California Cannabis Sales

Sep, 2024
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Cannabis Market Data

Overview

California's cannabis market remains a significant segment of the state's economy, characterized by a robust consumer base and diverse product offerings. As of September 2024, the state reported total cannabis sales amounting to approximately $334.22 million, with an average item price slightly decreasing from $19.53 in August 2024 to $19.47. Despite a month-over-month sales decline of 5.4% and a unit sales decrease of 5.1%, the market shows a modest year-over-year sales decrease of 7.7% but a unit growth increase of 2.9%. This indicates a complex market dynamic where volume growth does not necessarily align with revenue growth, suggesting a possible increase in consumer purchasing power or shifts in product preferences.

The pricing trends in California reflect a nuanced landscape. The average item price has seen a slight decrease, which could be attributed to market adjustments or increased competition among dispensaries. This pricing dynamic is crucial as it plays a significant role in consumer behavior and market penetration, especially in comparison to other states where prices may be higher due to different regulatory landscapes or market maturity levels.

$334.12M

Sep, 2024

Sales

-7.7 %

Year Over Year

Growth

Data Snapshot Oct 03, 2024

Market Comparison

Comparing California with other major markets like New York and Ohio, we observe distinct differences in growth rates and pricing. New York, for instance, showed an extraordinary year-over-year sales growth of 368.1% and a unit growth of 402.9%, with an average item price of $35.94, significantly higher than California's $19.47. Ohio also displayed strong growth with a 106.5% increase in sales year-over-year. These differences highlight California's more mature market, facing stiffer competition and market saturation, unlike newer markets which are experiencing rapid expansion phases.

California Weed Prices

Product
Sep, 2024
YoY
Flower (Gram)
$10.71
Flower (Eighth)
$23.31
Edible (10mg)
$11.57
Concentrate (Gram)
$17.38
Top Strain
Blue Dream
| State | Avg. Item Price (Sep 2024) | Total Sales (Sep 2024) | YoY Sales Growth | |-------|-----------------------------|------------------------|------------------| | CA ([California](https://www.headset.io/markets/california)) | $19.47 | $334.22 million | -7.7% | | NY ([New York](https://www.headset.io/markets/new-york)) | $35.94 | $100.65 million | 368.1% | | OH ([Ohio](https://www.headset.io/markets/ohio)) | $38.27 | $83.46 million | 106.5% |
Data Snapshot Oct 03, 2024

Category Performance

Category
Sep, 2024
YoY
$
109.6
M
-12.1
%
$
93.75
M
-1.5
%
$
59.34
M
-6.5
%
$
36.05
M
-11.1
%
$
18.68
M
-6.6
%
$
6.09
M
4.3
%
$
5.9
M
-5.9
%
$
1.88
M
-16.1
%

The Flower category in California, despite a general market downturn, shows interesting trends, particularly in its segments. In September 2024, Flower accounted for a significant portion of the market at $109.60 million in sales. However, it experienced a 5.4% decrease in sales and a 5.2% decrease in units sold month-over-month, with a notable 12.1% drop in sales year-over-year. Among the segments, 'Ground Flower' and 'Specialty / Infused' products stand out. Ground Flower saw a sales increase of 2.6% month-over-month and a substantial 60.3% increase year-over-year, suggesting a growing consumer interest in this segment. Similarly, Specialty / Infused products surged by 9.8% month-over-month and an impressive 114% year-over-year, indicating a robust demand for niche, value-added products.

| Segment | Avg. Item Price (Sep 2024) | Total Sales (Sep 2024) | MoM Sales Growth | YoY Sales Growth | |---------|-----------------------------|------------------------|------------------|------------------| | Ground Flower | $23.37 | $1.57 million | 2.6% | 60.3% | | Specialty / Infused | $28.43 | $2.99 million | 9.8% | 114.0% | | Hybrid | $28.65 | $68.50 million | -3.6% | -12.8% | | Sativa | $27.70 | $10.83 million | -15.1% | -12.5% |
Data Snapshot Oct 03, 2024

Top Cannabis Brands in California

Market Trends

Product Category Market Share In California

Monthly Cannabis Sales

Historical Cannabis Sales In California

California Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
January 17, 2020

Early Market Trends: California 2018

As the California recreational cannabis market matures, trends are starting to emerge.

California Cannabis News

Blog
July 6, 2023

Headset Vault saves CA-based company, Kiva Sales & Service, 80 hours per week

We sat down with Kiva Sales & Service to learn how they’re taking Headset data from the Vault and using it to streamline product distribution and elevate account management across their buyer network.
User rating
CA
Legacy

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