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View presentations on trends in the cannabis industry curated by expert analysts.

12 days of NOT discounting… Building holiday promos & avoiding the pitfalls of pricing compression

How can you position your holiday strategy to avoid competing on price alone? We'll walk through how to put together a competitive promotional calendar in this webinar.
November 10, 2022

Understanding the 4/20 consumer: Get the most out of the industry's biggest holiday

Join Headset analysts & Krista Raymer from the Vetrina Group as we discuss the metrics that make the most sense for planning your 4/20 strategy.
March 23, 2022

Inventory management: Spring cleaning using pricing tactics

This webinar will walk you through the importance of inventory management, pricing fundamentals, and how to align your pricing strategy with inventory management.
May 27, 2021

Summer is coming: Focusing your inventory strategy for 2021

We show retailers how to determine the right product assortment for their store and which brands matter most in 2021.
May 12, 2021

Focusing your cannabis retail strategy for 4/20

This 4/20, make sure you have a thorough understanding of your store's customer base to make your holiday promotions as successful as possible. We use the Recency, Frequency, Monetary Value segmentation model (RFM) to create lists for your most loyal customers aka 'Champions', new customers, hibernating customers, and other segment categories. Using these segment categories you can tailor your 4/20 promotions to amplify your holiday sales.
March 18, 2021

Cannabis Demographics: How has the consumer landscape changed?

Join our analysts for a look back on how the cannabis consumer landscape has evolved throughout 2020.
March 2, 2021

How to drive actionable insights with basket analysis

In this webinar, we talk about how to create and monitor an effective basket expansion strategy.
January 21, 2021

Tips and trends to focus your revenue strategy in 2021

Succeeding in 2021 all comes down to how & what you focus your business on. With endless distractions and new opportunities, how can cannabis businesses navigate the constant flux of the industry and effectively determine where to focus their 2021 efforts?
December 16, 2020

Planning for Cannabis 2.0 product trends

Our analysts show you how a data-driven strategy can help you prepare for seasonal product trends for the holidays. Cannabis 2.0 products have changed the way Canadian consumers can enjoy cannabis. To help you understand how to optimize your efforts this holiday season for these new products, our analysts Liz, Cooper, and Cassie discuss how Cannabis 2.0 products will likely trend in the coming months.
October 29, 2020
Connecting The Cannabis Economy

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