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Jun-2024
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Overview
Market Insights Snapshot
Gron / Grön has demonstrated a strong and consistent performance across various states and provinces, particularly in the Edible category. In British Columbia, the brand has maintained the number one rank from March through June 2024, reflecting a stable and dominant market position. Similarly, in Missouri and Ontario, Gron / Grön has held the top spot, indicating robust consumer demand and effective market strategies. However, in Arizona, there has been a slight decline from the third to the fourth rank in June 2024, which could suggest increasing competition or changing consumer preferences in that state.
In other regions, the brand's performance has been mixed. For instance, in Alberta, Gron / Grön has consistently ranked third, indicating a solid but not leading position in the market. In Nevada, the brand has remained at the fifth position, which shows a steady presence but also highlights potential growth opportunities. Notably, Gron / Grön appeared in the top 10 ranking in New York only in June 2024, suggesting a recent entry or increased focus in that market. The absence of rankings in New York for the previous months could be seen as a challenge that the brand has started to overcome. Overall, Gron / Grön's performance across these regions underscores both its strengths and areas for potential growth.
Competitive Landscape
In the highly competitive Oregon edible cannabis market, Grön has consistently maintained its position as the second-ranked brand from March 2024 through June 2024. Despite steady sales figures, Grön faces fierce competition from Wyld, which has held the top spot during the same period with significantly higher sales. This sustained performance by Wyld suggests a strong brand loyalty and market presence that Grön must strategize against to gain the top position. Meanwhile, Drops and Mule Extracts have consistently ranked third and fourth, respectively, but their sales figures are notably lower, indicating that Grön's primary competitive challenge remains with Wyld. The data highlights the need for Grön to innovate and possibly increase marketing efforts to close the gap with Wyld and solidify its position in the Oregon edibles market.
Notable Products
For June 2024, the top-performing product from Gron / Grön is Pearls - CBG:THC 3:1 Blue Razzleberry Gummies 5-Pack (30mg CBG, 10mg THC), maintaining its first-place ranking with sales of $176,086. The CBD/CBN/THC 1:1:1 Blackberry Lemonade Pearls Gummies 5-Pack (10mg CBD, 10mg CBN, 10mg THC) holds steady in second place, continuing its consistent performance across the months. Pearls - CBN:THC 4:1 Strawberry Melon Gummies 5-Pack (40mg CBN, 10mg THC) remains in third place, showing stable sales figures. The CBD:THC 4:1 Pomegranate Pearls Gummies 5-Pack (40mg CBD, 10mg THC) also retains its fourth-place position. Notably, the Indica Cherry Limeade Mega Pearl Gummy 10-Pack (100mg) reappeared in the rankings at fifth place, marking a return to the top products list since April 2024.
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