitive environment underscores the challenge for Wana to close the sales gap with Wyld while maintaining its lead over other contenders in the market.
Notable Products
In October 2025, the top-performing product from Wana was the CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack, maintaining its first-place ranking consistently across the months with sales of $58,297. The CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack held steady in second place, showing a slight increase in sales from September. Quick - Sativa Peach Bellini Gummies 20-Pack remained in third place, while Sativa Sour Mango Gummies 10-Pack also kept its fourth position, both experiencing minor sales fluctuations. Notably, the Indica Assorted Sour Gummies 10-Pack entered the rankings for the first time in October, securing the fifth spot. This consistency in rankings suggests stable consumer preferences for Wana's edible products throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
