Market Insights Snapshot
Let's start with the performance of Gron / Grön in the edibles category. The brand has been performing exceptionally well across multiple states. In Alberta, the brand has moved up from a rank of 6 in July 2023 to consistently hold the 3rd position in August, September, and October. This trend is also reflected in Arizona where the brand has maintained a steady 3rd position over the same period. In British Columbia, Gron / Grön has climbed up the ranks, securing the top spot in September and October. Interestingly, the brand has also managed to secure and hold the top spot in Missouri and Ontario from September onwards.
However, the performance of Gron / Grön in the tincture & sublingual category in Oregon has been less stellar. The brand was ranked 26 in July, dropping further to 30 in August, and did not make it to the top 20 in September and October. This could indicate a need for the brand to revisit their strategy in this category for this state. On the brighter side, Gron / Grön has shown a positive upward trend in Saskatchewan, moving from a rank of 10 in July to 7 in October. Overall, while the brand has a strong presence in the edibles category across several states, there seems to be room for growth and improvement in other categories.
In the Missouri Edible category, Gron / Grön has shown a strong performance, maintaining a top 3 position from July to October 2023. While they started in second place in July, just behind Smokiez Edibles, they managed to secure the top spot by September, a position they held onto in October. Interestingly, their main competitors, Smokiez Edibles and Wana, have also remained in the top 3 throughout this period, with each brand taking turns at the top spot. This suggests a highly competitive market. In terms of sales, Gron / Grön has shown a consistent upward trend, indicating a growing consumer preference for their products over the competition.
In October 2023, Gron / Grön's top-performing product was the 'Pearls - CBG:THC 3:1 Blue Razzleberry Gummies 5-Pack' with sales reaching an impressive 197,060 units. This product has consistently held the top spot since July 2023. The 'CBD/CBN/THC 1:1:1 Blackberry Lemonade Pearls Gummies 5-Pack' maintained its second position with a steady performance. Interestingly, the 'Pearls - CBN:THC 4:1 Strawberry Melon Gummies 5-Pack' improved its ranking from fourth to third place, overtaking the 'CBD:THC 4:1 Pomegranate Pearls Gummies 5-Pack' which dropped to fourth place. A new entrant to the top five in October was the 'Cherry Limeade Pearls Gummies 5-Pack'.