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Maryland Cannabis Sales
Oct, 2025
Overview
Maryland’s cannabis market has demonstrated steady growth, with total sales reaching $97.4 million in October 2025. Over the past year, the market has maintained positive momentum, posting a 1.4% year-over-year sales increase and a 4.0% month-over-month gain for October. While the market has experienced some monthly fluctuations, the overall trend since adult-use legalization has been upward, with sales consistently hovering near or above the $95 million mark each month. Pricing in Maryland remains on the higher end compared to many other states, with the average item price at $27.69 in October 2025. This is notably above the national average, reflecting both strong demand and a product mix that leans toward premium offerings. Despite high prices, unit sales have also grown, up 5.5% year-over-year, indicating that consumers are willing to pay for quality and variety.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
Maryland’s market size places it in the upper-middle tier nationally, with October 2025 sales of $97.4 million. This is higher than states like Nevada ($56.2M) and Oregon ($76.9M), but below larger markets such as California ($313M), Michigan ($263M), and Illinois ($154M). Maryland’s average item price of $27.69 is among the highest in the country, surpassed only by states like New York ($31.71) and New Jersey ($31.67). Growth rates in Maryland are modest but positive, with a 1.4% YoY sales increase and 4.0% MoM growth in October. This contrasts with declining or flat sales in mature markets like California (-7.3% YoY) and Colorado (-2.0% YoY), and is more in line with other newer adult-use markets such as Missouri and Ohio.
Maryland Weed Prices
Category Performance
While Flower and Vapor Pens dominate overall sales, the Beverage category stands out for its rapid growth and unique consumer appeal. Beverage sales in October 2025 hit $573K, up 36.8% year-over-year and 10.0% month-over-month—far outpacing the overall market’s growth rate. Unit sales surged even more dramatically, up 68.8% year-over-year, suggesting rising consumer interest and broader adoption. Breaking down the Beverage category reveals that Carbonated and Water-based drinks are driving most of the growth, with Water-based beverages posting a remarkable 300% year-over-year sales increase. Meanwhile, “Tea, Coffee and Hot Cocoa” saw a massive percentage gain, albeit from a small base. The average item price for beverages has stabilized at $6.77, making it one of the most accessible categories for new consumers. Top brands in this category are available through Headset Insights for those seeking deeper competitive intelligence.
Top Cannabis Brands in Maryland
Product Category Market Share In Maryland
Historical Cannabis Sales In Maryland
Maryland Cannabis Reports
A deep dive into the Maryland cannabis market
A high-level overview of the Maryland cannabis market
Maryland Cannabis News
A look at Maryland’s first weeks of adult-use sales
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A look at last year's 4/20
Get More Maryland Cannabis Market Data