Ontario Cannabis Sales
Oct, 2026
Overview
Overview
Ontario cannabis sales reached $202.19 million in October 2026, up 3.8% month over month and 7.8% year over year. Annual growth has strengthened for three consecutive months, although it has not been consistent throughout the year: sales fell year over year in May and July.
The average item price was $21.80, down from $22.02 in September but up from $21.61 a year earlier. Units sold rose 6.9% year over year, indicating that both higher volume and a modest increase in average price contributed to sales growth.
Oct, 2026
Sales
Year Over Year
Growth
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Comparative Analysis
Ontario was the largest of the four reported Canadian markets in October, representing 53.0% of their combined sales. Its average item price was also the lowest. Ontario matched Saskatchewan’s annual sales growth and outpaced Alberta, while British Columbia reported the highest growth rate.
Month over month, Ontario also led these markets with 3.8% sales growth, versus 2.8% in Alberta, 1.0% in British Columbia and 1.6% in Saskatchewan. British Columbia’s unusually high annual growth warrants further investigation; the available summary does not explain its cause. Explore Headset Insights for a deeper dive into market, segment and brand trends.
Ontario Weed Prices
Category Performance
Category Performance
Flower moved against the broader market, with sales falling 4.0% year over year to $62.20 million. Its average item price rose from $42.85 to $43.38, while units declined 5.1%.
Hybrid accounted for 55.4% of Flower sales and was nearly flat year over year. Ground Flower grew, but Indica and Sativa contracted.
Back Forty / Back 40 Cannabis led Flower brands by sales, while Shred sold more units at a lower average item price.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports

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A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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