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Saskatchewan Cannabis Sales
Jul, 2025
Overview
The cannabis market in Saskatchewan (SK) has shown a robust growth pattern, with a notable increase in both sales and unit growth. In July 2025, the total sales reached approximately $20.7 million, with nearly 983,200 units sold. This represents a month-over-month sales growth of 2.6% and a unit growth of 2.7%. Year-over-year growth rates are even more impressive at 11.6% for sales and 16.7% for units, indicating a strong upward trajectory. The average item price in SK has slightly decreased from $22.01 to $21.05, suggesting a market adjustment that could be influencing the increased volume of sales.
The pricing dynamics in SK are particularly interesting. Despite a slight decrease in the average item price, the market continues to expand, suggesting that consumers are responsive to price changes. This sensitivity can be leveraged by businesses to adjust pricing strategies and potentially increase market share.
Jul, 2025
Sales
Year Over Year
Growth
Market Comparison
When compared to other provinces, Saskatchewan's cannabis market is smaller but growing at a faster rate. For instance, Ontario reported sales of approximately $194.5 million in July 2025, significantly higher than SK. However, SK's year-over-year sales growth rate of 11.6% is competitive, particularly when compared to provinces like British Columbia, which had a lower growth rate of 3.5%.
The pricing in SK is also higher compared to other provinces like British Columbia and Ontario, which reported average item prices of $21.20 and $21.18 respectively. This could indicate a market that, while smaller, may have a higher willingness to pay or less price sensitivity for certain products.
For a deeper dive into specific market dynamics or further comparative analysis, consider exploring Headset Insights.
Category Performance
The Tincture & Sublingual category in Saskatchewan (SK) has experienced an extraordinary growth, particularly in the segment of Breathstrips and Sublingual Pouches. In July 2025, this segment saw a year-over-year sales growth of 2663.1% and a unit growth of 2194.7%, with total sales amounting to approximately $30,311 and 872 units sold. The average item price was $34.77, slightly down from $35.00 in the previous month.
These brands, particularly Being, have capitalized on the growing interest in this category, suggesting a potential for further development and investment in similar products.
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