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Ontario Cannabis Sales
Dec, 2025
Overview
Ontario remains the largest cannabis market in Canada, closing December 2025 with sales of $188.3 million. Over the past year, the market has shown resilience, with a modest year-over-year decline of -4.3% but a healthy month-over-month growth of 6.3% in December. Pricing has stabilized, with the average item price holding steady at $21.49, nearly unchanged from the previous year. This price consistency, paired with robust sales volumes, signals a mature and competitive retail environment where consumers are benefiting from stable pricing and a wide selection.
Despite some volatility throughout the year, Ontario’s cannabis market has demonstrated its ability to rebound quickly from dips, as seen in the strong sales recovery in the last quarter of 2025. The province’s large consumer base and dense retail network continue to drive high unit sales, with over 8.7 million units sold in December alone. While growth rates have softened compared to the rapid expansion of previous years, Ontario’s market size and pricing stability set it apart as a bellwether for the Canadian cannabis industry.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
Ontario’s cannabis market dwarfs other provinces, with December 2025 sales of $188.3 million, more than double Alberta and nearly triple British Columbia. While Ontario’s average item price ($21.49) is in line with the national average, its year-over-year sales decline (-4.3%) is slightly steeper than Alberta (+2.5%) and Saskatchewan (-2.6%), but similar to British Columbia (-2.7%). However, Ontario’s month-over-month growth (6.3%) outpaces BC and is only slightly behind Alberta and Saskatchewan, indicating strong recent momentum.
Ontario’s scale and stable pricing make it a key market to watch, but recent growth in smaller provinces and the beverage category’s momentum suggest evolving consumer preferences nationwide. For more granular insights, including brand-level performance and emerging trends, Headset Insights offers comprehensive data solutions.
Ontario Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll dominate in sales, the Beverage category stands out for its recent surge in momentum, bucking the broader market’s flat-to-negative growth trend. In December 2025, Beverages posted $3.9 million in sales—a 19.1% month-over-month increase, the highest among all categories. This growth is particularly notable given the category’s -14.8% year-over-year decline, suggesting a potential turnaround or seasonal spike.
Within Beverages, the Mocktails segment is especially noteworthy, with sales up 632.7% year-over-year and nearly 990% unit growth. Other segments like "Tea, Coffee and Hot Cocoa" also posted strong double-digit growth. This signals a shift in consumer preferences toward novel, sessionable cannabis formats.
For a deeper dive into the top brands driving this growth, Headset Insights can provide detailed brand and SKU-level analysis.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data