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Alberta Cannabis Sales
Jul, 2025
Overview
Alberta's cannabis market has shown a consistent growth pattern, with a year-over-year sales growth of 7.7% and a month-over-month growth of 2.1% as of July 2025. The average item price slightly decreased from June 2025 to July 2025, moving from CAD 21.42 to CAD 21.31. This slight decrease in price, coupled with an increase in total units sold (up 2.7% month-over-month), suggests a robust consumer demand that is responsive to price adjustments. The total sales for July 2025 reached approximately CAD 87.22 million, with over 4.09 million units sold, indicating a healthy and expanding market.
The market's resilience is further underscored by its performance compared to other provinces. For instance, while Alberta experienced a year-over-year unit growth of 8.9%, other regions like British Columbia and Saskatchewan showed lower growth rates. This suggests that Alberta's market dynamics are favorable, possibly due to effective market strategies or a strong consumer base that is engaged with the cannabis products offered.
Jul, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Alberta to other major markets like Ontario and British Columbia, several key differences emerge. Ontario, with a total sales figure of CAD 194.49 million in July 2025, dwarfs Alberta's sales, driven by a significant year-over-year growth of 16.5%. However, Alberta's pricing strategy seems more stable, with less fluctuation in average item prices compared to Ontario, where prices dropped from CAD 21.18 in June to CAD 21.18 in July 2025. British Columbia, while smaller in market size with CAD 72.46 million in sales, also shows a more volatile pricing strategy.
This comparative analysis highlights Alberta's market stability and growth potential, making it an attractive region for both consumers and investors. For further insights and detailed analysis, consider exploring Headset Insights.
Category Performance
The Edibles category in Alberta presents a fascinating contrast to the overall market trends. While the market saw general growth, the Edibles category experienced mixed results across its segments. Notably, the "Caramels, Chews and Taffy" segment saw a dramatic increase in sales, with a year-over-year growth of 196.9% and a month-over-month growth of 9.6%, reaching sales of CAD 459,979 in July 2025. This segment's success contrasts sharply with the "Candy, Lozenge and Gum" segment, which saw a staggering year-over-year sales decline of 95.5%.
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