British Columbia Cannabis Sales

Jan, 2024
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Overview

British Columbia's cannabis market has demonstrated a resilient growth pattern over the past two years. Despite fluctuations, the total sales in January 2024 reached $68.39 million, with a year-over-year growth of 12.8%. This indicates a consistent upward trajectory from the previous year. The average item price has seen a slight decrease from $23.25 in January 2023 to $21.52 in January 2024, which could be a factor in the increased volume of total units sold, totaling over 3.17 million for the same month.

The market's growth is complemented by a diverse range of product categories, each with its own pricing dynamics. While some categories like Flower and Pre-Roll remain staples with substantial sales, others such as Edibles are gaining traction due to their convenience and varied product offerings. The average price per item across categories has generally trended downward, potentially making cannabis products more accessible to a broader consumer base.

$68.38M

Jan, 2024

Sales

12.8 %

Year Over Year

Growth

Data Snapshot Feb 10, 2024

Market Comparison

Comparing British Columbia to other provinces, it stands as a significant player in the Canadian cannabis market. Ontario leads with January 2024 sales of $154.89 million, while BC's sales are $68.39 million. Alberta and Saskatchewan follow with $76.87 million and $19.32 million, respectively.

BC's growth rates are competitive, with a year-over-year increase of 12.8%, while the average item price is among the lowest in the country, which may encourage higher consumption volumes. This positions BC as a market with both significant size and potential for continued expansion.

For further analysis or more detailed insights, consider leveraging Headset Insights for a deeper dive into market trends, consumer preferences, and emerging opportunities within the cannabis industry in British Columbia and beyond.

Average Item Prices
Product
Jan, 2024
YoY
Flower (Gram)
$8.91
Flower (Eighth)
$27.13
Edible (10mg)
$5.15
Concentrate (Gram)
$38.34
Top Strain
Sativa Only
| Province | Total Sales (Jan 2024) | Avg. Item Price (Jan 2024) | Total Units (Jan 2024) | |----------|------------------------|----------------------------|------------------------| | BC | $68.39 million | $21.52 | 3.18 million | | ON | $154.89 million | $22.40 | 6.92 million | | AB | $76.87 million | $21.96 | 3.50 million | | SK | $19.32 million | $22.80 | 847,292 |
Data Snapshot Feb 10, 2024

Category Performance

Category
Jan, 2024
YoY
$
23.59
M
23.3
%
$
22.02
M
6.5
%
$
12
M
13.4
%
$
4.54
M
6.1
%
$
2.37
M
-7.8
%
$
1.33
M
17.7
%
$
0.91
M
30.0
%
$
0.29
M
-6.5
%

The Edibles category, particularly Gummies, has shown an interesting trend divergent from the overall market. In January 2024, the Edibles category amassed sales of $4.54 million with Gummies accounting for the lion's share. Despite the average item price for Edibles decreasing from $7.71 to $5.86 year-over-year, the total units sold in this category have increased significantly.

In the Gummies segment, the top brands by sales volume include Gron / Grön, Spinach, and WYLD, with Gron / Grön leading with sales of $888,050 and 164,207 units sold at an average price of $5.41.

| Segment | Avg. Item Price (Jan 2024) | Total Sales (Jan 2024) | Total Units (Jan 2024) | |---------|---------------------------|------------------------|------------------------| | Gummies | $5.59 | $3.68 million | 659,751 | | Chocolate | $4.87 | $299,049 | 61,428 | | Candy, Lozenge and Gum | $17.65 | $287,583 | 16,291 | | Caramels, Chews and Taffy | $7.71 | $229,105 | 29,704 |
Data Snapshot Feb 15, 2024

Top Cannabis Brands in British Columbia

Market Trends

Product Category Market Share In British Columbia

Monthly Cannabis Sales

Historical Cannabis Sales In British Columbia

British Columbia Cannabis Reports

Report
June 27, 2023

Canadian cannabis overview: a look at the last 5 years of recreational sales

This report provides insight into sales growth, pricing, brand development, and product innovation within Canada.
Report
February 9, 2021

Canada cannabis sales: A close look at recent trends

his report explores sales trends in Canada, specifically sales since November 2020.
Report
August 4, 2020

The current state of Canada’s Cannabis 2.0 products

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business analytics software.

British Columbia Cannabis News

Blog
April 21, 2023

A look at last year's 4/20

A recap of last year's 4/20 sales trends across US and Canada.
Blog
August 1, 2022

5 rising cannabis Beverage brands in the US & Canada

With so many new products entering the Beverages category, we compiled a list of a few rising stars that have been turning heads.
Blog
May 24, 2021

Top cannabis Beverage brands in Canada: Q1 2021

We take a look at the top five cannabis Beverage brands by total sales over Q1 in Canada.
User rating
BC
Canadian

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