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Alberta Cannabis Sales
Nov, 2025
Overview
Alberta’s cannabis market continues to demonstrate resilience and steady growth, with total sales reaching $81.4 million in November 2025. Over the past year, Alberta has seen a 2.2% year-over-year sales increase, outpacing several other Canadian provinces. While the market experienced some monthly fluctuations, the overall trend remains positive, with notable rebounds in key months and a healthy annual growth rate. Average item prices have stabilized at $23.16, reflecting a competitive retail environment and a mature consumer base that values both quality and affordability.
Despite minor dips in unit sales, Alberta’s pricing remains slightly above the national average, suggesting a focus on premium products and strong brand loyalty. The province’s cannabis landscape is marked by a diverse product mix, with Flower, Pre-Roll, and Vapor Pens leading in sales. However, emerging categories are beginning to carve out their own space, hinting at evolving consumer preferences and opportunities for innovation.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
Alberta stands out as the second-largest cannabis market in Canada by sales, trailing only Ontario. In November 2025, Alberta’s $81.4 million in sales surpassed British Columbia ($64.2 million) and Saskatchewan ($16.6 million). Alberta’s 2.2% year-over-year growth is notably stronger than BC’s -10.8% and Saskatchewan’s -8.1%, and even outpaces Ontario, which saw a -2.2% decline.
Average item prices in Alberta ($23.16) are slightly higher than Ontario ($21.43) and Saskatchewan ($21.54), but in line with BC ($22.78). This suggests Alberta consumers are willing to pay a premium, possibly due to a broader selection of higher-end products or stronger brand differentiation.
Alberta Weed Prices
Category Performance
One standout category in Alberta is Topicals, which is bucking broader market trends. While most categories saw modest or negative growth, Topicals posted a 7.3% year-over-year sales increase in November 2025, with a robust 7.9% month-over-month gain. This growth is driven by consumer interest in wellness and alternative consumption methods, as well as innovation in product formats.
Within Topicals, "Lotion, Salves, Gels, and Creams" dominate sales, but "Bath Salts, Soaks and Scrubs" are showing explosive month-over-month growth, up 44.2%. The average item price for Topicals is high at $40.82, reflecting premium positioning. Leading brands in this space include Wildflower Canada, Stewart Farms, and Wildflower, each capturing significant market share with differentiated offerings.
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