Deep dive into the demographic trends of cannabis consumers, from Gen Z to the Silent Generation.

This report examines the Edibles category in depth. It looks at how the category has developed since the first legal sales, seasonal trends, popular segments within the category, price data, and more.

The report covers the overall size of the beverage market, a state-by-state breakdown of it, an examination of segments within the category, and more. It will be useful to anyone looking to enter the infused beverages market, as well as to retailers and members of the media interested in better understanding what consumers are looking for in an infused beverage.

This report examines the fast-growing CBD market, via the lens of state-legal cannabis sales.

This report exists to help retailers and their suppliers better understand consumer behavior. Covering consumer spending patterns by breaking down baskets.

The cannabis industry continues to grow, so does the importance of its biggest holiday. Our data show that year after year, cannabis consumers respond extremely strongly to 4/20.

This report examines Headset data on price from four key states with legal cannabis sales.

This report examines Headset data for holiday sales going back to 2016, in order to elucidate what kind of sales bump the end-of-year holidays provide. It should be of interest to anyone who wants to know what consumers buy for the holidays.

In this mini report we wanted to publish a quick analysis of what we saw on day one in Canadian cannabis sales.

As the California recreational cannabis market matures, trends are starting to emerge. In reviewing the sales data since legalization at the start of the year, we see…

We spoke with successful cannabis retailers to better understand how they’re analyzing their sales data and how it’s helped them…

This report uses Headset data from customers participating in loyalty programs to examine their spending habits. We examine what people in these programs buy…

A brief overview of the sales landscape in the days following 4/20, the cannabis industry’s biggest day.

In this report, we’ve examined the last three years of 4/20 sales data, as well as three years of data for the same days one week prior and one week after 4/20.

This report is a deep dive into the effects of geographic location on a store’s sales. To get an idea of how tastes and preferences change as you move from the city out to the country…

For this report, we’ve used demographic data, drawn from customers who have voluntarily signed up for rewards programs with our Washington State retail partners…

This report examines the growth and development of our product categories, and it centers on what we think is one of the most interesting ones in the cannabis industry: Concentrates.

This report looks at price variance data and compares it across segments and categories, giving us a good idea of what types of things perform best for promotions and…

This report examines the relationship between environmental factors—weather, days of the week, and time of day—and the habits of cannabis consumers.

This report examines the commercial side of every cannabis-lover’s favorite holiday: 4/20. Use it to craft your 4/20 specials, or merely to…

This report provides information on current pricing trends in the cannabis industry. It covers overall price trends, with more detailed breakdowns based on categories, geographic…

This report dives deep into product co-occurrence—which products are bought together, which products aren’t, and why. It will help you understand the difference between “trip drivers” and…

Welcome to Headset’s year-end report on the 2016 Washington cannabis industry. This report covers sales trends, product categories, retailers, brands, and demographics, providing…

In this report, we take a look at some of the 832 high-CBD products in our product catalog, seeing which ones are most popular, which product categories high-CBD…

Understanding the composition of the average cannabis purchaser’s basket is incredibly important for cannabis retailers and producers. Analyzing the composition of baskets also…

The vapor pen market is one of the fastest-growing and most exciting ones in the Washington cannabis industry. This report examines trends in the vapor pen market, providing information on…

We have a massive dataset of cannabis retailer transaction data, and thanks to customer loyalty programs, we have information about customers’ age and gender…

We decided to use our data to understand which products consumers are buying most—and the dispensaries’ profit margins from these sales.

Our look into how this newly available segment will impact sales within the Oregon cannabis market.

Category and brand insights for cannabis products within the Washington State market.