California Cannabis Sales

Mar, 2024
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Cannabis Market Data

Overview

The California cannabis market continues to be a significant player in the industry, with its size and growth trends offering valuable insights. As of March 2024, the market experienced a total sales volume of $364.56 million, with a slight month-over-month growth of 8.0%. However, this figure represents a year-over-year decline of 5.3%, indicating a cooling trend compared to the previous year's performance. The average item price in March 2024 stood at $20.76, a modest decrease from the previous year, suggesting a market adjustment to consumer price sensitivity or increased competition.

Despite the year-over-year sales dip, the total units sold in March 2024 increased by 4.2% compared to the same month in the previous year, indicating a higher volume of transactions at lower price points. This shift could be attributed to the evolving consumer preferences or the introduction of more budget-friendly products by retailers. The market's resilience is further underscored by the consistent month-over-month growth in both sales and unit transactions, reflecting a stable consumer base and an ongoing demand for cannabis products.

$364.16M

Mar, 2024

Sales

-5.3 %

Year Over Year

Growth

Data Snapshot Apr 03, 2024

Market Comparison

When comparing California to other states, it's evident that it remains a dominant market in terms of size. For instance, Michigan reported sales of $284.56 million, while Illinois followed with $172.01 million in March 2024. However, Maryland showed an extraordinary year-over-year growth of 140.2%, albeit from a smaller base, indicating a rapidly expanding market.

California's pricing remains competitive, with an average item price lower than Illinois ($32.49) and higher than Oregon ($13.80) and Washington ($12.82). This pricing strategy may reflect California's mature market status, balancing consumer affordability with product quality.

For a more comprehensive analysis or to explore other market dynamics, consider leveraging Headset Insights for an in-depth examination of the cannabis industry's evolving landscape.

Average Item Prices
Product
Mar, 2024
YoY
Flower (Gram)
$10.62
Flower (Eighth)
$24.65
Edible (10mg)
$11.45
Concentrate (Gram)
$17.60
Top Strain
Blue Dream
| State | Total Sales (Millions) | MoM Sales Growth | YoY Sales Growth | |-------|------------------------|------------------|------------------| | [CA](https://www.headset.io/markets/california) | $364.56 | 8.0% | -5.3% | | [MI](https://www.headset.io/markets/michigan) | $284.56 | 9.0% | 14.0% | | [IL](https://www.headset.io/markets/illinois) | $172.01 | 7.5% | 5.0% | | [MD](https://www.headset.io/markets/maryland) | $96.61 | 9.3% | 140.2% |
Data Snapshot Apr 03, 2024

Category Performance

Category
Mar, 2024
YoY
$
118.15
M
-11.1
%
$
100.63
M
-1.0
%
$
61.96
M
0.9
%
$
42.62
M
-7.5
%
$
21.77
M
-5.8
%
$
6.46
M
10.6
%
$
6.43
M
-3.0
%
$
2.57
M
6.2
%

The Flower category, a cornerstone of the cannabis market, has shown a divergent trend with a year-over-year sales decrease of 11.1% and a unit sales decrease of 10.5%. Within this category, the Sativa segment stands out with a 12.8% increase in sales and a 13.4% increase in unit growth year-over-year, bucking the overall category's downward trend.

These brands have successfully navigated the market dynamics, with UpNorth Humboldt leading the segment in sales, showcasing a strong consumer preference for their products.

| Brand Name | Total Sales (Millions) | Total Units | Average Item Price | |------------|------------------------|-------------|--------------------| | [UpNorth Humboldt](https://www.headset.io/brands/upnorth-humboldt) | $0.93 | 22,487 | $41.19 | | [Pacific Stone](https://www.headset.io/brands/pacific-stone) | $0.59 | 18,019 | $32.77 | | [Oakfruitland](https://www.headset.io/brands/oakfruitland) | $0.49 | 14,494 | $33.77 | | [Claybourne Co.](https://www.headset.io/brands/claybourne-co) | $0.45 | 11,674 | $38.42 | | [West Coast Cure](https://www.headset.io/brands/west-coast-cure) | $0.37 | 6,938 | $53.29 |
Data Snapshot Apr 03, 2024

Top Cannabis Brands in California

Market Trends

Product Category Market Share In California

Monthly Cannabis Sales

Historical Cannabis Sales In California

California Cannabis Reports

Report
September 12, 2022

Understanding the recent sales declines in legacy cannabis markets

When we dig into the underlying causes of the overall cannabis sales declines in the US, we find some notable patterns contributing to the market retraction.
Report
January 17, 2020

Early Market Trends: California 2018

As the California recreational cannabis market matures, trends are starting to emerge.

California Cannabis News

Blog
July 6, 2023

Headset Vault saves CA-based company, Kiva Sales & Service, 80 hours per week

We sat down with Kiva Sales & Service to learn how they’re taking Headset data from the Vault and using it to streamline product distribution and elevate account management across their buyer network.
User rating
CA
Legacy

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