Maryland Cannabis Sales

Nov, 2025
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Overview

Maryland’s cannabis market continues to show resilience and steady growth, with total sales reaching $98.4 million in November 2025. Over the past year, the market has maintained positive momentum, posting a 0.7% year-over-year sales increase and a 5.9% rise in units sold. While monthly sales have fluctuated, the overall trend is upward, reflecting consistent consumer demand. Average item prices in Maryland remain elevated compared to many other states, settling at $27.19 in November 2025, a slight decrease from the previous year, suggesting some price compression as the market matures.

Despite these high prices, Maryland’s market size places it among the top-performing new adult-use states. The state’s pricing is influenced by a mix of strong demand, limited competition, and a product mix that leans toward premium offerings. This environment has allowed Maryland to sustain robust per-unit revenues, even as other mature markets see sharper price declines.

$98.39M

Nov, 2025

Sales

0.7 %

Year Over Year

Growth

Data Snapshot Dec 03, 2025

Market Comparison

Maryland’s cannabis market is among the largest on the East Coast, with $98.4 million in monthly sales, outpacing states like New Jersey ($90.4M) and Connecticut ($24.3M), and rivaling more mature markets such as Colorado ($95.0M). However, Maryland’s average item price of $27.19 is significantly higher than the national average, with only New York ($31.67) and New Jersey ($31.32) posting higher prices among major markets. This premium pricing reflects Maryland’s relatively recent adult-use launch and limited market saturation.

Growth rates in Maryland are modest compared to explosive markets like New York (33.2% YoY sales growth), but Maryland’s steady gains and high per-unit pricing signal a healthy, sustainable market. In contrast, mature states like California and Michigan are experiencing year-over-year sales declines and much lower average prices, indicating market saturation and intense price competition.

Maryland Weed Prices

Product
Nov, 2025
YoY
Flower (Gram)
$25.39
Flower (Eighth)
$29.63
Edible (100mg)
$16.31
Concentrate (Gram)
$32.36
Top Strain
Afternoon Delight #4
| State | Avg. Item Price | Total Sales ($M) | Units Sold | YoY Sales Growth | |------------|-----------------|------------------|------------|------------------| | [Maryland](https://www.headset.io/markets/maryland) | $27.19 | $98.4 | 3,620,219 | 0.7% | | [New Jersey](https://www.headset.io/markets/new-jersey) | $31.32 | $90.4 | 2,886,111 | -6.1% | | [New York](https://www.headset.io/markets/new-york) | $31.67 | $158.7 | 5,011,676 | 33.2% | | [Colorado](https://www.headset.io/markets/colorado) | $16.55 | $95.0 | 5,743,646 | -2.4% | | [Michigan](https://www.headset.io/markets/michigan) | $8.24 | $259.5 | 31,486,107 | -6.1% | | [California](https://www.headset.io/markets/california) | $18.80 | $308.5 | 16,410,542 | -9.6% | | [Illinois](https://www.headset.io/markets/illinois) | $27.05 | $127.4 | 4,709,472 | -11.7% |
Data Snapshot Dec 03, 2025

Category Performance

Category
Nov, 2025
YoY
$
47.86
M
1.1
%
$
21.66
M
-5.2
%
$
12.15
M
12.1
%
$
11.41
M
-0.3
%
$
4.1
M
-0.5
%
$
0.58
M
41.5
%
$
0.36
M
-7.7
%
$
0.22
M
0.0
%

While Flower and Vapor Pens dominate overall sales, the Beverage category stands out for its exceptional growth trajectory. Beverage sales reached $584,000 in November 2025, up 42.1% year-over-year—the fastest growth among all categories. Unit sales surged even more dramatically, up 72.9% year-over-year, indicating rapidly expanding consumer interest and increased trial.

Within Beverages, the Water and Carbonated segments are driving most of the growth, with Water sales up an impressive 191.6% year-over-year. The average item price for Beverages has decreased to $6.60, making these products more accessible and likely fueling the surge in units sold. This trend suggests that Maryland consumers are increasingly open to alternative consumption formats, and brands that innovate in this space are well-positioned for future gains.

| Segment | Avg. Item Price | Total Sales ($M) | Units Sold | YoY Sales Growth | |--------------------------------|-----------------|------------------|------------|------------------| | Water | $5.17 | $0.18 | 35,589 | 191.6% | | Carbonated | $5.68 | $0.21 | 37,472 | 62.7% | | Drops, Mixes, Elixirs, Syrups | $12.28 | $0.19 | 15,093 | -14.5% | | Mocktails | $6.12 | $0.002 | 310 | n/a |
Data Snapshot Dec 03, 2025

Top Cannabis Brands in Maryland

Market Trends

Product Category Market Share In Maryland

Monthly Cannabis Sales

Historical Cannabis Sales In Maryland

Maryland Cannabis Reports

Report
September 18, 2023

A deep dive into the Maryland cannabis market

This report provides a detailed analysis of the Maryland cannabis market, examining sales growth, product categories, pricing, demographics, and more.
Report
September 22, 2021

A high-level overview of the Maryland cannabis market

This report provides an overview of the Maryland medical cannabis market.

Maryland Cannabis News

Blog
July 17, 2023

A look at Maryland’s first weeks of adult-use sales

Maryland is the latest cannabis market to open its doors to recreational consumers, and we're here to help you make sense of the med to rec transition. Check out our recap of this evolving landscape, as we examine its early stages of adult-use sales.
Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
User rating
MD
Emerging

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