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California Cannabis Sales
Oct, 2025
Overview
California remains the largest legal cannabis market in the United States, with October 2025 sales reaching nearly $313 million. Over the past year, the market has faced headwinds, with sales declining 7.3% year-over-year and average item prices stabilizing at $18.96. Despite these challenges, recent months show modest month-over-month growth, suggesting the market may be finding its footing after a period of contraction.
Pricing in California is notably higher than in many other mature markets, but the state’s vast consumer base and product diversity continue to drive significant volume. While the market has not returned to its previous highs, the combination of steady pricing and incremental sales growth points to a resilient, if competitive, environment for brands and retailers.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
California’s October 2025 sales of $313 million far outpace other states, with Michigan ($263M), Illinois ($154M), and New York ($162M) trailing behind. However, California’s -7.3% YoY sales decline contrasts with growth in emerging markets like New York (+48.3% YoY) and Ohio (+13.6% YoY). Average item prices in California ($18.96) are higher than Michigan ($8.16) and Oregon ($12.21), but lower than New York ($31.71) and New Jersey ($31.67).
California Weed Prices
Category Performance
Unlike the broader market, which is experiencing year-over-year declines, the Beverage category stands out for its robust growth. In October 2025, Beverage sales hit $6.5 million, up 8.2% year-over-year and 9.2% month-over-month. This category’s average item price of $7.68 is among the lowest, making it accessible to a wide range of consumers.
Within Beverages, the Carbonated and Tea, Coffee and Hot Cocoa segments are especially noteworthy. Carbonated beverages posted a 52.5% YoY sales increase, while Tea, Coffee and Hot Cocoa saw an extraordinary 799.5% YoY growth—albeit from a smaller base. These trends suggest consumers are increasingly seeking out novel, sessionable cannabis formats.
Top Cannabis Brands in California
Product Category Market Share In California
Historical Cannabis Sales In California
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