British Columbia Cannabis Sales

Dec, 2025

Cannabis Market Data

Overview

British Columbia’s cannabis market closed December 2025 with sales of $65.8 million, reflecting a modest 2.5% month-over-month increase but a slight 2.7% decline year-over-year. Over the past 24 months, the market has shown resilience, with periods of both contraction and robust rebounds—most notably a 28.5% surge in April 2025. Despite some volatility, BC’s average item price in December 2025 stood at $22.23, slightly above the national average, indicating a stable pricing environment even as unit sales growth lags.

While the market has not experienced runaway growth, it remains one of the largest in Canada, with over 2.95 million units sold in December 2025. The pricing landscape is competitive, with only minor fluctuations in average item prices over the past year. This stability, combined with consistent consumer demand, positions British Columbia as a mature and reliable cannabis market.

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$65.82M

Dec, 2025

Sales

-2.6 %

Year Over Year

Growth

Data Snapshot Jan 03, 2026

Market Comparison

BC is Canada’s third-largest cannabis market by sales, trailing Ontario and Alberta. Its average item price ($22.23) is slightly higher than both Ontario ($21.49) and Alberta ($23.40), and above Saskatchewan ($21.90). While BC’s year-over-year sales declined by 2.7%, Alberta and Saskatchewan saw similar or slightly better performance, and Ontario experienced a 4.3% decline.

BC’s pricing remains competitive, and its market size is substantial, but growth has plateaued relative to Alberta’s modest gains. The province’s strength lies in its stable pricing and strong performance in select categories like Edibles, which are outpacing the broader market.

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British Columbia Weed Prices

Flower (Gram)

$9.02

4.20%

Flower (Eighth)

$24.62

4.20%

Edible (100mg)

$20.57

4.20%

Concentrate (Gram)

$37.09

4.20%

Top Strain

Sativa Only

| Province | Total Sales ($M) | Units Sold (M) | Avg. Item Price ($) | YoY Sales Growth | |----------|------------------|----------------|---------------------|------------------| | Ontario | $188.3 | 8.76 | 21.49 | -4.3% | | Alberta | $89.3 | 3.82 | 23.40 | 2.5% | | [BC](https://www.headset.io/markets/british-columbia) | $65.8 | 2.96 | 22.23 | -2.7% | | Sask. | $19.3 | 0.88 | 21.90 | -2.6% |

Data Snapshot Jan 03, 2026

Category Performance

Pre-Roll

24.25

0.3

Flower

19.62

-7.6

Vapor Pens

11.99

-0.2

Edible

4.3

15.3

Concentrates

2.43

-15.9

Beverage

1.32

-2.9

Capsules

0.82

-11.8

Topical

0.38

-5.0

Tincture & Sublingual

0.03

0.0

Edibles stand out as a category bucking the broader market’s flat trend, posting a 15.1% year-over-year sales increase in December 2025. Within Edibles, Gummies dominate, accounting for the lion’s share of sales and units. Notably, Gummies saw a 16.2% YoY sales increase despite a drop in unit growth, suggesting consumers are opting for higher-priced or premium products.

The Edibles category, and Gummies in particular, are outperforming the overall market, driven by innovation and strong brand competition. Brands like Gron / Grön and Spinach are leading the charge, capturing significant market share.

| Segment | Total Sales ($M) | Units Sold (K) | YoY Sales Growth | |--------------------------------|------------------|----------------|------------------| | Gummies | $3.81 | 590.1 | 16.2% | | Caramels, Chews and Taffy | $0.25 | 29.9 | 36.8% | | Chocolate | $0.21 | 42.3 | -7.0% | | Brownie, Blondie, Cereal Bars | $0.02 | 2.3 | 43.7% | | Candy, Lozenge and Gum | $0.01 | 3.6 | -65.0% | | Brand Name | Sales ($K) | Units Sold | Avg. Price ($) | |-----------------|------------|------------|----------------| | [Gron / Grön](https://www.headset.io/brands/gron-gron) | $963.1 | 182,171 | 5.29 | | [Spinach](https://www.headset.io/brands/spinach) | $793.2 | 125,743 | 6.31 | | [No Future](https://www.headset.io/brands/no-future) | $545.6 | 89,494 | 6.10 | | [Shred](https://www.headset.io/brands/shred) | $325.7 | 56,283 | 5.79 | | [1964 Supply Co](https://www.headset.io/brands/1964-supply-co) | $277.9 | 34,285 | 8.11 | | [Monjour](https://www.headset.io/brands/monjour) | $234.2 | 13,348 | 17.55 | | [Wana](https://www.headset.io/brands/wana) | $179.2 | 29,850 | 6.00 | | [Wyld](https://www.headset.io/brands/wyld) | $134.7 | 9,497 | 14.18 |

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Data Snapshot Jan 03, 2026

Top Cannabis Brands in British Columbia

Jeeter

Spinach

Back Forty / Back 40 Cannabis

Gron / Grön

General Admission

Claybourne Co.

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Market Trends

Product Category Market Share In British Columbia

Monthly Cannabis Sales

Historical Cannabis Sales In British Columbia

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