Ontario Cannabis Sales

Sep, 2026
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Overview

Ontario remains the largest cannabis market in Canada, generating $176.9 million in sales for September 2026. Despite its size, the market is experiencing a slight contraction, with sales down 1.4% month-over-month and 5.6% year-over-year. Average item prices have stabilized at $21.94, showing little change from the previous month. This price stability, combined with a modest decline in unit sales, suggests a mature market where consumers are price-sensitive and competition is high.

The overall market is seeing a shift in consumer preferences, with some traditional categories like Flower and Pre-Roll showing negative growth, while others, such as Edibles and Vapor Pens, are bucking the trend. Ontario's pricing remains competitive compared to other provinces, helping to sustain its dominant market share even as growth slows.

$176.94M

Sep, 2026

Sales

-5.6 %

Year Over Year

Growth

Data Snapshot Oct 03, 2026

Market Comparison

Ontario's market dwarfs other provinces, with sales more than double those of Alberta and British Columbia. However, growth rates tell a different story. While Ontario saw a 5.6% decline year-over-year, British Columbia and Saskatchewan posted strong gains, at +15.9% and +21.9% respectively. Alberta's sales remained flat. Ontario's average item price of $21.94 is slightly below the national average, supporting its high unit volume.

Ontario Weed Prices

Product
Sep, 2026
YoY
Flower (Gram)
$9.92
Flower (Eighth)
$23.50
Edible (100mg)
$17.36
Concentrate (Gram)
$33.20
Top Strain
OG Kush
| Province | Sales ($M) | Units Sold | YoY Sales Growth | Avg. Item Price ($) | |----------|------------|------------|------------------|---------------------| | [Ontario](https://www.headset.io/markets/ontario) | $176.9 | 8,063,336 | -5.6% | $21.94 | | [Alberta](https://www.headset.io/markets/alberta) | $81.5 | 3,570,923 | -0.1% | $22.82 | | [BC](https://www.headset.io/markets/bc) | $80.5 | 3,442,942 | +15.9% | $23.39 | | [SK](https://www.headset.io/markets/sk) | $20.7 | 916,512 | +21.9% | $22.61 |
Data Snapshot Oct 03, 2026

Category Performance

Category
Sep, 2026
YoY
$
63.24
M
-3.2
%
$
55.84
M
-14.5
%
$
34.09
M
3.1
%
$
9.94
M
10.9
%
$
6.01
M
-7.8
%
$
3.63
M
2.0
%
$
2.09
M
-5.4
%
$
0.48
M
-14.3
%

Edibles stand out in Ontario for their positive year-over-year growth (+11.0%) in sales, despite a sharp drop in units sold (-24.1%). This indicates a move toward higher-priced or premium edible products. Within Edibles, the Gummies segment is the clear leader, accounting for the majority of sales and showing 7.6% year-over-year growth in sales, even as unit volume declines.

| Segment | Sales ($M) | Units Sold | YoY Sales Growth | |---------------------------------|------------|------------|------------------| | Gummies | $7.84 | 1,072,538 | +7.6% | | Caramels, Chews and Taffy | $1.56 | 144,213 | +58.9% | | Chocolate | $0.46 | 83,893 | -18.4% | | Mints | $0.04 | 1,181 | -25.9% | | Brownie, Blondie, Cereal Bars | $0.01 | 1,487 | -58.3% | | Brand Name | Sales ($M) | Units Sold | Avg. Price ($) | |------------|------------|------------|----------------| | [Spinach](https://www.headset.io/brands/spinach) | $2.38 | 309,247 | $7.69 | | [Gron / Grön](https://www.headset.io/brands/gron-gron) | $1.79 | 290,823 | $6.14 | | [No Future](https://www.headset.io/brands/no-future) | $0.75 | 88,323 | $8.48 | | [Wyld](https://www.headset.io/brands/wyld) | $0.72 | 42,074 | $17.03 | | [Shred](https://www.headset.io/brands/shred) | $0.59 | 80,371 | $7.29 | | [Monjour](https://www.headset.io/brands/monjour) | $0.37 | 23,763 | $15.60 | | [Olli](https://www.headset.io/brands/olli) | $0.35 | 35,661 | $9.90 | | [Glenn's](https://www.headset.io/brands/glenns) | $0.27 | 112,803 | $2.36 |
Market Trends

Product Category Market Share In Ontario

Monthly Cannabis Sales

Historical Cannabis Sales In Ontario

Ontario Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
January 4, 2022

A high-level overview of the Ontario cannabis market

In this report, we will explore trends and behaviors of cannabis consumers in Ontario by analyzing different age groups and identifying growth and changes in…
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.

Ontario Cannabis News

User rating
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Canadian

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