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Alberta Cannabis Sales
Jan, 2026
Overview
Alberta’s cannabis market continues to demonstrate resilience, with total sales reaching $80.4 million in January 2026. Over the past year, the province has seen steady, if modest, year-over-year growth, averaging around 4–6% in most months. While the market experienced some seasonal dips, the overall trend remains positive, reflecting a mature and stable consumer base. Pricing has edged upward, with the average item price rising from $21.61 in January 2025 to $23.72 in January 2026, suggesting a shift toward premiumization or increased costs being passed on to consumers.
Despite these price increases, unit sales have remained robust, indicating that demand is not highly price-sensitive. Alberta’s cannabis shoppers continue to prioritize value, but are also willing to pay more for quality or innovative products. This dynamic positions Alberta as a market where both affordability and premium offerings can thrive.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
Alberta remains Canada’s second-largest cannabis market, trailing only Ontario. In January 2026, Alberta’s sales of $80.4 million outpaced British Columbia ($59.6 million) and Saskatchewan ($16.6 million), but were less than half of Ontario’s $167.9 million. Alberta’s average item price of $23.72 is the highest among major provinces, suggesting a willingness among consumers to pay a premium, or a product mix skewed toward higher-priced items.
Alberta Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll dominate Alberta’s sales, Edibles stand out for their unique growth trajectory and evolving consumer preferences. In January 2026, Edibles generated $5.1 million in sales from over 611,000 units, with the average item price climbing from $5.12 to $8.38 year-over-year—a significant increase compared to the overall market.
Within Edibles, the Gummies segment is the clear leader, accounting for the vast majority of sales and units. Gummies alone brought in $4.4 million in January 2026, with nearly 500,000 units sold. This segment’s popularity is driven by a diverse brand landscape, with Spinach leading the pack, followed by Wyld, Shred, and Gron / Grön. Notably, price points vary widely, from value-focused options like No Future at $4.86 to premium offerings such as Leisure Club at $22.07.
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