Alberta Cannabis Sales

Jul, 2026
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Overview

Alberta’s cannabis market continues to demonstrate resilience, with July 2026 sales reaching $84.6 million, making it one of the largest provincial markets in Canada. Over the past year, Alberta has experienced some volatility, with monthly sales growth fluctuating but ultimately showing a slight year-over-year decline of -2.0%. Despite this, the market remains robust, supported by a steady consumer base and a diverse retail landscape. Average item prices in Alberta have climbed to $23.38 in July 2026, up from $21.77 a year prior, reflecting both inflationary pressures and a shift toward higher-value products.

While overall unit sales have dipped -8.7% year-over-year, the market’s dollar value has been buoyed by these higher average prices. This suggests that consumers are either trading up to premium products or that price increases are outpacing declines in volume. The market’s ability to maintain strong sales despite these headwinds highlights Alberta's position as a mature and competitive cannabis market.

$84.61M

Jul, 2026

Sales

-2 %

Year Over Year

Growth

Data Snapshot Aug 04, 2026

Market Comparison

Alberta remains a top-tier cannabis market in Canada, but its recent growth rates lag behind some peers. Here’s how Alberta stacks up against other major provinces in July 2026:

Alberta Weed Prices

Product
Jul, 2026
YoY
Flower (Gram)
$19.72
Flower (Eighth)
$25.14
Edible (100mg)
$18.85
Concentrate (Gram)
$31.92
Top Strain
OG Kush
| Province | Sales ($M) | Avg. Price | MoM Growth | YoY Growth | |----------|:----------:|:----------:|:----------:|:----------:| | [Alberta (AB)](https://www.headset.io/markets/alberta) | $84.6 | $23.38 | 3.7% | -2.0% | | [Ontario (ON)](https://www.headset.io/markets/ontario) | $194.7 | $21.87 | 3.1% | 3.0% | | [British Columbia (BC)](https://www.headset.io/markets/british-columbia) | $74.9 | $22.98 | 4.6% | 2.6% | | [Saskatchewan (SK)](https://www.headset.io/markets/saskatchewan) | $18.0 | $22.75 | 5.8% | -1.3% |
Data Snapshot Aug 04, 2026

Category Performance

Category
Jul, 2026
YoY
$
31.63
M
-3.1
%
$
20.81
M
2.9
%
$
20.31
M
-5.7
%
$
5.11
M
9.7
%
$
3.19
M
-0.3
%
$
1.68
M
2.4
%
$
0.78
M
-23.5
%
$
0.39
M
-20.4
%

Among all categories, Beverages are showing a notably different trend compared to the broader market. While most categories in Alberta saw flat or negative year-over-year sales, Beverages posted a 2.4% YoY sales increase and a robust 9.0% month-over-month growth in July 2026. This growth is driven by innovation and increased consumer interest in alternative consumption formats.

| Segment | Avg. Price | Sales ($M) | MoM Growth | |--------------------------------|:----------:|:----------:|:----------:| | Carbonated | $7.71 | $1.27 | 9.3% | | Water | $8.04 | $0.20 | 20.0% | | Iced Tea, Lemonade, and Fruit | $8.93 | $0.13 | 3.4% | | Mocktails | $7.50 | $0.04 | -4.6% | | Sports and Energy | $3.82 | $0.03 | -11.2% | | Brand Name | Sales ($M) | Units Sold | Avg. Price | |-----------------------------------------------|:----------:|:----------:|:----------:| | [XMG](https://www.headset.io/brands/xmg) | $0.50 | 57,009 | $8.80 | | [Mary Jones](https://www.headset.io/brands/mary-jones) | $0.24 | 33,614 | $7.21 | | [Mollo](https://www.headset.io/brands/mollo) | $0.16 | 17,003 | $9.20 | | [Bubble Kush](https://www.headset.io/brands/bubble-kush) | $0.12 | 19,304 | $6.43 | | [Sweet Justice](https://www.headset.io/brands/sweet-justice) | $0.11 | 13,536 | $8.18 | | [Shred](https://www.headset.io/brands/shred) | $0.09 | 15,521 | $5.94 | | [Sense & Purpose Beverages](https://www.headset.io/brands/sense-purpose-beverages) | $0.08 | 8,633 | $9.79 | | [Collective Project](https://www.headset.io/brands/collective-project) | $0.07 | 8,107 | $8.13 |
Market Trends

Product Category Market Share In Alberta

Monthly Cannabis Sales

Historical Cannabis Sales In Alberta

Alberta Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.
Report
August 4, 2020

The current state of Canada’s Cannabis 2.0 products

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software.

Alberta Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
August 1, 2022

5 rising cannabis Beverage brands in the US & Canada

With so many new products entering the Beverages category, we compiled a list of a few rising stars that have been turning heads.
User rating
AB
Canadian

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