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Alberta Cannabis Sales
Dec, 2025
Overview
Alberta’s cannabis market continues to demonstrate steady growth, closing December 2025 with $89.3 million in monthly sales. Over the past year, the province has seen a 2.5% year-over-year increase in sales, with a notable 7.3% month-over-month jump to end the year. Pricing has remained relatively stable, with the average item price at $23.40 in December 2025, only a slight increase from the previous year. This stability in pricing, combined with consistent sales growth, highlights Alberta’s resilience and maturity as a cannabis market.
While unit sales have dipped slightly year-over-year (-6.9%), the overall dollar growth suggests a shift toward higher-value products or premiumization. The market’s ability to maintain growth despite these shifts points to evolving consumer preferences and a healthy competitive landscape.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
Alberta remains the second-largest cannabis market in Canada after Ontario, with December 2025 sales of $89.3 million compared to Ontario’s $188.3 million. Alberta’s average item price of $23.40 is slightly higher than Ontario ($21.49) and British Columbia ($22.23), suggesting a market that supports premium products or larger package sizes.
Growth rates in Alberta are also ahead of other major provinces. Alberta’s 2.5% year-over-year sales growth outpaces both BC (-2.7%) and Ontario (-4.3%), while Saskatchewan is the only province with a higher MoM growth (9.5%). However, Alberta’s unit sales have declined more sharply than its peers, indicating a shift in consumer purchasing patterns.
Alberta’s combination of strong sales, stable pricing, and positive growth sets it apart from other Canadian markets. For businesses and investors, Alberta offers a dynamic environment with opportunities for both established and emerging brands.
Alberta Weed Prices
Category Performance
Edibles stand out as a category with a different trajectory than the broader market. In December 2025, Edibles generated $6.0 million in sales, up 13.7% year-over-year and a strong 19.7% month-over-month—outpacing the overall market’s growth. The average item price for Edibles rose to $7.79, reflecting both increased demand and a willingness to pay for innovation and variety.
Within Edibles, Gummies dominate, accounting for the lion’s share of sales. The segment saw $5.1 million in sales and over 615,000 units sold in December 2025. Notably, brands like Spinach, Wyld, and Gron / Grön lead the pack, with Spinach alone capturing over $1.9 million in monthly sales. Gummies’ strong growth and brand diversity signal a robust appetite for convenient, flavorful, and innovative edible products in Alberta. For a deeper dive into segment trends and consumer behavior, Headset Insights can provide further granularity.
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