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Ontario Cannabis Sales
Apr, 2026
Overview
Ontario remains the largest cannabis market in Canada, with April 2026 sales reaching $180.1 million and over 8.4 million units sold. The market is showing steady, if modest, growth: month-over-month sales increased by 0.7%, and year-over-year sales are up 0.3%. Average item prices in Ontario are stable at $21.45, slightly down from the previous month, reflecting ongoing price competition and consumer price sensitivity.
Despite the market’s maturity, Ontario's unit sales are still climbing, up 2.4% month-over-month, though year-over-year unit growth is slightly negative (-0.7%). This suggests that while consumers are purchasing more frequently, they may be opting for lower-priced products or smaller pack sizes. The overall pricing environment remains competitive, with Ontario's average item price lower than most other provinces.
Apr, 2026
Sales
Year Over Year
Growth
Market Comparison
Ontario Weed Prices
Category Performance
While Flower and Vapor Pens are major categories, Pre-Rolls are showing a notably different trend. Pre-Roll sales in April 2026 hit $60.2 million (up 5.6% MoM and 6.4% YoY), with strong unit growth (+6.5% MoM, +10.8% YoY) and an average item price of $17.15—well below the Flower category. This signals growing consumer preference for convenience and ready-to-use formats.
Within Pre-Rolls, the fastest-growing segments are "Hybrid - Single Strain" and "Indica - Single Strain," both posting double-digit year-over-year sales and unit growth. "Sativa - Single Strain" also stands out with a 21.4% YoY sales increase. The "Connoisseur / Infused" segment, while showing a slight YoY decline, still commands significant sales, indicating a robust market for premium and infused products.
Ontario’s Pre-Roll market is highly competitive, with both premium and value brands capturing significant share. Brands like Back Forty / Back 40 Cannabis and General Admission lead in sales, while Thumbs Up Brand and Good Supply offer lower-priced options that drive high unit volumes.
Top Cannabis Brands in Ontario
Product Category Market Share In Ontario
Historical Cannabis Sales In Ontario
Ontario Cannabis Reports
Canadian cannabis overview: a look at the last 5 years of recreational sales
A high-level overview of the Ontario cannabis market
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Canada cannabis sales: A close look at recent trends
Ontario Cannabis News
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A look at last year's 4/20
Get More Ontario Cannabis Market Data