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Ontario Cannabis Sales
Feb, 2026
Overview
Ontario remains the largest cannabis market in Canada, with February 2026 sales reaching $146.4 million and over 6.6 million units sold. Despite its size, the market is experiencing a contraction, with sales down 11.1% year-over-year and a 13.3% month-over-month decline. Average item prices have stabilized at $22.05, showing only a slight decrease from the previous month. This pricing stability, even amid declining sales, suggests that discounting is not being used aggressively to stimulate demand.
The downward trend in both sales and units sold (-13.2% YoY in units) points to a maturing market facing headwinds, possibly from increased competition, consumer fatigue, or broader economic factors. However, Ontario's scale and diversity of product offerings continue to make it a bellwether for national trends.
Feb, 2026
Sales
Year Over Year
Growth
Market Comparison
Ontario's cannabis market is not only the largest in Canada but also sets the pace for national trends. Here's how Ontario stacks up against other major provinces for February 2026:
Ontario's average item price is competitive, sitting between BC and Alberta. However, while Ontario and Alberta are seeing double-digit declines in sales, BC is the only major market showing positive year-over-year growth (+7.0%), suggesting regional differences in consumer behavior or retail dynamics. Ontario's market contraction is more pronounced than its peers, highlighting the need for retailers and brands to innovate and differentiate.
Ontario Weed Prices
Category Performance
While most categories in Ontario are declining, the Edible category stands out for its resilience and internal diversity. Edibles generated $8.4 million in February 2026, with an average item price of $6.69. Year-over-year, Edibles saw a modest 3.4% decline in sales, which is notably less severe than the overall market contraction. However, unit sales dropped 28.8% YoY, indicating a shift toward higher-priced or premium edible products.
Within Edibles, the Caramels, Chews and Taffy segment is a bright spot, posting a 48.1% year-over-year sales increase and a 7.6% rise in units sold. This segment's average item price has climbed to $8.30, reflecting consumer willingness to pay more for these products. In contrast, other segments like Gummies and Chocolate are experiencing volume declines, but Caramels, Chews and Taffy are bucking the trend.
For a deeper dive into leading brands and innovation within this segment, Headset Insights can provide detailed brand-level performance and SKU trends.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data