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British Columbia Cannabis Sales
Sep, 2025
Overview
British Columbia’s cannabis market has shown resilience and adaptability over the past two years, with monthly sales consistently ranging between $56 million and $73 million. While the market has experienced some volatility—such as a notable dip in May 2024 followed by a strong rebound in April 2025—overall sales have remained robust. The most recent data for September 2025 shows total sales of $61.99 million, with a year-over-year decline of -9.8%. Despite this, the market’s average item price has held steady at $21.69, suggesting that pricing pressure has not been as severe as in some other provinces.
Growth in British Columbia has been uneven, with periods of both contraction and recovery. The market’s ability to bounce back after downturns highlights a consumer base that remains engaged, even as competition and category preferences shift. The relatively stable average item price also points to a balanced dynamic between premium and value offerings, with consumers willing to pay for quality while still seeking affordability.
Sep, 2025
Sales
Year Over Year
Growth
Market Comparison
When compared to other major Canadian provinces, British Columbia’s cannabis market is the third largest by sales, trailing Ontario and Alberta. In September 2025, BC recorded $61.99 million in sales, with an average item price of $21.69. This is slightly below Alberta ($82.26 million, $22.15 avg. price) and well behind Ontario ($178.86 million, $21.09 avg. price). Saskatchewan, while much smaller, posted $17.08 million in sales.
British Columbia Weed Prices
Category Performance
While Flower and Pre-Rolls dominate overall sales, the Capsules category stands out for its unique trends. Unlike most categories in British Columbia, Capsules posted a month-over-month sales increase of 1.5% in September 2025, despite a year-over-year decline of -4.5%. The average item price for Capsules is high at $30.73, reflecting a premium positioning compared to other categories.
Within Capsules, the Hybrid segment is the clear leader, accounting for the majority of sales and showing positive momentum with a 13.2% MoM sales growth. The CBD/CBN segment, while smaller, remains significant. Notably, the Suppository segment, though tiny, posted a remarkable 212% YoY sales growth, indicating emerging consumer interest in alternative formats.
Top brands in Capsules are led by Glacial Gold, which commands a dominant share, followed by Indiva and Emprise Canada. These brands offer a range of SKUs and price points, catering to both value and premium shoppers.
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