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Headset Industry Reports
Deep Dives and Explorations In Cannabis Data

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Price Per Package or Price Per Gram? A Closer Look at Pricing Data
This report examines Headset data on price from four key states with legal cannabis sales.
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The Holiday High: A Look at Seasonal Trends in Cannabis 2018
This report examines Headset data for holiday sales going back to 2016, in order to elucidate what kind of sales bump the end-of-year holidays provide. It should be of interest to anyone who wants to know what consumers buy for the holidays.
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Canada Day One Analysis
In this mini report we wanted to publish a quick analysis of what we saw on day one in Canadian cannabis sales.
Team Headset
November 1, 2018
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Early Market Trends: California 2018
As the California recreational cannabis market matures, trends are starting to emerge. In reviewing the sales data since legalization at the start of the year, we see…
Team Headset
August 20, 2018
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How Successful Retailers Use Their Sales Data to Intelligently Grow Their Business
We spoke with successful cannabis retailers to better understand how they’re analyzing their sales data and how it’s helped them…
Team Headset
August 16, 2018
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Loyalty Programs Pay Off: A Look at the Purchasing Habits of Loyalty Program Participants
This report uses Headset data from customers participating in loyalty programs to examine their spending habits. We examine what people in these programs buy…
Team Headset
July 16, 2018
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The Post 4/20 Update
A brief overview of the sales landscape in the days following 4/20, the cannabis industry’s biggest day.
Team Headset
May 15, 2018
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What will people buy on 4/20?: Predictions based on data from three years of the big day
In this report, we’ve examined the last three years of 4/20 sales data, as well as three years of data for the same days one week prior and one week after 4/20.
Team Headset
April 12, 2018
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Location, Location, Location: The Effects of Geographic Location On A Store’s Sales
This report is a deep dive into the effects of geographic location on a store’s sales. To get an idea of how tastes and preferences change as you move from the city out to the country…
Team Headset
November 29, 2017
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Whos Buying All That Pot? A Look at the Demographics of Cannabis Consumers 2017
For this report, we’ve used demographic data, drawn from customers who have voluntarily signed up for rewards programs with our Washington State retail partners…
Team Headset
October 6, 2017
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On the Come Up: Concentrates Category Shows Consistent Growth
This report examines the growth and development of our product categories, and it centers on what we think is one of the most interesting ones in the cannabis industry: Concentrates.
Team Headset
August 31, 2017
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Price Matters: a Look at Average Item Price Data
This report looks at price variance data and compares it across segments and categories, giving us a good idea of what types of things perform best for promotions and…
Team Headset
August 8, 2017
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How Much Depends on the Weather? A Look at Daily Sales Trends
This report examines the relationship between environmental factors—weather, days of the week, and time of day—and the habits of cannabis consumers.
Team Headset
June 16, 2017
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A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day
This report examines the commercial side of every cannabis-lover’s favorite holiday: 4/20. Use it to craft your 4/20 specials, or merely to…
Team Headset
April 18, 2017
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Every Gram Has Its Price: A Look at Pricing Trends in the Cannabis Industry
This report provides information on current pricing trends in the cannabis industry. It covers overall price trends, with more detailed breakdowns based on categories, geographic…
Team Headset
April 5, 2017
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Product Co-Occurence: Impulse Buying and Upselling in the Cannabis Industry
This report dives deep into product co-occurrence—which products are bought together, which products aren’t, and why. It will help you understand the difference between “trip drivers” and…
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February 28, 2017
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The 2016 Washington Cannabis Industry: No Signs of Slowing Down
Welcome to Headset’s year-end report on the 2016 Washington cannabis industry. This report covers sales trends, product categories, retailers, brands, and demographics, providing…
Team Headset
January 25, 2017
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Washington’s Growing CBD Market: The Secret Is Out
In this report, we take a look at some of the 832 high-CBD products in our product catalog, seeing which ones are most popular, which product categories high-CBD…
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November 11, 2016
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Basket Analysis Report
Understanding the composition of the average cannabis purchaser’s basket is incredibly important for cannabis retailers and producers. Analyzing the composition of baskets also…
Team Headset
September 20, 2016
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Vapor Pens: The Next Big Thing in Cannabis?
The vapor pen market is one of the fastest-growing and most exciting ones in the Washington cannabis industry. This report examines trends in the vapor pen market, providing information on…
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August 11, 2016
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What Does the Average Cannabis Consumer Look Like?
We have a massive dataset of cannabis retailer transaction data, and thanks to customer loyalty programs, we have information about customers’ age and gender…
Team Headset
July 21, 2016
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What are the Most Popular Cannabis Products?
We decided to use our data to understand which products consumers are buying most—and the dispensaries’ profit margins from these sales.
Team Headset
June 29, 2016
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Oregon: What to Expect for Edible, Concentrate, and Topical Sales
Our look into how this newly available segment will impact sales within the Oregon cannabis market.
Team Headset
June 24, 2016
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Washington State Industry Overview June 2016
Category and brand insights for cannabis products within the Washington State market.
Team Headset
June 23, 2016
industry reports
Price Per Package or Price Per Gram? A Closer Look at Pricing Data
The Holiday High: A Look at Seasonal Trends in Cannabis 2018
Canada Day One Analysis
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