X

Request a demo

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Headset Industry Reports
Deep Dives and Explorations In Cannabis Data

Featured Posts

Is weed beer the new beer? A deep dive into cannabis-infused beverages
The report covers the overall size of the beverage market, a state-by-state breakdown of it, an examination of segments within the category, and more. It will be useful to anyone looking to enter the infused beverages market, as well as to retailers and members of the media interested in better understanding what consumers are looking for in an infused beverage.
Team Headset
Understanding the CBD Market in State-Legal Cannabis
This report examines the fast-growing CBD market, via the lens of state-legal cannabis sales.
Team Headset

Most Recent

Buy This Premium Report
Post 4/20 update: What consumers did on 4/20 2019
Team Headset
April 29, 2019
Buy This Premium Report
4/20 The greenest day of the year: Insights and predictions based on four years of data
The cannabis industry continues to grow, so does the importance of its biggest holiday. Our data show that year after year, cannabis consumers respond extremely strongly to 4/20.
Team Headset
April 2, 2019
Buy This Premium Report
Price Per Package or Price Per Gram? A Closer Look at Pricing Data
This report examines Headset data on price from four key states with legal cannabis sales.
Team Headset
March 3, 2019
Buy This Premium Report
The Holiday High: A Look at Seasonal Trends in Cannabis 2018
This report examines Headset data for holiday sales going back to 2016, in order to elucidate what kind of sales bump the end-of-year holidays provide. It should be of interest to anyone who wants to know what consumers buy for the holidays.
Team Headset
December 19, 2018
Buy This Premium Report
Canada Day One Analysis
In this mini report we wanted to publish a quick analysis of what we saw on day one in Canadian cannabis sales.
Team Headset
November 1, 2018
Buy This Premium Report
Early Market Trends: California 2018
As the California recreational cannabis market matures, trends are starting to emerge. In reviewing the sales data since legalization at the start of the year, we see…
Team Headset
August 20, 2018
Buy This Premium Report
How Successful Retailers Use Their Sales Data to Intelligently Grow Their Business
We spoke with successful cannabis retailers to better understand how they’re analyzing their sales data and how it’s helped them…
Team Headset
August 16, 2018
Buy This Premium Report
Loyalty Programs Pay Off: A Look at the Purchasing Habits of Loyalty Program Participants
This report uses Headset data from customers participating in loyalty programs to examine their spending habits. We examine what people in these programs buy…
Team Headset
July 16, 2018
Buy This Premium Report
The Post 4/20 Update
A brief overview of the sales landscape in the days following 4/20, the cannabis industry’s biggest day.
Team Headset
May 15, 2018
Buy This Premium Report
What will people buy on 4/20?: Predictions based on data from three years of the big day
In this report, we’ve examined the last three years of 4/20 sales data, as well as three years of data for the same days one week prior and one week after 4/20.
Team Headset
April 12, 2018
Buy This Premium Report
Location, Location, Location: The Effects of Geographic Location On A Store’s Sales
This report is a deep dive into the effects of geographic location on a store’s sales. To get an idea of how tastes and preferences change as you move from the city out to the country…
Team Headset
November 29, 2017
Buy This Premium Report
Whos Buying All That Pot? A Look at the Demographics of Cannabis Consumers 2017
For this report, we’ve used demographic data, drawn from customers who have voluntarily signed up for rewards programs with our Washington State retail partners…
Team Headset
October 6, 2017
Buy This Premium Report
On the Come Up: Concentrates Category Shows Consistent Growth
This report examines the growth and development of our product categories, and it centers on what we think is one of the most interesting ones in the cannabis industry: Concentrates.
Team Headset
August 31, 2017
Buy This Premium Report
Price Matters: a Look at Average Item Price Data
This report looks at price variance data and compares it across segments and categories, giving us a good idea of what types of things perform best for promotions and…
Team Headset
August 8, 2017
Buy This Premium Report
How Much Depends on the Weather? A Look at Daily Sales Trends
This report examines the relationship between environmental factors—weather, days of the week, and time of day—and the habits of cannabis consumers.
Team Headset
June 16, 2017
Buy This Premium Report
A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day
This report examines the commercial side of every cannabis-lover’s favorite holiday: 4/20. Use it to craft your 4/20 specials, or merely to…
Team Headset
April 18, 2017
Buy This Premium Report
Every Gram Has Its Price: A Look at Pricing Trends in the Cannabis Industry
This report provides information on current pricing trends in the cannabis industry. It covers overall price trends, with more detailed breakdowns based on categories, geographic…
Team Headset
April 5, 2017
Buy This Premium Report
Product Co-Occurence: Impulse Buying and Upselling in the Cannabis Industry
This report dives deep into product co-occurrence—which products are bought together, which products aren’t, and why. It will help you understand the difference between “trip drivers” and…
Team Headset
February 28, 2017
Buy This Premium Report
The 2016 Washington Cannabis Industry: No Signs of Slowing Down
Welcome to Headset’s year-end report on the 2016 Washington cannabis industry. This report covers sales trends, product categories, retailers, brands, and demographics, providing…
Team Headset
January 25, 2017
Buy This Premium Report
Washington’s Growing CBD Market: The Secret Is Out
In this report, we take a look at some of the 832 high-CBD products in our product catalog, seeing which ones are most popular, which product categories high-CBD…
Team Headset
November 11, 2016
Buy This Premium Report
Basket Analysis Report
Understanding the composition of the average cannabis purchaser’s basket is incredibly important for cannabis retailers and producers. Analyzing the composition of baskets also…
Team Headset
September 20, 2016
Buy This Premium Report
Vapor Pens: The Next Big Thing in Cannabis?
The vapor pen market is one of the fastest-growing and most exciting ones in the Washington cannabis industry. This report examines trends in the vapor pen market, providing information on…
Team Headset
August 11, 2016
Buy This Premium Report
What Does the Average Cannabis Consumer Look Like?
We have a massive dataset of cannabis retailer transaction data, and thanks to customer loyalty programs, we have information about customers’ age and gender…
Team Headset
July 21, 2016
Buy This Premium Report
What are the Most Popular Cannabis Products?
We decided to use our data to understand which products consumers are buying most—and the dispensaries’ profit margins from these sales.
Team Headset
June 29, 2016
Buy This Premium Report
Oregon: What to Expect for Edible, Concentrate, and Topical Sales
Our look into how this newly available segment will impact sales within the Oregon cannabis market.
Team Headset
June 24, 2016
Buy This Premium Report
Washington State Industry Overview June 2016
Category and brand insights for cannabis products within the Washington State market.
Team Headset
June 23, 2016
recent industry reports
Is weed beer the new beer? A deep dive into cannabis-infused beverages
Understanding the CBD Market in State-Legal Cannabis
Breaking Down Topline Sales Data by the Baskets 2019
Products
InsightsRetailerBridge
presspartnerscontact us
© 2019 Headset Inc.