Cannabis Data Insights from Headset

Headset Industry Reports

Deep Dives and Explorations In Cannabis Data

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The Revolving Door Factor: Budtender Turnover in the Cannabis Industry

This report uses Headset sales data for individual employees to look at the state of turnover in the cannabis industry. It examines everything from turnover rates at the typical store to seasonal employment trends. This report will be useful for any retailer looking to gain a better understanding of what’s going on with arguably their most important employees, the budtenders.

The Post 4/20 Update

A brief overview of the sales landscape in the days following 4/20, the cannabis industry’s biggest day.

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What will people buy on 4/20?: Predictions based on data from three years of the big day

In this report, we’ve examined the last three years of 4/20 sales data, as well as three years of data for the same days one week prior and one week after 4/20. Of course, we’ve looked at who comes in on 4/20 and what they spend.

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Location, Location, Location: The Effects of Geographic Location On A Store’s Sales

This report is a deep dive into the effects of geographic location on a store’s sales. To get an idea of how tastes and preferences change as you move from the city out to the country, we broke stores down into urban, suburban, and rural areas.

November 29, 2017

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Whos Buying All That Pot? A Look at the Demographics of Cannabis Consumers 2017

For this report, we’ve used demographic data, drawn from customers who have voluntarily signed up for rewards programs with our Washington State retail partners, to look at everything from brand preference to price sensitivity across the generational spectrum.

October 6, 2017

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On the Come Up: Concentrates Category Shows Consistent Growth

This report examines the growth and development of our product categories, and it centers on what we think is one of the most interesting ones in the cannabis industry: Concentrates.

August 31, 2017

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Price Matters: a Look at Average Item Price Data

This report looks at price variance data and compares it across segments and categories, giving us a good idea of what types of things perform best for promotions and specials, as well as what consumers might be willing to pay a premium for.

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How Much Depends on the Weather? A Look at Daily Sales Trends

This report examines the relationship between environmental factors—weather, days of the week, and time of day—and the habits of cannabis consumers.

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A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day

This report examines the commercial side of every cannabis-lover’s favorite holiday: 4/20. Use it to craft your 4/20 specials, or merely to satisfy your curiosity about how the holiday plays out on paper.

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Every Gram Has Its Price: A Look at Pricing Trends in the Cannabis Industry

This report provides information on current pricing trends in the cannabis industry. It covers overall price trends, with more detailed breakdowns based on categories, geographic locations, and demographics.

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Product Co-Occurence: Impulse Buying and Upselling in the Cannabis Industry

This report dives deep into product co-occurrence—which products are bought together, which products aren’t, and why. It will help you understand the difference between “trip drivers” and “passengers,” and help you plan your store appropriately.

February 28, 2017

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The 2016 Washington Cannabis Industry: No Signs of Slowing Down

Welcome to Headset’s year-end report on the 2016 Washington cannabis industry. This report covers sales trends, product categories, retailers, brands, and demographics, providing information about trends within those areas, as well as ways they interact with one another.

January 25, 2017

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Washington’s Growing CBD Market: The Secret Is Out

In this report, we take a look at some of the 832 high-CBD products in our product catalog, seeing which ones are most popular, which product categories high-CBD products perform best in, and who’s buying high-CBD products.

November 11, 2016

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Basket Analysis Report

Understanding the composition of the average cannabis purchaser’s basket is incredibly important for cannabis retailers and producers. Analyzing the composition of baskets also yields insights about when customers buy the most, and which categories they buy at which times, or in which combinations.

September 20, 2016

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Vapor Pens: The Next Big Thing in Cannabis?

The vapor pen market is one of the fastest-growing and most exciting ones in the Washington cannabis industry. This report examines trends in the vapor pen market, providing information on the various types of vapor pen products offered in retail shops right now.

August 11, 2016

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What Does the Average Cannabis Consumer Look Like?

We have a massive dataset of cannabis retailer transaction data, and thanks to customer loyalty programs, we have information about customers’ age and gender. We decided to use to this data to learn more about who buys weed and what they smoke or consume.

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What are the Most Popular Cannabis Products?

We decided to use our data to understand which products consumers are buying most—and the dispensaries’ profit margins from these sales.

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Oregon: What to Expect for Edible, Concentrate, and Topical Sales

Our look into how this newly available segment will impact sales within the Oregon cannabis market.

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Washington State Industry Overview June 2016

Category and brand insights for cannabis products within the Washington State market.