Strategy powered by industry leading cannabis market intelligence

Real-time market intelligence software to empower cannabis operators and businesses alike to track consumer trends and identify opportunities as they appear, not months after they’ve been capitalized on by competitors in your market.

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Why Headset?

Headset Insights is derived from point-of-sale, receipt-level data, aggregated and standardized to help you make sense of what's going on in the market.
Learn why leading businesses choose Headset today
for cannabis companies

Cannabis insights that power the industry

Leading product manufacturers, producers and processors in cannabis markets leverage Headset Insights to make informed decisions around their product portfolios. New product introductions, pricing strategies and packaging trends are just a few of the ways cannabis operators leverage Insights to drive value.

Improve cannabis sales projections and optimize production runs

From standard day of the week to holidays in cannabis, understanding overall demand can inform pro forma sales projections and ideal production runs to meet market demand with just the right amount of inventory.

Improve cannabis sales projections & planning

Build pricing strategies that drive revenue

Maximize your revenue potential and build brand loyalty by developing cannabis pricing strategies that resonate with your customer profile and support healthy margins.

Learn more about data-driven cannabis pricing strategies

Monitor cannabis consumer behavior and trends in real-time

Few consumer verticals change as quickly as the cannabis industry. Staying ahead of cannabis consumer trends can help you determine your next move and stay one step ahead of the competition.

Monitor current cannabis consumer trends
for ancillary companies

Consumer Trend Insights

Leading product manufacturers, producers and processors in cannabis markets leverage Headset Insights to make informed decisions around their product portfolios. New product introductions, pricing strategies and packaging trends are just a few of the ways cannabis operators leverage Insights to drive value.

Provide value-added services to your cannabis investments

Headset works with leading investment organizations to improve portfolio performance through our suite of analytics. From identifying competitive threats to finding new areas of opportunity, having an informed outlook on the space can bring value to your portfolio.

Build a plan to outperform the market

Use real-time cannabis data to stay ahead of cannabis market changes

New consumers are purchasing cannabis for the first time, and with the new consumer comes new preferences. Understanding how these preferences are changing is critical to staying ahead of where demand will be in the future and understanding cannabis market growth.

Learn how to detect cannabis market changes

Inform cannabis sales projections through market trends

As you service the cannabis industry, understanding the overall sales trends with insight into how different categories are gaining market share can inform your overall organization projections.

Learn how to make more accurate cannabis sales projections

Insights features

01

Competitive landscape

Isolate profitable opportunities from chaotic industry data and understand your competition in real time, to get the upper hand as the cannabis industry evolves.

Market Positioning

Our industry-leading market intelligence enables you to identify and secure your niche in the market.

Intuitive Graphic Interface

Clean, color-coded design, to help immediately and effortlessly spot opportunities.

02

Market trend analysis

Quickly grasp which consumers, in which demographics, are buying which products, and where, by analyzing brand and category trends as they unfold, and before it’s too late to capitalize.

CBD Insights

Get the definitive outlook on the CBD section of the cannabis industry, with CBD-specific information at your fingertips.

Category and Brand Trends

Track 10 categories and 70+ subcategories to observe retail margins and emphasize top selling products.

03

Demand planning

Timing is everything, for retailers and producers alike, and demand planning empowers both to keep inventory stocked and production levels accurate, and understand when purchases happen.

Holiday Trends

Understand how holidays like Christmas, 4/20, and Green Wednesday impact prices, sales, unit volume, and discounting.

Seasonality Analysis:

Visually assess seasonal sales trends, such as by month, week, or even weekday.

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Access our elite market intelligence toolkit for free

Ready to harness this power for a high-level read on the cannabis market? Insights Pulse gives you introductory access to Headset Insights, our elite market intelligence toolkit, for free!
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