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California Cannabis Sales
Nov, 2025
Overview
California remains the largest legal cannabis market in the United States, with November 2025 sales reaching $308.5 million. Over the past year, the market has faced headwinds, with sales declining 9.6% year-over-year and average item prices dropping slightly to $18.80. Despite these challenges, California’s market size and consumer base continue to dwarf those of other states, reflecting both the maturity and competitiveness of the market. Recent sales trends show a pattern of modest month-over-month fluctuations, with some months of recovery offset by ongoing declines. The downward pressure on pricing suggests increased competition among retailers and brands, as well as shifting consumer preferences toward value. While overall growth has slowed, the market’s scale and diversity continue to drive innovation and new product launches.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
California’s November 2025 sales of $308.5 million are more than double those of the next largest market, Michigan, which posted $259.5 million. However, California’s -9.6% year-over-year growth lags behind several emerging and established markets. For example, New York saw 33.2% growth (albeit from a smaller base), and Ohio posted 12.9% growth. In contrast, mature markets like Colorado and Oregon experienced smaller declines of -2.4% and -4.0%, respectively. Average item prices in California ($18.80) are higher than in Michigan ($8.24) and Oregon ($12.61), but lower than in New York ($31.67) and Illinois ($27.05). This reflects California’s unique blend of premium and value offerings, as well as its competitive landscape. California’s market remains the nation’s largest, but its slower growth and higher average prices highlight both the challenges and opportunities facing brands and retailers. For more granular insights into category and brand performance, Headset Insights offers comprehensive data solutions.
California Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens have seen notable declines, the Beverage category stands out for its resilience and growth. Beverage sales in November 2025 hit $6.7 million, up 8.7% year-over-year—a stark contrast to the broader market’s contraction. Unit sales grew even faster, up 12.9% year-over-year, while average item prices dipped slightly to $7.42, making cannabis beverages increasingly accessible. Within Beverages, the Carbonated and Iced Tea, Lemonade, and Fruit segments are leading the charge. Carbonated beverages posted a remarkable 54.7% year-over-year sales growth and an 80.9% increase in units sold, indicating strong consumer adoption. The Tea, Coffee and Hot Cocoa segment, though smaller, saw explosive growth, with sales up 544.8% and units up 2040.5% year-over-year, suggesting emerging consumer interest in new formats. For a deeper dive into the top-performing beverage brands and their strategies, Headset Insights can provide detailed brand-level analysis.
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Product Category Market Share In California
Historical Cannabis Sales In California
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