Ontario Cannabis Sales

Ontario remains the largest cannabis market in Canada, with October 2025 sales reaching $186.0 million. The province has shown steady year-over-year growth, up 1.7% from October 2024, despite some recent monthly fluctuations. Over the past year, Ontario’s market has demonstrated resilience, with sales rebounding after seasonal dips and maintaining a strong position relative to other provinces. The average item price in Ontario for October 2025 was $21.52, which is competitive and slightly below the national average, supporting robust unit sales and accessibility for a wide range of consumers.

Pricing in Ontario has remained stable, with only minor changes over the past year. This price consistency, combined with a diverse product mix, has helped Ontario maintain its leadership in both sales dollars and units sold. The province’s cannabis market continues to mature, with consumers showing increasing sophistication in their purchasing habits and a willingness to explore new categories beyond traditional flower products.