A look at holiday-themed cannabis products of 2021

Published on 
December 22, 2021
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‘Tis the season for yuletide elevations, and industry sales over the previous 60 days are showing that everyone is getting into full holiday swing. Treetown in MI has had around $65K in sales for their Snickerdoodle Cookie (100mg). With over $41.5K in sales in Alberta, our northern neighbors may have traded figgy pudding to enjoy White Rabbit OG’s 10-pack of Strawberry Fig Balsamic Chews (100mg CBD). If you’re in Oregon and want to try your hand at making a non-alcoholic mulled wine, look no further than Mule Extracts, who have had just under $90K in sales for their MuleShine Citrus Syrup (1000mg, 4oz). And with over $73K in sales, Happy Apple in WA is offering their 1:1 Sparkling Apple Cider (100mg CBD, 100mg THC), a great way to usher in the New Year on a high note.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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