.svg){kind=small}
Ontario Cannabis Sales
May, 2026
Overview
Ontario remains the largest cannabis market in Canada, with sales reaching $192 million in May 2026. Over the past 24 months, the market has shown resilience, with periods of both contraction and recovery. After a dip in early 2026, sales rebounded strongly in March and April, and May saw a healthy 4.9% month-over-month growth. However, year-over-year sales are down 2.8%, indicating a maturing market where growth is stabilizing. Pricing has held steady, with the average item price at $21.64 in May 2026, up slightly from $21.12 a year prior, suggesting that price compression has slowed and the market is finding equilibrium.
Despite the overall market's modest decline year-over-year, Ontario’s cannabis sector continues to see robust consumer demand, with nearly 8.9 million units sold in May 2026. The market’s size and volume highlight Ontario’s role as a bellwether for national trends, and its pricing stability is a sign of increasing sophistication among both retailers and consumers.
May, 2026
Sales
Year Over Year
Growth
Market Comparison
Ontario’s market dwarfs other provinces, with May 2026 sales of $192 million, compared to $82 million in both Alberta and British Columbia. However, Ontario’s year-over-year sales declined by 2.8%, while BC posted a 36.3% increase and Saskatchewan surged by 67.6%. Alberta, like Ontario, saw a decline of 6.5%. Ontario’s average item price ($21.64) is slightly below Alberta and BC, suggesting a more competitive retail environment and greater price sensitivity.
Ontario’s market is stabilizing, with pricing holding firm and category innovation (especially in Edibles) driving pockets of growth. In contrast, BC and Saskatchewan are experiencing rapid expansion, likely due to newer store openings and increased consumer adoption.
Ontario Weed Prices
Category Performance
While Flower and Pre-Rolls dominate Ontario’s sales, the Edible category is showing a notably different trend. Edibles posted $11.1 million in sales in May 2026, up 13.4% year-over-year—a sharp contrast to the overall market’s decline. The average price for Edibles has risen to $7.03, reflecting both premiumization and increased consumer willingness to pay for differentiated products.
Within Edibles, Gummies are the clear leader, accounting for over $8.9 million in sales and more than 1.3 million units sold in May. Notably, the Caramels, Chews and Taffy segment saw explosive growth, with sales up 86.7% year-over-year. This segment’s average price has also jumped to $9.65, indicating strong demand for novel and higher-value products. Meanwhile, traditional segments like Chocolate and Cookies have seen significant declines, suggesting a shift in consumer preferences.
For a deeper dive into leading brands and innovation within Edibles, Headset Insights can provide detailed brand and SKU-level analysis.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
%2520(1).jpeg)
Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
.png)
.png)
.png)
A look at last year's 4/20
Get More Ontario Cannabis Market Data