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California Cannabis Sales
Sep, 2025
Overview
California remains the largest legal cannabis market in the United States, with September 2025 sales reaching nearly $298 million. Despite its size, the market has faced persistent headwinds over the past year, with sales declining by 9.5% year-over-year and average item prices dropping from $19.63 in September 2024 to $18.87 in September 2025. This downward trend in both sales and pricing reflects ongoing price compression and heightened competition, as well as broader economic pressures impacting consumer spending.
Monthly sales have fluctuated, with some months showing modest rebounds, but the overall trajectory since late 2023 has been negative. The average item price in California is still higher than in many other mature markets, but the gap is narrowing as price competition intensifies. The market’s maturity is evident in its broad product assortment and established consumer base, but growth has plateaued, and operators are increasingly focused on efficiency and differentiation.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
California’s September 2025 sales of $298 million far outpace every other state, with Michigan ($255M), Illinois ($146M), and New York ($149M) trailing behind. However, California’s -9.5% YoY sales decline is steeper than most large markets, and its average item price ($18.87) is now only modestly above the national average, with Michigan ($8.44) and Oregon ($12.16) showing much lower prices due to intense price competition.
Notably, emerging markets like New York are experiencing rapid growth (46.9% YoY sales increase), while mature markets such as Colorado and Washington are also seeing declines, though less severe than California’s. This suggests that California’s market is feeling the effects of saturation and price compression more acutely than newer or smaller markets.
California Weed Prices
Category Performance
While most major categories in California are experiencing sales declines, the Beverage category stands out for its resilience and unique growth patterns. In September 2025, Beverage sales totaled $6.0 million, with a modest 1.0% year-over-year growth in sales and a 3.3% increase in units sold—a stark contrast to the double-digit declines seen in Flower and Pre-Roll categories. Average item prices in Beverages have remained stable, dropping only slightly from $7.67 to $7.50 over the past year.
Within Beverages, the Carbonated and Tea, Coffee and Hot Cocoa segments are driving growth. Carbonated beverages saw a 36.8% year-over-year sales increase and a 68.2% jump in units sold, while Tea, Coffee and Hot Cocoa posted an eye-catching 648.7% sales growth and 2,591.5% unit growth—albeit from a small base. This signals a shift in consumer preferences toward novel, sessionable cannabis products.
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