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Maryland Cannabis Sales
Sep, 2025
Overview
Maryland’s cannabis market has demonstrated steady growth, with total sales reaching $93.7 million in September 2025. Over the past year, the market has seen a 0.8% year-over-year sales increase, despite a recent dip in monthly sales (-7.4% MoM). Average item prices have stabilized at $27.52, down from $28.95 a year ago, reflecting a trend toward more competitive pricing and possibly increased product variety. Unit sales have grown 6% YoY, indicating that more consumers are entering the market or existing consumers are purchasing more frequently, even as prices soften.
The market’s resilience is notable given the broader national context, where several mature states are experiencing sales declines. Maryland’s ability to maintain positive growth, both in sales and units, suggests a healthy balance between supply, demand, and pricing. This positions the state as a standout among newer adult-use markets.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
Maryland’s September 2025 sales of $93.7 million place it among the top 10 cannabis markets in the U.S., ahead of states like Nevada ($46.3M) and Oregon ($74.5M), and just behind Colorado ($93.7M) and Washington ($89.9M). Maryland’s 0.8% YoY sales growth contrasts with declines in mature markets such as California (-9.5%), Colorado (-6.8%), and Oregon (-5.2%). Average item prices in Maryland ($27.52) are higher than in most Western states, reflecting its newer market status and premium product mix, but are lower than in New Jersey ($31.29) and New York ($32.00).
Unit growth in Maryland (+6.0% YoY) also outpaces most mature markets, where unit sales are flat or declining. This suggests Maryland is still in a growth phase, with expanding consumer adoption and product experimentation.
Maryland Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate in sales, the Beverage category stands out for its rapid growth and shifting consumer preferences. Beverage sales in September 2025 totaled $521,354, up 29.1% YoY—the highest growth rate among all categories. Unit sales surged 67.1% YoY, even as average prices dropped from $8.57 to $6.62, making beverages more accessible and attractive to new consumers.
Within Beverages, the Water segment is especially noteworthy, with sales up 337.8% YoY and units up 325.6% YoY. Carbonated beverages also posted strong gains, while "Tea, Coffee and Hot Cocoa" saw explosive, albeit from a small base, growth. This signals a shift toward low-dose, sessionable products that appeal to both new and experienced consumers.
Top brands in this space are driving innovation and attracting new consumers. For a deeper dive into leading brands and their strategies, Headset Insights can provide detailed brand-level data.
Top Cannabis Brands in Maryland
Product Category Market Share In Maryland
Historical Cannabis Sales In Maryland
Maryland Cannabis Reports
A deep dive into the Maryland cannabis market
A high-level overview of the Maryland cannabis market
Maryland Cannabis News
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A look at last year's 4/20
Get More Maryland Cannabis Market Data