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Ontario Cannabis Sales
Jul, 2025
Overview
The cannabis market in Ontario has shown significant growth, particularly in the recent fiscal period. As of July 2025, total sales reached approximately $194.49 million, marking a 16.5% year-over-year growth and a 3.0% month-over-month increase. This growth is supported by a substantial rise in unit sales, which saw a 22.1% increase compared to the previous year. The average item price in Ontario has stabilized at around $21.18, slightly higher than the previous month, indicating a stable pricing environment amidst growing sales volumes.
Jul, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Ontario to other major markets in Canada, it is clear that Ontario leads in both market size and growth rates. For instance, British Columbia (BC) reported sales of $72.46 million in July 2025, with a year-over-year growth of 3.5%, significantly lower than Ontario's 16.5%. The average item price in Ontario is also slightly lower than in Alberta (AB) and Saskatchewan (SK), making it a more competitive market. This pricing strategy, coupled with high growth rates, positions Ontario as a leading cannabis market in Canada.
Category Performance
The Pre-Roll category in Ontario is particularly noteworthy, diverging from general market trends with its robust growth. In July 2025, this category alone generated around $67.64 million in sales with a 23.2% year-over-year growth and a 5.1% increase from the previous month. The segment 'Hybrid - Single Strain' stands out with sales of approximately $29.46 million, a remarkable 30.3% year-over-year increase. Here are the top brands in this segment for July 2023:
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data