THE LATEST INDUSTRY REPORT

Customer wallet share: a deeper understanding of cannabis demographics

This report introduces the concept of customer wallet share — the amount a group of customers spends on a brand, product, or type of product — and demonstrates how it can be used to gain deeper insight into cannabis consumer preferences.

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Industry Reports

Getting to know the cannabis consumer with customer metrics
Getting to know the cannabis consumer with customer metrics
June 23, 2020
Basket Penetration in the Era of Cannabis 2.0 and COVID-19
Basket Penetration in the Era of Cannabis 2.0 and COVID-19
April 9, 2020
The demographics of cannabis consumers
The demographics of cannabis consumers
March 31, 2020
How do the holidays affect cannabis sales? A look at the data
How do the holidays affect cannabis sales? A look at the data
March 31, 2020
Are Strains Still Important? Digging Into Strain Sales Data
Are Strains Still Important? Digging Into Strain Sales Data
March 31, 2020
Understanding seasonality in cannabis sales
Understanding seasonality in cannabis sales
March 31, 2020
Do discounts work? Let's look at the data
Do discounts work? Let's look at the data
March 9, 2020
Rent week: how payday affects cannabis sales
Rent week: how payday affects cannabis sales
February 6, 2020
4/20 The greenest day of the year: Insights and predictions based on four years of data
4/20 The greenest day of the year: Insights and predictions based on four years of data
January 17, 2020
A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day
A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day
January 17, 2020
Alberta Province mini market report
Alberta Province mini market report
January 17, 2020
Basket Analysis Report
Basket Analysis Report
January 17, 2020
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