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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wana is stocked at 2,200 licensed dispensaries across Colorado, Michigan, and 18 other states, 307 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Boulder, Aurora, and Durango. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Wana remained fully concentrated in Edible at 100.0% category share in July 2026, with Edible sales down 21.55% year over year while ticking up 3.11% month over month. The brand’s average price rose 1.77% YoY to $17.73 alongside a -21.56% YoY brand sales decline, and rank stood at 3 in Edible in Colorado; together, the single-category focus and simultaneous MoM lift with YoY contraction imply reliance on seasonal or promotional cadence to offset a multi-quarter downswing rather than expanded category breadth.
With a 100.0% Edible mix and a 3.11% MoM gain against a -21.55% YoY drop, Wana’s near-term bump likely comes from tactical pricing or activation within Edibles rather than structural demand growth, reinforced by a 1.77% YoY price increase that did not prevent volume pressure. Holding rank 3 in Colorado Edibles while brand sales fell 21.56% YoY suggests stable relative positioning inside the category but shrinking absolute throughput, implying that future defensibility depends on deepening Edible differentiation and price-pack architecture rather than diversification.
Competitive Landscape
Wana sits at rank #3 in CO Edible for July 2026, down one position YoY from #2, and slipped one spot versus April 2026 when it held rank #2; the brand also hit its peak rank of #2 in June 2026 before giving way in July. In contrast, Wyld held rank #1 both this year and last despite a -24.4% year-over-year sales change, while Dialed In Gummies improved from #3 to #2 alongside a +15.8% year-over-year sales increase; Ript stayed flat at #4 with +5.9% year-over-year sales. The combination of Wana’s move from #2 to #3 and a competitor like Dialed In Gummies climbing into #2 while Wyld retains #1 implies Wana’s trajectory is drifting from share-capturing to share-defending, requiring either a regain of momentum against July 2026 headwinds or acceptance of a new ceiling below its June 2026 peak.
Notable Products
The sharpest move in July 2026 was Quick - CBD/THC 1:1 Strawberry Margarita Gummies 10-Pack (100mg CBD, 100mg THC) at rank 10, falling -16.7% month over month while sitting below higher-ranked Quick and Optimals SKUs, implying flavor-led 1:1 novelty is ceding space to functionality-first or faster-onset formats. At the top, CBD/THC/CBG/CBN 4:2:1:1 Optimals Stay Asleep Dreamberry Gummies 10-Pack rose +5.4% and held rank 1, while CBD/CBN/CBG/THC 5:1:1:1 Optimals Fast Asleep Dream Berry Gummies 10-Pack climbed +7.5% at rank 2; paired with Quick - Sativa Peach Bellini Gummies 20-Pack up +14.9% at rank 3, this places sleep-specific and fast-acting products above classic sours. Four of the top ten are Quick SKUs and five are Classic SKUs, yet only the Quick set posted a double-digit gainer at the top (Peach Bellini +14.9%) while a Classic 5:1 CBD product dropped -10.3% at rank 8, indicating consumer tilt toward speed and targeted effects rather than legacy flavor-led formats. The mix suggests Wana’s commercial direction is consolidating around Optimals sleep solutions and select Quick offerings where faster onset and effect-specific propositions are outpacing broad Classic assortments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
