Ontario Cannabis Sales

Ontario remains the largest cannabis market in Canada, with July 2026 sales reaching $194.7 million. Over the past year, the market has shown resilience, with a modest 3% year-over-year sales growth and a 3.1% month-over-month increase in July. While the market experienced some volatility in late 2025 and early 2026, recent months indicate a return to steady growth. The average item price in Ontario has edged up to $21.87, slightly higher than the previous year, suggesting a stabilization in pricing after a period of competitive discounting.

Despite Ontario’s size, unit sales have dipped slightly year-over-year (-1% YoY), hinting at a shift toward higher-priced or premium products. This trend, combined with the steady rise in average item price, points to evolving consumer preferences and a maturing retail environment.