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Alberta Cannabis Sales
Oct, 2025
Overview
Alberta's cannabis market continues to demonstrate resilience and steady growth, with total sales reaching $84.4 million in October 2025. Over the past year, the market has seen a 2.1% year-over-year sales increase, despite some monthly fluctuations. Pricing remains relatively stable, with the average item price at $23.11 in October 2025, up slightly from $21.87 a year prior. This modest price growth, paired with consistent sales, suggests a healthy balance between consumer demand and product availability.
While Alberta's market has experienced periods of both contraction and expansion over the last 24 months, the overall trend points to a maturing industry. Notably, the province has weathered seasonal dips and rebounded with strong months, indicating a loyal consumer base and effective retail strategies. The slight decrease in total units sold year-over-year (-3.4%) hints at consumers gravitating toward higher-priced or premium products, a trend worth monitoring as the market evolves.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
Alberta remains one of Canada's largest cannabis markets, but it faces stiff competition from Ontario and British Columbia. In October 2025, Alberta's $84.4 million in sales trailed Ontario's $186.0 million and was just ahead of British Columbia's $78.2 million. Alberta's average item price ($23.11) is in line with national peers, slightly higher than Ontario ($21.52) and Saskatchewan ($21.74), but lower than British Columbia ($24.18).
Growth rates reveal Alberta's market is expanding, but at a slower pace than BC, which posted a 14.9% year-over-year sales increase. Ontario and Saskatchewan also saw positive growth, but Alberta's unit sales declined, suggesting a shift toward higher-value products or a plateau in consumer base expansion.
Alberta's market is stable and mature, but the rapid growth in BC and the scale of Ontario highlight opportunities and competitive pressures. For businesses and investors, monitoring category shifts—especially in Edibles—and tracking pricing trends will be key to capitalizing on Alberta's evolving cannabis landscape.
For more granular insights, including brand performance and consumer demographics, Headset Insights offers comprehensive data solutions.
Alberta Weed Prices
Category Performance
Among all categories, Edibles stand out for their robust growth and shifting consumer preferences. In October 2025, Edibles generated $5.0 million in sales, marking a 14.7% year-over-year increase—outpacing the overall market. The average item price for Edibles rose to $7.03, up from $5.49 a year earlier, reflecting both premiumization and innovation within the segment.
Within Edibles, Gummies dominate, accounting for the lion's share of sales and units. However, the Caramels, Chews and Taffy segment posted the most dramatic growth, with sales up 155.9% year-over-year and units sold up 154.4%. This surge suggests a shift in consumer taste or successful new product launches. Conversely, segments like Chocolate and Cookie have seen notable declines, indicating changing preferences.
For a deeper dive into leading brands and innovation within Edibles, Headset Insights can provide detailed brand and SKU-level analysis.
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