Nevada Cannabis Sales
Nov, 2025
Overview
Nevada's cannabis market has seen a period of stabilization after a challenging year. In November 2025, total sales reached $53.6 million, with an average item price of $20.62. While this represents a 3.3% decline year-over-year, the month-over-month drop was a modest 4.6%, suggesting the market is finding its footing after a period of contraction. Pricing has softened slightly, with average item prices down from $21.50 a year ago, which may be helping to support unit sales as consumers seek value.
Despite the recent declines, Nevada's market remains robust, with over 2.6 million units sold in November 2025. The state's unique tourism-driven demand and mature retail landscape continue to provide a solid foundation. However, competitive pressures and evolving consumer preferences are pushing brands and retailers to innovate, especially in categories that are outperforming the broader market.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
Nevada's market size places it in the middle tier among US adult-use states. With $53.6 million in sales for November 2025, Nevada trails larger markets like California ($308.5M), Michigan ($259.5M), and Illinois ($127.4M), but remains ahead of states like Connecticut ($24.3M) and Oregon ($75.5M). Nevada's average item price of $20.62 is higher than price-competitive markets such as Michigan ($8.24) and Oregon ($12.61), but lower than newer or more restricted markets like New York ($31.67) and New Jersey ($31.32).
Growth rates in Nevada are slightly better than some mature markets but lag behind emerging ones. While Nevada's -3.3% YoY sales decline is less severe than California's -9.6%, it contrasts with the double-digit growth seen in New York (+33.2%) and Ohio (+12.9%). Unit sales in Nevada are essentially flat year-over-year (+0.7%), indicating that price compression is the main driver of revenue declines.
Nevada Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll have seen modest declines, the Beverage category stands out for its resilience and growth. Beverage sales in November 2025 totaled $784,000, up 3.1% year-over-year, with unit sales climbing 15.6%. This growth is notable against the backdrop of overall market contraction, signaling a shift in consumer interest toward alternative consumption formats.
Within Beverages, the Carbonated segment saw a remarkable 32.9% sales growth and a 52% increase in units sold year-over-year, despite a drop in average item price to $9.76. The Drops, Mixes, Elixirs, and Syrups segment remains the largest by sales, while Sports and Energy drinks posted a solid 5% sales increase. Leading brands in the category include Sip Elixirs, Keef Cola, and HaHa, each capturing significant share through innovation and targeted marketing.
Product Category Market Share In Nevada
Historical Cannabis Sales In Nevada
Nevada Cannabis Reports
A deep dive of the Nevada cannabis market
Nevada Cannabis News
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A look at last year's 4/20







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