Ontario Cannabis Sales

Jan, 2024
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Cannabis Market Data

Overview

Ontario's cannabis market has shown a resilient growth pattern, with total sales reaching $154.89 million in January 2024, a significant figure that underscores the market's expansion. The average item price in Ontario has seen a slight increase from December 2023 to January 2024, moving from $21.81 to $22.40. This suggests a stable demand that supports a slight upward pricing trend. The market's capacity to maintain growth is further illustrated by the sale of over 6.9 million units in the same month, indicating a robust consumer base.

The market's consistency is not without its nuances. While some categories have experienced fluctuations in average item prices, the overall growth trajectory remains positive. The ability to sustain such growth amidst varying price points across categories speaks to the diverse product offerings and the adaptability of consumers within the Ontario market.

$154.88M

Jan, 2024

Sales

0 %

Year Over Year

Growth

Data Snapshot Feb 10, 2024

Market Comparison

When compared to other provinces, Ontario's market size is the largest, with sales more than double that of British Columbia, which recorded $68.39 million in sales. The growth rates and pricing dynamics also differ; for example, Alberta's average item price decreased from $23.72 in January 2023 to $21.96 in January 2024, while Ontario's average price increased slightly over the same period.

Ontario's market demonstrates a strong and growing consumer base, with a year-over-year growth that outpaces other provinces. This is indicative of a market that is not only expanding but also maturing, with consumers becoming more discerning and brands competing on quality and innovation.

For a more detailed analysis or to explore additional insights, consider leveraging Headset Insights.

Average Item Prices
Product
Jan, 2024
YoY
Flower (Gram)
$9.27
Flower (Eighth)
$26.01
Edible (10mg)
$5.69
Concentrate (Gram)
$35.21
Top Strain
GMO Cookies
| Province | Average Item Price (January 2024) | Total Sales (January 2024) | Total Units (January 2024) | |----------|-----------------------------------|----------------------------|----------------------------| | ON | $22.40 | $154.89M | 6,915,095 | | BC | $21.52 | $68.39M | 3,178,771 | | AB | $21.96 | $76.87M | 3,500,947 | | SK | $22.80 | $19.32M | 847,292 |
Data Snapshot Feb 10, 2024

Category Performance

Category
Jan, 2024
YoY
$
60.02
M
-6.8
%
$
43.14
M
9.1
%
$
29.35
M
5.8
%
$
8.84
M
-9.3
%
$
5.6
M
-2.8
%
$
3.44
M
-0.9
%
$
1.8
M
35.3
%
$
0.52
M
-11.9
%

Focusing on the Edibles category, it's evident that it diverges from the broader market trends. In January 2024, the Edibles category saw a decrease in the average item price to $6.62, contrasting with the overall market's price increase. Despite this, Edibles generated $8.84 million in sales with over 1.3 million units sold, highlighting its popularity. The Gummies segment, in particular, stands out with sales of $6.28 million and over 1 million units sold, suggesting a strong consumer preference within the Edibles category.

The top brands in the Gummies segment for January 2023 include Spinach with sales of $1.56 million and Wana with $1.32 million. These brands, along with others like Gron / Grön and Shred, demonstrate the competitive landscape within this segment.

| Segment | Average Item Price (January 2024) | Total Sales (January 2024) | Total Units (January 2024) | |---------|-----------------------------------|----------------------------|----------------------------| | Gummies | $6.12 | $6.28M | 1,026,511 | | Chocolate | $5.03 | $0.66M | 132,232 | | Candy, Lozenge and Gum | $19.07 | $0.78M | 40,767 | | Caramels, Chews and Taffy | $7.9 | $0.88M | 111,151 |
Data Snapshot Feb 15, 2024

Top Cannabis Brands in Ontario

Market Trends

Product Category Market Share In Ontario

Monthly Cannabis Sales

Historical Cannabis Sales In Ontario

Ontario Cannabis Reports

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Ontario Cannabis News

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August 1, 2022

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