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Ontario Cannabis Sales
Sep, 2025
Overview
Ontario remains the largest cannabis market in Canada, with September 2025 sales reaching $178.9 million and over 8.4 million units sold. While the market has seen some volatility over the past year, the overall trend is one of steady growth, with year-over-year sales up 4.9% in September 2025. Average item prices have stabilized around $21.09, reflecting a competitive environment that has kept pricing in check even as the market matures.
Despite periodic dips—such as a notable sales contraction in early 2025—Ontario has consistently rebounded, demonstrating resilience and consumer demand. The market’s size and diversity continue to attract new brands and product innovation, but the pace of growth has moderated compared to the explosive early years of legalization.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
Ontario’s cannabis market is not only the largest in Canada but also sets the pace for national trends. In September 2025, Ontario’s $178.9 million in sales dwarfed Alberta ($82.3 million) and British Columbia ($61.9 million). However, Ontario’s year-over-year growth rate of -4.9% lags behind Alberta (+5.4%) and Saskatchewan (+6.7%), indicating a maturing market with slower expansion.
Average item prices in Ontario ($21.09) are in line with other provinces, suggesting national price convergence. However, Ontario’s unit sales growth is nearly flat (-0.4% YoY), while Saskatchewan is seeing double-digit unit growth, highlighting regional differences in consumer adoption and product mix.
Ontario’s scale and product diversity remain unmatched, but growth is shifting to smaller, emerging markets. For businesses and investors, understanding these regional dynamics is key. For more granular insights—including category, segment, and brand-level trends—Headset Insights offers comprehensive data solutions.
Ontario Weed Prices
Category Performance
While Flower and Pre-Roll categories dominate Ontario’s sales, the Beverage category stands out for its contrasting trend. In September 2025, Beverage sales totaled $3.45 million, down 15.2% year-over-year and 20.9% month-over-month—a sharper decline than the overall market. This signals shifting consumer preferences or increased competition from other ingestible formats.
Within Beverages, the Carbonated segment leads, accounting for over half of category sales, but it too is experiencing double-digit declines. Interestingly, the Tea, Coffee and Hot Cocoa segment is bucking the trend, posting a 44.1% year-over-year sales increase and an 84.6% jump in units sold, suggesting a niche but rapidly growing consumer interest.
For a deeper dive into leading brands and innovation within Beverages, Headset Insights can provide detailed brand and SKU-level analysis.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
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