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Alberta Cannabis Sales
Oct, 2026
Overview
Overview
Alberta’s cannabis market recorded $82.41 million in sales in October 2026, up 2.8% from September but down 4.2% year over year. Growth has not been consistent: October was the ninth consecutive month of year-over-year sales declines.
Pricing contributed to the annual decline. The average item price fell from $23.30 a year earlier to $22.31, while unit sales were flat. Pre-rolls remained Alberta’s largest category at $29.98 million, or roughly 36% of market sales.
Oct, 2026
Sales
Year Over Year
Growth
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Comparative Analysis
Among the Canadian markets in the dataset, Alberta was second in October sales, behind Ontario and slightly ahead of British Columbia. Alberta was also the only one of the four to post a year-over-year decline. Its average item price was above Ontario’s but below British Columbia’s and Saskatchewan’s.
All four markets grew month over month: Ontario led at 3.8%, followed by Alberta at 2.8%, Saskatchewan at 1.6% and British Columbia at 1.0%. Headset Insights can support a deeper investigation into the drivers behind these market and category trends.
Alberta Weed Prices
Category Performance
Category Performance
Flower grew against the market’s downward annual trend, reaching $22.17 million in October, up 2.9% year over year and 15.4% month over month. Units grew 6.3% year over year, outpacing dollar sales as the average item price declined to $47.25.
Hybrid accounted for about 63% of flower sales. Ground flower also stood out, growing 39.6% year over year, while indica and sativa declined.
Big Bag O' Buds led flower brands by sales. Divvy sold more units than any of the listed top 10 flower brands, at a substantially lower average price.
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Product Category Market Share In Alberta
Historical Cannabis Sales In Alberta
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