Alberta's cannabis market has demonstrated a resilient growth pattern, with a notable increase in sales volume. As of January 2024, the province reported total sales amounting to $76.87 million, a significant contribution to the national market. The average item price in Alberta has seen a slight decrease from $23.72 in January 2023 to $21.96 in January 2024, indicating a potential shift in consumer buying patterns or market competition. The total units sold in the same month reached over 3.5 million, reflecting a healthy consumer demand within the province.
Despite the modest dip in average pricing, Alberta's market size remains robust, with consumers continuing to engage with a variety of cannabis products. The price adjustment may be a strategic response to market dynamics or an indicator of increased efficiency in production and distribution. Either way, it suggests that the market is maturing, with businesses possibly benefiting from economies of scale and consumers enjoying more competitive pricing.
Year Over Year
When comparing Alberta to other Canadian markets, it's evident that Alberta holds a significant share. For instance, British Columbia reported total sales of $68.39 million in January 2024, while Ontario led with $154.89 million. Alberta's growth rates and pricing are competitive, with the province showing a strong performance in the edibles category, especially in gummies.
Alberta's average item price for cannabis products is slightly lower than that of Ontario, which stands at $22.40 in January 2024, and is comparable to British Columbia's $21.52. This pricing strategy may be a factor in Alberta's sustained market size and growth.