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California Cannabis Sales
Jul, 2025
Overview
California's cannabis market remains a significant segment of the state's economy, characterized by a robust consumer base and diverse product offerings. As of July 2025, the state reported total cannabis sales amounting to approximately $309.94 million, with a notable month-over-month sales growth of 4.2% and a year-over-year decline of 10.7%. This fluctuation reflects the dynamic nature of the market, influenced by regulatory changes, consumer preferences, and economic factors. The average item price in July 2025 stood at $18.79, slightly down from $19.07 in June 2025, indicating a possible increase in market competition or shifts in consumer buying patterns towards more affordable options.
Jul, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing California's cannabis market to other states, it is evident that California remains one of the largest markets in terms of sales volume. However, states like New York and Ohio have shown remarkable year-over-year growth rates of 81.6% and 116.2% respectively, far outpacing California's performance. This could be attributed to newer markets maturing or specific regulatory changes boosting the industry. In terms of pricing, California's average item price is competitive, particularly when compared to states like New Jersey and New York, where prices are significantly higher, averaging around $29.68 and $32.15 respectively.
Category Performance
The Capsules category in California has shown a distinct trend compared to the overall market, experiencing a significant decline. In July 2025, the total sales for Capsules were approximately $3.63 million, with a sharp year-over-year sales drop of 40.3% and a decrease in units sold by 30.5%. This decline is particularly pronounced in segments like Hybrid and CBD / CBN, where sales plummeted by 44.2% and 42.8% respectively. Despite these challenges, certain brands have maintained a strong presence in the market. For instance, ABX / AbsoluteXtracts led with sales reaching $707,922, followed by Level with $608,570. These brands have adapted to market conditions, possibly through strategic pricing and targeted consumer engagement.
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