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California Cannabis Sales
Jan, 2026
Overview
California remains the largest legal cannabis market in the United States, with January 2026 sales reaching $321 million. Over the past year, the market has experienced some volatility, with monthly sales dipping as low as $308 million and peaking near $348 million. While the market saw a slight year-over-year decline in early 2025, it stabilized by the end of the year, posting a modest 0.6% YoY growth in December 2025. Average item prices have held steady, with a slight decrease from $19.13 in January 2025 to $18.56 in January 2026, reflecting competitive pricing and consumer price sensitivity.
Despite the market’s maturity, California’s cannabis industry continues to see robust consumer demand, with over 17 million units sold in January 2026. The state’s pricing remains mid-range compared to other major markets, indicating a balance between premium offerings and value-driven products. This stability in pricing and sales volume suggests a resilient consumer base and a market that is adapting to changing economic conditions.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
California’s cannabis market is unmatched in size, with January 2026 sales of $321 million, far outpacing the next largest market, Michigan, at $232 million. However, Michigan leads in unit volume, selling over 26.9 million units at a much lower average item price of $8.61. In contrast, California’s average item price of $18.56 is higher than most mature markets but lower than emerging states like New York ($31.49) and New Jersey ($31.18).
Growth rates in California have stabilized, with recent months showing flat or modest positive growth, while some newer markets are still experiencing double-digit expansion. States like Illinois and Massachusetts have average prices in the mid-to-high $20s, reflecting different regulatory and supply dynamics.
California Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate in sales, the Beverage category stands out for its unique growth trajectory and innovation. Beverages accounted for $7.8 million in sales in January 2026, with an average item price of $7.53—significantly lower than most other categories, making it accessible for new and curious consumers.
Within Beverages, Carbonated and Iced Tea, Lemonade, and Fruit segments lead in both sales and units, showing strong consumer interest in familiar drink formats. Notably, the segment "Drops, Mixes, Elixirs, and Syrups" commands a much higher average price, indicating a premium niche. The top brands in this category, such as St Ides and Uncle Arnie's, have established themselves as leaders by offering a wide range of SKUs and maintaining competitive pricing.
Top Cannabis Brands in California
Product Category Market Share In California
Historical Cannabis Sales In California
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