.svg){kind=small}
Ontario Cannabis Sales
Aug, 2026
Overview
Ontario remains the largest cannabis market in Canada, generating $197.5 million in sales in August 2026. While the market size is impressive, recent growth has plateaued, with month-over-month sales down slightly by -1.1% and year-over-year growth nearly flat at +0.2%. Average item prices in Ontario have stabilized at $21.80, which is lower than other major provinces, suggesting a competitive pricing environment that may be driving high unit volumes but putting pressure on margins.
Despite the modest growth, Ontario's cannabis market continues to show resilience. The province sold over 9 million units in August 2026, far outpacing other provinces. However, the slight decline in unit growth (-0.2% MoM, -4.4% YoY) signals a maturing market where consumer preferences and category innovation will be key to future expansion.
Aug, 2026
Sales
Year Over Year
Growth
Market Comparison
Ontario's cannabis market is not only the largest in Canada but also features some of the most competitive pricing. At $21.80 average item price, Ontario is below Alberta ($23.14), British Columbia ($23.27), and Saskatchewan ($21.86). This pricing advantage helps Ontario maintain high unit sales, with 9.06 million units sold in August 2026—more than double Alberta and British Columbia.
However, growth rates tell a nuanced story. While Saskatchewan and British Columbia are experiencing strong year-over-year sales growth (+30.9% and +21.2%, respectively), Ontario's growth is nearly flat (+0.2% YoY). This suggests Ontario is a mature market, while other provinces are still expanding rapidly.
Ontario Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll dominate in size, the Edible category stands out for its robust growth and shifting consumer interest. Edibles saw a 15.9% year-over-year sales increase in August 2026, outpacing the overall market. The average price for edibles rose to $7.33, reflecting both premiumization and increased demand for higher-value products.
Within Edibles, Gummies are the clear leader, accounting for the majority of sales and units. Notably, the segment saw $8.8 million in sales and over 1.25 million units sold in August 2026. The top brands in Gummies are driving innovation and consumer loyalty, with Spinach, Gron / Grön, and Wyld leading the pack.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
%2520(1).jpeg)
Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
.png)
.png)
.png)
A look at last year's 4/20
Get More Ontario Cannabis Market Data