Ontario Cannabis Sales

Ontario's cannabis market continues to exhibit steady growth with a nuanced pricing landscape. As of May 2025, the total sales reached approximately $160.03 million, marking a 4.6% month-over-month increase and a 3.2% year-over-year growth. This growth is supported by a 4.8% increase in total units sold compared to the previous month. Despite these positive trends, the average item price slightly decreased from $21.23 in April 2025 to $21.20 in May 2025, suggesting a competitive pricing strategy to capture more market share.

The province's performance is particularly notable when compared to other regions in Canada. For instance, while Alberta and British Columbia also showed growth, Ontario's market size is significantly larger, indicating a robust consumer base and higher transaction volumes. The pricing strategy in Ontario, which includes maintaining competitive prices amidst growth, reflects a mature market that balances volume with value.