Ontario Cannabis Sales

Oct, 2026
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Overview

Overview

Ontario cannabis sales reached $202.19 million in October 2026, up 3.8% month over month and 7.8% year over year. Annual growth has strengthened for three consecutive months, although it has not been consistent throughout the year: sales fell year over year in May and July.

The average item price was $21.80, down from $22.02 in September but up from $21.61 a year earlier. Units sold rose 6.9% year over year, indicating that both higher volume and a modest increase in average price contributed to sales growth.

$202.19M

Oct, 2026

Sales

7.8 %

Year Over Year

Growth

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Data Snapshot Nov 09, 2026

Market Comparison

Comparative Analysis

Ontario was the largest of the four reported Canadian markets in October, representing 53.0% of their combined sales. Its average item price was also the lowest. Ontario matched Saskatchewan’s annual sales growth and outpaced Alberta, while British Columbia reported the highest growth rate.

Month over month, Ontario also led these markets with 3.8% sales growth, versus 2.8% in Alberta, 1.0% in British Columbia and 1.6% in Saskatchewan. British Columbia’s unusually high annual growth warrants further investigation; the available summary does not explain its cause. Explore Headset Insights for a deeper dive into market, segment and brand trends.

Ontario Weed Prices

Product
Oct, 2026
YoY
Flower (Gram)
$9.91
Flower (Eighth)
$23.44
Edible (100mg)
$17.55
Concentrate (Gram)
$32.86
Top Strain
Liquid Imagination
| Market | October sales | Year-over-year growth | Avg. item price | |---|---:|---:|---:| | [Ontario](https://www.headset.io/markets/ontario) | $202.19M | 7.8% | $21.80 | | [Alberta](https://www.headset.io/markets/alberta) | $82.41M | -4.2% | $22.31 | | [British Columbia](https://www.headset.io/markets/british-columbia) | $79.01M | 152.7% | $23.32 | | [Saskatchewan](https://www.headset.io/markets/saskatchewan) | $18.06M | 7.8% | $22.47 |
Data Snapshot Nov 09, 2026

Category Performance

Category
Oct, 2026
YoY
$
71.26
M
9.6
%
$
62.2
M
-4.0
%
$
40.64
M
20.9
%
$
11.83
M
25.5
%
$
7.16
M
10.8
%
$
4.16
M
14.9
%
$
2.51
M
13.6
%
$
0.55
M
7.8
%

Category Performance

Flower moved against the broader market, with sales falling 4.0% year over year to $62.20 million. Its average item price rose from $42.85 to $43.38, while units declined 5.1%.

Hybrid accounted for 55.4% of Flower sales and was nearly flat year over year. Ground Flower grew, but Indica and Sativa contracted.

Back Forty / Back 40 Cannabis led Flower brands by sales, while Shred sold more units at a lower average item price.

| Flower segment | October sales | Year-over-year growth | Avg. item price | |---|---:|---:|---:| | Hybrid | $34.45M | 0.3% | $48.97 | | Indica | $10.86M | -19.4% | $44.38 | | Ground Flower | $9.93M | 9.7% | $29.12 | | Sativa | $5.79M | -10.7% | $53.56 | | Flower brand | October sales | Units sold | Avg. item price | |---|---:|---:|---:| | [Back Forty / Back 40 Cannabis](https://www.headset.io/brands/back-40-cannabis) | $4.99M | 82,969 | $60.10 | | [Shred](https://www.headset.io/brands/shred) | $4.74M | 144,784 | $32.76 | | [Big Bag O' Buds](https://www.headset.io/brands/big-bag-o-buds) | $4.44M | 88,238 | $50.30 | | [Spinach](https://www.headset.io/brands/spinach) | $4.36M | 102,702 | $42.50 |
Market Trends

Product Category Market Share In Ontario

Monthly Cannabis Sales

Historical Cannabis Sales In Ontario

Ontario Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
January 4, 2022

A high-level overview of the Ontario cannabis market

In this report, we will explore trends and behaviors of cannabis consumers in Ontario by analyzing different age groups and identifying growth and changes in…
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.

Ontario Cannabis News

User rating
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Canadian

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