A brief overview of the sales landscape in the days following 4/20, the cannabis industry’s biggest day.

In this report, we’ve examined the last three years of 4/20 sales data, as well as three years of data for the same days one week prior and one week after 4/20. Of course, we’ve looked at who comes in on 4/20 and what they spend.

This report is a deep dive into the effects of geographic location on a store’s sales. To get an idea of how tastes and preferences change as you move from the city out to the country, we broke stores down into urban, suburban, and rural areas.

For this report, we’ve used demographic data, drawn from customers who have voluntarily signed up for rewards programs with our Washington State retail partners, to look at everything from brand preference to price sensitivity across the generational spectrum.

This report examines the growth and development of our product categories, and it centers on what we think is one of the most interesting ones in the cannabis industry: Concentrates.

This report looks at price variance data and compares it across segments and categories, giving us a good idea of what types of things perform best for promotions and specials, as well as what consumers might be willing to pay a premium for.

This report examines the relationship between environmental factors—weather, days of the week, and time of day—and the habits of cannabis consumers.

This report examines the commercial side of every cannabis-lover’s favorite holiday: 4/20. Use it to craft your 4/20 specials, or merely to satisfy your curiosity about how the holiday plays out on paper.

This report provides information on current pricing trends in the cannabis industry. It covers overall price trends, with more detailed breakdowns based on categories, geographic locations, and demographics.

This report dives deep into product co-occurrence—which products are bought together, which products aren’t, and why. It will help you understand the difference between “trip drivers” and “passengers,” and help you plan your store appropriately.

Welcome to Headset’s year-end report on the 2016 Washington cannabis industry. This report covers sales trends, product categories, retailers, brands, and demographics, providing information about trends within those areas, as well as ways they interact with one another.

In this report, we take a look at some of the 832 high-CBD products in our product catalog, seeing which ones are most popular, which product categories high-CBD products perform best in, and who’s buying high-CBD products.

Understanding the composition of the average cannabis purchaser’s basket is incredibly important for cannabis retailers and producers. Analyzing the composition of baskets also yields insights about when customers buy the most, and several other key factors.

The vapor pen market is one of the fastest-growing and most exciting ones in the Washington cannabis industry. This report examines trends in the vapor pen market, providing information on the various types of vapor pen products offered in retail shops right now.

We have a massive dataset of cannabis retailer transaction data, and thanks to customer loyalty programs, we have information about customers’ age and gender. We decided to use to this data to learn more about who buys weed and what they smoke or consume.

We decided to use our data to understand which products consumers are buying most—and the dispensaries’ profit margins from these sales.

Our look into how this newly available segment will impact sales within the Oregon cannabis market.

Category and brand insights for cannabis products within the Washington State market.