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California Cannabis Sales
Dec, 2025
Overview
California remains the largest legal cannabis market in the United States, with December 2025 sales reaching $348 million. Over the past year, the market has shown signs of stabilization after a period of contraction, with December 2025 sales up 0.6% year-over-year and a healthy 4.9% month-over-month increase. While the market experienced some volatility throughout 2024 and early 2025, recent months suggest a return to modest growth. Average item prices in California have edged down slightly, now at $18.41, reflecting ongoing price competition and consumer sensitivity.
Despite its size, California's cannabis market has faced headwinds, including regulatory challenges and illicit market competition. However, the steadying of sales and a slight uptick in unit growth (+4.0% YoY) indicate that legal operators are regaining ground. The market’s resilience is further supported by innovation in product offerings and a shift toward value-driven purchasing.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
California’s December 2025 sales of $348 million dwarf other states, with Michigan ($262 million), Illinois ($135 million), and New York ($160 million) trailing behind. However, California’s 0.6% YoY growth is modest compared to markets like New York (37.8% YoY), Ohio (18.4% YoY), and Connecticut (2.5% YoY), which are still in earlier stages of market development or expansion.
Average item prices in California ($18.41) are higher than mature markets like Michigan ($8.45) and Oregon ($12.38), but lower than newer or more restricted markets such as New York ($31.70) and New Jersey ($31.42). This reflects both the diversity of California’s product offerings and the competitive pressures unique to the state.
California Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate in dollar sales, the Beverage category stands out for its rapid growth and unique consumer appeal. In December 2025, Beverage sales hit $8.0 million, up 22.6% year-over-year—far outpacing the overall market. Unit sales surged 24.2% YoY, and the average item price held steady at $7.45, making beverages an accessible entry point for new consumers.
Within Beverages, the Carbonated and Iced Tea, Lemonade, and Fruit segments are driving the category’s expansion. Carbonated beverages posted a remarkable 65.8% YoY sales growth, while the Tea/Coffee/Hot Cocoa segment exploded with 652.9% YoY growth (albeit from a smaller base). This signals a diversification in consumer preferences and a willingness to try new formats.
Top brands in the Beverage category are capitalizing on this momentum. For a deeper look at leading brands and their strategies, Headset Insights can provide detailed brand-level data and links to their profiles.
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Product Category Market Share In California
Historical Cannabis Sales In California
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